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              <text>            6.0                        Cull, Lynda. Interview May 11th, 2017.       SC027-068      00:40:01      SC027      California State University San Marcos University Library oral history collection                  CSUSM            csusm      San Diego brewing ; women in brewing ; home brewing ; brewing industry ; craft brewing      Lynda Cull      Judith Downie      Sound      CullLynda_DownieJudith_2017-05-11.mp3            0            https://archivesoralhistories.csusm.edu/files/original/b4107f0ccb3c2b31d1ad90a3e9b6c721.mp3              Other                                        audio                                          Oral history interview of Lynda Cull on May 11, 2017, at Stone World Bistro and Gardens, Escondido, CA. Cull is a home brewer and financial consultant specializing in the beer industry. In this interview, Lynda discusses how she got into home brewing and her career as a financial professional in the brewing industry. She speaks to her experience with brewing groups in the San Diego area and as a woman in the brewing industry.                  NOTE TRANSCRIPTION BEGIN  00:00:00.000 --&gt; 00:00:20.000  Okay. Today is May 11th, 2017. This is Judith Downie, interviewer, working with Lynda Cull, interviewee, at Stone Bistro in Escondido, California. (discussion about audio quality)  00:00:20.000 --&gt; 00:01:37.000  Well like I was saying just a second ago that the entire reason I got into the brewery industry and home brewing and everything was when I was studying abroad in Spain, I realized that first off, I don't really like wine that much, which just kind of a, kind of a bummer when you're in Spain of all places. But it was very cheap to get beer everywhere. You know, you could get little glasses of beer at bars, and it was two, three euros, which is hardly anything. So, we would go out for beer a lot, and at some point, I kind of realized that all of these European beers where they're all lagers, so they all taste like bread. They're all liquid bread. They're not, they're not super interesting. They didn't inspire a lot of, you know, different things in me. But when I was traveling, I realized that, you know, I'm coming back to San Diego, which is this huge tourist location, and I really hadn't done a lot of these San Diego kind of things. So when I came back, it was like, Well, beer is cool. I like beer, and San Diego is the, you know, craft beer capital of the world, supposedly. So, if I'm going to do San Diego things and I want to pick something, that's going to be easy and casual, why not beer? You know.  00:01:37.000 --&gt; 00:01:38.000  What year was this?  00:01:38.000 --&gt; 00:11:19.000  That was in--I came back in 2014. So, in 2014 was when I really started kind of paying attention to what breweries were down here and kind of testing them out and trying them out. And you know, one thing kind of led to another. I didn't realize because I'd been used to drinking all these European beers that all taste the same, and then I got down to San Diego and realized that there's all these different styles and every single beer tastes different. And a batch from the same brewery will taste different different times. So, that was really interesting to me. And just the entire culture of it. You know, everybody in the craft industry is pretty friendly. Everybody's a little bit nerdy. They like to talk about their beers and what's in it and everything. And it really goes to that kind of next level, where it's a little bit more intellectual in San Diego. You can tell who, when you're talking to someone, if they kind of know what they're talking about or they're totally into it 100%. It seems like people really fall onto one end of the spectrum or the other. So started going around and just trying different breweries. There was a little bar by my house that would do Kill the Keg nights on Wednesday nights. So, it was four dollars--it was three dollars. It started out as three dollars a pint. And then they raised it to four dollars a pint, which is kind of a bummer, but that really expanded my horizons as well. And at the same time, my fiancé--boyfriend at that time, my fiancé now--is up in Santa Barbara. So, I would go to visit him and there's just a handful of breweries up there, but that's really how I got into it was just, I want to do something San Diego-y. Beer is San Diego-y. So that's kinda’ what I got into and then not super long after that--I want to say in 2015--one of my friends just for Christmas bought me a little one-gallon brew kit for home brewing. He was like, “Oh, you'll totally have fun with this.” And it had all the ingredients in it and everything. And to be honest, it sat in my closet for like six months before I finally pulled it out to do anything with it. And it was really funny because, you know, I did it with my fiancé. We were brewing together, and it was like, Okay, it comes with the grains. It comes with the hops and the yeast and the fermenter and all the pieces and parts and everything, and it's reusable. So, I was like, Yes, this is going to be great. And the box said that it was a pale ale, and my favorite style is an IPA--pale ale--because I like those hoppy beers. So, I was like, Okay, this is going to be great. Awesome. The first time we brewed, it was kind of a disaster because we, first off, we didn't realize how many like pots and how much water we would need to do all of this. And we're like brewing in my little kitchen on our electric stove, which is terrible for brewing because the temperature doesn't stay even. And so we, at the end of the day, we've got like ten--we didn't start until eight o'clock at night, which is dumb. I don't know why, but it was so--we had pots and pans all over the place. Everything's a mess. And then, as we were taking our oil and putting it into our ice bath to cool it down again, the fire alarm goes off in our building. And we live in an apartment. It's a very loud, noisy, can't really get away from it kind of thing. So we had to go outside. So my first ever beer is sitting in the sink crashing. It's really close to the temperature that I need to take it out, fire alarm’s going off, you know, my bird is freaking out. We only moved into this apartment like a month before. So, it was, it was just a disaster. So, we went outside but came back in right when we came in and beer was at the perfect temperature. Okay, great. So took it out, fermented it, bottled it, the whole nine yards. It didn't turn out bad. It was drinkable. We called it The False Alarm. ‘Cause we were like, Eh, this turns out crappy? Huh. False alarm.  But we, it turned out okay. It did not taste like a pale ale. It tasted more like a Hef (Hefeweizen), which I was a little bit upset about. But, I guess you kind of can't blame it because the kit that we got said it was a pale ale, but the ingredients themselves, it was literally a bag that said malt, yeast, hops. Like I have no idea what kind of yeast, what kind of malt, what kind of hops--don't know how fresh they are or anything like that. So, that was the first round, which, like I said, it turned out drinkable. We learned a lot. So, the second time we tried, we went to the Home Brew Mart just because that was the closest home brew store to us at that time. And it was really convenient because we didn't really know what we were doing and really just kind of, there's like a cooking side to beer and then a science side to beer. We were really just trying to make something drinkable. I have no idea what alcohol content it was, you know, gravity. I had no idea. I wasn't really worried about that at that time. So, we went to Ballast Point—Home Brew Mart--and they're really useful there. We said, Well, we want to brew an Irish red ale next. And they said, Okay. So they went and found a recipe. They scaled it down to one gallon for us because most people brew in five gallons. I just don't have the space for that so we only do one gallon. So, they helped us get all of that set up, so get home brewed it, turned out great. My fiancé says that it rivals the Red Trolley Ale, the Karl Strauss. I don't necessarily think I would go that far, but it was, it was pretty good. So that was fun. We're in our fifth batch now. We're doing an IPA this time, so we'll see how it goes. But I freaked out a little bit because I had--all the other styles that I've done besides the first one have all been dark styles. So, the malts have been really dark, and then when you put it in the fermenter you get a little bit of crud on the top of the fermenter, but it was always dark because that's what the malts were. So, this last time, I checked on it--just a couple of weeks ago--I checked on it, and I had a little bit of a heart attack because there's all this gunk at the top, but it's kind of like greenish a little bit. And I have to like dry hop my beer, and I'm like, Oh my God, I don't want to open this. It's going to be--I'm going to infect it. If it's not already. I thought there was mold on the top or something. I thought I was going to have to throw it away. I was so heartbroken because this is the first IPA we've tried to brew since the disastrous pale ale that wasn't a pale ale. But you know, I went online and posted on my little home brew forum and everybody was like, No, it's fine. You're totally good. That’s fine. So, we're supposed to bottle that this weekend. So, we'll see how that goes. I guess it's going to be a mystery in two weeks to see if it turned out well or not. So, that's kind of how I got started in beer and in home brewing. And then, when I started my career as a financial professional, it was really like, Okay, well anybody could be my client, but who do I really want to focus on? And literally my thought process was, Well, I like the people that work at breweries. I like to drink beer. I'd like to have an excuse to go drink beer while I'm working. So, I guess I'm going to target the beer industry, which I did. I cold called some breweries to try to do more like a financial wellness type program for the employees. I joined Pink Boots kind of not really knowing what it was but still getting that it was women and beer. And because I was working with breweries at the time and had a couple of clients that worked at breweries, I was able to say, Well, I am technically in the industry, which is why they let me in. So that was a big bonus. And that's really expanded a lot of just being someone who likes beer to actually feeling like I'm a little bit more part of the industry, a little bit more in the know and in the loop about different breweries, and who's doing what. At this point, all of my friends are, you know, they come to me all the time like, “What kind of beer should I drink?” You know, they like to go to breweries with me and try all kinds of different stuff. So that's been really fun to kind of get both sides of it--the home brewing side and the more industrial side of it--because I feel like there's a lot of overlap, but at the same time, not quite as much. I know one of the questions on here is your with QUAFF (Quality Ale and Fermentation Fraternity) and other brewing groups. So, part of when I was