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              <text>            6.0                        Macchia, Jerry. Interview, May 13, 1992.      SC060-01      00:56:55      SC060      Green Tiger Press collection                  CSUSM            csusm      Green Tiger Press      Simon and Schuster (Inc.)      San Marcos (Calif.)      San Diego (Calif.)      California State University San Marcos      California State University San Marcos. Foundation      California State University San Marcos. University Library      Jerry Macchia      Marion Reid      .wav      MacchiaJerry_ReidMarion_1992-05-13.wav            0            https://archivesoralhistories.csusm.edu/files/original/3a1e78779fdcbc6ca72de2300690f56c.wav              Other                                        audio                  English                        Interview conducted May 12, 1992 by CSUSM Library Dean Marion Reid with Green Tiger Press owner/publisher Jerry Macchia. In his interview, Macchia speaks to his experience in taking over Green Tiger Press in 1986 ;  his work before taking over Green Tiger Press with a forklift company in Michigan ;  shifting from a printing house to a publisher model ;  the Press's original owners, Harold and Sandra Darling and Harold Leigh ;  and the general history of the Press, its logo and name, and business operations. Macchia delves into the sale of Green Tiger Press to Simon &amp;amp ;  Schuster in detail, and discusses his involvement in leasing the San Marcos, California former Green Tiger building to California State University San Marcos, where the university's Foundation operations were housed, as well as overflow shelving for the library.                NOTE TRANSCRIPTION BEGIN  00:00:00.685 --&gt; 00:00:06.504  Publishing because you've done a lot of other things. Can you tell me how this came about?  00:00:06.504 --&gt; 00:00:37.384  Well, very easily, I think Marion, um, I had been involved in heavy industry for all my life and worked for a large corporation back in the Midwest. And, in 1977, at that time I was a corporate vice president traveling the entire world for Clark Equipment Corporation.  00:00:37.384 --&gt; 00:00:38.000  These are forklifts?  00:00:38.000 --&gt; 00:00:39.000  Forklifts.  00:00:39.000 --&gt; 00:00:40.000  The forklift manufacturer?  00:00:40.000 --&gt; 00:01:40.075  Yes, that's, that's correct. And, the dealership or the franchise, whichever you choose to call it for the forklift division, became available in San Diego. And having worked for a large corporation for twenty-some years, you kind of become immune to a lot of things, and I was at that stage where I was ready to blossom into something, do something I--because I was at the stage in my life where I felt I could go to a management meeting and stand in the corner on my head for two hours and nobody would know if I was there or not. So the dealership became available and I've always had somewhat of an entrepreneurial feeling. And I thought, well, this is an opportunity for me to do what I really wanted to do. So I went over and talked to the vice president of marketing, who was a good friend of mine, and he said, "If you want it, it's yours."  I was on an airplane in a week and I bought the franchise in San Diego.  00:01:40.075 --&gt; 00:01:41.495  So you came here from Michigan?  00:01:41.495 --&gt; 00:02:36.224  I came here from Michigan, uh, took over the franchise in 1977 with a forklift division. Unfortunately six months after that, I was stricken with a spinal cord disease that was certainly unknown to me and unknown to anyone else. It was just something that just came out of the blue and apparently was there from birth and something triggered it. I woke up paralyzed one day, and I'd had this company for six months. And anyway, to make a long story short, because I don't wanna bore you with all that, I kept that company for four or five years and then the doctors decided it was best for me to retire and try to get my body back together because they said,  "You're never gonna walk again," and all these kind of crazy things.  00:02:36.224 --&gt; 00:03:48.675  So I sold the company. And I retired for two years and became bored to death, and planted tomatoes and rose bushes and, you know, swam every day and just tried to keep myself physically able to move and decided it was time to go back to work. And having been on both sides of the fence, having worked for someone and then having worked for myself, I decided the only thing for me was to work for myself, which meant I had to find a company. And I went to a cocktail party one Sunday afternoon, ran into a banker friend, and he said, I do happen to know of a company that's for sale. And unbeknownst to me, it wasn't for sale, it was about to go down the tube &amp;lt ; laugh&amp;gt ; , but I found that out very soon. But anyway, that's how I bought the Green Tiger. It, uh, it was told to me by a friend. I went there the next week. I had several meetings with the former owners and we came up with an arrangement that was compatible to both of us. And that's how I acquired the Green Tiger Press.  00:03:48.675 --&gt; 00:03:55.014  So you and your family worked with this new business. How did you learn publishing?  00:03:55.014 --&gt; 00:04:59.475  I never did learn it, and I'm not sure I know it today, to be honest about it. Uh, perhaps I'm a little unique in my thoughts about business. Most people feel that when you're in business, you're in a specialty, whatever that business is. If you're selling yogurt, you gotta be a specialty in yogurt. If you're selling, you know, JCPenney shoes, you gotta be a specialty in shoes or whatever. I don't happen to feel that way. I feel that the basics of business are the basics of business and they apply to all businesses. And therefore, I feel that you can run a forklift dealership or you can run a publishing company if you know the basics of running a business. And that's my philosophy, and that's what I did. I said, "I don't need to know the publishing business. I need to have people that know the publishing business." I need to know how to run the business. They need to know how to publish something and make it sell. And so that's the philosophy that I carried into the publishing company.  00:04:59.475 --&gt; 00:05:10.005  Well, this seems to have worked well because between 1986 and 1990, you very much turned the company around.  00:05:10.005 --&gt; 00:05:10.016  Yeah.  00:05:10.016 --&gt; 00:05:16.485  And, and I don't know more than doubled the profits or the earnings.  00:05:16.485 --&gt; 00:05:25.785  We did that. We did both. We doubled the sales and we doubled the earnings. We took the company out completely out of debt. And so it did work well. Very well--  00:05:25.785 --&gt; 00:05:32.932  But what kinds of things did you do that caused it to change it--well, first of all, did you keep the same people?  00:05:32.932 --&gt; 00:08:14.000  There were a lot of--there were a lot of pluses at the Green Tiger when I bought it that I will not take credit for. That were there. But they were laying dormant. They were just laying there and nobody was doing anything with them. For example, the product line was wonderful. The name had already been established, which was also wonderful because the name was, was well known all over the world and a good name. It had carved a certain niche in the marketplace that was there, and they had good people, but they were not utilizing them. So all I really did was took advantage of what was--what was there. I did not create anything. I didn't do anything. I just said to myself, it's all right there. So all you've gotta do is use it. And, the other thing that was very important, and probably attributes a great deal to the sales activity, to the marketing, to the increase in sales was in the publishing business, at least in that one--and in most--you use independent sales reps. You, never have your own sales force unless you're a huge, huge corporation like Simon Houston. Most small publishing houses do it through independent representatives. And that's what we did. The Green Tiger had maybe sixty or sixty-five (sales reps) at the time that I acquired the company. The problem was that the sales reps were not really sales reps because they were not representing the line. 'cause they were not being paid commissions. When they did sell something, they never got paid for it. So as a result, they were a sales rep in name only. So one of the very first things I recognized, because if I have a somewhat of a marketing background, I recognize the first thing you gotta do is get somebody out to sell your product. It can be the best product in the world, but if you have no one to sell it, it's not gonna go any place. So we had a--we called all the sales reps to San Diego. We had a special sales meeting, and as they came in, we presented them with a back commission check. So they were all paid right up to that moment. They were paid for all the products that they had sold that they never got paid for. That tended, of course, to--  00:08:14.000 --&gt; 00:08:15.845  Get their attention--  00:08:15.845 --&gt; 00:10:01.000  --boost their confidence in the future. We showed them what our plans were for the future. We showed them some new products that we had developed that they became very excited about. And as a result of that, we got, uh, I guess what you could say, as much attention as you can get from an independent rep, because they usually represent 30 or 35 companies. So we got their attention, I think, that way. And then what we did is, we decided that we really needed to double the sales force. So we ended up with a 160 sales reps rather than--well, we did better than double because we only had sixty-some--we ended up, when I sold the company to Simon &amp; Schuster, we had over 160 and we went international, in addition to that. We went into England, we went into Australia, we went into Japan. We were about to go into Mexico, but we didn't. But we would have if we hadn't sold. So we did go international to some degree, and we would've gone further inter international because there was there was a lot of opportunity there. So that pretty much tells the story of doubling the, you know, the sales volume. We took advantage of the expertise that was there of some of the people, the editorial people, the--some of the marketing people were very good. We had telemarketing people that were good, but they were not being utilized.  00:10:01.000 --&gt; 00:10:22.294  And we literally, from that point, cleaned house. And then we got rid of all the people, all the things that we didn't need, and that were really just kind of consuming, if that's a good word, they were consuming a lot of the good things, and they were really draining profits, draining resources with no results.  00:10:22.294 --&gt; 00:10:25.575  Would doing the actual printing be one of those?  00:10:25.575 --&gt; 00:10:46.995  Well, doing printing was certainly one of 'em and that's one of the very first things I got rid of. Was we got rid of the printing press, we got rid of the printers. We jobbed all of that out. We became, in the true essence, we became a publisher rather than a printing house. Which made a tremendous, tremendous difference in overhead.  00:10:46.995 --&gt; 00:10:53.000  I read in one of the articles that you had people vote on--in order to select the manuscript.  00:10:53.000 --&gt; 00:10:54.000  Yes.  00:10:54.000 --&gt; 00:10:55.664  Who voted?  00:10:55.664 --&gt; 00:14:30.000  Well, that's a very unique situation also. And we were not the typical public publishing house because most publishers have an editorial staff and they have editors just like a newspaper. We did not, we had an editorial committee which was made up of employees. And that committee rotated, and we would've committees, we would've people serving on that committee's from accounting, for example. We would have people on that committee that could have been from the warehouse, that could have worked in the, let's say in the customer service group, could have worked in marketing, could have worked almost any place in the business. And we would put them on the editorial staff. And that was made up of as many as seven or eight people at a time. And I chairmanned that particular committee, myself, and my wife sat on that committee. Uh, my son sat on it, and we used to receive--and this, uh, this is somewhat of an astounding number, and I still have trouble with it--but we used to get in the mail unsolicited over two thousand manuscripts a year. Now that's a l--that, you know, that would fill this room very easily. From floor to ceiling, and from wall to wall. And we of course could not read all of them. And we would read--we would scan/read as much as we possibly could. And the ones that we knew were not Green Tiger at all, because we had a certain image, we ha a certain niche, we knew what we were looking for all the time. And so probably 90% of them either went back to the person that submitted it or they just got thrown away. Uh, if someone sends something to you and requested to come back and they send you the postage, then you're obligated to send it back to them. If they just send it to you and say, please read my manuscript. if you're interested, let me know. Those we would just throw away. So what we would do is, as we had time, as people had time, as the employees had time that were on this committee, they would take manuscripts and they would read and they would just do that &amp;lt ; inaudible&amp;gt ; . They would throw 'em this way or throw 'em this way or throw 'em away or send them back. Or they would put 'em in a save pile. The save pile was then, you know, given to others on the committee. "I think this has got merit. Read it." So every night people would go home with stacks of manuscripts, and then we would have editorial meetings, and each person would say, "I think this has merit." And we'd end up with certain group, then we would all take those and read them, and then we would narrow those down. Then we'd get down to maybe fifteen or twenty, because we couldn't afford to publish any more than that in a year because publishing a book is very expensive. So we would then get down to a point where we would actually have to vote. And we did a secret ballot vote so that no one would influence the other party. And then after the vote was taken, we would publish it (the vote) and say, "Okay, we've got seven that wants this book. We've got three that says no, we got two that says yes, we got one that says doesn't care." You know?  00:14:30.000 --&gt; 00:14:31.225  Yeah.  00:14:31.225 --&gt; 00:15:03.695  Those kind of things. Then we would get into a discussion stage about a particular book, and some would get scrapped and some would get maybe boosted up. And that's the way we selected what we were gonna print. And if it got to where it had to be a tiebreaker, I would usually be the tiebreaker. And we got to where we would publish twenty books a year in that fashion. And we did the same with note cards and calendars.  00:15:03.695 --&gt; 00:15:11.825  So the manus--did the manuscripts include the calendars and the note cards or that was additional? Did you get the same kind of over the transom--  00:15:11.825 --&gt; 00:16:44.924  Well, we did get quite a few note card-things over the transom. We didn't get too many calendars. We pretty much did that ourselves. We knew what we wanted to do. Uh, note cards, we used to get a tremendous amount of the actual images. We didn't get the verses. We'd get the images, "can you use these images in your note card line?" We'd get a lot of that. And we used them. We used quite a few, but we, we did something that probably no other publisher's ever done and probably never will do. We figured that we could get, you know, more bang for the buck, so to speak, if you take images from the books that you've already published, and if the book is successful, you can use that same film and you can use the same image and it's all you have to do is put a verse with it and you've got an note card. So we--We just kind of thought we were a little smarter, I guess. Maybe we weren't, but we thought we were smart to do that because it saved us, and we--not only did it save us, but we were able to keep our card line fresh in that manner because we already had the images and then it's all we had to do was for someone sit down and very cleverly write a little verse to go with that. Or as you probably know, we published a lot of cards that were blank. And people could write their own image. They were all message, I should say.  00:16:44.924 --&gt; 00:16:53.075  What can you tell me about the original publishers, the original owners of Green Tiger? I assume you, you met with them.  00:16:53.075 --&gt; 00:16:54.830  Oh yeah.  00:16:54.830 --&gt; 00:16:56.585  And there were three.  00:16:56.585 --&gt; 00:17:04.733  There were three. What's that? &amp;lt ; inaudible&amp;gt ;  then there were three, then there were two &amp;lt ; laugh&amp;gt ; . Anyway, there were three. Uh--  00:17:04.733 --&gt; 00:17:06.394  And Harold and Sandra Darling--  00:17:06.394 --&gt; 00:17:55.018  Harold and Sandra Darling were the, were the driving force of the editorial and the creative. And she still is in the publishing field and she's very successful. And so is he. And they now have a company called the Blue Lantern Studio. It's in San Diego. She is the author and the artist of the Carl series, the "Good Dog, Carl" series. I don't know if you know that book. Well, they did a whole series of Carl books now, She's done three or four of that book. We did the first one. And--  00:17:55.018 --&gt; 00:17:57.194  That's where I know it &amp;lt ; inaudible&amp;gt ;  on the lift.  00:17:57.194 --&gt; 00:18:38.434  Yeah. The Good Dog, Carl. And that's become very successful. And her whole series of that has become very successful. So, and now they have--they started this Blue Lantern Studio to assist other publishers as consultants and that kind of thing. They branched from that into, back in publishing and their now publishing their own books again. And I--and they are selling books to people like Farrar Strauss and people like Simon &amp; Schuster. And so they're back on the road for recovery again.  00:18:38.434 --&gt; 00:18:40.275  Well, Harold Lee.  00:18:40.275 --&gt; 00:18:40.625  Harold Lee.  00:18:40.625 --&gt; 00:18:42.983  What kind of function did he have?  00:18:42.983 --&gt; 00:18:46.000  Well, Harold Lee, Harold Lee's function basically was the financial--  00:18:46.000 --&gt; 00:18:47.694  Money.  00:18:47.694 --&gt; 00:19:11.994  He was the money guy. He's the guy that had the money. Uh, he believed very strongly in their talent, which he certainly was correct. He believed in the ability to sell the product. So he did fund it, and he funded it to the tune of like 80 or 85% as I remember the numbers.  00:19:11.994 --&gt; 00:19:17.545  Okay, so back in 1970, he contributed that. And had they had a bookstore, or?  00:19:17.545 --&gt; 00:19:44.454  There's--there's somewhat of a, of a blank in my mind about that, Marion. They had, they started, as I understand it, with a card line. No, that's not correct. They started, I believe, with what was called the Unicorn Theater.  00:19:44.454 --&gt; 00:19:46.275  Okay.  00:19:46.275 --&gt; 00:22:48.674  Which was a small little theater in La Jolla that they rented, and they served European foreign teas, cookies and things of that nature. And they showed European films, and they gathered quite a following. And this was back in the, like you say in the seventies. They gathered quite a following. And, I understand it was--I've never been there and didn't know anything about it, of course. And never seen it. But I understand it was quite unique. And what they did was very unique. And they'd had people coming there every night to watch these foreign films, and they would drink foreign coffees and foreign teas and that kind of thing. And they branched out from that, I believe, to the card company. And then they branched into a company, I believe it was called the Mithras, I think it was the Mithras Book company or something like that, up in, I think it was up in the Hillcrest area. And they started being a book publisher. And so they started publishing books and only a couple. And they started, as you know, with the old and antiquarian-style books. And they used, for the most part, they used public domain material. But they did gather a few artists and authors that were more current that they needed to pay royalties to. And they started publishing in that manner, and they did quite well. And, I don't really know what happened to them financially. I really can't respond to that too well, except that in 1986, they were pretty well down and out and ready to close the doors. And that's when I was told about this company. And that's when I contacted the Darlings and with Mr. Lee and I had meetings with them. They had a consultant at that time running their company. They were not running it. They were, they were doing their little creative thing. Unfortunately, Harold Lee and the Darlings physically, verbally parted ways. They became, what you might even say bitter enemies. And he went his way and picked up his toys and went home. And they stayed and tried to run the business, and he just withdrew himself from it entirely. And he did not, of course, would not fund any more money to it. Uh, as a result, it just went downhill, downhill, downhill. They didn't pay commissions, they didn't pay salesmen. They, as I understand, some of the staff, they did not make payroll. Some of the people left, some of that were very loyal, stayed. And that's kind of when I entered the picture.  00:22:48.674 --&gt; 00:22:50.479  Oh, I'll turn the tape over. Oh, this is fine.  00:22:50.479 --&gt; 00:22:57.993  But I don't mean to ramble, but some of these things come into my head. I'm sure you're not gonna use all this material, but--  00:22:57.993 --&gt; 00:23:01.214  Oh, we'll use what you choose &amp;lt ; laugh&amp;gt ;   00:23:01.214 --&gt; 00:23:05.785  And what you choose, because I think that it should be a joint effort here to make it what you want.  00:23:05.785 --&gt; 00:23:12.000  With the logo. I read something that indicated that the logo was somehow related possibly to the Detroit Tigers.  00:23:12.000 --&gt; 00:23:13.535  Yes.  00:23:13.535 --&gt; 00:23:18.184  The logo being a big Tiger head and then green--  00:23:18.184 --&gt; 00:23:20.000  Well, that's not the logo, that's the name.  00:23:20.000 --&gt; 00:23:21.934  Oh, that's the, okay.  00:23:21.934 --&gt; 00:23:23.625  The name Green Tiger.  00:23:23.625 --&gt; 00:23:24.875  Okay.  00:23:24.875 --&gt; 00:24:38.000  And Marion, I'm not gonna swear that this is true because I don't know and it's always been a mystique because I could never get anybody to tell me the truth. And I shouldn't say the truth. I could never get anybody to really tell me where it really did come from. Because everybody I talked to said, I don't know if this is for sure, but this is what we think. This is what we heard. And the predominant story was, and is to this day, that Harold Darling, who was the founder with his wife Sandra, was and still is a very avid baseball fan. My understanding is that his favorite team at that time was the Detroit Tigers. And I was born and raised in Michigan, which was only a few miles from Detroit. And I was a Detroit Tiger fan.  He is a little bit younger than I, but I don't ever remember the Detroit Tigers wearing green and white striped uniforms. But I was told that they did. Now, whether they did or not I can't say, but at any rate, I was told that that's where he came up with the name Green Tiger.  00:24:38.000 --&gt; 00:24:39.424  Okay. Okay.  00:24:39.424 --&gt; 00:24:58.000  And from that point on, it was called the Green Tiger Press. And they developed the logo was developed, I believe, by a man by the name of Richardson. It was called a Richardson Tiger. And it was green and White tiger. And that's where that logo came from. Which you've probably what you've seen on his catalog.  00:24:58.000 --&gt; 00:24:59.755  Yeah, on catalogs, okay.  00:24:59.755 --&gt; 00:25:12.535  And so I adopted that as our corporate logo when I acquired the company. And I just said, I think this ought to be the corporate logo. So I copyrighted it and had it as our corporate identity.  00:25:12.535 --&gt; 00:25:22.829  Now, I understand that the Green Tiger Press had not only the printing presses back when the Days had it--the Darlings--  00:25:22.829 --&gt; 00:25:23.973  Darlings.  00:25:23.973 --&gt; 00:25:31.345  Darlings. But it also had antiques. And did they have a children's book collection as well?  00:25:31.345 --&gt; 00:25:34.674  Yes. They had a very, very large children's book collection.  00:25:34.674 --&gt; 00:25:35.000  What kind of antiques--  00:25:35.000 --&gt; 00:25:36.000  Very old--  00:25:36.000 --&gt; 00:25:37.000  --do they have?  00:25:37.000 --&gt; 00:26:35.000  Well, let's take them one at a time. The book collection, Harold Darling is a collector. By nature, I mean, that's his--that's just him. He's a collector. He collects everything. He has a great, great fondness for children's books. And when this started in his life, I don't know, but he collected children's books for many, many, many, many years, and still does to this day. He probably has the largest, most valuable children's book library in the city of San Diego. Maybe in the entire world for all I know. The last count I knew he had well over 5,000 volumes. And these will run the gamut from, you know, you name it, Wizard of Oz all the way on up to whatever you want to talk about. And, uh, original titles. And he just acquired them from all over the world.  00:26:35.000 --&gt; 00:26:36.021  And he still has them?  00:26:36.021 --&gt; 00:28:03.384  And he still has them. That's correct. He still has them. Now, that was an asset of the Green Tiger. However, the library being really his, he collected it, and part of his contribution to the Green Tiger was to give that to the Green Tiger as, as a monetary contribution. And it was to be used to take material from that library, and they redid many of those old books that were in the public domain. You go back to Little Red Riding Hood, for example, if that's over fifty years old and he had the original, they would redo that book. Or they would take images and make note cards from those old books. Uh, in the negotiations, we structured it so that the library really would go back to him because it really was his, and it was more, let's say, it just meant more to him than it meant to me. I looked at my role in the Green Tiger as a business venture, and although I had a great love for books also, but--and still do--but not like his. And so the really--the library should have gone back to him, and that's where it did go. And he has it today.  