looking to get into brewery industries, I thought, Okay, home brew groups would be a good place to go. So, the first one that I actually went to was the one up here in Escondido, the Society of Barley Engineers. So I first went to that meeting and it was nothing like I'd ever been at before, you know? (Conversation with waitress) What was I saying? So I went to the Society of Barley Engineers, you know, kind of talked with some of the other people that were there. It was kind of funny because I realized very quickly walking into the room that I was one of the only women with a room full of, you know, 40 people. Um, there's maybe two or three women in there, but most of it is other older men and—  00:11:19.000 --&gt; 00:11:20.000  --older men—  00:11:20.000 --&gt; 00:14:25.000  Yeah. They're mostly older men. I mean, there's a couple of young guys in there, but they're mostly older. And when I was kind of asking around and chatting a little bit beforehand, I realized that a lot of them are more of the analytical science-y types, like the engineers and IT people and this and that and the other. So that was kind of interesting to realize. And I just remember, I was talking with this one guy, and we were having a really great conversation. It was my first meeting there. I was by myself, just kind of wandering around, talking to people. And after we'd been talking for ten minutes or so, a good amount of time, he goes, So, why are you here? I’m like, Well, I don't understand. What do you mean why am I here? It's a home brew club, like I'm here to contribute and get some knowledge and, you know, kind of see what's up. And he said something to the effect of like, Does your, does your husband brew, or does your boyfriend brew or something? And like, in that moment, I know that I don't even know what my face looked like, but in my head, like I was just shocked. Like, no, I'm the home brewer actually. I'm the one that brews everything. I'm the head brewer in the house. You know, my fiancé helps me because I make him, but not necessarily because this is what he's interested in. So, that was a little bit weird. And it just, it struck me as kind of funny that that's like--we were having this wonderful conversation, you know, totally nothing out of the ordinary. And then--but in his mind, it was just too weird. Like, he couldn't imagine why a woman would be there without some other male figure. And I did go and talk to the other women that were at that meeting afterwards, just because at that point, it was like, okay, there's three of us here. But they were kind of the same thing that that guy had assumed. They were there with their husband. They were not necessarily there because that was their hobby. It was, you know, their joint hobby. And so they came, but they really deferred to their husband to kind of take the lead on that. So that was a little bit interesting. And then, of course, because QUAFF is much bigger than Society of Barley Engineers, a lot of them were also in QUAFF. So, that was how I found out about QUAFF. And then when I found out about QUAFF, I found out about SUDS, the sorority counterpart to QUAFF. So, I haven't been to another home brewers club meeting besides SUDS since then. So, I haven't been to a main QUAFF meeting before, but from what I understand, it's structured a lo, like how the Society of Barley Engineers is, where there's a lot of beer sharing and talking about the scientific numbers specifics, because apparently that's the kind of crowd that gets drawn into home brewing. So, that was kinda’ my experience with home brew clubs is it was just very weird to realize that other people were looking at me and wondering what I was doing there, as opposed to just, oh, this is another person that's brewing and here to share knowledge. So that was a little bit weird.  00:14:25.000 --&gt; 00:14:26.000  Yeah. That would be.  00:14:26.000 --&gt; 00:16:44.000  Yeah. So, there's just a couple of other weird things that have stuck out to me about that, particularly the way that men have interacted with me when I'm in a brewery. Like I know that the bar that I was telling you about before that had the $3 Kill the Keg nights, I mean, I was pretty much a regular. Every week, I would go. I would always invite some of my friends. If they didn't come, whatever, I'm still going to go and try everything and take advantage of that. So, and it's really cute. They have got a bar, but they've got the entire sitting area. So, I knew that I was--a friend was joining me that night. So, we wanted to sit at the bar. I got there before her. So, I was standing at the bar trying to get one of the bartenders’ attention to order, and it's the guy sitting next to me and talking to his friends. I say, hey, you know, can I look at the beer menu? Sure. They gave it to me. So I'm kind of like looking through it. And then the guy next to me, he's like, Oh, if you're looking for a good recommendation, I would go with the Grapefruit Sculpin, it's really good. And it was just weird because one, I wasn't talking to him, I asked him for the beer menu. I don't need his recommendations. I mean, at that point, I probably know more about beer than he does. Like, I don't need his recommendation. I know exactly what I want. And second off, he kind of showed that he really wasn't that into beer just because I feel like if you're really into beer, of course, you've had Grapefruit Sculpin, you know. That's kind of one of the main staples of San Diego. It's Ballast Point, it's Sculpin, it's grapefruit, but, you know, everybody's had that. So, it was just, it was weird that I didn't ask him for any recommendations. I made it pretty clear. I didn't want to talk to him. He's, you know, pretty obviously like a good twenty years older than me. He's there with his friends. So, I don't know what possessed him to feel like he needed to recommend this to me when--and if you're going to recommend something to me, like, don't make it be Grapefruit Sculpin. I mean, there's thirty beers on this tap list. There's so many other interesting options and you pick Grapefruit Sculpin? (Conversation with waitress) So, I mean, and that's not necessarily the brewing community, it's just kind of the crowd that goes to--  00:16:44.000 --&gt; 00:16:49.000  Breweries. Just him relying on his prior (word inaudible)  00:16:49.000 --&gt; 00:21:48.000  Yeah. Exactly. You know, I'm sure that if I hadn't known anything about beer, it probably would have been more of an opportunity to strike up a conversation with him. But because I'm like, Eh, you know, I don't need your help. I don't need your recommendations. I really don't care what you think, honestly. I'm not talking to you. And so that was, that was a little bit-- that was one of the moments that really stuck in my head is like, Oh, wow, this is, you know, I think it's totally normal. Of course, I walk up to a bar and order a beer, and I know exactly what I want, but just because I'm a woman, most people are not going to assume that I know what I want, that I know what I'm talking about. A little bit in line with the  brewing thing--I was talking with a group of friends. We were around--there was some acquaintances that I talked to a few times, didn't really know super well, and somebody else in the group had started talking about home brewing. And one of the guys is like, Oh yeah, you know, I go to this store and that store. And so I inserted myself into the conversation, and we were talking about different stores and styles and what he preferred in brewing equipment, what I had, and this and that and the other. And, again, same kind of deal as the home brew club. We'd had a good ten-minute conversation, and then he's like, So does your, I mean, is your fiancé brewing? Like, is your husband brewing? You know, basically that same question is like, he, even after talking with me about all of these different home brewing things, he just couldn't believe that it was me that was doing that. He assumed that I was just kind of tagging along on my significant other's hobby. I'm like, What if I don't have a boyfriend? I don't have a husband? I mean, I do, but you know, what if I don't? So, it's just--and this was a guy that--he's similar in age to me, he hangs out with a lot of the same friends that I do, who I would basically consider to be very equitable when it comes to that kind of stuff. But that was just his assumption. And, and it was so funny because as soon as he said it, I knew that as soon as it left his mouth, he was just like, Oh no, I shouldn't have said that, kind of foot-in-mouth  syndrome a little bit. But it's, you know, it's that kind of thinking that that really makes me want to continue in the brewery industry and not necessarily get discouraged by it or upset by it. It's a little bit weird and off putting when it happens, because you know, those are the first two times it happened, and I'm sure it's not going to be the last two times, but it'll happen. Especially if I continue to get more and more into the industry and everything, but that's, it's kind of the weird thing is knowing, going into these kinds of things, that other people are going to assume that I have never done this before. I don't know what I'm doing, when it's the exact opposite. I think a lot of people--and a lot of my friends have told me--Quite frankly, there are people that like beer, there are people that love beer. And then there's where you are, which is on a completely different level, taking it to the next extreme. And there's a lot of other people in San Diego that take it to the next extreme, ‘cause that's kind of the city's thing, but very interesting. Interesting reactions I've had with--and it's always men--like I've never had another woman be like, Oh, where's your husband? Why are, you know--I've never been to a SUDS meeting or a Pink Boots meeting, where I'm expected to have a male counterpart with me, and that's my justification for being there. You know, it's never been, I need to have somebody else that's doing this with me to come. It's just, Oh, we're all women, we're all beer aficionados, let's get together and talk about beer in a place where we're not going to get that weird kind of, What are you doing here? Who are you with? Where's your man basically kind of thing. I mean, and because I started not that long ago, these are recent things like that interaction with the acquaintance with my friend group, that only happened four months ago. So I think it's getting better. I think a lot of people are just like, as soon as he said the words, he was like, Oh no, that's not, I shouldn't have said that. So, I think more people are becoming accustomed to the idea that there are women in brewing that are home brewers and do it at their own accord. Not because it's their significant others’ hobby. But obviously there's still room to grow into that. You know, it's still very masculine. It's still considered very masculine, which I don't really understand because it's basically cooking. I'm not sure how that one really gets explained away. But that's kind of where I feel like it's gonna’ get better, but it's probably going to take a long time. I will probably continue to get those kinds of weird, like, What are you doing here? kind of questions. Probably for a long while until more women start popping up.  00:21:48.000 --&gt; 00:22:00.000  I think as long as you take it gracefully and it's another opportunity to educate, you know, it's like, that's one thing about craft beer lovers. They do like to educate the non-craft beer drinkers.  00:22:00.000 --&gt; 00:22:06.000  Oh brewers love to hear themselves talk. Me included. (Laughter)  00:22:06.000 --&gt; 00:22:20.000  So, where do you--I mean--you have such a small system now. Do you see in the future moving up to a larger system? Or are you happy with the size you're producing because it's enough to drink and enjoy and then on to the next thing?  00:22:20.000 --&gt; 00:23:52.000  I'm kind of on the fence because at first, I thought, Well, a gallon of beer, that's enough for me to drink and give a couple of bottles to my friends. So, I thought, That's fine. But then once I actually started getting into it, and my friends started hearing about it, of course, everybody wants to try it. And then my office wants to try it. And then my friends of friends want to try it. So, at first, I thought, Well, five gallons of beer is a lot to try to get rid of, but now I realize that it would be very easy to get rid of five gallons of beer. Eventually when I have the space, I'd like to upgrade to a bigger system and start doing the five gallons. But at the same time, I'll probably keep doing one gallons just because I can do all grain. If I had a five-gallon system, I can't do an all grain recipe with five gallons of beer. There's just too much grain to fit into a pot humanly. So, I bought several bigger pots so that I can do all grain for my one-gallon batches. So, extracts are kind of a--I've never done an extract beer. I know that there are ways to do like a half-extract, half-grain kind of recipe. So, eventually when I--our plan is to buy a house in the area, and then, of course, once we own a house and have enough space, then I'd be more than happy to start brewing on a bigger system. But for now, space-wise, and because I do like the all grain--I think that's a lot of fun to actually take it the very first step of doing the grain. So, we'll see where it goes. It's kind of up in the air right now. Going both ways.  00:23:52.000 --&gt; 00:23:53.000  Keep your options open—  00:23:53.000 --&gt; 00:23:55.000  Exactly. Exactly.  00:23:55.000 --&gt; 00:24:11.000  Okay. So, let's see. And you did mention with the Spanish beers, how they all tasted the same, like bread. I find that really interesting. Did you, while you were in Spain, did you have a chance to go outside of Spain and maybe head closer to Germany and experience any beers there?  00:24:11.000 --&gt; 00:25:43.000  I'm kind of kicking myself because, you know, when I was living in Spain-- (conversation with waitress) When I was in Spain, I wasn't necessarily as into beer as I am now, so I didn't go to Germany. I didn't go to any of those big, you know, beer-producing countries, which I’m kind of upset about now. You know, the next trip that we go to Europe, we're definitely going to do that. My sister is studying abroad in the Czech Republic, so we're going to visit her and go to Belgium and Germany and kind of do a little beer tour. I did have a couple of craft breweries in Spain. They're kind of few and far between, but there was one--I forgot what it was called--but there was one that was kind of near Madrid that our local bar got a couple of bottles, and they had three options. It was a Hef, which is basically what everything tastes like. But a little bit better ‘cause it's, you know, it's a craft beer, it's not the local well drink. And they had a red ale, I think, and a wheat ale. So, nothing like the IPAs, you know, down here and everything. So, I didn't do a lot of beer drinking when I was there outside of whatever was available, which you know, now--I went to Spain, came back, and then got into beer. So, now that I'm into beer, I really want to go back and kind of try some of these other places, too.  00:25:43.000 --&gt; 00:25:50.000  Now what makes a red ale? Just realizing that I don't brew, so—  00:25:50.000 --&gt; 00:26:47.000  I'm pretty sure it has something to do with the malts. I feel like whenever I go places, I see a lot of different variations on a red ale. Um, I mean, like when we brewed one, we've brewed an Irish red ale, which has a particular grain profile and not very hoppy at all, much more malty bready kind of tasting, but still as that kind of caramel-y taste to it, which is why it's red ale because you're using darker malts. So, they end up being a little bit more roasted, a little bit more caramel-y, more on the sweeter side. So that's--but I've also seen things that say just red ale or there's a Flanders red ale. So, there's all these weird variations of it, and my entire thing about beer styles is so long as you can justify why it's in that style, I mean, anything goes really. I’ve had pale ales that I would say is an IPA, and IPAs that I would probably call a pale ale or something different.  00:26:47.000 --&gt; 00:26:50.000  The categories do seem somewhat subjective.  00:26:50.000 --&gt; 00:27:14.000  Exactly. I know that there are technically like hard, fast rules for what's supposed to be in which style if you're going by like GABF (Great American Beer Festival) standards, but nobody's keeping track of the big breweries. I mean, I think it's a call, their style, so it's whatever they want. Basically, just kind of cross your fingers and hope that it kinda’ sorta’ is what you were expecting when you order it.  00:27:14.000 --&gt; 00:27:16.000  And enjoy it, no matter what.  00:27:16.000 --&gt; 00:27:18.000  Yeah, exactly.  00:27:18.000 --&gt; 00:27:27.000  And then, on the Kill the Keg that you mentioned, were they brewing in house, or were these kegs from various brewers?  00:27:27.000 --&gt; 00:27:58.000  Yeah, they were from various different breweries. They mostly did San Diego breweries, but they would have a couple of one-off ones from further away. Actually, funnily enough, right around the same time that I moved out of that area and stopped going to that bar, they did set up a little brewing system in the back. So, they're brewing their own beer now. I haven't tried any of it. But we’ll—eventually, I keep meaning to make my way back over there. It's right next to SDSU. So, there's, there's no reason why I can't just drive down the street and check it out.  00:27:58.000 --&gt; 00:28:04.000  And now have you gone to White Labs and tried their taster flights, where they have the same beer brewed with several different yeasts?  00:28:04.000 --&gt; 00:28:15.000  Yeah. That's crazy. I was so upset when I first heard about White Labs and how they do the different yeast stream tasters because they close at eight o'clock, and I'm usually still working—  00:28:15.000 --&gt; 00:28:18.000  And that’s why you were upset. You weren’t upset about the fact they experiment with different yeasts.  00:28:18.000 --&gt; 00:28:53.000  Definitely not. I was upset that I couldn't manage to find time to go to them. So, then when I found out that the SUDS meetings are all at White Labs, I was like, Yes, sign me up. I'm going to do that.  I love that. I feel bad because my, you know, I've been to White Labs now several times. My fiancé has not, but it's just because it closes so early, you know, it's hard for--We live in UTC, so it's not that far, but by the time I get home, and we both change and we get ready to go and we eat dinner. And then by the time we get over there, it's like 7:30 and it’s last call.  00:28:53.000 --&gt; 00:28:55.000  That doesn't leave you any time to actually enjoy.  00:28:55.000 --&gt; 00:29:21.000  Right. I mean, because I'm usually done with work so late, we actually tend to pick the breweries that are open until ten because the breweries either seem to close at eight or ten. There's not a lot of in between. So we basically pick the ones that go until ten because, you know, I don't want to get to a brewery and it be last call right when I get there, you know? I’m the kind of person that sits there and drinks one beer in three hours.  00:29:21.000 --&gt; 00:29:23.000  And then you feel guilty keeping the staff late.  00:29:23.000 --&gt; 00:29:41.000  Exactly. Exactly. So we will look for the ones that are open at 10, but we will make--this Saturday, actually, we both have our days free for once, so we'll probably make it over to White Labs, but there’s so many other breweries. So we'll see.  00:29:41.000 --&gt; 00:29:46.000  Yeah. How many breweries would you say you've been to at this point, at least the local?  00:29:46.000 --&gt; 00:30:14.000  At least the local ones. Gosh, I have no idea. I'm going to throw out at least thirty. We tend to go back to the ones that we like a lot. So, Kilowatt’s one of our favorites, we go there pretty often. Ballast Point for a long time--we were both pretty hooked on. Still one of my favorite breweries—I’m a little bit mad that they sold out--but I'll enjoy them until the quality changes at least, you know?  00:30:14.000 --&gt; 00:30:17.000  So, you haven't noticed a change in their quality since they sold out?  00:30:17.000 --&gt; 00:30:18.000  No, not yet—  00:30:18.000 --&gt; 00:30:19.000  Taken over.  00:30:19.000 --&gt; 00:31:17.000  Right, exactly. It was since they were bought out, taken over or whatever you want to call it. And I, I know that a lot of the people--when they first sold--a lot of the people that worked there were like, No, the original people are going to stay. The brewers are going to stay. All the recipes are still there. So, you know, I give it like five-ish years maybe until the quality changes. I mean, I could be totally wrong. I, you know, I really have no idea. It was so recent ago that I feel like they haven't had enough time to do a ton of changes yet, but you know, Home Brew Mart is Ballast Point. I mean, that's how Ballast Point started, so they've got the Ballast Point tasting room there. So, I always get Ballast Point beer, while I wander around and look at all the other equipment and dream about the things that I wish I had the space to do. But I haven't noticed a significant change. I guess we'll see as time goes on.  00:31:17.000 --&gt; 00:31:40.000  And you mentioned that you have a forum that you get online with. And so, you've got the face-to-face through the home brewers and Pink Boots. Do you find--how do you compare the support you get between virtual and in-person, barring the male response to you as a woman brewer?  