00:28:03.384 --&gt; 00:28:05.958  Did the antiques come with the press?  00:28:05.958 --&gt; 00:29:05.714  The antiques were--you're talking about tangible physical furniture type antiques, and there were many of them at the Green Tiger Press, and they all stayed with the Green Tiger press. When I sold the company to Simon &amp; Schuster, many of them went to Simon &amp; Schuster. The ones that they chose that they wanted, the ones they did not want, I retained, and I still have some of them today. We did call the Darlings and tell them what was left there, and if they had any fondness, they wanted something, some sentimental value, to come and take them. And they did. There were a lot of old things that were there and that I felt should have been in their hands rather than in mine. And there were some lots of signs that she had painted and she'd, you know, hand drawn, and there were some old, old cabinets and old antique pieces that they wanted, that they took.  00:29:05.714 --&gt; 00:29:09.484  How did you come to move to San Marcos? To move the company to San Marcos?  00:29:09.484 --&gt; 00:29:16.000  Well, I don't know if you know where we were located or not, or downtown--  00:29:16.000 --&gt; 00:29:17.000  C and India.  00:29:17.000 --&gt; 00:29:19.234  Yeah. Right next to the trolley.  00:29:19.234 --&gt; 00:29:20.000  Next to the trolley.  00:29:20.000 --&gt; 00:30:24.000  Yes. The trolley--well, actually the trolley started on Ketner and C, and India was the next corner. And we were on the corner of C and India. Well then when the renovation of downtown started, they decided to build that huge great American Plaza building on the corner of Ketner and Broadway. As a result of that, the trolley station had to be moved a block eastward, and as a result, trolley station then ended up right opposite our building. Which forced us literally to completely turn around our entire operation. We couldn't use the side doors. We couldn't because the tracks were there and they put, you know, the stations there and everything. So we literally had to do a lot of things. They were chewing up the sidewalks. The big Shapery building went up. Have you been downtown?  00:30:24.000 --&gt; 00:30:25.974  Mm-hmm &amp;lt ; affirmative&amp;gt ; . Yes.  00:30:25.974 --&gt; 00:30:41.000  So, you know. The big Shapery building went up. And in the meantime, after I acquired the company, it was owned by an elderly Chinese family. And--  00:30:41.000 --&gt; 00:30:43.000  The building was?  00:30:43.000 --&gt; 00:32:29.000  The building was. And unbeknownst to me--and this is my own error--and I have no one to blame, but myself, I did not look at the lease thoroughly enough. I read the lease, but I didn't look at the bottom line. And the bottom line, there were no signatures. Meaning that the former owners never signed it. So--and there was a first option to buy the building. Well the option was valid--or it was voided because it was never signed. So I lost the opportunity to buy the building, which I would've done, but I lost that opportunity because it was not signed. And so the YMCA, which was right on the corner of Broadway and India, they, at that time, their mode was to buy that entire block. They wanted the entire block. And their purpose was, was well-founded. They wanted to build a high rise hotel, to take care of servicemen and their families and that kind of thing. So they wanted that, that Green Tiger building very badly. So they ended up buying it from this--from the elderly Chinese man that owned it. And so we entered into a lease with the YMCA. Well then the renovation of downtown started. And all these buildings, these highrise buildings were going up all around us. I mean, literally around us. Front, back at each side. Trolley was here, the big highrise here, big highrise here, another big highrise here, and then this big brand new great American Plaza going right across the street. Trolley going underneath. The sidewalks were being torn up. The jackhammers were going every day. The pile drivers were going every day. It was absolutely, it was terrible.  00:32:29.000 --&gt; 00:32:31.000  Constant hassle.  00:32:31.000 --&gt; 00:34:20.844  Constant. It was awful. We lost all our parking facilities. We lost our water every day. We lost our electricity every day. Our computer went out every day. It was just, it was just godawful. And as a result of that, I just said, I've gotta get us out of here. And living in North County, I naturally wanted to, to move to North County. And maybe that was a selfish motive on my part. Uh, I don't know. But with my handicap, driving to San Diego every day was certainly not easy. And because that was an hour and 15 minutes every day and every night. And that was not an easy thing. And no place to park. I had a handicapped parking place that I negotiated with the city, and then they finally tore it apart by--because they even tore the sidewalk up, you know? So I had no place to park my car. It was awful. Anyway, make a long story short, I found this building and--I looked and looked and looked and looked--and I found this building in San Marcos. That was the building that we're talking about. And, it was just a shell. There was no interior at all. It was just a shell. And the man that had--that developed that whole business park went into bankruptcy. And as a result of that, that building was foreclosed on as well as others in there. And so I negotiated a purchase for that building. And fortunately, like I say, it was not built out inside, so we were able to design it ourselves. So we designed the entire inside of the building ;  the upstairs, downstairs. And we bought the building. My wife and I bought it independent of the Green Tiger, and we leased it back to the Green Tiger.  00:34:20.844 --&gt; 00:34:25.000  So what functions did you put on the two different levels?  00:34:25.000 --&gt; 00:34:51.934  Okay. The, the upstairs level was all office. Accounting was upstairs, the computer systems were all upstairs. The receivables, you know, all of the accounting functions, the editorial functions were upstairs. The sales functions, marketing functions were upstairs. Customer service was upstairs. The mail room was upstairs.  00:34:51.934 --&gt; 00:34:54.614  So how many people had--  00:34:54.614 --&gt; 00:35:15.000  We had that pared down when we moved, we had it paired down to thirty-five, I think. In that, from that area, the balance, um, was all warehouse functions done in the warehouse. And, warehouse: we had racking, of course, from floor to ceiling and all our inventory--  00:35:15.000 --&gt; 00:35:16.000  In the warehouse.  00:35:16.000 --&gt; 00:36:32.065  In the warehouse, Proper. We did all our receiving, did all our shipping, all our warehousing, we did all of our quality control. We did all of our manufacturing. We did some manufacturing of cards. We built--we made all our own cards, except print. We didn't print them,  but the hand-tipped cards, I don't know if you recall those or not, where you would just get a blank card that would open up like so, and on the inside would be a hand-glued image. Those were called hand-tipped cards. And we had a group of Thai ladies from Thailand, and we had six or seven of them. And they did all the quality control, and they did all the hand-tipped cards. And the quality control, they literally would go through every page of every book and we would not put a book in inventory that had a blemish, a nick in the corner--it was very, very strict on quality control. And that was one of the things that the Green Tiger image was excellent. And it was there when I bought it, and we did not let that go down, that state.  00:36:32.065 --&gt; 00:36:42.000  What heavy equipment did you have it--on the first level? There's some heavy duty electrical outlets there.  00:36:42.000 --&gt; 00:36:49.094  Heavy duty, well, we had our computer, for one, which was a large mainframe computer.  00:36:49.094 --&gt; 00:36:50.735  But on downstairs--  00:36:50.735 --&gt; 00:36:52.000  Oh, downstairs. In the warehouse.  00:36:52.000 --&gt; 00:36:53.000  Yeah.  00:36:53.000 --&gt; 00:37:00.804  In the warehouse we had all the racks and they're heavy duty, of course, because they went from floor to ceiling.  00:37:00.804 --&gt; 00:37:03.435  And those had books and paper. Books on them.  00:37:03.435 --&gt; 00:37:05.000  Books. All books. No paper because we didn't do any printing.  00:37:05.000 --&gt; 00:37:06.000  Okay.  00:37:06.000 --&gt; 00:37:10.000  Um, occasionally we'd buy paper, but, but, but very rarely--  00:37:10.000 --&gt; 00:37:12.114  Stock of cards, group of cards--  00:37:12.114 --&gt; 00:37:17.000  All the cards. All the cards. All the books. Finished product now we're talking about.  00:37:17.000 --&gt; 00:37:18.000  Yeah. Right.  00:37:18.000 --&gt; 00:38:04.000  Uh, always boxed, very heavy. So with the racks were heavy and, and loaded, of course, they were very heavy. We had lift trucks. We had a, what was called a shrink wrap machine, which was over backed in behind the staircase. And we had the shipping department, which was consisted of a lot of heavy, you know, heavy tables and things that nature ;  scales, automatic scales, that type of thing. Nothing extremely heavy. And the computers, like I say, were upstairs. And then we had a large, that large huge carousel. I don't know if you ever saw that.  00:38:04.000 --&gt; 00:38:05.000  I did.  00:38:05.000 --&gt; 00:38:06.000  You did see that?  00:38:06.000 --&gt; 00:38:07.000  Yes.  00:38:07.000 --&gt; 00:38:20.000  Yeah. Well, we had that and I--beyond this, of course, I was--I was hoping that you could find a use for that, because it was so beautiful, I thought, but you couldn't. And I still have it, so--  00:38:20.000 --&gt; 00:38:21.000  Uh-huh good.  00:38:21.000 --&gt; 00:39:00.074  We didn't, we just couldn't let it go. We still got it because it was--we designed it and we built it. We still have it. But there wasn't anything any heavier than that upstairs, except we had an old antique press that was probably--probably close to a hundred years old or older. Manual operated press with a great big huge wheel that was tremendously heavy. That was upstairs. And we had some old antique church pews and things of that nature upstairs. And, uh, nothing really heavy. Nothing beyond the press.  00:39:00.074 --&gt; 00:39:06.000  How did you decide to sell to Simon &amp; Schuster when you did?  00:39:06.000 --&gt; 00:43:18.494  Well, that's an interesting, a very interesting story, Marion. I really did not have the company for sale. The company was not for sale. I felt like we had a long ways to go before we were ready to try to sell the company. And besides, we were having fun and I didn't really want to sell it. There were days that I wanted to sell it because of, basically because of my disability, because it was very hard for me some days. And, especially when we were downtown, it was extremely hard. But as I say, the company was not for sale. And one day, I guess it was in '89, might've been latter part of '88, I had a call from Simon &amp; Schuster, and it was from the Vice President of Acquisitions from Simon &amp; Schuster. And I don't know if you know much about the Simon &amp; Schuster Company or not, but anyway, they are the largest publisher in the world. Book publisher in the world. They grew to be that way by a lot of acquisitions. They bought a lot of companies, although they were a large publisher to begin with. They're owned by Paramount Studios in Hollywood. And Paramount, I'm sure you know, with what Paramount owns, and they own about everything you see on television practically. And they own Simon &amp; Schuster. Well, anyway, the vice president called me and just said that they have been looking over my shoulder for four years, and I didn't know that, of course. And they said, we like what we see, and we'd like to come out and talk to you about a possible purchase. And naturally, I was taken aback by that. And I just said, "Well, I'm really not interested in-- not in the selling mode right now. And, you know, maybe a year from now or two." And they said, well, that's fine, you know, but we're in San Diego often, and, you know, could we get acquainted and could we maybe have dinner or whatever. Well, one thing led to another, and one thing led to another. And after probably eight or nine or ten dinners, we were pretty well-acquainted. Marvelous company, uh, marvelous people and wonderful people to do business with. And, it reached a point where they just wanted the company really bad. And I guess that I had to make a business decision, and the business decision said, sell it. And so that's what I did. And, I think in the long run, I made the right decision because I think it would've--well, timing wise, it certainly was right. And I had no magic, you know, I didn't have any magic ball to look into or anything. I didn't know the recession was coming, but from a timing point of view, it was a good time. And I think from a health point of view was a good time because it was harder for me every day. And I don't think that--I don't think we could have gotten an offer like we did from anyone else for a long time. And I can't think of a better company that could have it. And because they're doing well with it. They, they've carried on, I think is as much of the Green Tiger image is as could be expected in a large corporation. Because a lot of it, a lot of the little things got lost. Uh, but everything, I know that it's being carried on pretty much the way it was.  00:43:18.494 --&gt; 00:43:30.835  I'm gonna change the tape again. Okay, now. Well, what do you know about what's happened to the employees who worked for you for Green Tiger?  00:43:30.835 --&gt; 00:44:15.000  Quite a bit actually. I could probably give you names of everyone that I, but I won't do that. But, there were four employees that I recommended to Simon &amp; Schuster that they hire, because their intent was to move the company to New York, which they did. And I knew that the Green Tiger would lose all its image if some of the people didn't go. So I recommended four people. They interviewed all four people, and for various reasons, only one decided to go.  00:44:15.000 --&gt; 00:44:16.295  But one did.  00:44:16.295 --&gt; 00:46:49.764  But one did. And probably the most important one, the sales manager, a young lady, uh, twenty-seven, twenty-eight years old. Young lady, Rita Eggers is her name. And she's a very high energy girl and very bright girl, knows the publishing business very, very well. Uh, she know--knew how to put on trade shows. She took care of all the reps. She served on the editorial staff. She did a little bit of everything. And if she needed to go down and wrap the pack and the shipping department, she would do that. I mean, she was that type of person.  So they got a very good employee with her. And I understand she since has had a promotion and she's doing quite well. She's running the Green Tiger division, as well as a couple of other smaller divisions that are associated with children's books. So she's doing well. And I think they did well by hiring her. The others, the other three that I recommended for their own whatever personal reasons, just didn't want to move to New York or whatever they were.  I don't know that. The others, um, one of them who was kind of my general manager, went to work for Hardcore Brace downtown in San Diego. The controller still works with me. And, the most of the people in the warehouse kind of scattered and they all landed on their feet because they were all young people. They were all thirty-five or less. There was two elderly gentlemen, that I understand, did--they did both get jobs, out, I think even better for them because they both lived out in the East County so they didn't have to drive down that way. And the Thai ladies, I understand some of them went back to Thailand. I understand one of 'em went to Los Angeles and works now with a relative up there. And then I think a couple of them, from what I heard, went to work in Thai restaurants. So, they're going to school in addition to that. So I think most, for the most part, um, everybody just landed on their feet and came out fine.  00:46:49.764 --&gt; 00:47:04.804  You mentioned before we started the tape that the card portion of the business did not, well, Simon &amp; Schuster bought it, but didn't do anything with it for a while. What has happened to it? Where did it go?  00:47:04.804 --&gt; 00:47:59.954  Well, they decided, I think after a few months that they did not want the card business. They'd never been in it. And they decided, you know, why should we do this? It's small, it's really not worth their--they're a billion-dollar corporation, so why mess around with a little three or $400,000 card business? And, so they just left it all with me. They left it in the building and they left all the inventory there. They left everything to do with the cards, and they put it up for sale. And it took a little longer, I believe, than what they had anticipated to sell it. But they finally sold it to a company in Santa Barbara, a young company--a young couple. Husband, wife--and I'm sorry. I can't, I just can't think of their names.  00:47:59.954 --&gt; 00:48:03.000  So did you then send, ship the things--stock to them?  00:48:03.000 --&gt; 00:49:32.114  Oh yeah. Oh yes. In fact, I was instrumental in helping sell the company. I worked with Simon &amp; Schuster very closely on it. I took the people to the building. I showed 'em the inventory, showed 'em the film. Showed 'em the catalogs, you know, counseled them with everything that I knew about it. And they ended up then negotiating with Simon &amp; Schuster. And they ended up buying the company. And then we helped them get everything shipped and moved. And it's there. And I understand that they just came out with their first line, I think. I think in fact, I believe it's this month. Come to think about it, it's May. And, I think they'll do well with it. I think they made a good purchase. I don't know what kind of whether--I don't know anything about the economics, so I don't know what that means, but knowing Simon &amp; Schuster, I'm sure it was a fair transaction. And, these people were in the card business and they were very enthusiastic, and I think they'll do well with it. They were Green Tiger fans, and that's how they found out about it. So they had a lot of the books at home with, for their kids, and they had a lot of cards. And so they were kind of in that niche that buys Gold Tiger so they knew a little bit about it, and so I think they'll do fine.  00:49:32.114 --&gt; 00:49:44.000  How long did it take to vacate the building itself? I assume Simon &amp; Schuster didn't buy everything inside like the racks. I don't know, did they? No.  00:49:44.000 --&gt; 00:49:48.775  No, no. Oh, yes! They did buy the racks. Yes. I'm sorry. Sure. They did. Yes., they bought the racks.  00:49:48.775 --&gt; 00:49:51.114  So all of that was literally shipped to New York?  00:49:51.114 --&gt; 00:51:12.914  All of it was shipped to New York. They--they bought the company in December of 1990. By March, by the end of March, everything that they wanted, with the exception of the cards, was gone. The racks, everything. We--well, one exception, the lift truck stayed until the cards because we needed the lift truck to load and everything. So the cards, when once the cards were shipped and everything was gone, then we sent the lift truck  to New York. And that took to I believe October.  Uh, so Simon &amp; Schuster literally rented the building from me for almost a year. For close to a year. They rented--I shouldn't say the building, they rented partial. You know, I just, it was square done with a square footage thing, and they rented just enough square feet to keep the cards there. And there was some, there's some machinery to do with the cards, but just little things. And, so we rented that portion and then the building sat until we rented it to the university.  00:51:12.914 --&gt; 00:51:16.255  And how, how did that happen? I know you--  00:51:16.255 --&gt; 00:51:16.755  The university--  00:51:16.755 --&gt; 00:51:21.454  You and Dick Rush got together and talked about this. And eventually the foundation has leased it.  00:51:21.454 --&gt; 00:52:43.414  Yes. The Foundation actually leased it from me. Yes. And not the university, but the foundation. Uh, the way it really happened, Marion, I have a good friend that's on your board. In fact, I have two good friends that's on the board, the foundation board. But Bill Daniels and Tony &amp;lt ; inaudible&amp;gt ; , and Tony just mentioned to me one day that he would--that he had come out of a board meeting. They were looking for more facilities. And one was--I think he said something to do with books or warehousing catalogs. He didn't know. But he just said, "I think your building would fit them very nicely." And I always sat in my office and I'd look at up, and I could see the university right from my window. And I could say to my myself, gee, that they--they ought to use this. They need this building for something, you know, surely they've missed something up there, &amp;lt ; laugh&amp;gt ; . So anyway, I called Dick. He (Tony) told me, gave me name, a number, and he said, "Call Dick and talk to him." And so I did. And my wife and I went out and met Dick for lunch. Took him to the building and he just thought it was perfect for what he wanted. And then he--I think he had a few hurdles to cross, as you can, as you know--  00:52:43.414 --&gt; 00:52:44.565  We're a state agency.  00:52:44.565 --&gt; 00:53:27.344  Yeah. He said, "I'll get back to you." And I said, "Okay, Dick, when will that be?" And he said, "Well, you're dealing with the state." And, you know, it took a few months. But anyway, then he got over the hurdles and they decided the best way was to lease it to the foundation, not to the university. And then he turned it over to Pat Parris. And I dealt with Pat, who was a wonderful person. And she has a wonderful staff also. And so I worked with Pat and then we got--we finally got it done. And then we had--we went through the hurdle of the god-ever-loving fire marshal, the State Fire Marshal. You probably know that whole story.  00:53:27.344 --&gt; 00:53:29.085  Oh yes, I know--I know some of it. &amp;lt ; Laugh&amp;gt ;   00:53:29.085 --&gt; 00:53:44.855  So we finally did that. And then they said, well, you gotta put in some doors and you gotta do this, and you gotta do that. And you probably know all about that too. So we put in those two new doors in the front, and then we just finished putting two new doors in the back. And I--in fact, I hope they're done. Do you know, are they?  00:53:44.855 --&gt; 00:53:46.414  I don't know.  00:53:46.414 --&gt; 00:53:57.264  I hope they are, they were supposed to have been done, I think last week. But anyway, all that got finished and I think you guys took the building over in January.  00:53:57.264 --&gt; 00:54:02.324  Yes. We had computer equipment coming for the library the week of January 6th.  00:54:02.324 --&gt; 00:54:03.324  I remember that.  00:54:03.324 --&gt; 00:54:08.000  Yeah. And Pat was very concerned about it right before Christmas.  00:54:08.000 --&gt; 00:54:11.436  Because she knew she had to have a place to put those computers.  00:54:11.436 --&gt; 00:54:20.655  Right. And it turned out they sent them to us, to our current location, and they sent them early. So we stacked them up when somebody went away on Christmas vacation.  00:54:20.655 --&gt; 00:54:22.295  Oh, I didn't know that.  00:54:22.295 --&gt; 00:54:26.000  And they were already there, so that Pat had an extra week. So it just worked.  00:54:26.000 --&gt; 00:54:28.875  Worked out.  00:54:28.875 --&gt; 00:54:35.934  Yeah. Because we had computer installation on the 14th. The morning of the 14th. And training on the afternoon.  00:54:35.934 --&gt; 00:54:52.264  Yes. Because I was in the building. In fact, I was there. I don't even know why I was out there. I was there for something. I guess it had to do something with the doors or something. Because we had to put that one door in the base, in the warehouse on the side. By the steps.  00:54:52.264 --&gt; 00:54:53.635  Right, right.  00:54:53.635 --&gt; 00:55:02.684  And I don't know what I was there for, but anyway, I just happened to go upstairs and everybody was up there in the training program. Yeah. Yeah. I remember that. Well.  00:55:02.684 --&gt; 00:55:05.514  Well, I thank you very much for--  00:55:05.514 --&gt; 00:55:06.494  Did we cover everything?  00:55:06.494 --&gt; 00:55:14.655  --everything. &amp;lt ; inaudible&amp;gt ; , I think we have been through all of the questions. Is there anything else you'd like you ask to add?  00:55:14.655 --&gt; 00:55:45.000  Uh, the only thing I would add, Marion, is that I've done on, I've been in business--well, I'm 62 years old, let's put it that way. And I've been in business a long time, and I've met people all over the world and I've done business with people all over the world and all I can--what I'd like to say is, and I don't know what you wanna do with this, or maybe nothing, but I'd like to just say that I've never met a finer group of people than what you have.  00:55:45.000 --&gt; 00:55:46.000  Oh, thank you.  00:55:46.000 --&gt; 00:55:54.824  They really have been wonderful, everybody. This one fellow that, was involved with the fire marshal, Al.  00:55:54.824 --&gt; 00:55:55.744  Al Amato.  00:55:55.744 --&gt; 00:56:11.445  I'll tell you. He was wonderful. But of course, everyone has been. Pat and Dick and Bill Stacy and--we've had lunch a few times together--and all of them. And you're the most recent and you're not--you're wonderful too.  00:56:11.445 --&gt; 00:56:13.744  &amp;lt ; laugh&amp;gt ; . Well, thank you very much.  00:56:13.744 --&gt; 00:56:43.000  But really, I do mean that sincerely. It's been a real pleasure for me. Well, and I just hope that we can have a long--you know, I'm not a big founder, but I'm a founder, and I feel very proud of that. I feel proud of the fact that I'm associated with the university because I think it was desperately needed, and it's gonna be more needed in the future, I feel. And I just hope that nothing, God forbid, I hope nothing happens that slows the progress.  00:56:43.000 --&gt; 00:56:44.614  Well, we appreciate your support.  00:56:44.614 --&gt; 00:56:51.335  Well you've got it. And I'm out beating bushes for Dick right now. In fact, that, that's one of the reasons I was in here today.  NOTE TRANSCRIPTION END  ]]&gt;       In copyright.      audio      Property rights reside with the university. Copyrights are unknown.  &amp;#13 ;  &amp;#13 ;  Please see the related “Preferred Citation note” for language on citing materials from this collection.  &amp;#13 ;  &amp;#13 ;  Permission to examine Library materials is not authorization to publish or to reproduce the examined material in whole, or in part. 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The researcher agrees not to record, reproduce, or disclose any Social Security number or other information of a highly personal nature that may be found.        0      https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=MacchiaJerry_ReidMarion_1992-05-13.xml      MacchiaJerry_ReidMarion_1992-05-13.xml      https://archivesearch.csusm.edu/repositories/3/resources/41              </text>