00:31:40.000 --&gt; 00:33:42.000  Yeah. I honestly--it's pretty even. If I had a question and I went to one of the home brew clubs or Pink Boots, I'm sure they'd answer it, and they would give me the entire explanation as to why. Same kind of thing online. I think it's a little bit more interesting online because different regions have different styles and opinions, and I feel like when you're talking to people in the same home brew club all the time, like they all pretty much use the same techniques probably. But when I go online and I'm talking with other people that maybe, you know, they have different equipment than I have accessible, or maybe they get different ingredients because they can get different hops or this and that and the other. So, I mean, the support is definitely still there. I think it's a little bit easier online to cheat just because no--it's very anonymous--so nobody really knows who I am or if I'm a woman or a man or old or young or whatever. So, it's a little bit more non-judgmental online, I would say. If I ask a specific question, I'm going to get a specific answer for what I was asking versus if I'm talking to someone in person and I ask a question, they might give me the more basic answer when I'm looking for the intermediate answer. You know, again, just based off of appearances, like young woman. So that definitely plays into it when I'm talking with people, who don't know me super well. But when you're online, I mean, people assume that if you're on this home brewing subreddit (online forum) that you kind of know what you're talking about, or at least you know enough to have found your way onto this website. And I've definitely asked some stupid questions, but everybody's been really nice about it in both spheres. That's something that I do really like about home brewers is that there are people that know a lot, and you can get really, really into it, but everybody is very, very kind to the newbies. You know, it's very collaborative. Everybody wants more people to start home brewing just because, you know, it's fun. It's not like there's any competition.  00:33:42.000 --&gt; 00:34:01.000  Yeah, I have to say, I have found the community extremely welcoming and very warm and just wonderful. But of the home brewers, you know, is there anybody talking about going out and opening their own brewery, or is everybody pretty much happy with what they're doing?  00:34:01.000 --&gt; 00:34:23.000  Most people are happy with what they're doing. Um, which, you know, being in the finance side of things as my career, I kinda like that. I don't hear a lot of people (Conversation with waitress) Um, you had asked me about—  00:34:23.000 --&gt; 00:34:26.000  Home brewers starting their own—  00:34:26.000 --&gt; 00:34:56.000  Oh, starting their own breweries. I haven't heard a lot of that just because I feel like a lot of people realize that you don't just get to brew beer all day. You do have to actually start a new business, which I feel like a lot of people realize is not nearly as easy. I mean, you can make the best beer in the world, but unless you know how to run a business, you're not gonna’ make it. So, I personally don't have a lot of home brewing friends that are thinking of starting their own brewery, just because it's--that's a life commitment right there.  00:34:56.000 --&gt; 00:34:59.000  Just getting through the ABC (Alcoholic Beverage Control) seems to be a life—  00:34:59.000 --&gt; 00:35:32.000  I mean, it's just insane. And then you have to figure out how to brew on these industrial systems and balancing your income versus your expenses. I mean, most small businesses are not profitable for the first three years, at least. So, if you're going to be opening a brewery, that's a big commitment. So, the people that I hang out with are not necessarily looking to go that route. You know, they just want to brew at home and have their own beer to drink and enjoy the process. Not really trying to make it big.  00:35:32.000 --&gt; 00:35:42.000  Do any of them seem to have ramped up their systems just to meet the demand of friends and family like you're talking about—that it would be easy to brew five gallons and get rid of it?  00:35:42.000 --&gt; 00:36:39.000  I don't know. I feel like a lot of people start on five gallons. So, I kinda’ went the opposite direction, where I started on one gallon. I don't know a lot of other people that started on a one gallon and that kept with it. I feel like a lot of people get those one-gallon brew kits for gifts. And then kind of like what I did, you know, I threw it in the closet for six months and then didn't look at it again. And it was only through sheer determination and my friend that gave it to me, his persistence on the Why can’t I drink this beer? Why isn't it done yet? When are you going to start it? When are you going to do this? So, he kind of pushed me a little bit more into making it a priority. At first I was like, Oh, this is just some weird, stupid hobby. I'll try it out. It'll probably be fine. I'll probably do it once, realistically, and then never look at the thing again. But when I made the first batch, I was like, Okay, this did not turn out the way I wanted it to, what did I do wrong? What can I do the next time so that it does turn out the way that I want it to do.  00:36:39.000 --&gt; 00:36:41.000  So you're seeing a challenge in the brewing.  00:36:41.000 --&gt; 00:37:34.000  Yeah, definitely. It’s not very consistent because I keep picking different styles for every single batch, so it's not easy to compare everything. And also, I only have a one-gallon kit, so I usually drink all the beer. And then by the time I go to brew another batch and that batch is done. I mean, the first batch was gone two weeks ago. We drank it. It's been fun so far, but, uh, I don't think a lot of people that start out with those one-gallon kits really stick with it. So, I don't know a ton of people that have upgraded, but I imagine there's gotta’ be people out there that have done the same thing. You can buy refill kits online, so it's gotta’ be a thing. I went to Ballast Point instead because I wanted to actually talk to a real person and kind of look at everything, but you can order kits online.  00:37:34.000 --&gt; 00:37:47.000  Now when you go to Home Brew Mart or any of the other supply stores, do they sell set quantities or can you buy, you know, like you said, they downsize the recipe for you. So you don't wind up with a lot of leftover materials that you've got to deal with.  00:37:47.000 --&gt; 00:38:31.000  Right. Well, with the barley and the grains and stuff I don't because they sell that by weight. But like for example, I have three different hop pellets varieties in my fridge, because since I'm only brewing on a one-gallon kit, I'll only need half an ounce of hops, but they sell them in five-ounce containers. So now I'm kind of stuck with the leftovers. So that's kinda’ my next project is Okay, looking for new recipes that I can kind of recycle some--like the leftover yeast, you can't really keep ‘cause it's yeast. So, you kind of have to use it and pitch it, which is a bummer. But I do have extra hops all over. They’ve kind of taken over the fridge. They're getting a little bit out of control, but—  00:38:31.000 --&gt; 00:38:40.000  Well, or go back and brew some of those earlier recipes you did to see, you know, if you (word inaudible) a little bit here, is it going to turn out the same? Be even better.  00:38:40.000 --&gt; 00:39:02.000  Exactly. Like I said, that Irish red turned out real good. So, we'll--I kept the recipe. We didn't change the recipe at all. My fiancé is kind of like, Well, why don't we throw this in it? And why don't we throw that in it? I'm like, No, no, this is the first time we've tried this style. Let's just follow the recipe and make sure that it turns out right first off. And then we can, then we can try to experiment a little bit more.  00:39:02.000 --&gt; 00:39:06.000  Is he the one that wants to try to challenge the recipes a little bit?  00:39:06.000 --&gt; 00:39:34.000  He's the cook, so he's the one that's in the kitchen all the time, and it's kind of his kitchen. He doesn't follow recipes. He basically just makes stuff and throws other things in. So he kind of wants to do the beer in the same way. And I'm much more like, No, we gotta’ follow the recipe. I want this to turn out the way I wanted it. So, it's an interesting dichotomy, but you know, again, I'm the head brewer and he's the assistant. So, I get to make the calls at the end of the day as to what's going in the beer.  00:39:34.000 --&gt; 00:39:38.000  Exactly. Okay. Well, I think that covered all of my questions.  00:39:38.000 --&gt; 00:39:39.000  Perfect.  00:39:39.000 --&gt; 00:39:45.000  So, if you have something else you want to add? I think you've been very informative.  00:39:45.000 --&gt; 00:39:48.000  I don't know—  00:39:48.000 --&gt; 00:39:50.000  What's going on for the home brewers--  00:39:50.000 --&gt; 00:40:01.000  Well, I hope it’s a useful entry at least. Will go forward into time and provide some insight. But yeah, that's about all I've got.  NOTE TRANSCRIPTION END  ]]&gt;       https://rightsstatements.org/page/InC/1.0/?language=en        audio      Property rights reside with the university. 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              <text>    5.4      Cupaiuolo, Susan. Interview February 23, 2023 SC027-24 0:41:03 SC027 California State University San Marcos University Library oral histories collection     CSUSM This interview was recorded as part of the North County Oral History Initiative, a partnership between California State University San Marcos and San Marcos Historical Society &amp;amp ;  Heritage Park. This initiative was generously funded by the Center for Engaged Scholarship at CSU San Marcos.   Blueberries Cherimoya Orchards -- California -- Vista Tree crops Vista (Calif.) Susan Cupaiuolo Lucy Wheeler mp4 CupaiuoloSusan_WheelerLucy_2023-02-23_access.mp4  1:|13(1)|23(5)|31(7)|40(8)|47(3)|54(11)|61(1)|69(8)|77(9)|85(8)|95(3)|104(3)|111(7)|120(11)|130(14)|140(12)|148(9)|158(12)|166(1)|174(11)|184(6)|192(9)|204(13)|213(2)|222(12)|232(2)|240(9)|247(11)|255(12)|263(6)|271(8)|281(3)|289(5)|301(2)|313(2)|328(3)|336(10)|367(2)|387(7)|401(10)|415(6)     0   https://archivesoralhistories.csusm.edu/files/original/7519142da692856f004bf07f963d4a93.mp4  Other         video    English     0 Introduction about North County para-agriculture / Giovanni Nino Cupaiuolo’s story       The interview begins with an introduction to North County’s para-agriculture, which has been largely overlooked despite San Diego making up a large portion of the county’s agriculture.  Susan Cupaiuolo discusses the life of her husband Giovanni Nino Cupaiuolo, whom was called “Nino.”  She explains that Nino grew up in Milan, Italy during World War II. Nino did not have a farming background.  Instead, Nino worked in the field of international marketing and worked in the United States and Europe for forty years.  She also explains that Nino loved growing a garden in the Orange County home that she shared with his first wife.  Nino passed away in 2020 at the age of eighty-six years old.   agriculture ; farming ; farms ; Independent farming ; Milan (Italy) ; Orange County (Calif.) ; para-agriculture                           235 Marriage to Cupaiuolo/ Purchasing the farm        Susan Cupaiuolo recounts the early days of her marriage to Nino Cupaiuolo, where they lived in Michigan before moving to Orange County, CA.  She also recalls when Nino first introduced her to the avocado fields in Vista, CA that they would eventually turn into their cherimoya farm, The Primavera Orchard.       agriculture ; Cherimoya ; farming ; farms ; Independent farming ; Michigan ; Orange County (Calif.) ; para-agriculture ; The Primavera Orchard ; Vista (Calif.)                           