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                <text>Interview conducted May 12, 1992 by CSUSM Library Dean Marion Reid with Green Tiger Press owner/publisher Jerry Macchia. In his interview, Macchia speaks to his experience in taking over Green Tiger Press in 1986; his work before taking over Green Tiger Press with a forklift company in Michigan; shifting from a printing house to a publisher model; the Press's original owners, Harold and Sandra Darling and Harold Leigh; and the general history of the Press, its logo and name, and business operations. Macchia delves into the sale of Green Tiger Press to Simon &amp; Schuster in detail, and discusses his involvement in leasing the San Marcos, California former Green Tiger building to California State University San Marcos, where the university's Foundation operations were housed, as well as overflow shelving for the library. </text>
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              <text>    5.4      Martinez, Ilima Kam. Interview April 7, 2023 SC027-027 00:53:41 SC027 California State University San Marcos University Library Special Collections oral history collection     CSUSM This oral history was made possible with the generous funding of the Ellie Johns Scholarship Fund at Rancho Santa Fe Foundation and the Library Guild of Rancho Santa Fe.  California State University San Marcos COVID-19 (Disease) and the arts COVID-19 Pandemic, 2020- Hawaii -- Culture Hawaii -- Social life and customs Hula (Dance) San Diego County (Calif.) Ilima Kam Martinez Ryan Willis m4a MartinezIlimaKam_WillisRyan_2023-04-07 1:|29(6)|40(14)|68(17)|104(25)|104(118)|137(6)|149(1)|190(31)|190(159)|190(294)|207(6)|223(2)|229(35)|238(41)|246(1)|263(55)|280(4)|310(42)|313(55)|319(32)|327(97)|346(16)|366(8)|368(24)|377(4)|409(5)|416(10)|419(98)|419(213)|419(310)|430(7)|450(57)|461(20)|474(17)|480(77)|521(19)|526(2)|534(71)|534(185)|545(47)|557(11)|570(23)|585(3)|593(24)|595(82)|651(8)|663(22)|672(4)|688(103)|688(215)|715(19)|732(4)|743(1)     0   https://archivesoralhistories.csusm.edu/files/original/5fd0201c55bc12a13a23cf3cc706c049.m4a  Other         audio          30 Chapter 1: Where were you born?       Ilima explains that she was born in San Diego, California and was raised locally in both Oceanside and Carlsbad.    California ; carlsbad ; oceanside ; San Diego                           44 Chapter 2: Childhood and Family        Ilima speaks about growing up in predominantly Caucasian communities and schools. She then talks about her family including her father, who was a retired civil engineer from Pearl Harbor, Hawaii by the time Ilima was born. Since her father was retired, Ilima spent most of her childhood being raised by her father.    Childhood ; father ; pearl harbor                           147 Chapter 3: Did you spend a lot of time in Hawaii growing up? Any interest living there permanently?        Ilima explains that she spent many summers with her two half-sisters and dad in Hawaii. She then admits that she always thought she would eventually live in Hawaii full time, and still hopes for this in the future.    family ; Hawaii ; summer                           211 Chapter 4: Any influential family members or friends growing up that you really looked up to?       Ilima's dad was very influential in her life, as she explains that he was always present growing up and acknowledges that he was working at Pear Harbor at the time it was attacked by Japan on December 7, 1941.    bombing ; Pearl Harbor ; WWII                           305 Chapter 5: Did your father ever share his experience at Pearl Harbor?       Ilima explains she did not even know her father was a civil engineer at Pearl Harbor at the time the island of Oahu was bombed until his 80th birthday party. Her father would sometimes begin talking about it, but never elaborated on the experience, always staying modest and humble.    Civil Engineer ; Pearl Harbor ; Tennis Instructor                           449 Chapter 6: When did you first take an interest in Hawaiian culture?        Since she was the youngest of her siblings and the only one not born in Hawaii, Ilima always yearned to be connected to the island and the culture. She did not fully recognize the uniqueness of her heritage until she was in middle school when she saw a hula performance,which propelled her on her journey of learning hula, serving as an anchor in her life.    Hawaiian culture ; hula ; ukulele                           619 Chapter 7: Teaching hula and opening her own hālau        Ilima shares that she opened up her own hālau, a traditional school in Vista, CA. She then explains that hālau is viewed as a place for family in Hawaiian culture, and how hula operates like a family.    hālau ; hula ; vista                           719 Chapter 8: Passion for elders (kūpuna) and volunteer work        Before the COVID-19 pandemic, Ilima volunteered at the Oceanside Senior Center teaching elders (kūpuna) how to dance hula. She explains why Hawaiians hold their kūpuna in very high regard.    hula ; kūpuna ; Oceanside                           794 Chapter 9: Can you elaborate more on the importance of hula?       Ilima expands on why hula is so important in Hawaiian culture as it encompasses mental, physical, and spiritual components.She then admits that hula makes a positive impact on elders (kūpuna).    body ; hula ; kūpuna ; mind ; spirit                           901 Chapter 10: The challenges of Covid-19       Ilima dives into her own personal struggles with the COVID-19 pandemic and the importance of being together in Hawaiian culture.    Covid-19 ; hālau ; hānai ; Hawaiian community                           1043 Chapter 11: Influential hula instructors         Ilima talks about one of her mentors, Kawaikapuokalani Hewett, an enormous figure in Hawaiian culture    hula ; Kawaikapuokalani Hewett ; kumu ; mentor                           1337 Chapter 12: Misconceptions about Hawaiians        Ilima addresses misconceptions of Hawaiians, and that Hawaiians identify themselves by their lineage and ancestors and not by blood quantum.    misconceptions ; stereotypes                           1504 Chapter 13: When did you begin spreading and preserving traditions of Hawaiian culture?        Ilima knew as a young adult that she was going to make it her mission to practice Hawaiian culture despite not being born and raised on ancestral land, and wanted to provide other Hawaiians that also did not live in Hawaii a platform to partake in Hawaiian traditions. This leads Ilima to discuss further her motivation in opening her hālau, creating an accessible and affordable place for all to learn.     Ilima introduces her nonprofit organization, UMEKE, which provides access to Hawaiian culture such as hula in an authentic way for all, regardless of ethnicity or race.       accessible ; hālau ; hawaiians ; hula ; UMEKE                       1826 Chapter 14: When did you first establish UMEKE?        Ilima founded her nonprofit in October 2021.    2021 ; nonprofit ; UMEKE                           1870 Chapter 15: Was there anyone that helped you get UMEKE up and running?       Ilima has a huge support system, especially elders and female role models within the Hawaiian community that have all played a significant role in the success of UMEKE.   Native Hawaiian Community ; role models ; UMEKE                           1922 Chapter 16: What are you most proud of to this point with UMEKE?       Ilima states that she is most proud of a grant that her organization created to introduce hula (and ukulele) to a local elementary school that has a large Native Hawaiian Pacific Islander population.    Accessibility ; Kids ; Native Hawaiian ; Pacific Islander                           2021 Chapter 17: Filing a need in the community        There has been an abundance of opportunities presented to Ilima and the UMEKE team since 2021, which Ilima believes demonstrates the need for her organization within the San Diego community, and hopes for projects to continue to float her way.    goals ; UMEKE                           2127 Chapter 18: Pursuing an education at CSUSM       Ilima explains why her children played a vital role in her decision to attend California State University San Marcos, and why she decided to pursue a bachelor's degree in indigenous anthropology. She recounts her time and experience in school as a &amp;quot ; non-traditional student&amp;quot ;  and the challenges she faced, along with gaining a new perspective.    CSUSM ; indigenous anthropology ; Kumeyaay ; Luiseño ; Non-traditional student                           2512 Chapter 19: Southern California, Asian, and Pacific Islander Festival        Ilima talks about the upcoming Southern California, Asian, and Pacific Islander festival where she is the co-creator. Ilima elaborates on her multi-ethnic background and wanting the community to know that this event is for everyone and to learn about API (Asian &amp;amp ;  Pacific Islander) culture.     Asian ; Festival ; Pacific Islander ; Southern California                           2871 Chapter 20: How many cultures represented? How did you go about contacting these different groups?       Ilima estimates over twenty different cultures represented at the API festival. Thanks to her close relations within the Pacific Islander and dance community, it was easy for Ilima to get other groups to attend and participate.    African American Community ; arts ; Pacific Islander Community ; San Diego                           3038 Chapter 21: Getting involved and growing the community       Ilima stresses that anyone from any background or ethnicity would be a welcome ally in promoting Hawaiian and indigenous culture within the community.     ally ; allyship ; community                           3098 Chapter 22: What are you most proud of and what has brought you the most joy in life?       Ilima's children are what she is most proud of in her life, as she has been able to instill and teach her children about Hawaiian culture and they will be able to pass those traditions on to future generations.    Children ; future generations ; Hawaiian traditions ; knowledge                           sound Ilima Kam Martinez is a California State University San Marcos alum and the founder and President of UMEKE, an organization that promotes and preserves Hawaiian culture through hula dancing. In this interview, Ilima discusses her upbringing, the influence and relationship with her father, the importance of hula in Hawaiian cultures, the challenges she faced during the Covid-19 pandemic, her passion for elders, her mentors, going back to school to earn her degree, and her goals for UMEKE moving forward.   ﻿Ryan Willis:    Alright. Hello, this is Ryan Willis, and today I am interviewing Ilima Kam  Martinez for the California State University San Marcos Library Special  Collections oral history project. Today is April 7, 2023, and the time is 1:47  PM, and this interview is taking place at the University Library. Ilima, thank  you so much for interviewing with me today.    Ilima Kam Martinez:    Thank you for the invitation.    Willis:    Of course. So, let&amp;#039 ; s go ahead and start off, um, from the beginning. Where were you born?    Martinez:    I was born here in San Diego, California, and raised here in both Oceanside and Carlsbad area.    Willis:    Perfect. And if you don&amp;#039 ; t mind, can you tell me a little bit about your  childhood? Uh, what was it like growing up for you?    Martinez:    It&amp;#039 ; s just-it&amp;#039 ; s always an interesting question because I think I will answer that  much differently than I would&amp;#039 ; ve say, you know, uh, 25 years ago. Um, I--  attended schools in Carlsbad, which is a predominantly, you know, affluent  Caucasian community. And coming from a really diverse background, um, I, uh-- let me think.    Willis:    Yeah, yeah. Take your time &amp;lt ; Martinez laughs&amp;gt ; . Not a problem.    Martinez:    Um, that really set me on the path that I find myself on today. I grew up with  both parents in my life. Two sisters, two older sisters. I&amp;#039 ; m the youngest. Um,  my father was a retired civil engineer from Pearl Harbor. So he had me, you  know, by the time I was born, he was already at an age where he was retired. So, I spent most of my time with him and being raised by him.    Willis:    Okay.    Martinez:    Mm-hmm.    Willis:    That&amp;#039 ; s really interesting. So, you said your father worked in-at Pearl Harbor?    Martinez:    Mm-hmm.    Willis:    So did you spend a lot of time in Hawaii growing up?    Martinez:    I did. So, I also have two half-sisters, that remained in Hawaii, from my  father&amp;#039 ; s first marriage. And, when I say half-sisters, that&amp;#039 ; s just, more literal  than anything there. So I spent a lot of time, with my dad and my sisters during  the summer times growing up. So we often would visit--    Willis:    Gotcha.    Martinez:    Hawaii.    Willis:    Did you ever have any interest in living there full-time? Or was it just more of  like, oh, we&amp;#039 ; ll just, you know, visit here and there?    Martinez:    I always thought I would. I always thought that I would, eventually wind up  there. Um, and I&amp;#039 ; m not totally disregarding the possibility of that happening in  the future. But yes, I do hope to find myself back there one day.    Willis:    That&amp;#039 ; s awesome. Yeah. I&amp;#039 ; ve always wanted to visit, but never have to this point. Um, were there any influential family members or friends growing up that you really looked up to?    Martinez:    I would have to say my dad.    Willis:    Your dad.    Martinez:    Yeah. My dad was, he was so, he came from a, a generation right, where it was very, um, old school. You know, he was working at Pearl Harbor at the time that it was bombed. And so he, he, although he wasn&amp;#039 ; t-- he came from a generation, that was not especially affectionate or maybe verbalized, you know, their, their love for their families and friends, but always showed it, you know, in by example. Always being present with me, always, you know, taking me to, you know, activities. And, so although he might not have been, you know, that ty-not typical, but extremely affectionate or, you know, verbalizing love that he was very instrumental in what I would consider to be a really happy childhood.    Willis:    Right. Yeah. That&amp;#039 ; s awesome.    Martinez: Mm-hmm.    Willis:   So you said that he was actually at Pearl Harbor, though when the  bombing took place?    Martinez:    He was mm-hmm.    Willis:    Wow. So what kind of stories did he have &amp;lt ; Martinez laughs&amp;gt ;  regarding that? Or was that something that he kind of just didn&amp;#039 ; t like to talk about?    Martinez:    He, it&amp;#039 ; s funny because I actually didn&amp;#039 ; t even know he was a civil engineer at  Pearl Harbor until his 80th birthday party. Which took place in Hawaii. In his  retirement he was actually a tennis instructor for the Carlsbad Parks and  Recreation for twenty years. That&amp;#039 ; s what I always thought that he was. &amp;lt ; laughs&amp;gt ;  To me, that&amp;#039 ; s what my dad did for a living.    Willis:   Right.    Martinez:   Oh, he&amp;#039 ; s a tennis instructor! &amp;lt ; laughs&amp;gt ; . And when somebody, you know,  was giving a speech at his birthday party instead he was a civil engineer, you  know, I&amp;#039 ; m already a young adult at that point, right? At Pearl Harbor. I was, I  had no idea. But that was typical of my dad. He was very, very humble. Um, very modest. And so, it probably shouldn&amp;#039 ; t have surprised me, but yeah. He didn&amp;#039 ; t talk about much about his experience, at Pearl Harbor at the time. Later on, you know, when he, so he had suffered a major stroke in his eighties and, had moved in, with my family and I, and so I was his sole caregiver during about a span, about, of about 10 years. And things would, he would start to talk about it but never really elaborate. And, and I just always, you know, knew better than to, to pry that he would tell me what I was meant to know.    Willis:   Right.    Martinez:   What he felt that I should know.    Willis:    Yeah. If you didn&amp;#039 ; t find out about it until you were, you know, a young adult.  So that kind of-- &amp;lt ; laughs&amp;gt ;     Martinez:    Right.    Willis:    Explains it right there. Like yeah, you probably didn&amp;#039 ; t want to go there.    Martinez:    Exactly. And, and my dad was such a, he was such, a planner, right? Like, he was always very organized, always had things in place. So he actually had written his own obituary several years before he even had his stroke. And so it was actually through his obituary that he wrote that I learned a lot about him.    Willis:    I see.    Martinez:    Mm-hmm.    Willis:   That&amp;#039 ; s fascinating.    Martinez:   Mm-hmm. &amp;lt ; laughs&amp;gt ;     Willis:   Thank you. Thank you for sharing that.    Martinez:   Mm-hmm.    Willis:   So kind of along the lines of Hawaiian culture, when did you first take  an interest in it? And was there a point in your life where you kind of knew  that that was something that you really wanted to focus on in your life, or even with a career?    Martinez:    I, I think that so being the youngest of my siblings, I was the only one who was born here in San Diego. All my siblings, all my sisters were born in Hawaii, raised in Hawaii. And so I feel like there was always that yearning, you know, to be connected to Hawaii. And, um, it&amp;#039 ; s really interesting because what I didn&amp;#039 ; t know at the time in my upbringing, you know, with my dad, what I didn&amp;#039 ; t realize was very special and unique to Hawaiian culture? I didn&amp;#039 ; t even realize that&amp;#039 ; s what it was until, until later on. Right? Just, you know, maybe the foods we ate, the music my, my dad would play, he was a &amp;quot ; slap &amp;lt ; unclear&amp;gt ;  guitarist.&amp;quot ;  He played ukulele. Um, but, it, to me, it was just my home. Right? So I think that it was pretty, I think I wanna say sometime around maybe middle school that I had seen a hula performance. And I remember it having such an impact on me at that moment that I was like, ahh! I don&amp;#039 ; t know, there was just this instant connection, although I had seen, you know, hula before, but it was just this one particular moment. And so, that was when I had asked my dad, I would like to take hula classes, but again, I mean, I&amp;#039 ; m in Carlsbad, right? And like where, where do you even find something like that? And, and, um. But we, we did. And so he, enrolled me in classes at that time. And it&amp;#039 ; s been a lifelong journey of learning ever since. And just something that I&amp;#039 ; ve always felt, so it, it&amp;#039 ; s been the constant in my life right? Where I could go, always rely on hula to, to, um-- it was just a, an anchor, you know? Right. No matter what else is going on in my life, hula was always and still is that anchor for me, that makes me feel safe.    Willis:    Right.    Martinez:   Yeah.    Willis:    That&amp;#039 ; s so cool. Yeah. I was gonna ask you, because I know that we, had talked in our pre-interview specifically about hula and how important that is to Hawaiian culture. I understand that you actually teach it as well.    Martinez:    I do &amp;lt ; laughs&amp;gt ; , I do. I have a hālau in, which is a traditional hula school in  Vista. I just opened up the hālau oh gosh. We just celebrated our fourth  anniversary. Um, and it&amp;#039 ; s been, it&amp;#039 ; s been wonderful. Um, I think for those that  have not had experience in hālau it&amp;#039 ; s, it can be challenging to understand, but  hālau equates for a lot of people family, right? Like in its essence, yes, it&amp;#039 ; s  a school of hula, but really it&amp;#039 ; s in, its, in its foundational form it&amp;#039 ; s about  family and it works and operates very much like a family. So sometimes I wonder if it was really that I wanted to open the hālau for &amp;lt ; laughs&amp;gt ; , you know, teaching hula or if it was for the purpose of being able to provide a home and a family for, for students.    Willis:    Right.    Martinez:    Mm-hmm.    Willis:    That&amp;#039 ; s awesome. You also mentioned that you have a passion for elders, and I know that you were teaching them as well pre-Covid. Is that correct?    Martinez:    Pre-Covid I was volunteering at the Oceanside Senior Center. And I think it also again goes back to my dad. I think a lot of things &amp;lt ; laughs&amp;gt ;  will go back to my dad. He was, I mean he was fifty-eight years old when I was born, and I think about that and it just kind of blows my mind. And as being his caregiver,  kūpuna or elders in Hawaiian culture are so, I think that&amp;#039 ; s one of the many  unique things about Hawaiian culture is that we, help, hold our kūpuna in such high regard because we know that their experience, we know that their, the lives that they have lived and their experience far surpasses ours. So we always know to go to them and respect, you know, the knowledge that they, that they bear. So yeah--    Willis:    And I think you also mentioned that part of the reason why you&amp;#039 ; ve really enjoyed teaching the hula to seniors or elders is because it exercises their mind not just their body, right? Like you&amp;#039 ; re just kind of focusing on the whole package there. Can you maybe elaborate a little bit more on that?    Martinez:    Yeah. I mean, hula at its core is encompassing of, mental, physical, and  spiritual, which you know, I&amp;#039 ; ve learned that not everybody realizes or may know that. And so, when you&amp;#039 ; re, when I&amp;#039 ; m teaching with kūpuna, having those three facets ;  that physical, mental and emotional part I have seen has been such, has had such a huge impact on them. You know, just the simple act of coming together, of sharing meals together, which we do a lot, &amp;lt ; laughs&amp;gt ;  The cognition that goes into learning choreography, I have seen such an a really impressive trajectory, upward trajectory in how much now that my kūpuna class can retain as opposed to when they may have first started dancing. Right. I think that, watching that, like being a witness to this, this, how it can, how hula can positively impact them, is just, such a huge motivator to just keep going, to just to keep doing that and okay now what else can we do?    Willis:    Yeah. Seems like that would be very rewarding.    Martinez:    Mm-hmm. It&amp;#039 ; s Extremely rewarding.    Willis:    So you were teaching, classes for free to seniors right before Covid-    Martinez:    Before Covid.    Willis:    And then once Covid hit. So what was that whole experience like for you once Covid hit and you weren&amp;#039 ; t able to teach people in person. I bet that was really difficult for you.    Martinez:    &amp;lt ; laughs&amp;gt ; . It was, it was. It provided its challenges. I think a lot of us shared  the same challenges. Trying to communicate and, keep a community online was just really challenging. However, I feel like during the time of the pandemic folks were looking to have that sense of community that when you would&amp;#039 ; ve thought that we would have flailed, as a hālau, it actually just thrived, because of that need that, just that human need to want to come together and have a community. So when it was time, when we reached that time where we could come together outdoors, I mean, we, we did it immediately. As soon as we were told that we could conduct classes outdoors it was immediately and students came out and didn&amp;#039 ; t hesitate. I would say probably the most challenging thing was what is inherently cult- culturally inherent to us is the act of like, exchanging hānai or, you know kiss, kisses or hugs. And culturally, that&amp;#039 ; s what we do when we greet each other, when we say farewell to each other, is to always hānai each other. And that was probably one of the largest challenges because we couldn&amp;#039 ; t even, like, &amp;lt ; Willis laughs&amp;gt ;  we couldn&amp;#039 ; t touch-    Willis:    Right.    Martinez:    We couldn&amp;#039 ; t-    Willis:    Six feet.    Martinez:    Yeah. That six feet. And it went against everything that we, that was so  ingrained in us that that, that was pretty tough.    Willis:    That was such an awkward moment in time. Like, nobody really knew how to  interact with each other. I want to give you a hug, but I guess let&amp;#039 ; s give you  an air hug for now.    Martinez:    Yeah, yeah.    Willis:    But I can see how that could be very difficult, especially with your culture,  just wanting to be right there with the person and be able to, you know,  exchange those pleasantries. So--    Martinez:    Yeah.    Willis:    Yeah. Going back to when you first started learning hula, do you specifically  remember an instructor or somebody that taught you or that really had an  influence on that?    Martinez:    I couldn&amp;#039 ; t single one out to be honest, because with each kumu or teacher that I have had has had such a huge influence on the kumu that I am today. I, I couldn&amp;#039 ; t credit just, just one. They all affected me in different ways, but  equally impactful ways. I&amp;#039 ; ll note that, so I was, &amp;lt ; unclear&amp;gt ;  is the formal  graduation ceremony that a kuma hula goes through in order to, it&amp;#039 ; s like it&amp;#039 ; s a  method of training, right? To become a kuma hula. And so the kuma that I was very honored and so blessed to be able to graduate under, he&amp;#039 ; s, his name is Kawaikapuokalani Hewett. And he is so prolific and knowledgeable in, in all aspects of Hawaiian culture that, and just to have that source, to be able to always go back to for the rest of, you know, my life like, that&amp;#039 ; s just, it&amp;#039 ; s  just really, I feel so, so blessed that I have him, in my life. And, and the  Hawaiian community is blessed to have him because he&amp;#039 ; s so gracious and generous with his, with his &amp;#039 ; ike or his knowledge, where I think that as an indigenous culture, we often can gatekeep you know, rightfully so. But we can often gatekeep some knowledge because of how it has been, exploited right? In the past.    Willis: Mm-hmm.    Martinez: And the fact that, that Kumu Kawaikapuokalani is, is, has such a kind heart and willing to be able to, share knowledge is, is really, really priceless because it has benefited so many of his students.    Willis:    Right, right. Do you remember when you met him exactly? Was it when you were first learning hula or?    Martinez:    Oh my goodness. Well he is a, he, I can&amp;#039 ; t remember exactly because he&amp;#039 ; s very well known in Hawaii. He is a famous composer or songwriter and poet. And so my father being a musician, I remember seeing Kawaikapuo CDs in my home, you know at the time. So I, it&amp;#039 ; s actually kind of interesting cause I feel like it was almost a, uh, predetermined that this relationship was going to circle around. Right. And ironically, he, and I can&amp;#039 ; t obviously say the name, but he resides on the same street in Hawaii that my sister resided in at the time. So when I would visit my sister &amp;lt ; laughs&amp;gt ;  in Hawaii, it was the same street that my now kumu still lives on. So, it, it&amp;#039 ; s just--    Willis:    Oh wow. How convenient is that?    Martinez:    It&amp;#039 ; s just, yeah, &amp;lt ; laughs&amp;gt ; . I&amp;#039 ; m going to say coincident, there&amp;#039 ; s no such thing as coincidences.    Willis:    Right. No, I agree. &amp;lt ; Martinez laughs&amp;gt ; . Aside from hula, are there any other  specific Hawaiian traditions that you really feel passionate about?    Martinez:    Oh my goodness. Um, I feel that hula does encompass all of those traditions.  Right? And I think that&amp;#039 ; s why it is so predominant in Hawaiian culture because  it encompasses every aspect of Hawaiian culture. Protocols are implemented in hula that are implemented in-- that really dictate, the belief systems of  Hawaiian people. So, I wouldn&amp;#039 ; t, I, yeah. I don&amp;#039 ; t think, yeah. &amp;lt ; laughs&amp;gt ;     Willis:    No, that&amp;#039 ; s perfect. Do you think there&amp;#039 ; s any like, big misconceptions about  Hawaiians or Hawaiian culture in general? I mean, like stereotypes &amp;lt ; Martinez  laughs&amp;gt ;  from your experiences?    Martinez:    Yeah. &amp;lt ; more laughter&amp;gt ; . Yeah. There&amp;#039 ; s, I wouldn&amp;#039 ; t even know where to begin &amp;lt ; laughs&amp;gt ; .    Willis:    &amp;lt ; laughs&amp;gt ;  I know it&amp;#039 ; s kind of a loaded question.    Martinez:    Yeah. Yeah. Oh gosh. But if I had to Like if I had to choose, you know, one or  two of the most common stereotypes or misconceptions, gosh, I would, I-- Hmm, Hmm.    Well, I&amp;#039 ; ll address one thing only because it&amp;#039 ; s fresh in my mind. And I was posed this question recently was I often get asked, &amp;quot ; Oh, how much Hawaiian are you? And it&amp;#039 ; s interesting when folks ask this question because it&amp;#039 ; s almost like they&amp;#039 ; re putting a measure to it. Yeah? And I think what folks don&amp;#039 ; t understand is that as a Hawaiian people, we identify our Hawaiian-ness is by our lineage and our ancestors. Right? It&amp;#039 ; s not about a blood quantum. And I, I think I&amp;#039 ; ll just leave it at that &amp;lt ; laughs&amp;gt ; .    Willis:    That&amp;#039 ; s perfect. I appreciate that. Didn&amp;#039 ; t mean to put you on the spot.    Martinez:    No, no, it&amp;#039 ; s a great question. It was just hard to decide what it would be the,  what is most often misunderstood. Because there&amp;#039 ; s plenty. There&amp;#039 ; s plenty.    Willis:    Yeah. Understood.    Martinez: Mm-hmm.    Willis:    So this next question&amp;#039 ; s gonna kind of lead into your organization that I want to  talk to you about-    Martinez:    Mm-hmm.    Willis:    But around when and how did you begin your journey in assisting with spreading and preserving traditions of Hawaii?    Martinez:    I&amp;#039 ; m sorry, can you ask--?    Willis:    Yeah, of course. So I was just wondering around when was it, when you were maybe a teenager, young adult, when you decided, okay, I&amp;#039 ; m gonna really start to assist with spreading and preserving the traditions of Hawaiian culture?    Martinez:    Hmm. Oh gosh. I think I can&amp;#039 ; t recall when I know I was younger, but I can&amp;#039 ; t  recall the exact time. But as an adult, I always knew. Like as a young adult, I  knew that that would be my mission, for a couple reasons. One, it was the  accessibility of, learning Hawaiian culture being a Hawaiian who lives in  diaspora, right? Who doesn&amp;#039 ; t, who isn&amp;#039 ; t living in their ancestral land. So,  just, you know, personally from my own personal experience not having that  access and really having to actively search for it, I knew that I wanted to be  able to provide that for other native Hawaiians that are not, no longer residing  in Hawaii. Another reason is that just like anything else, any sort of  extracurricular activity, sometimes classes are not affordable to, Native  Hawaiian population. Right? They can be, that can be a barrier, a financial  barrier. And that&amp;#039 ; s always kind of been, to me an interesting, dilemma as a kumu hula, and as someone who has a hālau, I always wanna make sure our classes are accessible to everyone who wants to learn. However, at the end of the day, I still have a lease to pay. Right? An electric bill. And, and so how can I do that in such a way that it can benefit students. How can I teach, culture in a way that can benefit students, that can still benefit financially for my family, right? Because I dedicate a lot of my time to this. And then the third component is, how can it benefit the community as a whole? And I think that&amp;#039 ; s where UMEKE, our organization comes in, right? Establishing that nonprofit organization where we can be able to provide access to culture for everyone. Because I believe anyone and everyone who would like to learn Native Hawaiian or not, should be able to. Should be able to do that and do it in a, an a appropriate and an authentic way you know, because we don&amp;#039 ; t live-- Because of our locale, there are often folks who may be teaching a version of hula or, but perhaps they don&amp;#039 ; t have the education to be teaching Hawaiian culture in, you know in an authentic way. And that&amp;#039 ; s not to say that it&amp;#039 ; s, you know I&amp;#039 ; m sure the intention, the intentions are good and, and whatnot, but they&amp;#039 ; re-- In San Diego in particular, the native Hawaiian community is very passionate about being, taking on that kuleana or that responsibility of educating about Hawaiian culture in a way that it&amp;#039 ; s, that it&amp;#039 ; s coming from the native Hawaiian community. Yeah. I know that, personally, and this is just me personally, is that because Hawaiian culture has been commercialized for so long, I actively work towards deconstructing those, those, those stereotypes that surround Hawaiian culture that mostly came about once Hawaii became a, a very popular travel destination. Right? Um, so--    Willis:    Gotcha. So speaking a little bit more on, UMEKE when did you first, establish  your organization?    Martinez:    We filed in 2021, October of 2021. And we were stagnant for a little bit as we  were kind of building our capacity, and I&amp;#039 ; ve just recently become more active  and had some really great opportunities to be able to--    Willis:    And you are the founder, you are the president. It&amp;#039 ; s really, you know, your  idea. Right? You were the one that was like, let&amp;#039 ; s do this, let&amp;#039 ; s push forward.    Martinez:    Yeah. Mm-hmm.    Willis:    Was there anyone else that hopped on board with you that kind of helped you get it going? Or was it pretty much your project and your project only?    Martinez:    Oh my gosh. I had a huge support system, even from people that don&amp;#039 ; t even  realize they were part of it. They were part of it. &amp;lt ; laughs&amp;gt ;  And again, it goes  back to, my, the elders within the Hawaiian community, specifically in San  Diego. Those aunties, you know, I have some really amazing female role models in the Native Hawaiian community, in the kūpuna. And when I see the work that they have done and dedicated their lives to, I realize that this next generation, that I now have that responsibility to keep on that pathway that they&amp;#039 ; ve, that they&amp;#039 ; ve blazed already. Right? Mm-hmm.    Willis:    Right. So obviously it&amp;#039 ; s still a relatively new organization, but what are you  most proud of, so far, and what are you kind of hoping to accomplish moving forward?    Martinez:    Oh, gosh. I&amp;#039 ; m at this moment most proud of a grant we were recently working on within collaboration with a local school district to be able to bring hula to --  and ukulele -- to an elementary school that has a significant Native Hawaiian  Pacific Islander [NHPI] population. And providing that accessibility component, where, you know students might not otherwise be able to afford it financially or may not just even have the transportation for that, right? Because it happens during school. It, the accessibility just makes, made it so easy. So I would say that because I reflect on what I would&amp;#039 ; ve really loved at that age and been exposed to, and being able to take ownership of that [NHPI] identity in a place other than my home, among my friends, I think that would&amp;#039 ; ve been really impactful for me as a young person. And so--    Willis:    Definitely. Yeah. And kids remember assemblies like that as well.    Martinez:    Mm-hmm.    Willis: I can still tell you some of the ones that I attended in elementary  school and like the impact they had on me so that&amp;#039 ; s a really cool thing. And  then, as far as like, looking forward to future, do you have any goals in mind  or is it really just continue to do what you&amp;#039 ; re doing and hope more people hop on?    Martinez:    &amp;lt ; laughs&amp;gt ;  Yeah, I mean, as far as goals it&amp;#039 ; s so interesting because when this  group of us set out to start UMEKE, there were really folks that just  wholeheartedly believed in me and my vision. And when we set out to do this, I think just like anything when you start something you&amp;#039 ; re like, &amp;quot ; Ohh!,&amp;quot ;  you know. &amp;lt ; laughs&amp;gt ;  We weren&amp;#039 ; t sure how successful we would be, but it&amp;#039 ; s so interesting because opportunities have really been presenting themselves without us seeking them out, which to me, speaks to the mission of UMEKE that it was something that was really needed in our community because projects are really kind of floating our way, and it aligns with what we would love to do. So although we didn&amp;#039 ; t know exactly maybe specifically what a project was going to look like, folks are coming to us with their projects. And so it&amp;#039 ; s, that&amp;#039 ; s really exciting because it&amp;#039 ; s like, oh, there was a need! We, okay, great. You know- &amp;lt ; laughs&amp;gt ;     Willis:    &amp;lt ; laughs&amp;gt ;  It&amp;#039 ; s all for a reason.    Martinez:    It, yes. Yeah.    Willis:    That&amp;#039 ; s really cool. Shifting gears a little bit, I understand you are a Cal  State San Marco alum?    Martinez:    I am.    Willis:    So you earned your bachelor&amp;#039 ; s degree in Indigenous Anthropology, is that correct?    Martinez:    Mm-hmm.    Willis:    In 2019?    Martinez:    Mm-hmm.    Willis:    So what was that, what made you decide to ultimately go for a bachelor&amp;#039 ; s degree? What kind of pushed you in that direction?    Martinez:    That&amp;#039 ; s a funny story. So I have four children, and my eldest was in high school at the time and, you know neither of my parents went to college. And between my siblings and I, we didn&amp;#039 ; t have a four-year degree. Right. So I was very, very, very &amp;lt ; laughs&amp;gt ; , persistent that my children go to a four-year college, and I realized that I couldn&amp;#039 ; t preach &amp;lt ; laughs&amp;gt ;  higher education to them. Unless I went ahead and did it myself and so I did &amp;lt ; laughter&amp;gt ; . Yeah.    Willis:    That&amp;#039 ; s very admirable. It&amp;#039 ; s, it&amp;#039 ; s not easy, especially when you&amp;#039 ; re a parent. I  can attest to that. It is not easy to continue on with school. I mean, you just  have so many other things going on. Just to be able to put aside some time for that is a challenge within itself. Was it a difficult decision? I mean, I guess  that&amp;#039 ; s the obvious to, to go back to school or, but once you got in, was it, was  it easy for you? Did it come naturally, or what was that kind of whole process  like when you first started attending classes?    Martinez:    It was interesting going back as an, as a non-traditional student and, you know, at my age with children, I knew I was going to go into it slow and steady. I wasn&amp;#039 ; t in a rush. And so I had just started with maybe two classes per semester. And, and I actually thought of it as a blessing because I got to study exactly what I wanted to. I knew that cultural anthropology was going to be something that would maintain my interest and my goals. And so, when I had learned that Cal State [San Marcos] specifically had an indigenous anthropology degree, it, it, it just all made sense. So it wasn&amp;#039 ; t, it was challenging maybe logistically, having, juggling, family, but learning and the like-minded folks that I got to meet, especially this younger generation! They&amp;#039 ; re amazing, you know, &amp;lt ; laughter&amp;gt ;  and getting invigorated by this young energy. For me it was a, it was a great experience, and you know, when you tell somebody that you&amp;#039 ; re going to school for indigenous anthropology, you always get that question, what are you gonna do with that? Well, guess what? I use it every single day! &amp;lt ; laughs&amp;gt ; ,    Willis:    Right. Not everybody can say that, so that&amp;#039 ; s impressive. Yeah. Uh, so did you  come away with a new perspective after graduating?    Martinez:    Um, hmm. I think the perspective that I got was, probably one of the most  important perspectives is that outside perspective, right? Because we&amp;#039 ; re  sometimes always just living in our bubble and really only see what&amp;#039 ; s happening in our immediate surroundings. And so, I would say it changed my perspective in that, in the sense that, one, learning about other cultures, and when we learn about other cultures, it really helps us to understand more of our own, and being with such a diverse, because Cal State [San Marcos] does have a really diverse student body, right? So different ages and ethnicities. And so I think that, those, all of those things combined are, are what changed my perspective, not the actual piece of paper &amp;lt ; laughs&amp;gt ; .    Willis:    Yeah, no. I totally understand. Um, as far as the other cultures that you  learned about, was there one in particular other than Hawaiian that really  caught your attention?    Martinez:    Oh my goodness. I wouldn&amp;#039 ; t say specifically one. I think that just studying  other indigenous cultures, particularly, you know, the ones within our area,  like the Kumeyaay and the Luiseño, I just loved learning about how more similar Hawaiian culture is, with the [San Diego-are] native communities than not, and so I would say it that was just, and, and that was with everything. That&amp;#039 ; s with belief systems, that&amp;#039 ; s with, our, our medical systems, how we view health.    Willis:    Mm-hmm.    Martinez:    How we view, our, structures of our families, our structure of our communities.  So, now I&amp;#039 ; m not sure that I &amp;lt ; laughs&amp;gt ;  answered your question.    Willis:    Yeah, that&amp;#039 ; s perfect. Um, so I did want to touch base on an event that, um, you obviously had a huge hand in, earlier this year in February, you were able to establish the first ever southern California, Asian, and Pacific Islander Festival.    Martinez:    Mm-hmm.    Willis:    Which, um, took place actually here in Oceanside. Uh, first off, what was kind  of the vision of this, event and how long did it take for this idea to become a reality?    Martinez:    Um, I can say I can&amp;#039 ; t take credit for coming up with the idea. As, but as now,  like currently being a co-creator of, of the event for me personally, I come  from a multiculturally- multicultural background, so, um, as a lot of us are  right? So yes, I&amp;#039 ; m Native Hawaiian. Um, in addition to that, I&amp;#039 ; m also Japanese  and Chinese and Mexican. And, coming from such a, a multi-ethnic background growing up in North [San Diego] County, I think that, my drive behind this event is one, bringing that diversity to North County that it hasn&amp;#039 ; t seen a lot of in the past that, and maybe on this, on this level, right?    Willis:    Mm-hmm.    Martinez: The API [Asian &amp;amp ;  Pacific Islander] community being highlighted to this extent in this area, we&amp;#039 ; re quite underrepresented. And I knew that going into this festival that our number one focus was always going to be on the  educational aspect of it, and getting, you know, circling back to that, like  when we understand other cultures, that we really begin to understand ourselves more, and we wanted to focus on this educational part because sometimes festivals can get quite, um, what&amp;#039 ; s the word? Insular. Yeah. And we want to make it, we want folks to know that this festival&amp;#039 ; s for everyone. You know, no matter what the background, no matter what the age, no matter what the locale that is for everybody to be able to come together and learn about API culture.    Willis:    Right. Gotcha.    Martinez:    So--    Willis:    Uh, so can you share your experience of how the event actually unfolded? Was it what you were hoping for? Was it a nice turnout?    Martinez:    Well, it&amp;#039 ; s actually in three weeks.    Willis:    Oh, my mistake. &amp;lt ; laughs&amp;gt ;     Martinez:    &amp;lt ; laughs&amp;gt ; . So we&amp;#039 ; re in the thick of it.    Willis:    Gotcha. Okay. I must have, misread that. My apologies. &amp;lt ; laughs&amp;gt ;  My understanding is that it already happened earlier this year.    Martinez:    No worries.    Willis:    Okay. So it&amp;#039 ; s happening in three weeks from now!    Martinez:    Mm-hmm.    Willis: Okay. That&amp;#039 ; s awesome. So I guess, um, what are you expecting? Are you expecting it to be a pretty big turnout?    Martinez:    Well, that&amp;#039 ; s what we&amp;#039 ; re hoping for! &amp;lt ; laughs&amp;gt ;     Willis:    Of course.    Martinez:    Um, but as far as how it&amp;#039 ; s unfolded, you know, it did just like anything, it&amp;#039 ; s  evolved. The, the, the vision has evolved a little bit. In, in, the, the, yeah,  the vision and the mission have all evolved quite a bit, but as far as like what  people can expect, because we wanted it to be, you know, educational, there you will find the typical things that you would find in a festival, yeah, is  performances and vendors and food and things like that. But I think probably my most favorite part that has sort of evolved since the initial planning is this  contemporary aspect of what API culture looks like. So, I mean, you can use  K-Pop [Korean pop music] as a great example, right?    Willis:    Mm-hmm.    Martinez:    Like, and the phenomenon around K-pop and, where that came from. So initially we were focusing mostly on traditional practices and performances, but then we realized how many amazing API artists are out there and are deserving of recognition, but may not necessarily be practicing what would be considered a traditional art. So that&amp;#039 ; s, I think I&amp;#039 ; m really excited to see what some of these performers are bringing, these API artists and performers are bringing to the festival. I think that&amp;#039 ; s gonna be a really fun aspect of it. That was, for me, it was, it was an unexpected but pleasant surprise addition to the festival.    Willis:    Right. Absolutely. Uh, do you know about how many different ethnicities,  cultures are gonna be represented at this event?    Martinez:    We have about, um, over 20.    Willis:    Wow.    Martinez:    Yeah. We have about over 20.    Willis:    That&amp;#039 ; s impressive.  And a lot of them have just, have they been coming to you about it, or do you reach out to them? How does that usually work?    Martinez:    You know I, I&amp;#039 ; m really fortunate to have been embedded in the Pacific Islander community in San Diego since I, you know, the dance community is very close-knit. So I&amp;#039 ; m really fortunate to be able to reach out to other directors of performance groups that I am, I have relationships with. And they were the first ones to jump on and say, yes, we would love to support you. Um, so that was really how the momentum, started. Right? Because, you know, you start with one performance group and then another performance group. Oh! And then so-and-so&amp;#039 ; s performing, and then another one. And so I wasn&amp;#039 ; t as, connected within, the AA [African American] community though, and that has been an amazing experience is meeting other directors in their respective arts, like, &amp;lt ; unclear&amp;gt ;  and, Lion Dance, and, because it&amp;#039 ; s just, we are all, we&amp;#039 ; re all the same at the end of the day. And um, so I, this initial year we did a huge, we did a lot of outreach. We have a great leadership team, and so between us and our outreach and our circles, we, we got a lot of support from folks. And it didn&amp;#039 ; t take much of an ask. Folks really wanted to be a part of this. They really wanted this.    Willis:    I can imagine. That&amp;#039 ; s fascinating.    Martinez:    Mm-hmm.    Willis:    So is there anything else that you uh, or how else do you continue to help, I  guess Native Hawaiian culture and how can, for example, someone like myself get involved if they wanted to, kind of help and promote in that area?    Martinez:    Oh gosh. Um, oh, I&amp;#039 ; m sorry. Can you repeat that again? &amp;lt ; laughs&amp;gt ;     Willis:    So I guess what I&amp;#039 ; m really getting at, like how can someone else, if they really  want to, you know, help and be a part of the cause, how would they go about  doing that? Would they just reach out to you?    Martinez:    Oh, yeah. I mean the, I mean, what, that&amp;#039 ; s the irony in it, right? Is the majority of, of my supporters and our team are not Native Hawaiian. And, but it&amp;#039 ; s that allyship and because they you know, believe in, in, in the mission they&amp;#039 ; re absolutely willing to just jump in &amp;lt ; laughs&amp;gt ;  and do whatever needs to be done. Um, so yeah, I mean anybody who ever want, who wants to be an ally, we  are, we are here and happy and--    Willis:    Come on down!    Martinez:    Yes. Ready to, to you know, just grow our community.    Willis:    Right. That&amp;#039 ; s so cool. So you kind of may have already answered this earlier but overall, as you reflect on everything you have done and accomplished to this point in your life, what are you most proud of and what has brought you the most joy? Has it been, maybe the hula aspect, um, teaching elders, children, or is there something else?    Martinez:    &amp;lt ; laughs&amp;gt ;  Uh I think, it&amp;#039 ; s my own children, right? That will always be my most  proud accomplishment. &amp;lt ; laughs&amp;gt ;  Them as individuals, but also taking that  perspective again of what I really could have needed or wanted in my upbringing, I feel like I provided that for my children and have instilled that into my children. And, knowing that I know that they&amp;#039 ; re gonna move forward and pass that on to their children, that&amp;#039 ; s, that will always be my proudest accomplishment, knowing that the generations far after I&amp;#039 ; m gone, will still be carrying on those, on those traditions.    Willis:    Yeah. That&amp;#039 ; s fantastic. And then, before we close our interview, is there  anything else you would like to mention? Maybe something I didn&amp;#039 ; t ask you about that you really were hoping I would or? &amp;lt ; laughs&amp;gt ;     Martinez:    Oh gosh. Um, not that I can think of. Um, yeah, no nothing &amp;lt ; laughs&amp;gt ;     Willis:    Okay. Yeah, no that&amp;#039 ; s perfect. I think we definitely covered a lot of great  stuff in this interview. So, really appreciate your time, Ilima. This was very  informative. I think a lot of people can get a lot out of this whole interview  and, really appreciate everything that you do for not only Hawaiian culture, but just the community in general. So thank you so much for your time.    Martinez:    Yeah, thank you.    Willis:    Alright. &amp;lt ; Martinez laughs&amp;gt ;  Now I&amp;#039 ; m gonna go ahead and stop the recording.       https://rightsstatements.org/page/InC/1.0/?language=en audio Property rights reside with the university. Copyrights are retained by the creators of the records and their heirs.    This resource is licensed for noncommercial educational use using CC NC-BY 4.0. Please contact Special Collections at archives</text>
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                    <text>ILIMA KAM MARTINEZ