456 Managing a farm/ Background on cherimoyas        Susan Cupaiuolo discusses how she and Nino developed and managed a cherimoya farm.  She explains that managing a farm is a long-term investment and that farmers may sometimes invest a lot of money, time, research, and other resources into their farm in order to see results.  Cupaiuolo also discusses cherimoyas, their origins, and tips on growing and pollinating cherimoyas in the Southern Californian climate.  Cupaiuolo had also brought a few cherimoyas to the interview, which she displays to the camera.     Agriculture ; Cherimoya ; Ecuador ; Farming ; Farming techniques ; Farms ; Independent farming ; Para-agriculture ; Peru ; Subtropical fruit ; Vista (Calif.)                           850 Local resources   Susan Cupaiuolo discusses local resources that she has found beneficial in her experience in farming.  She recommends programs such as the University of California Cooperative Extension for soil analysis labs, as well as organizations such as the California Rare Fruit Growers, the California Cherimoya Association, and the Master Gardner Association for their workshops and other resources.  She highlights the University of California Agriculture and Natural Resources Department and the South Coast Research and Extension Center for their agricultural research.  Cupaiuolo also stresses the importance of the internet for making research on farming easier and more accessible to the general public.          Agriculture ; California Rare Fruit Growers ; Cherimoya ; Farming ; Farming techniques ; Farms ; Independent farming ; Irvine (Calif.) ; North County San Diego (Calif.) ; Para-agriculture ; Research ; San Diego (Calif.) ; Soil analysis ; South Coast Research and Extension Center ; The California Cherimoya Association ; The County of San Diego Cooperative Extension ; The Farm and House Advisor ; The Master Gardener Association ; The United States Department of Agriculture ; The University of California Agriculture and Natural Resources Department ; University of California Cooperative Extension                           1047 Selling produce and relationships with customers        Susan Cupaiuolo discusses the business-side of managing a farm.  Independently-owned grocery stores were an important avenue to individual farmers like the Cupaiuolos.  She also discusses other avenues for where individual farmers can earn revenue and connect to the community, and recounts their experiences at farmers markets, free tasting events, and delivering to customers directly.  She explains that their experience working with customers in these capacities helped build relationships and loyalty.  Farm tours also facilitated socialization within their community.       Agriculture ; Business ; Cherimoya ; Connecting with community ; Customers ; Farming ; Farms ; Independent farming ; Para-agriculture ; Socialization in farming ; Vista (Calif.)                           1494 Research and record-keeping in farming        Susan Cupaiuolo discusses record-keeping strategies for farming.  Specifically, record-keeping was beneficial to the Cupaiuolos for documenting their blueberry harvests.  She explains that Nino collaborated with the Cooperative Extension’s Blueberry Test Plot Program and the Farm Bureau and documented the blossoms, production, weight, soil, temperature, and varieties of blueberries.  Cupaiuolo describes her role in blueberry record-keeping as financial and also explains the profit they made from selling the fruit.           Agriculture ; Blueberries ; Farming ; Farming techniques ; Farms ; Independent farming ; Para-agriculture ; Peru ; Record-keeping ; Research ; The Cooperative Extension’s Blueberry Test Plot Program ; The Farm Bureau ; Vista (Calif.)                           1835 Selling the farm/ Innovation in farming        Susan Cupaiuolo briefly discusses the process of selling the farm to a new family after Nino’s death.  She also discusses the importance of innovation in farming and explains that their farm was ahead of technological innovations in terms of the installation of an advanced irrigation system, solar panels, and a cell tower in the early 2000s.  She recalls Nino’s artistic mind and speculates that his creativity allowed him to create these advanced designs for their farm.        Agriculture ; Farming ; Farming irrigation ; Farms ; Independent farming ; Innovation in farming ; Irrigation ; Para-agriculture ; Technological innovations ; The Primavera Orchard ; Vista (Calif.)                           2160 Advice to future farmers/ Agriculture economy        Susan Cupaiuolo briefly offers advice to individuals who may be interested in starting their own farm.  She suggests when buying a farm, it is imperative to have an understanding of the history of farming, the labor needed to sustain a farm, and the current economy and real-estate market.  She further discusses the economy of individual farming, especially the competition farmers face against one another.        Advice ; Agriculture ; Agriculture economy ; Competition in farming ; Economy ; Farming ; Farming advice ; Farms ; Independent farming ; Para-agriculture ; Real estate market                           Moving image The Primavera Orchard was owned and operated by Giovanni and Susan Cupaiuolo from 1991 until Nino’s death in 2020 in Vista, California.  It was a six acre peri-urban farm specializing in the growth, preparation, promotion and detailed hand-pollinated fruit from a variety of cherimoya trees. Cherimoya trees are a tropical fruit tree which will only grow in Southern California and are very expensive due to the complicated and dedicated care of the trees and cultivations. The Cupaiuolos later introduced blueberries to the area to provide this northern fruit into the local markets during the northern dormant season.  Other fruits and vegetables were grown for personal use.   Lucy Wheeler: Good afternoon. My name is Lucy Wheeler and it&amp;#039 ; s February the  23rd, 2023. We&amp;#039 ; re here to interview Susan--    Susan Cupaiuolo: Cupaiuolo.    Wheeler: Kupaiyalo. Thank you. (Cupaiuolo chuckles) Uh, this is in behalf of the  North County Oral History Initiative being put on by Cal State and San Marcos  and the Museum of History here in San Marcos. The history of our North  County--and just as a preliminary to your story, Susan--the county of San Diego  is a very unique situation in that it&amp;#039 ; s the ninth largest city in the United  States, but it&amp;#039 ; s in the community of the county. The fourth largest industry is  agriculture, and most of that, or 70% of that, is soon to be in the North  County. Part of that agricultural industry makes it a--well, it&amp;#039 ; s the largest  area in the United States with the most farms. Your story shows one of the areas  of that agriculture which is kind of overlooked, and that is, in 2017 the county  of San Diego estimated and actually counted that there were 5,000 small  para-farmers, which is ten acres or less, and how they operate. And your story  can bring us a wealth of information to that. So, with that beginning, tell us a  little bit about yourself, your husband, where you were born, and what your  interest in agriculture was.    Cupaiuolo: (nods) I&amp;#039 ; d be glad to give some background on this. My husband was  Giovanni Nino Cupaiuolo. He died in October 2020 at the height of the pandemic.  Uh, he was 86 years old. He had been in declining health physically and  cognitively, and I just wish that he were here to tell this adventure, but I&amp;#039 ; ll  do my best to--to share it. Um, I&amp;#039 ; m going to call him &amp;quot ; Nino.&amp;quot ;  He grew up in  Milan, Italy during World War II. He had one brother. His father was from Naples  and his mother from Sicily. Farming was not in his background, and, um, I&amp;#039 ; m  setting that up as making sure we don&amp;#039 ; t have these assumptions about Italians  who grew up on farms and have these big families, okay? Because that&amp;#039 ; s--that&amp;#039 ; s  not the--the way it was for him. He had a master&amp;#039 ; s degree in international  marketing, and he spoke four languages. He sold industrial instrumentation in  Europe and in the United States for over forty years. His first wife was an  American. She worked at the U.S. Consulate in Milan. She was from Riverside, and  they eventually settled with their three children in Orange County. For the  first time, they had a yard! You know. Growing up in Milan, apartment, maybe you  have a balcony with some pots. But the garden that he had, and they had chickens  and the kids loved it. He learned that he loved growing things.    Nino and I met and married in Michigan, where I am from. I was teaching and he  was working there selling to the auto industry. He was transferred again in 1988  and we moved to Orange County. So, how did a schoolteacher from western Michigan  and an Italian end up with a six-acre farm in north San Diego County? Well, I  have to say at this point that it was driven by Nino, who was looking for a  place to enjoy his retirement. I was happy teaching in Huntington Beach, but his  territory stretched from San Diego to L.A. and beyond and he was on the road a  lot. On Friday, one Friday, in 1991, he was returning from San Diego and he  stopped off at a--a nursery in North Vista and, um, when he arrived home he  said, &amp;quot ; I&amp;#039 ; ve found where we&amp;#039 ; re going to retire.&amp;quot ;  So, the next day we started  looking, and we found two acres on a subdivided avocado grove off of Gopher  Canyon Road. And the journey began!    At first, we commuted to the property on the weekends, and it--it was--it was  perfect. It was hectic, but it was perfect. The Fuerte avocados there were in  decline, and they were alive but failing, because after the introduction of the  Hass variety, the--the cultivar, um, Fuerte fell out of favor. So, the 45-acre  grove was subdivided into two-to-four-acre plots and put up for sale. So, what  do you do with aging avocado trees? You stop watering them because avocados need  40 inches of rain a year. So, it didn&amp;#039 ; t take long. When the adjacent four acres  became available, we were able to buy them as well and that included a grove of  already-producing persimmons--Hachiyas and Fuyus. So, that gave us a place to  start. We moved to the farm in 1994, fixed up a small house on the property, and  over the next year we removed all of the metal irrigation pipes (chuckles) and  those dead avocado trees. By the way, avocado wood makes great firewood. We were  selling it and giving it away for years!    Okay, enough background. What does it take to have a small farm? Well, besides  resources like land and equipment and irrigation, you need physical energy and  strength (chuckles) and a lot of knowledge based on research. And that would  include--before you even get started--the microclimate, the soil, the water  sources. And then you have to choose, based on that information, what to grow!  