Transcript, Interview
2023-04-07

Ryan Willis:
Alright. Hello, this is Ryan Willis, and today I am interviewing Ilima Kam Martinez for the California State
University San Marcos Library Special Collections oral history project. Today is April 7, 2023, and the
time is 1:47 PM, and this interview is taking place at the University Library. Ilima, thank you so much for
interviewing with me today.
Ilima Kam Martinez:
Thank you for the invitation.
Willis:
Of course. So, let's go ahead and start off, um, from the beginning. Where were you born?
Martinez:
I was born here in San Diego, California, and raised here in both Oceanside and Carlsbad area.
Willis:
Perfect. And if you don't mind, can you tell me a little bit about your childhood? Uh, what was it like
growing up for you?
Martinez:
It's just-it's always an interesting question because I think I will answer that much differently than I
would've say, you know, uh, 25 years ago. Um, I… attended schools in Carlsbad, which is a
predominantly, you know, affluent Caucasian community. And coming from a really diverse background,
um, I, uh… let me think.
Willis:
Yeah, yeah. Take your time &lt;Martinez laughs&gt;. Not a problem.
Martinez:
Um, that really set me on the path that I find myself on today. I grew up with both parents in my life.
Two sisters, two older sisters. I'm the youngest. Um, my father was a retired civil engineer from Pearl
Harbor. So he had me, you know, by the time I was born, he was already at an age where he was retired.
So, I spent most of my time with him and being raised by him.
Willis:
Okay.
Martinez:
Mm-hmm.
Willis:
That's really interesting. So, you said your father worked in-at Pearl Harbor?

Transcribed by Ryan Willis

1

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�ILIMA KAM MARTINEZ

Transcript, Interview
2023-04-07

Martinez:
Mm-hmm.
Willis:
So did you spend a lot of time in Hawaii growing up?
Martinez:
I did. So, I also have two half-sisters, that remained in Hawaii, from my father's first marriage. And,
when I say half-sisters, that's just, more literal than anything there. So I spent a lot of time, with my dad
and my sisters during the summer times growing up. So we often would visit-Willis:
Gotcha.
Martinez:
Hawaii.
Willis:
Did you ever have any interest in living there full-time? Or was it just more of like, oh, we'll just, you
know, visit here and there?
Martinez:
I always thought I would. I always thought that I would, eventually wind up there. Um, and I'm not
totally disregarding the possibility of that happening in the future. But yes, I do hope to find myself back
there one day.
Willis:
That's awesome. Yeah. I've always wanted to visit, but never have to this point. Um, were there any
influential family members or friends growing up that you really looked up to?
Martinez:
I would have to say my dad.
Willis:
Your dad.
Martinez:
Yeah. My dad was, he was so, he came from a, a generation right, where it was very, um, old school. You
know, he was working at Pearl Harbor at the time that it was bombed. And so he, he, although he
wasn't… he came from a generation, that was not especially affectionate or maybe verbalized, you
know, their, their love for their families and friends, but always showed it, you know, in by example.

Transcribed by Ryan Willis

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�ILIMA KAM MARTINEZ

Transcript, Interview
2023-04-07

Always being present with me, always, you know, taking me to, you know, activities. And, so although
he might not have been, you know, that ty-not typical, but extremely affectionate or, you know,
verbalizing love that he was very instrumental in what I would consider to be a really happy childhood.
Willis:
Right. Yeah. That's awesome.
Martinez: Mm-hmm.
Willis:
So you said that he was actually at Pearl Harbor, though when the bombing took place?
Martinez:
He was mm-hmm.
Willis:
Wow. So what kind of stories did he have &lt;Martinez laughs&gt; regarding that? Or was that something that
he kind of just didn't like to talk about?
Martinez:
He, it's funny because I actually didn't even know he was a civil engineer at Pearl Harbor until his 80th
birthday party. Which took place in Hawaii. In his retirement he was actually a tennis instructor for the
Carlsbad Parks and Recreation for twenty years. That's what I always thought that he was. &lt;laughs&gt; To
me, that's what my dad did for a living.
Willis:
Right.
Martinez:
Oh, he's a tennis instructor! &lt;laughs&gt;. And when somebody, you know, was giving a speech at his
birthday party instead he was a civil engineer, you know, I'm already a young adult at that point, right?
At Pearl Harbor. I was, I had no idea. But that was typical of my dad. He was very, very humble. Um,
very modest. And so, it probably shouldn't have surprised me, but yeah. He didn't talk about much
about his experience, at Pearl Harbor at the time. Later on, you know, when he, so he had suffered a
major stroke in his eighties and, had moved in, with my family and I, and so I was his sole caregiver
during about a span, about, of about 10 years. And things would, he would start to talk about it but
never really elaborate. And, and I just always, you know, knew better than to, to pry that he would tell
me what I was meant to know.
Willis:
Right.

Transcribed by Ryan Willis

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�ILIMA KAM MARTINEZ

Transcript, Interview
2023-04-07

Martinez:
What he felt that I should know.
Willis:
Yeah. If you didn’t find out about it until you were, you know, a young adult. So that kind of-- &lt;laughs&gt;
Martinez:
Right.
Willis:
Explains it right there. Like yeah, you probably didn’t want to go there.
Martinez:
Exactly. And, and my dad was such a, he was such, a planner, right? Like, he was always very organized,
always had things in place. So he actually had written his own obituary several years before he even had
his stroke. And so it was actually through his obituary that he wrote that I learned a lot about him.
Willis:
I see.
Martinez:
Mm-hmm.
Willis:
That's fascinating.
Martinez:
Mm-hmm. &lt;laughs&gt;
Willis:
Thank you. Thank you for sharing that.
Martinez:
Mm-hmm.
Willis:
So kind of along the lines of Hawaiian culture, when did you first take an interest in it? And was there a
point in your life where you kind of knew that that was something that you really wanted to focus on in
your life, or even with a career?

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Martinez:
I, I think that so being the youngest of my siblings, I was the only one who was born here in San Diego.
All my siblings, all my sisters were born in Hawaii, raised in Hawaii. And so I feel like there was always
that yearning, you know, to be connected to Hawaii. And, um, it's really interesting because what I
didn't know at the time in my upbringing, you know, with my dad, what I didn't realize was very special
and unique to Hawaiian culture? I didn't even realize that's what it was until, until later on. Right? Just,
you know, maybe the foods we ate, the music my, my dad would play, he was a “slap &lt;unclear&gt;
guitarist.” He played ukulele. Um, but, it, to me, it was just my home. Right? So I think that it was pretty,
I think I wanna say sometime around maybe middle school that I had seen a hula performance. And I
remember it having such an impact on me at that moment that I was like, ahh! I don't know, there was
just this instant connection, although I had seen, you know, hula before, but it was just this one
particular moment. And so, that was when I had asked my dad, I would like to take hula classes, but
again, I mean, I'm in Carlsbad, right? And like where, where do you even find something like that? And,
and, um. But we, we did. And so he, enrolled me in classes at that time. And it's been a lifelong journey
of learning ever since. And just something that I've always felt, so it, it's been the constant in my life
right? Where I could go, always rely on hula to, to, um… it was just a, an anchor, you know? Right. No
matter what else is going on in my life, hula was always and still is that anchor for me, that makes me
feel safe.
Willis:
Right.
Martinez: Yeah.
Willis:
That's so cool. Yeah. I was gonna ask you, because I know that we, had talked in our pre-interview
specifically about hula and how important that is to Hawaiian culture. I understand that you actually
teach it as well.
Martinez:
I do &lt;laughs&gt;, I do. I have a hālau in, which is a traditional hula school in Vista. I just opened up the hālau
oh gosh. We just celebrated our fourth anniversary. Um, and it's been, it's been wonderful. Um, I think
for those that have not had experience in hālau it's, it can be challenging to understand, but hālau
equates for a lot of people family, right? Like in its essence, yes, it's a school of hula, but really it's in, its,
in its foundational form it's about family and it works and operates very much like a family. So
sometimes I wonder if it was really that I wanted to open the hālau for &lt;laughs&gt;, you know, teaching
hula or if it was for the purpose of being able to provide a home and a family for, for students.
Willis:
Right.
Martinez:
Mm-hmm.

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Willis:
That's awesome. You also mentioned that you have a passion for elders, and I know that you were
teaching them as well pre-Covid. Is that correct?
Martinez:
Pre-Covid I was volunteering at the Oceanside Senior Center. And I think it also again goes back to my
dad. I think a lot of things &lt;laughs&gt; will go back to my dad. He was, I mean he was fifty-eight years old
when I was born, and I think about that and it just kind of blows my mind. And as being his caregiver,
kūpuna or elders in Hawaiian culture are so, I think that's one of the many unique things about Hawaiian
culture is that we, help, hold our kūpuna in such high regard because we know that their experience, we
know that their, the lives that they have lived and their experience far surpasses ours. So we always
know to go to them and respect, you know, the knowledge that they, that they bear. So yeah-Willis:
And I think you also mentioned that part of the reason why you've really enjoyed teaching the hula to
seniors or elders is because it exercises their mind not just their body, right? Like you're just kind of
focusing on the whole package there. Can you maybe elaborate a little bit more on that?
Martinez:
Yeah. I mean, hula at its core is encompassing of, mental, physical, and spiritual, which you know, I've
learned that not everybody realizes or may know that. And so, when you're, when I'm teaching with
kūpuna, having those three facets; that physical, mental and emotional part I have seen has been such,
has had such a huge impact on them. You know, just the simple act of coming together, of sharing meals
together, which we do a lot, &lt;laughs&gt; The cognition that goes into learning choreography, I have seen
such an a really impressive trajectory, upward trajectory in how much now that my kūpuna class can
retain as opposed to when they may have first started dancing. Right. I think that, watching that, like
being a witness to this, this, how it can, how hula can positively impact them, is just, such a huge
motivator to just keep going, to just to keep doing that and okay now what else can we do?
Willis:
Yeah. Seems like that would be very rewarding.
Martinez:
Mm-hmm. It's Extremely rewarding.
Willis:
So you were teaching, classes for free to seniors right before CovidMartinez:
Before Covid.
Willis:

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And then once Covid hit. So what was that whole experience like for you once Covid hit and you weren't
able to teach people in person. I bet that was really difficult for you.
Martinez:
&lt;laughs&gt;. It was, it was. It provided its challenges. I think a lot of us shared the same challenges. Trying
to communicate and, keep a community online was just really challenging. However, I feel like during
the time of the pandemic folks were looking to have that sense of community that when you would've
thought that we would have flailed, as a hālau, it actually just thrived, because of that need that, just
that human need to want to come together and have a community. So when it was time, when we
reached that time where we could come together outdoors, I mean, we, we did it immediately. As soon
as we were told that we could conduct classes outdoors it was immediately and students came out and
didn't hesitate. I would say probably the most challenging thing was what is inherently cult- culturally
inherent to us is the act of like, exchanging hānai or, you know kiss, kisses or hugs. And culturally, that's
what we do when we greet each other, when we say farewell to each other, is to always hānai each
other. And that was probably one of the largest challenges because we couldn’t even, like, &lt;Willis
laughs&gt; we couldn't touchWillis:
Right.
Martinez:
We couldn'tWillis:
Six feet.
Martinez:
Yeah. That six feet. And it went against everything that we, that was so ingrained in us that that, that
was pretty tough.
Willis:
That was such an awkward moment in time. Like, nobody really knew how to interact with each other. I
want to give you a hug, but I guess let's give you an air hug for now.
Martinez:
Yeah, yeah.
Willis:
But I can see how that could be very difficult, especially with your culture, just wanting to be right there
with the person and be able to, you know, exchange those pleasantries. So-Martinez:

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Yeah.
Willis:
Yeah. Going back to when you first started learning hula, do you specifically remember an instructor or
somebody that taught you or that really had an influence on that?
Martinez:
I couldn't single one out to be honest, because with each kumu or teacher that I have had has had such
a huge influence on the kumu that I am today. I, I couldn't credit just, just one. They all affected me in
different ways, but equally impactful ways. I'll note that, so I was, &lt;unclear&gt; is the formal graduation
ceremony that a kuma hula goes through in order to, it's like it's a method of training, right? To become
a kuma hula. And so the kuma that I was very honored and so blessed to be able to graduate under,
he's, his name is Kawaikapuokalani Hewett. And he is so prolific and knowledgeable in, in all aspects of
Hawaiian culture that, and just to have that source, to be able to always go back to for the rest of, you
know, my life like, that's just, it's just really, I feel so, so blessed that I have him, in my life. And, and the
Hawaiian community is blessed to have him because he's so gracious and generous with his, with his ‘ike
or his knowledge, where I think that as an indigenous culture, we often can gatekeep you know,
rightfully so. But we can often gatekeep some knowledge because of how it has been, exploited right?
In the past.
Willis: Mm-hmm.
Martinez: And the fact that, that kumu Kawaikapuokalani is, is, has such a kind heart and willing to be
able to, share knowledge is, is really, really priceless because it has benefited so many of his students.
Willis:
Right, right. Do you remember when you met him exactly? Was it when you were first learning hula or?
Martinez:
Oh my goodness. Well he is a, he, I can't remember exactly because he's very well known in Hawaii. He
is a famous composer or songwriter and poet. And so my father being a musician, I remember seeing
Kawaikapuo CDs in my home, you know at the time. So I, it's actually kind of interesting cause I feel like
it was almost a, uh, predetermined that this relationship was going to circle around. Right. And
ironically, he, and I can't obviously say the name, but he resides on the same street in Hawaii that my
sister resided in at the time. So when I would visit my sister &lt;laughs&gt; in Hawaii, it was the same street
that my now kumu still lives on. So, it, it's just-Willis:
Oh wow. How convenient is that?
Martinez:
It's just, yeah, &lt;laughs&gt;. I’m going to say coincident, there’s no such thing as coincidences.
Willis:

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Right. No, I agree. &lt;Martinez laughs&gt;. Aside from hula, are there any other specific Hawaiian traditions
that you really feel passionate about?
Martinez:
Oh my goodness. Um, I feel that hula does encompass all of those traditions. Right? And I think that's
why it is so predominant in Hawaiian culture because it encompasses every aspect of Hawaiian culture.
Protocols are implemented in hula that are implemented in… that really dictate, the belief systems of
Hawaiian people. So, I wouldn't, I, yeah. I don't think, yeah. &lt;laughs&gt;
Willis:
No, that's perfect. Do you think there's any like, big misconceptions about Hawaiians or Hawaiian
culture in general? I mean, like stereotypes &lt;Martinez laughs&gt; from your experiences?
Martinez:
Yeah. &lt;more laughter&gt;. Yeah. There's, I wouldn't even know where to begin &lt;laughs&gt;.
Willis:
&lt;laughs&gt; I know it's kind of a loaded question.
Martinez:
Yeah. Yeah. Oh gosh. But if I had to Like if I had to choose, you know, one or two of the most common
stereotypes or misconceptions, gosh, I would, I… Hmm, Hmm.
Well, I'll address one thing only because it's fresh in my mind. And I was posed this question recently
was I often get asked, “Oh, how much Hawaiian are you? And it's interesting when folks ask this
question because it's almost like they're putting a measure to it. Yeah? And I think what folks don't
understand is that as a Hawaiian people, we identify our Hawaiian-ness is by our lineage and our
ancestors. Right? It's not about a blood quantum. And I, I think I'll just leave it at that &lt;laughs&gt;.
Willis:
That's perfect. I appreciate that. Didn't mean to put you on the spot.
Martinez:
No, no, it's a great question. It was just hard to decide what it would be the, what is most often
misunderstood. Because there's plenty. There’s plenty.
Willis:
Yeah. Understood.
Martinez: Mm-hmm.
Willis:
So this next question's gonna kind of lead into your organization that I want to talk to you about-

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Martinez:
Mm-hmm.
Willis:
But around when and how did you begin your journey in assisting with spreading and preserving
traditions of Hawaii?
Martinez:
I'm sorry, can you ask--?
Willis:
Yeah, of course. So I was just wondering around when was it, when you were maybe a teenager, young
adult, when you decided, okay, I'm gonna really start to assist with spreading and preserving the
traditions of Hawaiian culture?
Martinez:
Hmm. Oh gosh. I think I can't recall when I know I was younger, but I can't recall the exact time. But as
an adult, I always knew. Like as a young adult, I knew that that would be my mission, for a couple
reasons. One, it was the accessibility of, learning Hawaiian culture being a Hawaiian who lives in
diaspora, right? Who doesn't, who isn't living in their ancestral land. So, just, you know, personally from
my own personal experience not having that access and really having to actively search for it, I knew
that I wanted to be able to provide that for other native Hawaiians that are not, no longer residing in
Hawaii. Another reason is that just like anything else, any sort of extracurricular activity, sometimes
classes are not affordable to, native Hawaiian population. Right? They can be, that can be a barrier, a
financial barrier. And that's always kind of been, to me an interesting, dilemma as a kumu hula, and as
someone who has a hālau, I always wanna make sure our classes are accessible to everyone who wants
to learn. However, at the end of the day, I still have a lease to pay. Right? An electric bill. And, and so
how can I do that in such a way that it can benefit students. How can I teach, culture in a way that can
benefit students, that can still benefit financially for my family, right? Because I dedicate a lot of my time
to this. And then the third component is, how can it benefit the community as a whole? And I think
that's where UMEKE, our organization comes in, right? Establishing that nonprofit organization where
we can be able to provide access to culture for everyone. Because I believe anyone and everyone who
would like to learn Native Hawaiian or not, should be able to. Should be able to do that and do it in a, an
a appropriate and an authentic way you know, because we don't live… Because of our locale, there are
often folks who may be teaching a version of hula or, but perhaps they don't have the education to be
teaching Hawaiian culture in, you know in an authentic way. And that's not to say that it's, you know I'm
sure the intention, the intentions are good and, and whatnot, but they're-- In San Diego in particular, the
native Hawaiian community is very passionate about being, taking on that kuleana or that responsibility
of educating about Hawaiian culture in a way that it's, that it's coming from the native Hawaiian
community. Yeah. I know that, personally, and this is just me personally, is that because Hawaiian
culture has been commercialized for so long, I actively work towards deconstructing those, those, those
stereotypes that surround Hawaiian culture that mostly came about once Hawaii became a, a very
popular travel destination. Right? Um, so--

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Willis:
Gotcha. So speaking a little bit more on, UMEKE when did you first, establish your organization?
Martinez:
We filed in 2021, October of 2021. And we were stagnant for a little bit as we were kind of building our
capacity, and I've just recently become more active and had some really great opportunities to be able
to-Willis:
And you are the founder, you are the president. It's really, you know, your idea. Right? You were the one
that was like, let's do this, let's push forward.
Martinez:
Yeah. Mm-hmm.
Willis:
Was there anyone else that hopped on board with you that kind of helped you get it going? Or was it
pretty much your project and your project only?
Martinez:
Oh my gosh. I had a huge support system, even from people that don't even realize they were part of it.
They were part of it. &lt;laughs&gt; And again, it goes back to, my, the elders within the Hawaiian
community, specifically in San Diego. Those aunties, you know, I have some really amazing female role
models in the Native Hawaiian community, in the kūpuna. And when I see the work that they have done
and dedicated their lives to, I realize that this next generation, that I now have that responsibility to
keep on that pathway that they've, that they've blazed already. Right? Mm-hmm.
Willis:
Right. So obviously it's still a relatively new organization, but what are you most proud of, so far, and
what are you kind of hoping to accomplish moving forward?
Martinez:
Oh, gosh. I'm at this moment most proud of a grant we were recently working on within collaboration
with a local school district to be able to bring hula to -- and ukulele -- to an elementary school that has a
significant Native Hawaiian Pacific Islander [NHPI] population. And providing that accessibility
component, where, you know students might not otherwise be able to afford it financially or may not
just even have the transportation for that, right? Because it happens during school. It, the accessibility
just makes, made it so easy. So I would say that because I reflect on what I would've really loved at that
age and been exposed to, and being able to take ownership of that [NHPI] identity in a place other than
my home, among my friends, I think that would've been really impactful for me as a young person. And
so-Willis:
Definitely. Yeah. And kids remember assemblies like that as well.

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Martinez:
Mm-hmm.
Willis:
I can still tell you some of the ones that I attended in elementary school and like the impact they had on
me so that's a really cool thing. And then, as far as like, looking forward to future, do you have any goals
in mind or is it really just continue to do what you're doing and hope more people hop on?
Martinez:
&lt;laughs&gt; Yeah, I mean, as far as goals it's so interesting because when this group of us set out to start
UMEKE, there were really folks that just wholeheartedly believed in me and my vision. And when we set
out to do this, I think just like anything when you start something you're like, “Ohh!,” you know.
&lt;laughs&gt; We weren't sure how successful we would be, but it's so interesting because opportunities
have really been presenting themselves without us seeking them out, which to me, speaks to the
mission of UMEKE that it was something that was really needed in our community because projects are
really kind of floating our way, and it aligns with what we would love to do. So although we didn't know
exactly maybe specifically what a project was going to look like, folks are coming to us with their
projects. And so it's, that's really exciting because it's like, oh, there was a need! We, okay, great. You
know- &lt;laughs&gt;
Willis:
&lt;laughs&gt; It’s all for a reason.
Martinez:
It, yes. Yeah.
Willis:
That's really cool. Shifting gears a little bit, I understand you are a Cal State San Marco alum?
Martinez:
I am.
Willis:
So you earned your bachelor's degree in Indigenous Anthropology, is that correct?
Martinez:
Mm-hmm.
Willis:
in 2019?

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Martinez:
Mm-hmm.
Willis:
So what was that, what made you decide to ultimately go for a bachelor's degree? What kind of pushed
you in that direction?
Martinez:
That's a funny story. So I have four children, and my eldest was in high school at the time and, you know
neither of my parents went to college. And between my siblings and I, we didn't have a four-year
degree. Right. So I was very, very, very &lt;laughs&gt;, persistent that my children go to a four-year college,
and I realized that I couldn't preach &lt;laughs&gt; higher education to them. Unless I went ahead and did it
myself and so I did &lt;laughter&gt;. Yeah.
Willis:
That's very admirable. It's, it's not easy, especially when you're a parent. I can attest to that. It is not
easy to continue on with school. I mean, you just have so many other things going on. Just to be able to
put aside some time for that is a challenge within itself. Was it a difficult decision? I mean, I guess that's
the obvious to, to go back to school or, but once you got in, was it, was it easy for you? Did it come
naturally, or what was that kind of whole process like when you first started attending classes?
Martinez:
It was interesting going back as an, as a non-traditional student and, you know, at my age with children,
I knew I was going to go into it slow and steady. I wasn't in a rush. And so I had just started with maybe
two classes per semester. And, and I actually thought of it as a blessing because I got to study exactly
what I wanted to. I knew that cultural anthropology was going to be something that would maintain my
interest and my goals. And so, when I had learned that Cal State [San Marcos] specifically had an
indigenous anthropology degree, it, it, it just all made sense. So it wasn't, it was challenging maybe
logistically, having, juggling, family, but learning and the like-minded folks that I got to meet, especially
this younger generation! They're amazing, you know, &lt;laughter&gt; and getting invigorated by this young
energy. For me it was a, it was a great experience, and you know, when you tell somebody that you're
going to school for indigenous anthropology, you always get that question, what are you gonna do with
that? Well, guess what? I use it every single day! &lt;laughs&gt;,
Willis:
Right. Not everybody can say that, so that's impressive. Yeah. Uh, so did you come away with a new
perspective after graduating?
Martinez:
Um, hmm. I think the perspective that I got was, probably one of the most important perspectives is
that outside perspective, right? Because we're sometimes always just living in our bubble and really only
see what's happening in our immediate surroundings. And so, I would say it changed my perspective in
that, in the sense that, one, learning about other cultures, and when we learn about other cultures, it
really helps us to understand more of our own, and being with such a diverse, because Cal State [San
Marcos] does have a really diverse student body, right? So different ages and ethnicities. And so I think

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that, those, all of those things combined are, are what changed my perspective, not the actual piece of
paper &lt;laughs&gt;.
Willis:
Yeah, no. I totally understand. Um, as far as the other cultures that you learned about, was there one in
particular other than Hawaiian that really caught your attention?
Martinez:
Oh my goodness. I wouldn't say specifically one. I think that just studying other indigenous cultures,
particularly, you know, the ones within our area, like the Kumeyaay and the Luiseño, I just loved learning
about how more similar Hawaiian culture is, with the [San Diego-are] native communities than not, and
so I would say it that was just, and, and that was with everything. That's with belief systems, that's with,
our, our medical systems, how we view health.
Willis:
Mm-hmm.
Martinez:
How we view, our, structures of our families, our structure of our communities. So, now I'm not sure
that I &lt;laughs&gt; answered your question.
Willis:
Yeah, that's perfect. Um, so I did want to touch base on an event that, um, you obviously had a huge
hand in, earlier this year in February, you were able to establish the first ever southern California, Asian,
and Pacific Islander Festival.
Martinez:
Mm-hmm.
Willis:
Which, um, took place actually here in Oceanside. Uh, first off, what was kind of the vision of this, event
and how long did it take for this idea to become a reality?
Martinez:
Um, I can say I can't take credit for coming up with the idea. As, but as now, like currently being a cocreator of, of the event for me personally, I come from a multiculturally- multicultural background, so,
um, as a lot of us are right? So yes, I'm Native Hawaiian. Um, in addition to that, I'm also Japanese and
Chinese and Mexican. And, coming from such a, a multi-ethnic background growing up in North [San
Diego] County, I think that, my drive behind this event is one, bringing that diversity to North County
that it hasn't seen a lot of in the past that, and maybe on this, on this level, right?
Willis:

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Mm-hmm.
Martinez:
The API [Asian &amp; Pacific Islander] community being highlighted to this extent in this area, we're quite
underrepresented. And I knew that going into this festival that our number one focus was always going
to be on the educational aspect of it, and getting, you know, circling back to that, like when we
understand other cultures, that we really begin to understand ourselves more, and we wanted to focus
on this educational part because sometimes festivals can get quite, um, what's the word? Insular. Yeah.
And we want to make it, we want folks to know that this festival's for everyone. You know, no matter
what the background, no matter what the age, no matter what the locale that is for everybody to be
able to come together and learn about API culture.
Willis:
Right. Gotcha.
Martinez:
So-Willis:
Uh, so can you share your experience of how the event actually unfolded? Was it what you were hoping
for? Was it a nice turnout?
Martinez:
Well, it's actually in three weeks.
Willis:
Oh, my mistake. &lt;laughs&gt;
Martinez:
&lt;laughs&gt;. So we're in the thick of it.
Willis:
Gotcha. Okay. I must have, misread that. My apologies. &lt;laughs&gt; My understanding is that it already
happened earlier this year.
Martinez:
No worries.
Willis:
Okay. So it's happening in three weeks from now!

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Martinez:
Mm-hmm.
Willis:
Okay. That's awesome. So I guess, um, what are you expecting? Are you expecting it to be a pretty big
turnout?
Martinez:
Well, that's what we're hoping for! &lt;laughs&gt;
Willis:
Of course.
Martinez:
Um, but as far as how it's unfolded, you know, it did just like anything, it's evolved. The, the, the vision
has evolved a little bit. In, in, the, the, yeah, the vision and the mission have all evolved quite a bit, but
as far as like what people can expect, because we wanted it to be, you know, educational, there you will
find the typical things that you would find in a festival, yeah, is performances and vendors and food and
things like that. But I think probably my most favorite part that has sort of evolved since the initial
planning is this contemporary aspect of what API culture looks like. So, I mean, you can use K-Pop
[Korean pop music] as a great example, right?
Willis:
Mm-hmm.
Martinez:
Like, and the phenomenon around K-pop and, where that came from. So initially we were focusing
mostly on traditional practices and performances, but then we realized how many amazing API artists
are out there and are deserving of recognition, but may not necessarily be practicing what would be
considered a traditional art. So that's, I think I'm really excited to see what some of these performers are
bringing, these API artists and performers are bringing to the festival. I think that's gonna be a really fun
aspect of it. That was, for me, it was, it was an unexpected but pleasant surprise addition to the festival.
Willis:
Right. Absolutely. Uh, do you know about how many different ethnicities, cultures are gonna be
represented at this event?
Martinez:
We have about, um, over 20.
Willis:

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Wow.
Martinez:
Yeah. We have about over 20.
Willis:
That's impressive. And a lot of them have just, have they been coming to you about it, or do you reach
out to them? How does that usually work?
Martinez:
You know I, I'm really fortunate to have been embedded in the Pacific Islander community in San Diego
since I, you know, the dance community is very close-knit. So I'm really fortunate to be able to reach out
to other directors of performance groups that I am, I have relationships with. And they were the first
ones to jump on and say, yes, we would love to support you. Um, so that was really how the
momentum, started. Right? Because, you know, you start with one performance group and then
another performance group. Oh! And then so-and-so's performing, and then another one. And so I
wasn't as, connected within, the AA [African American] community though, and that has been an
amazing experience is meeting other directors in their respective arts, like, &lt;unclear&gt; and, Lion Dance,
and, because it's just, we are all, we're all the same at the end of the day. And um, so I, this initial year
we did a huge, we did a lot of outreach. We have a great leadership team, and so between us and our
outreach and our circles, we, we got a lot of support from folks. And it didn't take much of an ask. Folks
really wanted to be a part of this. They really wanted this.
Willis:
I can imagine. That's fascinating.
Martinez:
Mm-hmm.
Willis:
So is there anything else that you uh, or how else do you continue to help, I guess Native Hawaiian
culture and how can, for example, someone like myself get involved if they wanted to, kind of help and
promote in that area?
Martinez:
Oh gosh. Um, oh, I'm sorry. Can you repeat that again? &lt;laughs&gt;
Willis:
So I guess what I'm really getting at, like how can someone else, if they really want to, you know, help
and be a part of the cause, how would they go about doing that? Would they just reach out to you?
Martinez:

Transcribed by Ryan Willis

17

2023-05-25

�ILIMA KAM MARTINEZ

Transcript, Interview
2023-04-07

Oh, yeah. I mean the, I mean, what, that's the irony in it, right? Is the majority of, of my supporters and
our team are not Native Hawaiian. And, but it's that allyship and because they you know, believe in, in,
in the mission they're absolutely willing to just jump in &lt;laughs&gt; and do whatever needs to be done.
Um, so yeah, I mean anybody who ever want, who wants to be an ally, we are, we are here and happy
and-Willis:
Come on down!
Martinez:
Yes. Ready to, to you know, just grow our community.
Willis:
Right. That's so cool. So you kind of may have already answered this earlier but overall, as you reflect on
everything you have done and accomplished to this point in your life, what are you most proud of and
what has brought you the most joy? Has it been, maybe the hula aspect, um, teaching elders, children,
or is there something else?
Martinez:
&lt;laughs&gt; Uh I think, it's my own children, right? That will always be my most proud accomplishment.
&lt;laughs&gt; Them as individuals, but also taking that perspective again of what I really could have needed
or wanted in my upbringing, I feel like I provided that for my children and have instilled that into my
children. And, knowing that I know that they're gonna move forward and pass that on to their children,
that's, that will always be my proudest accomplishment, knowing that the generations far after I'm
gone, will still be carrying on those, on those traditions.
Willis:
Yeah. That's fantastic. And then, before we close our interview, is there anything else you would like to
mention? Maybe something I didn't ask you about that you really were hoping I would or? &lt;laughs&gt;
Martinez:
Oh gosh. Um, not that I can think of. Um, yeah, no nothing &lt;laughs&gt;
Willis:
Okay. Yeah, no that's perfect. I think we definitely covered a lot of great stuff in this interview. So, really
appreciate your time, Ilima. This was very informative. I think a lot of people can get a lot out of this
whole interview and, really appreciate everything that you do for not only Hawaiian culture, but just the
community in general. So thank you so much for your time.
Martinez:
Yeah, thank you.
Willis:

Transcribed by Ryan Willis

18

2023-05-25

�ILIMA KAM MARTINEZ

Transcript, Interview
2023-04-07

Alright. &lt;Martinez laughs&gt; Now I'm gonna go ahead and stop the recording.