Well, Nino wanted fruit trees. Okay. As I was saying, he was the driver of all  of this (chuckles), so I was just along for the ride. But, he, in particular,  wanted cherimoyas, and that was because he had the year before, out of  curiosity, bought a cherimoya fruit at a market and he loved it. He saved the  seeds, and he planted them in pots. In fact, there was a cherimoya tree on the  property, right by the front door! After much research--this was in 1993--early  days of the internet, okay? But, we learned that cherimoyas would do really well  in our area. Not from seed, however. (indicates &amp;quot ; no&amp;quot ;  with her left pointer  finger, and clears her throat.) It--it took a big commitment, that&amp;#039 ; s for sure,  because choosing to grow trees requires a longer-term outlook. Depending on how  much time and money you have, you have to, um, invest, because the trees will  take three to five years, or more, to produce, while row crops, like flowers or  microgreens, for example, they can be seasonal. It was a big decision. It was a  certain amount of trial and error--grafting, pollinating, planting. But, as it&amp;#039 ; s  important to small farms in choosing a unique or niche product, not supplied  (again indicated &amp;quot ; no&amp;quot ;  with her finger) by larger farmers, it worked out! Now, at  the time, that really wasn&amp;#039 ; t our focus, but it proved to be a huge advantage.    A little bit about cherimoyas. They&amp;#039 ; re a subtropical fruit, native to the  mountain valleys of Peru and Ecuador. It can be large, often heart-shaped.  (Reaches for a fruit and holds it up for the camera while the camera pans in.) I  can show you one. (Lays it back down, and begins to rub her hands together).  They have overlapping scales--that&amp;#039 ; s what people call them, anyway. But, inside,  it is white, and it has a custardy texture and it tastes like pineapple, banana,  papaya, and in some varieties, even a pear! (Holds up a book with header reading  &amp;quot ; Gallery of Subtropical Plants&amp;quot ;  and contains a photo of the fruit and a  cherimoya tree as well as textual information. Camera pans in on the page with  the fruit image.) Southern California provides the--the best conditions in the  United States for growing cherimoyas. The largest plantings are near Santa  Barbara where most of that fruit is exported to Asia. The season is late winter  to spring, so depending on the variety, that&amp;#039 ; s from November, December to March  and April. The tricky thing (rubs her hands together) about growing cherimoyas  is the pollination. Each blossom is both male and female, but bees are too big  to enter this fleshy flower. To get full-sized fruit, hand pollination with a  paintbrush is the key. It&amp;#039 ; s labor intensive in June, July, and August. It&amp;#039 ; s not  difficult, but it is time consuming. Now, (looks to her left, towards the fruit)  part of farming has to be knowing the microclimate and (clears her throat) in  general, in San Diego, people know the difference between the--the cool coastal  and the warmer inland valleys. But (rubs hands) even with careful research on  the--on the property, it&amp;#039 ; s--it can throw you some--some confusing conditions,  because, uh, there are different temperatures. You can have diff--places with  sun, and soil, and wind. On our property, which dropped off to a--a canyon, the  temperature dropped dramatically, including frost, and the prevailing westerly  winds were an issue. We were able to grow for ourselves in that canyon, apples,  cherries, pears, fruits that needed a lot of chill time. But we weren&amp;#039 ; t selling  those. (clears her throat, plane can be heard in the background)    We also ended up, though, having to plant a wind break to protect the cherimoyas  (chuckles) that we had planted. Who knew! But, we chose wisely because we chose  Satsuma tangerines, which proved to be--be-- very popular, so it all worked out.  (clears her throat again)    Some research was more scientific because soil and water can be tested for pH  and salinity and minerals, and there are a lot of excellent resources out--out  there that--that I need to, uh, recommend, because um,--I&amp;#039 ; m going to read this  just to make sure I get it correct--um, the University of California Cooperative  Extension has the names of labs. Okay, you have to pay for them. But, especially  soil analysis is--is important, because you need to understand the plants  ability to absorb nutrients. You can even take them leaves from your plants, and  they will analyze whether they are taking up nutrients as needed.    I also want to recommend specific groups like--we had the California Rare Fruit  Growers. There&amp;#039 ; s a--a branch in North County and also one at Balboa Park.  There&amp;#039 ; s the California Cherimoya Association and other fruits have their  Associations as well. And, of course, the United States Department of  Agriculture. And I can&amp;#039 ; t forget the Master Gardener Association, because they  have workshops and blogs and so much information. And in the past 20 to 30  years, it&amp;#039 ; s been easy to find information, easier, because of the internet. And  whether you&amp;#039 ; re planting, or pruning, or harvesting, a YouTube video can teach  you (starts to chuckle) just about anything you want! And they&amp;#039 ; re fun! So,  research is easier. But I still have to say that contact with people is key. The  University of California Agriculture and Natural Resources Department--that&amp;#039 ; s  called the U.C.A.N.R.--is including--includes the County of San Diego  Cooperative Extension and the Farm and Home Advisor--that&amp;#039 ; s by county. And--and  another part of the U.C.A.N.R. is the South Coast Research and Extension Center  in Irvine, and (clears throat) it&amp;#039 ; s a living laboratory for U.C. scientists  where they are conducting agricultural research. It&amp;#039 ; s a 200-acre facility, where  they have outdoor events and demonstrations and classrooms. They have a  glasshouse there. And they also have a huge cherimoya collection of trees that  is just beautiful. And, of course, that was our connection to that place,  besides the great people who are there.    So, relationships and talking about them, kind of brings me to the selling part  of all of this, because when we had enough fruit to sell, the Vista Farmer&amp;#039 ; s  Market was a consideration. But Nino decided to try small, family-owned,  independent grocers first. Not chains (indicates &amp;quot ; no&amp;quot ;  with her left finger).  They won&amp;#039 ; t even talk to you. Even Sprouts won&amp;#039 ; t buy from individual farmers. So,  let&amp;#039 ; s find places where they will buy locally. Now, farmer&amp;#039 ; s markets do have  advantages--meeting other farmers, learning about crops, meeting the public.  But, they require labor time away from the farm and picking for unknown demand  in advance. And that, with fruit on trees, is problematic. So as an experienced  (chuckles) salesman, Nino knew to find out what the customer wanted, and he  harvested by their needs! He would check their stock, or they would call.  Sometimes he would deliver two to three times a week, especially during times  like the Lunar New Year, things like that. That special attention is what builds  relationships and loyalty. He also learned to sell by (chuckles) uniform size.  They didn&amp;#039 ; t want all different sizes of fruit. They wanted uniform. But then he  had to be creative, too. And he was always making sure that he was interacting  with the produce people at the store, whether they&amp;#039 ; re the guys putting out the  fruit or the managers, because that kind of connection does it all.    So, (sighs) pre-pandemic, Nino was even doing free tastings at Frazier Farms  which was one of his main sources, uh, sales--of sales. He--he would cut up  (gestures cutting with a knife) cherimoyas and take them there and they weren&amp;#039 ; t  well known but once people tried them, they were going to buy. Now, at one  point, customers would see Nino delivering and they would stop him in the  parking lot, asking to buy fruit themselves. He declined right away, partly  because of the amount that they wanted. He realized that they were going to be  reselling and competing with his customer right there in the store. So, it would  be also disruptive to have these people coming to the property and wanting to  buy, so, no. But it did get Nino thinking about sharing the experience of the  farm. MeetUp groups were starting at that time. They were the thing, like  signing up online for different activities. So, we started having U-Picks. We  set up two timeslots on Saturday mornings, where people could sign up online,  and they would come and Nino would give a presentation on the farm and the  different fruits, and I provided samples of fruit and preserves and--and  cherimoya ice cream and recipes. Oh, they loved that! So, it was a success.  Families came with their kids, mostly from San Diego proper, you know. They were  city people. But they were enjoying an outing in the country, and they enjoyed  the property. They loved picking the fruit. So, these are people who wanted  their kids to know where fruit comes from! Wow! (laughs) And the kids especially  liked picking the tangerines.    We made a lot of friends over the ten years that we did that, and we got to  watch those kids grow up. They--they also liked feeding my chickens. Now, some  customers--I put that in quotes (gestures making quotation marks with her hands)  &amp;#039 ; cuz yes they were customers but they became friends and they would volunteer to  come and help during the summer with the hand pollination and the--of the  cherimoyas and so we--we had some--some really good connections that way. We  even found a couple of paid workers from that group.    Now, over the years, we had a lot of visitors to the farm. Um, usually by word  of mouth or connections to the Farm Bureau, and that would include restaurant  owners, especially Asian and South American, produce managers from independent  grocers. I think of Barons Market, especially, because we had one produce  manager from one store come and pretty soon all of the stores were buying from  us. We even had wholesale produce managers (rubs hands together), um, specialty  produce in the San Diego. They--they sell to the public, but they would come  and--and visit and see the farm. And we also had students come to visit. They  were from Cal Poly Pomona and there&amp;#039 ; s a College of Agriculture Plant Sciences  there, and they were taking a class. I--I remember Dr. Greg Partida, who retired  in 2010, but he had a class on subtropical fruit production and he would bring  his students on field trips to the farm.    So, that socialization is so important because farming, even on a small farm,  can be really isolating. There&amp;#039 ; s so much to do, day-to-day. People, since the  pandemic, working from home, have found out how strange that is, really, that  instead of going to the office every day, they&amp;#039 ; re--they&amp;#039 ; re at home. And--and  that&amp;#039 ; s kind of like what it&amp;#039 ; s--what it is to--to be a small farmer, too.    