Transcribed by Ryan Willis

19

2023-05-25

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              <text>            6.0                        McWilliams, Marilyn. Interview April 5th, 2021.      SC027-09      00:00:00      SC027      California State University San Marcos University Library oral history collection                  CSUSM            csusm      Black Student Center      Black experience      Office of Inclusive Excellence      Marilyn McWilliams      Sierra Jenkins      moving image      McWilliamsMarilyn_JenkinsSierra_2021-04-05.mp4            0            https://archivesoralhistories.csusm.edu/files/original/93959df71a6dacc7ab6c495d62947c4d.mp4              Other                                        video                  English                              0          Interview Introduction                                                                                                                            0                                                                                                                    39          Childhood                                        McWilliams discusses being raised in Oakland and her early school and family life. They were the first Black family in their neighborhood.                     Oakland ;  middle class ;  Oakland Hills                                                                0                                                                                                                    277          Path to employment at California State University San Marcos                                        McWilliams talks about the importance of education in her family and the life circumstances and choices that led her to working at California State University San Marcos.                    education ;  civil service ;  Associate degree                                                                0                                                                                                                    567          Learning about Black history and the Black experience, from childhood to adulthood                                        McWilliams' father played a key role in her experience of Blackness. This was heavily based on their interaction with predominantly white people and focused on equality.                     jazz ;  equality ;  imposter syndrome                                                                0                                                                                                                    1010          Personal impact of Black activism and social justice movements                                        McWilliams speaks about how her role in the Office of Inclusive Excellence has made her aware of the current state of racism and inequity.                     Black Lives Matter                                                                0                                                                                                                    1240          Role in the creation of the Black Student Center                                        McWilliams reflects on how her early support of Black students played into the creation of the Black Student Center.                     students                                                                0                                                                                                                    1600          Previous efforts to establish the Black Student Center                                        Marilyn outlines the development of student identity centers on campus. She also reflects on the student leaders who accomplished the approved proposal for the Black Student Center.                     multicultural center ;  Cross-cultural Center ;  Latinx Center ;  student leaders ;  Associated Students, Incorporated ;  pushback                                                                0                                                                                                                    1991          Leaders on the Black Student Center project, their contributions, and unsung heroes                                        McWilliams speaks in more detail about the student leaders and others who worked tirelessly on the creation of the Black Student Center.                     Black Student Union ;  Associated Students, Incorporated                                                                0                                                                                                                    2200          Needs of students, staff, and faculty involved in the Black Student Center's creation                                        McWilliams discusses how students need to see more Black faculty, staff, and administrators on campus.                     cluster hire ;  representation                                                                0                                                                                                                    2445          Pushback to the creation of the Black Student Center                                        McWilliams reflects on pushback from students to the creation of the Black Student Center.                     pushback                                                                0                                                                                                                    2551          The Black Student Center Grand Opening and McWilliams' first visit to the BSC after opening                                        McWilliams discusses her pride in experiencing the opening of the Black Student Center and her happiness for the students. Her hope is that the space can be expanded over time.                     pride ;  students ;  inadequate space ;  Anthony Jett, Sr. ;  University Student Union                                                                0                                                                                                                    2935          Early focus of the BSC's initiatives, programming, events                                        McWilliams discusses how Black Student Center events focused on bringing Black history and education to campus.                     Kwanzaa ;  Tulsa Race Massacre ;  Black women ;  Black Panthers                                                                0                                                                                                                    3148          The move from Student Success to Student Life                                        McWilliams comments on the history of the organizational structure surrounding the student identity centers including the Black Student Center.                     student life ;  student affairs ;  Associated Students, Incorporated                                                                0                                                                                                                    3319          Achieving the purpose of the Black Student Center and future needs                                        McWilliams states that growth is still needed for the Black Student Center to achieve its purpose including more space, support, and staffing.                     space ;  staff                                                                0                                                                                                                    3460          Personal impact of the Black Student Center on McWilliams                                        McWilliams talks about how to continue moving the Black Student Center program forward.                     events ;  duplication                                                                0                                                                                                                    3577          Expectations for the future of the Black Student Center                                        McWilliams discusses her expectations for the new director, John Rawlins III, especially once campus is re-opened post Covid closure. She reflects on the student experience during the Covid closure and virtual learning.                     John Rawlins III ;  Covid ;  virtual learning                                                                0                                                                                                                    3837          Developing an understanding of Blackness                                        McWilliams talks about coming to her understanding of Blackness during an incident with her son in elementary school.                     Blackness ;  motherhood ;  son                                                                0                                                                                                                    4269          Final thoughts about the Black Student Center and the Black Faculty/Staff Association                    &amp;#13 ;                      McWilliams reflects on her time as president of the African-American Faculty Staff Association (now Black Faculty Staff Association) at California State University San Marcos.                     Black Faculty Staff Association ;  African-American Faculty Staff Association ;  outgoing                                                                0                                                                                                              Oral history      Marilyn McWilliams retired after 23 years at California State University San Marcos, where she most recently was the Administrative Assistant for the Office of Inclusive Excellence. McWilliams has been particularly active in advocacy and assistance to underrepresented communities on campus, and has been recognized by the Black Student Union at their awards night, named a Civility Champion, and received the Jonathan Pollard Award for social justice through student affairs. In her interview, McWilliams gives an in-depth account of her Black Experience starting with her childhood. McWilliams considers her childhood connection to education and how that led her to an administrative role at California State University San Marcos. McWilliams also discusses the CSUSM Black Student Center, her function in a supportive capacity, and the important role students' advocacy played in the creation of the Center.               NOTE TRANSCRIPTION BEGIN  00:00:00.000 --&gt; 00:00:25.000   Today is Monday, April 5th, 2021, at 3:02 p.m. I am Sierra Jenkins at CSU (California State University) San Marcos, and today I'm interviewing Marilyn McWilliams for the Black Student Center Oral History Project, a collaboration of the CSUSM Black Student Center and CSUSM University Library Special Collections. Marilyn, thank you for being here with me today.  00:00:25.000 --&gt; 00:00:28.000   Thank you, Miss Sierra, for having me.  00:00:28.000 --&gt; 00:00:38.000   Of course. So we're going to just jump right into it, the questions. First one I have is where were you born? And where did you grow up?  00:00:38.000 --&gt; 00:01:03.000   I was born in Oklahoma City, Oklahoma, but I was raised in Oakland, California. We moved to California when I was six, six years old. So I was raised in Northern California. In the last 23 years I've been here in Southern Cal.  00:01:03.000 --&gt; 00:01:07.000   So interesting.  00:01:07.000 --&gt; 00:01:19.000   And when you think about that, Sierra, that is like full circle. O, Oklahoma to Oakland. And now I reside in Oceanside. Full circle.  00:01:19.000 --&gt; 00:01:30.000   Really? That really is full circle (laughs). It was meant to be. So tell me about your childhood growing up in Oakland.  00:01:30.000 --&gt; 00:03:38.000   I had a pretty good childhood, growing up. I think we moved to California for better opportunities. My father had graduated from Langston University in Oklahoma and moved the family. I'm the baby of four. And actually, I'm sorry, I'm the baby of five. I found out I had another sister in Oklahoma. She's in Oklahoma, but my father moved the four of us and my mother here, to California for better opportunity. He got a job at a high school, Castlemont High in Oakland. And for me, that's when I started school. I started kindergarten and at the age of six in Oakland and I had a pretty good childhood, never wanted for anything. I considered myself basically growing up middle-class and that was very important for a Black family during that time and when we did move out here, nothing but the best for my father. We moved to the Hills, Oakland Hills and we, I can't say if we were the first Black family in our neighborhood, but if we wasn't the first, we were the second, ‘cause it wasn't many of us in my neighborhood growing up. But I think that my childhood prepared me for you know, what was ahead. My mother worked in civil service and my father in education and, like I said, I've never wanted for anything. And, I had a very good foundation.  00:03:38.000 --&gt; 00:03:44.000   How did you come to your understanding of Blackness?  00:03:44.000 --&gt; 00:04:17.000   Ooh. That's a, that's a pretty deep question. Me. Okay. How did that come to my understanding of Blackness? Let me think on that one. Let's come back to that one, Sierra. Cause that kind of took me off guard. Let me kinda’—  00:04:17.000 --&gt; 00:04:36.000   Okay. Not a problem. Let me see what it said. And your childhood, what were you taught about in your childhood and adolescence about Black history and the Black experience?  00:04:36.000 --&gt; 00:09:17.000   I was taught that we could be anything that we wanted to be. I was taught that education was very, very important in order to get to where you want it to be. School was drilled in us. Like I said, my father was in education. I think it was drilled in us so much so that I wanted to steer away from it. It was just, my father made us like homework, whether or not you have homework in that particular, especially when you got to like junior high, we, back then we had elementary, junior high, then high school, junior high started at ninth grade. Am I aging myself? Cause that's not it now. Junior high started at ninth grade and you had like different classes, six classes. And I remember my father was like it doesn't matter if you have homework in that particular class that night you bringing all your books, all five of your books home and you're going to be studying. So, I know that for me, school wasn't—it was important, but for me it was, I’m kind of over it. So by the time I graduated high school, I knew I had to go to college, but I didn't want to. And so I started working, and I went to a junior college directly out of high school, and I completed one year and then I had a car accident and I took a year off. And once I did that, it was like, who wants to go back? But I did. I went back and I got my AA (Associate of Arts). That was it. In that time, I had fell in love, met this man and fell in love and going away, like out of state to college or anything like that—it just was not in the cards for me. I got my AA. We're talking about back in the early eighties. I think that was ‘81. And it's like, I'm set. I got my degree. I'm set. So I started out on the work field and like I said, my mother worked in civil service, and she had worked there and retired after 25 years. And I said, I could do that. So I got me a civil service job and I said, this is where I'm going to, I can do this. I'm good. And until, did 13 years there until the base closed, and then it's like, oh my God, now, what am I going to do? So the best thing for me to do was to try to get back in college, but I still wasn't feeling it, you know, and I ended up moving here, and remarried, and during that time I had divorced my husband, but I remarried, and I moved down here and after a year down here, I lucked up and got a job at Cal State San Marcos. They had just opened up the Early Learning Center, the first childcare center on campus. So I started working there and when I started working there, it was working as a—just coming in to get the books up and running for the Early Learning Center, and it was an eight-week position. I was hired knowing that it was only a temporary position, that eight-week present position. But after my eight weeks was over, the program director at that time felt the need that they needed someone longer. So then that's where my career at Cal State San Marcos began, and I’m very fortunate to say, 23 years later, I'm still here. What turned out to be an eight-week position into that being 23 years for me and I'm very thankful for that. But I think I detoured from the question you asked me, what was I answering, Sierra? I'm sorry.  00:09:17.000 --&gt; 00:09:26.000   No problem. That was really interesting. I was asking about, how, what was your taught experience about Black history, experience?  00:09:26.000 --&gt; 00:12:13.000   Yes, my, like I said, my dad's in education, so we were taught and he actually was a musician. He played the saxophone, so, jazz, listening to jazz was like, you know pretty good, but as far as we were taught that we were just as good as everyone. And by my father being in education he was surrounded by whites. So you know, things, parties and things that he would have at the house, it will be a mixture. So I've always seen a mixture, and everyone should be treated equal. And we were just as good as the next person. So I was taught that you don't— such a cliche, you know—you don't see color, but you know that it's there. You know that others look at you differently. The high school that I went to was predominantly white, predominantly, because of the neighborhood that I lived in and where we went, and it's just like, if now I go, I look back at that high school and it's predominantly Black is like, what a difference generations make, where people start, more Black people started moving towards the Hills moving in the Hills, so like I said, we were one of the first, if not the first in our neighborhood, but most, more started moving and in today's this like—and I think that when I be talking, I don't know where I be going, but I probably steered away from that question again, so I think I need to just leave it there. My parents really did instill the importance in us that we can do and be anything that our hearts desire. But for me back then, all I wanted to do was be a housewife and a mother. I wanted babies. I wanted to be, but I also knew that you needed, you need it more in order to sustain. So.  00:12:13.000 --&gt; 00:12:34.000   That's really interesting. And you mentioned how, right after you finished high school, you went to junior college and then you were in the workforce for a bit. During that time, did you learn anything new or different about the Black experience or about being Black yourself?  00:12:34.000 --&gt; 00:15:44.000   Not me personally, no, because me growing up as a child, I never had to struggle or want for anything. So, I never felt that for me personally, I never felt that. And I think my type of, I don't know, probably because of how I raised, because my mother was such an outgoing person, I never felt unwanted. I never felt as if when I walked into the room I wasn't wanted there. But I've always been a somewhat shy type of person, so I never wanted to be the person to stand out, but yet still, I always ended up being the person that stands, that stood out because I think, because I was loud and always wanted to make someone smile, you know, just, I wanted to bring joy. And then I would find myself being like the center of attention that I never ever, ever, ever wanted, but it always ended up like that. And then I'll walk away and say, how did I just do that? But I've never, ever felt unwanted or, not or looked upon as someone less than. I never felt that in my life, even working at Cal State San Marcos, at a university. I did feel—that's sometimes inadequate in parts, partly because I only had an AA and here I am working at an institution, a four-year institution where degrees were so important. Bachelors, masters, doctorates, you know, so important, but even working there I still never had that desire to go on. And probably because of my experience, I still was able to be me, if that makes sense.  00:15:44.000 --&gt; 00:15:45.000   It does.  00:15:45.000 --&gt; 00:15:59.000   I felt, I think sometimes I did feel less than because I only had an AA, but that AA didn't really define me if that makes sense?  00:15:59.000 --&gt; 00:16:05.000   Yes. So kind of felt like imposter syndrome type thing?  00:16:05.000 --&gt; 00:16:09.000   Probably. Yeah. Why am I here?  00:16:09.000 --&gt; 00:16:10.000   Yeah.  00:16:10.000 --&gt; 00:16:21.000   I deserve to be here, too, but do I? But I'm still here. So I guess, yes, yes.  00:16:21.000 --&gt; 00:16:46.000   Yeah. That's actually a great segue into our next question. How has Black social justice and activism such as the Civil Rights Movement, feminism, the natural hair movement and Black Lives Matter affected you?  00:16:46.000 --&gt; 00:19:10.000   It. How has it affected me? It affected me in a way that it's sad to see the world in the state that it is in right now. Especially with everything that's going on now. Like I said, all of that was not part of my upbringing or who I am as a person. And I guess I must've always just surrounded myself around individuals that didn't feel the way, like some, like a lot of people out there are feeling social justice, Black Lives Matter. Especially working in the department that I work in. We get, I work in the Office of Inclusive Excellence, and we get a lot, you know, inequity things that are happening on campus with our people. But how did it affect me? Oh. Affects me to the point of will it ever end? It’s, I don't understand it. I don't understand. And I know, you know, why can't people see us all as humans? We're all human, everyone has their own experiences, their own—okay, Sierra, I need to articulate that a little better.  00:19:10.000 --&gt; 00:19:13.000   You’re doing, you’re doing good.  00:19:13.000 --&gt; 00:20:22.000   And it's like, how did it affect me? I don't know. I don't, I don't know. I don't know how it affected me. Maybe, I don't know. It's sad. It's sad to see. It hurts me to see how a lot of people, I know people that don't know how a lot of people are treated. It’s sad for me to see how – not sad. It's, it's like, I don't understand how, well I guess I do understand because it's how people are raised. But I don't understand how people can look at an individual and just think that they're not worthy to be here to occupy this space, to offer input or, I don't know. I think I'm just rambling. So, let's go to the next one.  00:20:22.000 --&gt; 00:20:23.000   Okay.  00:20:23.000 --&gt; 00:20:25.000   That one stumped me.  00:20:25.000 --&gt; 00:20:41.000   (Laughs) It is another deep one. This one goes more towards your experience at San Marcos specifically. What role did you play in the creation of the BSC?  00:20:41.000 --&gt; 00:26:10.000   Not much of a role. I understood the students. I understood their need and desire to have space of their own. And since I, I think since I started working, working there, I think the way that I found my calling, because remember I stated earlier how I pretty much felt somewhat inadequate because I only had an AA. So working there when I first started, I started off in the Early Learning Center with the little babies and as the admin person working in the Early Learning Center, which was very, so fulfilling. Then you get, I got to meet a lot of the students because they will bring their children there and I worked there for about five years, and when a position opened up at the Associated Students (Incorporated, student government) office, working with the board of directors, an admin position opened up there, I applied for it, and I got it. So then I moved into that position. So now I'm around students, all kinds of students, and they're the ones that's pretty much running the association. And they're technically like our bosses, but, you know, the staff is there to make sure that they're doing everything according to code, Title IX policy and all of that, but they were technically our bosses. I found my calling during that particular time because I felt more of a mother figure to the students and the Black students really kind of cultivated towards me. Like I said, I don't know, sometimes I’m like the loud one in the room. I'm making them feel kind of like a home. I'm like that mother figure, like: what are you doing in here? Shouldn't you be in class or, you know offer things that way where a lot of my other colleagues would offer advice on this is the class you should take, or you know upper division, lower division, all of that type, this is the path that you need to go, or in order to graduate, these are the things, and my role was totally different, you know. Take care of you and make sure you're eating. Did you have lunch today? Or you know just things like that. So that kind of like mother away from home type of situation. So I found myself that way. So I think the students felt, I think they felt that way also because they always came to me, and I've always had an open-door policy no matter where I was, where students can come. So I got their, I understood their need. Ever since I've been there, the Black student, faculty and staff was at 3%, you know, always at 3% at our university and that's not a high number. So it's like, how do we get more and more students? But in order to get students, you want to have faculty that students want to go into a classroom where they have faculty that looks like them. And so, I got that a lot. So the need for them to have their space was very important. And as far as like playing a role, I was that listening ear. So I would listen and I can, I would be able to advise some: well, you know, have you tried, have you talked to such and such, have you did this, have you did that? And then when you get those students that are outspoken and it's like, no, we need action! We need, we need this, we need that, I'm there with my colleagues to help them navigate that. So my role wasn't big, but it was there. It was big enough, if that makes sense.  00:26:10.000 --&gt; 00:26:38.000   Definitely. It sounds like you're the moral support, probably the push sometimes people needed to hear. Since you definitely were an ear to students prior to the creation of the BSC (Black Student) Center had you heard a previous like previous push for the center before the one that, that, allowed it to be created this time?  00:26:38.000 --&gt; 00:32:51.000   Oh yeah, yeah, yeah. Students wanted that. And then, you know, there's no space, so there's no space on campus. Which came first? We got the Multicultural Center, which ended up being the, the multicultural center and that ended up being the Cross-Cultural Center and that on our campus kind of like predominantly, it (was) designed to be for all, but it ended up being more of our Asian, Pacific Islander Desi, it ended up being kind of like the center where a lot of our Asian students kind of like gravitated to. And then I think we got the, the Latin</text>