I wanted to talk a little bit about, um, record keeping, because it&amp;#039 ; s so  impart--important in farming and with the advent of the internet and--and  computers, it&amp;#039 ; s changed a lot. But, it&amp;#039 ; s still a--a beneficial skill set,  whether you&amp;#039 ; re talking about taxes, or income, or expenses, or irrigation,  equipment, payroll, any of that. But, um, another use for--for keeping track  of--of information is monitoring the production of the--the crops, whether it&amp;#039 ; s  by varieties, where they&amp;#039 ; re growing on the property, the quality from year to  year. And an example of this is really in--in Nino&amp;#039 ; s participation in the--the  Cooperative Extension&amp;#039 ; s Blueberry Test Plot Program, which was twenty years ago.    Now, traditionally blueberries were a cold weather plant that would go dormant  every year. In California, the plants bloom year-round, and they wear themselves  out. So, Nino, once again, wanted to plant things that no one else plants and  there was a lot of research going on as to how to extend the blueberry&amp;#039 ; s range.  Through the Farm and Home Advisor Ramiro Lobo, Nino was given four plants each  of nine different varieties of southern blueberries. The soil pH that we had was  way too alkaline and it had to be augmented. Temperature had to be monitored.  Pests considered. The Farm Bureau was very supportive throughout all of this.  They even ended up building us a netted structure to keep the birds off. But,  Nino was instrumental in monitoring and recording the blossoms, the fruit, the  production for each plant. They called him Mr. Spreadsheet (both she and Wheeler  chuckle). Well, Excel to the rescue, you know? Because, in--and--I--I have a--a  photo of him here, if you&amp;#039 ; d like to see, where he is, um, (shows a photo of  Nino, camera pans in) taking the blossoms off of the blueberry plants. Now, why  would he be doing that? You know? For two years, he did that, so that the young  plants could use their energy to grow. And then he would take the berries from  each variety and weigh them and--and count them, and that&amp;#039 ; s how they decided  which varieties would be the most productive in southern California. Now, there  were other farmers doing that too, but in 2002, California produced two million  pounds of blueberries. Okay. Twenty years later, 53.4 million pounds of  blueberries, sixth in the United States. This boom is due to technological  growing skills and adventurous producers, and he was part of all of that.    My part with the blueberries was, (clears her throat) when I retired from  teaching, then I was in charge of the blueberries. Okay. But think of it this  way. Four dollars for six ounces (gestures as if telling a secret)--I was  selling them at school. So, that translates to twelve dollars a pound. Now, what  ev--other fruit is going to sell for twelve dollars a pound! In the past ten  years, in the United States, the output of blueberries has tripled. And that&amp;#039 ; s  in the U.S. alone. And the main states are Washington, Georgia, and my home  state, Michigan. So, why is that increased so much. Because of the research  talking about antioxidants. So, in ten years, they have become really huge crop.    Okay, today, what country do you think grows the most blueberries? I&amp;#039 ; ll tell  you. Peru! Is that somethin&amp;#039 ;  or what? Which, for me, is kind of a full circle  because that&amp;#039 ; s where cherimoyas are from.    Okay. So, I have just a little bit more, because I sold the farm after Nino&amp;#039 ; s  death. I had three people interested. One couple wanted it as an investment,  (said in nasal utterance) ehh. Another couple ended up buying a larger property  in Valley Center. But, the--the family that I--I sold to love it there, and  they&amp;#039 ; re trying to keep it going. They have no clue how much work it takes,  especially with their three kids and two dogs, but hey. That&amp;#039 ; s--that&amp;#039 ; s--that&amp;#039 ; s  their issue. They&amp;#039 ; re keeping it going, and I--I--I wish them all the best.    Now, (clears her throat) when it--when it comes to innovation in farming, I  guess that--that--that besides his interaction with people, innovation was  something that--that Nino was very attracted to, because he was always trying  new irrigation. We had installed a--a well, which saved on water. But  electricity was expensive. So, we invested in solar panels. And in the year  2000, we were one of the fifty original installations of net metering in the--in  the county. So, it was always somethin&amp;#039 ; , you know. We had a cell tower on the  property. Very good income. Verizon had been pursuing us for several years for  that. And finally we were able to get them to choose a location and (chuckles)  give us a fake tree design that was acceptable that we couldn&amp;#039 ; t see from the  house. So, always moving forward with something, that is the exciting part of  changes and I mentioned these as evidence because technological innovation in  all our lives, including farming, is key.    What&amp;#039 ; s next? (puts up her hands, palms facing camera) I don&amp;#039 ; t know. Robots?  (laughs) I don&amp;#039 ; t know! But--but Nino was able to embrace new ideas and change.  And new farmers are going to have to do the same.    Wheeler: Oh. Thank you so much. It&amp;#039 ; s so exciting because we are all changing no  matter what we--what we do. The--I was really curious about--say more about how  innovative--what--what made him feel that way, think that way. Curiosity coming  from another country and embracing so many differences, but being innovative  with that help, maybe in spite of it sometimes.    Cupaiuolo: Well, he had many different abilities. I had mentioned that he spoke  four languages. His father was an artist, and Nino was very artistic. So, he had  a very creative part of his personality, besides being just so outgoing. And,  um, he loved to--to try new things.    Wheeler: And that is wonderful! The other thing that I think depicts all of this  was the number of articles written about him and that he helped promote, and to  let the world know how he was, um, being innovative―    Cupaiuolo: Uh-huh.    Wheeler: ―in a very creative way. And that personality came across, and people  accepted that.    Cupaiuolo: Mm-hmm.    Wheeler: And there was so much camaraderie in it. Did you ever do tours of your farm?    Cupaiuolo: Uh, yes, there were farm tours that were set up. And people, through  the Farm Bureau, would come from different parts of the country, even. They  would come on a bus! (shrugs) Because small farms, for a long time really, have  been a focus of--of many different states. We even had the president of the  University of California come on one of the--the tours, and wrote us a--a very  nice thank you letter afterward, because they were interested in how much they  should be focusing on the part of the University of California that was devoted  to agriculture and farming.    Wheeler: That&amp;#039 ; s great. Would--sometimes when we&amp;#039 ; re driving in the freeway and  it&amp;#039 ; s pretty much a parking lot for a couple of hours of the day, and we get this  vision of wouldn&amp;#039 ; t it be nice to be on a little farm or little acreage  somewhere, do you have any advice to people who have that dream.    Cupaiuolo: (purses her lips and blows out air, then clears her throat) Well, I  think that it takes more than people think in terms of resources and, um,  research (chuckles), and it--it&amp;#039 ; s not something to jump into lightly. It is  possible to buy a farm that&amp;#039 ; s already operating, and that--that&amp;#039 ; s what the young  family did from--from me, last year. So--    Wheeler: And the cost of real estate has made that less available to a lot of  people, too.    Cupaiuolo: Well, that is--that--that&amp;#039 ; s (nodding)    Wheeler: So much going on in this farming industry. That&amp;#039 ; s why it&amp;#039 ; s very  important to have the history of how it has been, in order to build on to the  future. Do you happen to have a photo of Nino?    Cupaiuolo: I do! (reaches to her right, and pulls out a photo). What is--what&amp;#039 ; s  happening to that. There it is!    Wheeler: Oh, and he has some of the cherimoyas.    Cupaiuolo: Mm-hmm.    Wheeler: That one is large! How large do they get?    Cupaiuolo: Well, that was a three pounder.    Wheeler: Mmm--wow.    Cupaiuolo: Yeah, that--that would be fifteen dollars right there.    Wheeler: Yes.    Cupaiuolo: And you know what? People would buy them!    Wheeler: It&amp;#039 ; s amazing the costs of them. But now that I understand more about  the--the detail and the--the labor intensiveness of it, um--    Cupaiuolo: Course, if that--that wouldn&amp;#039 ; t all be fruit-less, if people didn&amp;#039 ; t  love the fruit. So--    Wheeler: Right. Exactly. Um--    Cupaiuolo: But, hey, look at what we pay for blueberries per month.    Wheeler: Do you know of any other orchards that are doing that right now? Or is  it a popular--    Cupaiuolo: For the cherimoya?    Wheeler: Yes.    Cupaiuolo: Not that I know of. I mean, there are people on the side.  Competition. There was a guy in Oceanside who had purchased a cherimoya orchard  and he had small, misshapen fruit. And he offered to sell it to Frazier Farms  for three dollars a pound rather than the five dollars a pound that we were  selling fruit. So the produce manager from Frader--Frazier Farms came to Nino  and said, &amp;quot ; I have this guy that&amp;#039 ; s going to sell me fruit at three dollars a  pound, so that&amp;#039 ; s all I&amp;#039 ; m going to pay you.&amp;quot ;  And Nino said, &amp;quot ; eh-eh.&amp;quot ;  (gestures  with her finger as if saying no). So, he was then out there exploring new  avenues. But, it didn&amp;#039 ; t take long before that fruit just sat in the store and  wouldn&amp;#039 ; t sell. No matter what the price was. Because people had expectations of  what they had seen before.    Wheeler: Yes, wow. Very interesting.    Cupaiuolo: Mm-hmm.    Wheeler: Thank you so much for sharing this part of para-agriculture, which is a  pretty new phrase to a--phase for a lot of us.    Cupaiuolo: Mm-hmm. It was new to me.    Wheeler: And the up--the fact that we are the largest county in the United  States with that kind of urban and city mixture makes it even more diversified  and more interesting to live here. It&amp;#039 ; s not wonder to me that the price of land  has gone up as much as it has. It&amp;#039 ; s very desirable. The--We are, however, in my  humble opinion, at a cusp of which direction are we going in the future. And how  will agriculture look in twenty years from now. But, you&amp;#039 ; ve given us a wonderful  foundation for how it came this far, what kind of innovation it took, what kind  of knowledge. It&amp;#039 ; s not for the weak--physically, mentally, or otherwise. And I&amp;#039 ; m  so appreciative of what you&amp;#039 ; ve done. Thank you so much.    Cupaiuolo: Oh, it&amp;#039 ; s been my pleasure.       https://rightsstatements.org/page/InC/1.0/?language=en  video Property rights reside with the university. 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                    <text>SUSAN CUPAIUOLO

TRANSCRIPT, INTERVIEW
2023-02-23

Lucy Wheeler: Good afternoon. My name is Lucy Wheeler and it’s February the 23rd, 2023.