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              <text>/x Center after that, which ended up being a very small area. But then we got some very outspoken, I mean, even before the (Black Student) Center did become, even before the center five years ago, we got some very outspoken students that would not take no for an answer and demanded the president, where it was so much so, they had help from others, not me as far as like writing the proposal and all of that, more my other colleagues that had their master’s (laughs), their degrees and stuff, to help them put all of that together to bring to the president. I think my role was small, but I think it was, it was there. And I was very proud of them. Very proud of them for how they went about it. At one point as—I do want to mention that I did end up after 14 years with ASI, Associated Students (Incorporated), I did get the position when we first opened our diversity office on campus. Diversity, Educational Equity, and Inclusion was the office that opened up in July 20, no July, where are we? 2021? July 2011, when that office first opened up and then I applied for an admin position there and I got that in November 2011. So when that office opened up, it opened up a more direct avenue for the students to advocate for the space, and our office helped. But my part was just being there to be supportive in any way that I could. And right now, if I was to list those to you, I couldn't even tell you what they were but I do know that with—that's where I was going—see how I'm just going all over the place? I do know that within ASI, it was the very first time that ASI had an all-color female executive board. So we had a Black female for president, a Black female for executive—I forgot what the titles were, a Black female for the diversity rep, and like a Latina female for the vice president of something. So all the execs were females of color. And I do want to say that that year was really, they did so much, but they got so much pushback. And it was really sad to see that. They was, you know, all strong women. I'm hoping that some of them are part of this interview. Naturally they're great. They've graduated, but they were in our office all the time because of how, because of how they were being treated. So I know that when, if they are in the interview, their experience at Cal State San Marcos way different, because they got so much pushback and it was like, they couldn't do it, but they did some amazing work. Amazing. And it was during that particular board when the president decided that yes, we do need a (Black Student) Center. So I don't even know if I answered that question and let me apologize to you right now because I noticed sometimes I hear one and then I start saying something that I may be, so I don't know. I know that you're recording. So if you have the capacity to like, okay, she wasn't making no sense, you know, cut! You know, I have no problem with that because I'm probably just going off on a tangent, like I am now. So I’m gonna’ be quiet.  00:32:51.000 --&gt; 00:33:08.000   No, that's totally fine. You answered the question perfectly and then actually it actually goes into the next one. Cause it sounds like those women were kind of like unsung heroes that maybe not everyone knows about when it comes to the BSC.  00:33:08.000 --&gt; 00:33:09.000   Absolutely.  00:33:09.000 --&gt; 00:33:10.000   Yeah.  00:33:10.000 --&gt; 00:33:45.000   Absolutely. Like I said, I truly hope that they are part of the interview process. I believe the director, well, I did reach out to one of the students that I'm hoping that the director of the BSC has contacted her, but I do hope that these students are part of this interview process because I know that they will be able to share a lot of information, especially from the student perspective.  00:33:45.000 --&gt; 00:33:58.000   Yeah. Who are the different leaders that like spearheaded the BSC project?  00:33:58.000 --&gt; 00:34:00.000   The different leaders?  00:34:00.000 --&gt; 00:34:11.000   Yeah. Like who were the main people you would say advocated or were central to creating the Black Student Center?  00:34:11.000 --&gt; 00:34:57.000   Oh the students definitely, the BSU, the Black Student Union president at the time. And not just the president, but the Black Student Union student organization, a lot of the students there, as well as the execs in the ASI (Associated Students Incorporated) board of directors. So the—I'm sorry, I just, I just saw your cat and my mind—No, no, no, it's not you it's like, Ooh, she has a cat. I'm sorry, Sierra (laughs).  00:34:57.000 --&gt; 00:35:05.000   You’re totally fine! I was surprised they've been good this long, this far in (laughs).  00:35:05.000 --&gt; 00:36:20.000   But the students definitely, I would say definitely they are the main ones too, that make, and they wasn't even here wh- oh yeah. When we opened the ASI (Associated Students Incorporated) board, they were graduating, but some of the students from the Black Student Union student organization wasn't even here for the opening (of the Black Student Center). They had, you know, they had since left. They wasn't even here for the opening to the, to see that. But the ASI, the ASI executive board were. So I'm thankful for that because I'm thinking about the opening now. And the three of them were there at that, but I will say the students were the main force, but they had help. They had help from some faculty. We have our Sharon, Dr. Sharon Elise at the time. Dilcie Perez, Ariel Stevenson, a lot of the faculty and staff, they were there to help support them, but it was mainly a student effort.  00:36:20.000 --&gt; 00:36:37.000   Okay. That also leads into the next question. What did staff faculty, and especially students, since they were central to this, that were involved in the creation of the BSC, what did they feel they needed?  00:36:37.000 --&gt; 00:37:57.000   Ooh. They needed. I know that a few of my colleagues were able to help with the proposal. Would that be a proposal? The writing, you know, the letter to the president, I know that a lot of the, a lot of my colleagues were able to assist with that. The letter, to get it to the president's office and, and make sure that it was in a… format. If that's the word I'm looking or a different word, but format, that would be looked at and not just pushed to the side, you know it, that made in such a way that, okay, we can't like, not just ignore this. So. That wasn't even your question. What was your question again?  00:37:57.000 --&gt; 00:38:06.000   You're answering it. What did the students feel they needed? And you were saying how the letters they were getting helped with that sort of thing.  00:38:06.000 --&gt; 00:39:38.000   Yeah. And they needed to, they needed to know and needed to feel that what they were asking for was something that was needed and not just—something that was really needed and not just: we're asking just to be asking. And they needed that for them, you know? And there's more, and that's why now we're into cluster hire, because even the Black Student Center has been here for five years, going on five years, and we still are not where we should be at with faculty hiring, administrative hiring for the African Americans, you know, for the Blacks. We, there's definitely more that needs to be done, but that was a step in the right direction. But there's still more that needs to be done.  00:39:38.000 --&gt; 00:40:01.000   Yeah. What did the university administration communicate was their vision? You mentioned it was more students. So what maybe what was their, what did they communicate? Was there a vision for the BSC?  00:40:01.000 --&gt; 00:40:06.000   Hm. I'm not sure how to answer that one.  00:40:06.000 --&gt; 00:40:26.000   Okay. No problem. We can go on to the next one. Was there external or institutional pushback to the creation of the BSC, or did you experience or witness any pushback upon the creation of the Center within the Center or on social media?  00:40:26.000 --&gt; 00:40:43.000   Hmm, not sure how to answer that either. I'm not really a social media person, I'm on Facebook, but I don't do the Instagram or, you know, so hmm. Was there pushback?  00:40:43.000 --&gt; 00:40:44.000   Yeah.  00:40:44.000 --&gt; 00:41:15.000   I'm pretty sure. I'm pretty sure there was pushback in the beginning, but I think it got to the point where, because I'm pretty sure that like this last group, it wasn't the first one to bring this up to the president and to administration. And now I'm not sure how to answer that question, Sierra.  00:41:15.000 --&gt; 00:41:25.000   No problem. Maybe. Did you, were you aware of any pushback from other groups of people to the creation of the Center or…  00:41:25.000 --&gt; 00:42:25.000   Oh, that way. Yeah. Yeah we got pushback because then you have students start asking for white center. So, but I don't really know how to answer that question as far as pushback, what type of pushback? You know, there were students that, especially when they were talking about opening the Black Student Center, they, yeah. There were students like, we need this, we need that. Why are we having that? I mean you, you're going to have that, but how extensive that was, I can't answer that.  00:42:25.000 --&gt; 00:42:31.000   No problem. Were you at the BSC grand opening?  00:42:31.000 --&gt; 00:42:37.000   Absolutely! It was wonderful.  00:42:37.000 --&gt; 00:42:44.000   How did you feel the first time you visited the Center once it opened?  00:42:44.000 --&gt; 00:45:34.000   I felt pride. I felt overjoyed. I felt like now the students, and I'm looking at it from a student point of view, now the students can really feel like they have some place to call home here on campus. I felt, I felt prideful. I felt, yes! I felt like, okay, let's, let's do this. I felt as though the place was small and it was going to, it will be outgrown in two weeks, but it was the beginning, it was the beginning and the right direction. And I felt with what they had to, what they had to work with—‘cause I don't know how all of that stuff works. How do you find space on campus? And when you do that, and I know that when that was happening, they had to do away with another space that one of the student orgs had. It was, we had a like serenity type an office and then an area where you can go in and wash your feet before you go pray. And all of that, we had that area. And so they had to take that away. So I felt bad for those students because they were losing their space or they were sending them, giving them someplace else. But in order, it was just, I don't know. It was, you get rid of one in order to move one in and then it's still not really adequate, but it’s what you have. And at least you have something, you know, so I felt good about that. At least they have something and then maybe it can be expanded at a later time. But the mere fact that they did have a space, I felt very happy about that.  00:45:34.000 --&gt; 00:45:42.000   That's amazing. What was the grand opening like? I want to hear that, more about that.  00:45:42.000 --&gt; 00:48:11.000   We had speakers, the new director was hired at the time. Anthony Jett, he's no longer there. But the students, the Associated Students (Incorporated), they pretty much ran it. Not ran it (the Black Student Center), the program itself. They were the president of ASI, her name was Tiffaney. Her name is Tiffaney Boyd. They pretty much had a role. I'm trying to think. We had speakers there. It was like an open house where we were able to, first we were out in the amphitheater with just like a very nice program. And we toured, we had sororities from other campuses come and it was a big, festive event. And it was wonderful. There was all the students were so happy. It was wonderful. And, you know, I had on my little—kente, what did I wear? I was all gold. I was cute. I was cute that day! It was very festive. The president was there to cut the ribbon, and the students were all up there. I'm pretty sure I have some pictures somewhere from that time, but it was, it was a magical moment. It was wonderful. And it was in the (University) Student Union. The Student Union had just, I can't even remember time, but it was fairly new and like the perfect place for it to be. So by that time we had the Cross-Cultural Center, the Latin</text>
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              <text>/x Center, the Gender Equity Center and the LGBTQ, no, no, no, the Pride Center. It's not LG. It's just called the Pride Center. So we had all those centers in our Student Union. And it was like, okay, this is what's it, this is happening! This is good. So I felt very prideful.  00:48:11.000 --&gt; 00:48:15.000   That sounds like so much fun. I wish I was there.  00:48:15.000 --&gt; 00:48:35.000   Then I walk in. ‘Cause you know, like I told you, me being who I am and stuff like that, I walked in. It's like: yeah, mama bear here! Hey! How y’all! You know, I walk in all loud and they sit behind their desk and it was just, it was like open arms. So it felt good.  00:48:35.000 --&gt; 00:48:55.000   That is amazing. Now this is more about the early days of the BSC (Black Student Center). Tell us about the early focus of the BSC’s initiatives, like meaning programming, events, and their focus.  00:48:55.000 --&gt; 00:51:55.000   We had some very good events. The focus was bringing Blackness and history and education to campus. I remember we had a event, a program with the Tulsa massacre. And I think we had an event with the founder of Kwanzaa. We had an event I think that year for the opening. I can't remember when we opened, but the, right after the opening, that first March was Women's History Month. So, the director made sure to recognize and honor all of the Black women at Cal State San Marcos. Faculty and staff, and to just, you know, recognize all of them. So it was a day set aside for that, which was wonderful. And I'm sure there's more events that I just can't think of off the top of my head right now, but it was like just going to those events, some were evening, some were during the noon hour. But going to those, it was like, Oh my God! You know, like even the Tulsa massacre, just like hearing about all of that. We had Black Panthers, it was an event where some of the members from Black Panthers was there. So, it was all about promoting history, Black history, and it was fabulous. It was just, it was good and it has continued but you know, now with this pandemic, it's been hard this last year, especially when we got our new director (John Rawlins III), I can see great things are coming. Great things will be coming, but just with this last year, things had to shift. Things had to change. But I think the pride in just educating Black history is his focus and goal and (he’s) doing a great job.  00:51:55.000 --&gt; 00:52:28.000   That's so interesting. And I love that focused on Black history because oftentimes we aren't taught our correct history, you know, so it’s really important and awesome that they did that, especially so early on. Why was the Black Student Center moved from Student Success or Black excellence to Student Life?  00:52:28.000 --&gt; 00:54:20.000   They, I don't know. They changed, well students, it used to be student. I don't know if necessarily changed. I think just the name changed. Changed because Student Life, what did they used to be called? SLL. Student—I'll have to look at one of my t-shirts to see what the SL is, but it's not necessarily changed because they've always been up under Student Affairs. They've always been part of Student Affairs and the student life center, all of this, not all of the centers—all of them have always been part of Student Affairs, but with, like the Pride Center and the Gender Equity Center was part of Associated Students (Incorporated), but then they branched off from Associated Students into Student Life. So that those twos’ kind of like move, but all the other ones have always been part of Student Life. So I'm not sure where that, that question you might have to check with director of the Black (Student) Center for more because I know that they just re- Student Life just, is it Student Life? They just recently changed their name. So they changed it to Student Life? They used to be. Yeah. See, I don't know.  00:54:20.000 --&gt; 00:54:44.000   Okay. No problem. Were there any, or what are some of the wrinkles that had to be worked out in the early days of the Center?  00:54:44.000 --&gt; 00:54:46.000   I don't know.  00:54:46.000 --&gt; 00:55:21.000   Okay. No problem. We can go on to the next one. You actually mentioned this a bit, but the main purpose of the Center's creation was to, you know, have a, a place of community for the Black students on campus, place where they can learn about their history and just feel a sense of community. How do you feel like this purpose has been accomplished? Or do you think we're still working on working towards that?  00:55:21.000 --&gt; 00:56:39.000   I think that yes, but there's still growth needed. And if that growth needed as far as more space, more support as far as like, employees to help, you know, yes, the students play a great role, but—a great important role—but students tend to leave. They graduate, they move on. And so, you know, to have like a strong foundation where you have a director and, you know, a couple coordinators or, like full-time staff there, would be helpful. I don't think I answered that question. So ask me that question again.  00:56:39.000 --&gt; 00:56:52.000   You answered it, but I'll ask it again. You mentioned the main purpose. How do you feel like it's been accomplished already? That was the main question.  00:56:52.000 --&gt; 00:57:19.000   Oh, yes. And no. I mean, yes, we accomplished because we have it, but there's going to always be more that needs to be done and more that can be done. So we're not finished, by no means are we finished.  00:57:19.000 --&gt; 00:57:40.000   Thank you for that. Um, what has been the impact of the BSC on you personally?  00:57:40.000 --&gt; 00:59:09.000   Just the mere fact of knowing that one piece has been accomplished. We got it. So now let's make use of it. Let's make it bigger and better. Let's do all that we can in order to keep promoting. Let's not stop. And even though, like I had mentioned a couple of the events, sometimes events need to be duplicated because you have a different audience, you know, you have new students, you have new freshmen, sophomores that probably wasn't here years ago to see some of the fruits from the events that took place earlier. So sometimes, sometimes things can be duplicated in order to continue the education, if that makes sense.  Yeah, I think I'll stop there.  00:59:09.000 --&gt; 00:59:12.000   Okay.  00:59:12.000 --&gt; 00:59:14.000   Probably said to yourself, Lord have mercy.  00:59:14.000 --&gt; 00:59:20.000   No, It’s been interesting and so amazing.  00:59:20.000 --&gt; 00:59:24.000   Thank you for making me feel good.  00:59:24.000 --&gt; 00:59:40.000   No problem, it's true. Like I'm, I'm being serious cause I'm new to San Marcos. So all of this stuff is brand new to me, so I like hearing about it. What do you expect to see next for the BSC?  00:59:40.000 --&gt; 01:03:21.000   I expect to see John (Rawlins III, Director of the Black Student Center) do amazing things. He has the energy, and he has the means to bring amazing, new and amazing things to campus. So I expect for—I expect to see some great energy and great education coming from the Center, especially once we get back to campus. Everything is just so, you don't really understand and realize the effect, because this is new to everybody, the effect that this pandemic has had on many, and you don't know cause, like I've realized during this pandemic that depression, loneliness and all of that, all of that stuff is real. And you don't know what individuals are going through. Especially students from like a virtual learning environment to, what if you’re the type of student that you're visual or you're hands on and you can't get that now. And so how is that impacting your ability to learn and to grasp and to understand and to move on from this. So I'm hoping to see great things once we are out of this pandemic and once we're able to move back to campus. And like I said, especially with the implementation of the cluster hiring, I'm hopeful that we're getting ready to get more Black faculty, possibly Black administrators here on campus. I really feel in my heart that our new president (Ellen Neufeldt) she's on her, just completed her—is she going on her second year or first year? But I think that coming this July, I think this will be her second year. I think she gets it. And I think that that is going to be all the difference in the world for Cal State San Marcos, to really, especially where we're centralized, where we are here in North County, North San Diego County to be a little bit more diverse. I think our president now gets it, understands it, believes it, feels it, and is gonna’ make sure that it happens. And I see that in the future. And I don't even know if that that was your question?  01:03:21.000 --&gt; 01:03:23.000   It was my question!  01:03:23.000 --&gt; 01:03:30.000   And I know I’m, saying that a lot so you know, you will have to cut that, but I'm just being me, Sierra.  01:03:30.000 --&gt; 01:03:45.000   I love it. It's fine. And yes, you answered the question perfectly. Did you want to go back to that previous question about, how did you come to your understanding of Blackness?  01:03:45.000 --&gt; 01:08:46.000   Hmm. I'll use this as an example. I came to my understanding of Blackness when my son was in the second grade. And like I told you, by this time I'm in Oakland and the school is not predominantly white at the time. You know, it was getting to be a mixture, but I started having problems with my son in school with this teacher, I'm getting phone calls every single day, every day about him doing this, him doing that, you know. What I think what hurt the most is when I had to go to the school to have a conversation with the principal because on my son's report card, the teacher wrote on there that he has, how did she phrase that? Animalistic behavior or something, something she said in that sense? And I'm like, whoa, that was you know, or is she calling my son an animal? Why teacher? But that made me realize, well, how can you put something like this on an important document? And it was one of those situations where I'm constantly getting calls, I'm taking off work, I'm going to class, I'm going to school, I'm doing everything that I needed to be doing. And then for her to put something like that. So I think at that point, it's like, is she calling my son out as a you know, is this because he's Black? And I'm using this as an example because I'm trying to think of how did I come to my real realization of Blackness, of being Black. And that took me for a loop. Later on I began to realize, later on—my son is 38 now. So I'm saying this was back in second grade. I think back then, my son realized at the time that he can get to this teacher and now thinking back on it, I think that she was afraid of my son. A second grader! How old are you? How old are you that? So I have a granddaughter who is seven in the first grade. So you're like, eight, and for teacher to be afraid of a eight-year-old child at that time. And then to say things like that. So naturally I went to the principal's office and I wanted him moved. I wanted him moved out her class because I didn't think that that was healthy. And you know, for him, definitely not, for me, it just, it was like one of those that sent me back like, wow. And that's kinda’ like the only thing that I can kind of like think of right now, coming back to that. But yeah, I think that, that time she was afraid of him and didn't know how to articulate it and but to articulate like that is demeaning. And that let me know that something wasn’t right with her to feel that way and to put that, you know, he ended up—he's married. He’s doing well. He ended up being, he's like one of those giant, what do you call them? Who's real quiet. Quiet giants or no that's not, what's that saying?  01:08:46.000 --&gt; 01:08:47.000   A gentle giant?  01:08:47.000 --&gt; 01:09:29.000   Yes, thank you! And that he ended up that for that's how he is now. He’s about six two, and just so gentle, soft-spoken and it was like, you know. But anyway, sorry, that's the only thing that I can think of. I'm pretty sure as soon as we, soon as we end, this is like a whole bunch of things are going to pop up and say, you should have told her this, you should have said this, but right now? I'm not, I'm not feeling any of it. I don't have the words are just not there.  01:09:29.000 --&gt; 01:09:48.000   That's fine. And I'm glad you guys are good now, but I'm so sorry that happened to you and your son at the time. And I just hate that, you know, as Black people coming into our Blackness always has a, there's always a hand in trauma and you know, discrimination.  01:09:48.000 --&gt; 01:09:52.000   Oh, yeah. Oh yeah.  01:09:52.000 --&gt; 01:10:01.000   Yeah. But thank you for sharing. And my last question is, are there any questions that I should have asked that I didn't?  01:10:01.000 --&gt; 01:13:14.000   You asked some pretty tough questions, Sierra. They were good, but they were tough. And I just hope, I only hope that I'm not a good, um, it's so funny. I'm not a good public speaker. I'm not a good interviewer. And it's so funny that I'm saying that to say, when I came to work for Associated Students (Incorporated) on campus, probably the first year we have a faculty staff association, African-American Faculty Staff Association that has since been renamed. It used to be African-American Faculty, Staff Association, AAFSA, but once the Black Student Center came on board, they renamed it to Black Faculty Staff Association to be more in alignment, more in unison with, we had the Black Student Union, which was a student, which is a student organization. Then we got the Black faculty staffs no, the Black Student Center. And so then that's when they wanted to rename AAFSA to the Black Faculty Staff Association. But back then, when I first came to Associated Students (Incorporated), they needed a president for the African-American Faculty Staff Association. And because, you know, we're, our numbers. We're just. Multiple people have served that role before, but you're just so limited that after I was there for like about a year, they asked me to do it. And of course, I no! I can't be no president, president, no! And it's so funny because a lot of my colleagues, you know: we're here for you, we'll be here, blah-blah-blah. So I said yes, ended up in that role for two years. And with that is like, when we would have functions or a recognition ceremony, we have our signature, soulful luncheon, all those things I'm up on that podium, it's like just the, nervous as all get out. I can't do this, I can't do this. And then you get me up on that podium with that microphone. And I just wouldn't be quiet. I'm just up there just blah-blah-blah-blah. You know? And it just, for whatever event it was, it was wonderful. It was wonderful. So it's like, why am I even telling you, why am I even saying this? I don't even know why? I brought it up for a reason, I lost my train of thought, but—I don't know Sierra. And like I say, when I get off this call, I'm going to say, yeah, I knew that's why I was bringing it up. I brought that up for a reason, but I don’t know.  01:13:14.000 --&gt; 01:13:19.000   Oh my goodness.  01:13:19.000 --&gt; 01:13:26.000   I think we need to end this while I am ahead. If I am ahead. (laughter)  01:13:26.000 --&gt; 01:13:30.000   You're doing so good, don’t doubt yourself.  01:13:30.000 --&gt; 01:13:32.000   Just being myself.  01:13:32.000 --&gt; 01:13:35.000   Alright then.  01:13:35.000 --&gt; 01:13:40.000   Well, I appreciate you taking the time out with me. Hopefully your other interviews will go smoothly.  01:13:40.000 --&gt; 00:00:00.000   Oh my gosh, this one went perfectly and thank you for taking your time for me as well and this project as a whole. And your input is so important to this project and just thank you. And now I'm going to stop recording.  NOTE TRANSCRIPTION END  ]]&gt;       https://rightsstatements.org/page/InC/1.0/?language=en      video      Property rights reside with the university. Copyrights are retained by the creators of the records and their heirs.&amp;#13 ;  &amp;#13 ;  This resource is licensed for noncommercial educational use using CC NC-BY 4.0. Please contact Special Collections at archives</text>
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                  <text>Written oral histories and transcripts are available for researchers that prefer the written word, or to see the whole interview in a document. Transcripts of &lt;a href="https://archivesoralhistories.csusm.edu/collections/show/5"&gt;audio and video files&lt;/a&gt; are also available as part of those video files.</text>
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                <text>Transcript of interview with Margaret "Marnie" Mifflin. Mifflin shares her experience living throughout Southern California as an active community member and dedicated volunteer. In this interview, she recounts working as a switchboard operator, hospital aide, bus driver, and docent in Camp Pendleton. Mifflin also discusses her marriage to a U.S. Marine, motherhood, and civic engagement.&#13;
&#13;
This interview was recorded as part of the North County Oral History Initiative, a partnership between California State University San Marcos and San Marcos Historical Society &amp; Heritage Park. This initiative was generously funded by the Center for Engaged Scholarship at CSU San Marcos.</text>
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                <text>Margaret Mifflin</text>
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