We’re here to interview Susan—
Susan Cupaiuolo: Cupaiuolo.
Wheeler: Kupaiyalo. Thank you. (Cupaiuolo chuckles) Uh, this is in behalf of the North County
Oral History Initiative being put on by Cal State and San Marcos and the Museum of History
here in San Marcos. The history of our North County—and just as a preliminary to your story,
Susan—the county of San Diego is a very unique situation in that it’s the ninth largest city in the
United States, but it’s in the community of the county. The fourth largest industry is agriculture,
and most of that, or 70% of that, is soon to be in the North County. Part of that agricultural
industry makes it a–well, it’s the largest area in the United States with the most farms. Your
story shows one of the areas of that agriculture which is kind of overlooked, and that is, in 2017
the county of San Diego estimated and actually counted that there were 5,000 small parafarmers, which is ten acres or less, and how they operate. And your story can bring us a wealth of
information to that. So, with that beginning, tell us a little bit about yourself, your husband,
where you were born, and what your interest in agriculture was.
Cupaiuolo: (nods) I’d be glad to give some background on this. My husband was Giovanni Nino
Cupaiuolo. He died in October 2020 at the height of the pandemic. Uh, he was 86 years old. He
had been in declining health physically and cognitively, and I just wish that he were here to tell
this adventure, but I’ll do my best to–to share it. Um, I’m going to call him “Nino.” He grew up
in Milan, Italy during World War II. He had one brother. His father was from Naples and his
mother from Sicily. Farming was not in his background, and, um, I’m setting that up as making
sure we don’t have these assumptions about Italians who grew up on farms and have these big
families, okay? Because that’s–that’s not the–the way it was for him. He had a master’s degree in
international marketing, and he spoke four languages. He sold industrial instrumentation in
Europe and in the United States for over forty years. His first wife was an American. She worked
at the U.S. Consulate in Milan. She was from Riverside, and they eventually settled with their
three children in Orange County. For the first time, they had a yard! You know. Growing up in
Milan, apartment, maybe you have a balcony with some pots. But the garden that he had, and
they had chickens and the kids loved it. He learned that he loved growing things.
Nino and I met and married in Michigan, where I am from. I was teaching and he was working
there selling to the auto industry. He was transferred again in 1988 and we moved to Orange
County. So, how did a schoolteacher from western Michigan and an Italian end up with a sixacre farm in north San Diego County? Well, I have to say at this point that it was driven by Nino,
who was looking for a place to enjoy his retirement. I was happy teaching in Huntington Beach,
but his territory stretched from San Diego to L.A. and beyond and he was on the road a lot. On
Friday, one Friday, in 1991, he was returning from San Diego and he stopped off at a–a nursery
in North Vista and, um, when he arrived home he said, “I’ve found where we’re going to retire.”
So, the next day we started looking, and we found two acres on a subdivided avocado grove off
of Gopher Canyon Road. And the journey began!

Transcribed by
Melissa Martin

1

2023-04-04

�SUSAN CUPAIUOLO

TRANSCRIPT, INTERVIEW
2023-02-23

At first, we commuted to the property on the weekends, and it–it was–it was perfect. It was
hectic, but it was perfect. The Fuerte avocados there were in decline, and they were alive but
failing, because after the introduction of the Hass variety, the–the cultivar, um, Fuerte fell out of
favor. So, the 45-acre grove was subdivided into two-to-four-acre plots and put up for sale. So,
what do you do with aging avocado trees? You stop watering them because avocados need 40
inches of rain a year. So, it didn’t take long. When the adjacent four acres became available, we
were able to buy them as well and that included a grove of already-producing persimmons—
Hachiyas and Fuyus. So, that gave us a place to start. We moved to the farm in 1994, fixed up a
small house on the property, and over the next year we removed all of the metal irrigation pipes
(chuckles) and those dead avocado trees. By the way, avocado wood makes great firewood. We
were selling it and giving it away for years!
Okay, enough background. What does it take to have a small farm? Well, besides resources like
land and equipment and irrigation, you need physical energy and strength (chuckles) and a lot of
knowledge based on research. And that would include—before you even get started—the
microclimate, the soil, the water sources. And then you have to choose, based on that
information, what to grow! Well, Nino wanted fruit trees. Okay. As I was saying, he was the
driver of all of this (chuckles), so I was just along for the ride. But, he, in particular, wanted
cherimoyas, and that was because he had the year before, out of curiosity, bought a cherimoya
fruit at a market and he loved it. He saved the seeds, and he planted them in pots. In fact, there
was a cherimoya tree on the property, right by the front door! After much research—this was in
1993—early days of the internet, okay? But, we learned that cherimoyas would do really well in
our area. Not from seed, however. (indicates “no” with her left pointer finger, and clears her
throat.) It–it took a big commitment, that’s for sure, because choosing to grow trees requires a
longer-term outlook. Depending on how much time and money you have, you have to, um,
invest, because the trees will take three to five years, or more, to produce, while row crops, like
flowers or microgreens, for example, they can be seasonal. It was a big decision. It was a certain
amount of trial and error—grafting, pollinating, planting. But, as it’s important to small farms in
choosing a unique or niche product, not supplied (again indicated “no” with her finger) by
larger farmers, it worked out! Now, at the time, that really wasn’t our focus, but it proved to be a
huge advantage.
A little bit about cherimoyas. They’re a subtropical fruit, native to the mountain valleys of Peru
and Ecuador. It can be large, often heart-shaped. (Reaches for a fruit and holds it up for the
camera while the camera pans in.) I can show you one. (Lays it back down, and begins to rub
her hands together). They have overlapping scales—that’s what people call them, anyway. But,
inside, it is white, and it has a custardy texture and it tastes like pineapple, banana, papaya, and
in some varieties, even a pear! (Holds up a book with header reading “Gallery of Subtropical
Plants” and contains a photo of the fruit and a cherimoya tree as well as textual information.
Camera pans in on the page with the fruit image.) Southern California provides the–the best
conditions in the United States for growing cherimoyas. The largest plantings are near Santa
Barbara where most of that fruit is exported to Asia. The season is late winter to spring, so
depending on the variety, that’s from November, December to March and April. The tricky thing
Transcribed by
Melissa Martin

2

2023-04-04

�SUSAN CUPAIUOLO

TRANSCRIPT, INTERVIEW
2023-02-23

(rubs her hands together) about growing cherimoyas is the pollination. Each blossom is both
male and female, but bees are too big to enter this fleshy flower. To get full-sized fruit, hand
pollination with a paintbrush is the key. It’s labor intensive in June, July, and August. It’s not
difficult, but it is time consuming. Now, (looks to her left, towards the fruit) part of farming has
to be knowing the microclimate and (clears her throat) in general, in San Diego, people know
the difference between the–the cool coastal and the warmer inland valleys. But (rubs hands)
even with careful research on the–on the property, it’s–it can throw you some–some confusing
conditions, because, uh, there are different temperatures. You can have diff–places with sun, and
soil, and wind. On our property, which dropped off to a–a canyon, the temperature dropped
dramatically, including frost, and the prevailing westerly winds were an issue. We were able to
grow for ourselves in that canyon, apples, cherries, pears, fruits that needed a lot of chill time.
But we weren’t selling those. (clears her throat, plane can be heard in the background)
We also ended up, though, having to plant a wind break to protect the cherimoyas (chuckles) that
we had planted. Who knew! But, we chose wisely because we chose Satsuma tangerines, which
proved to be–be– very popular, so it all worked out. (clears her throat again)
Some research was more scientific because soil and water can be tested for pH and salinity and
minerals, and there are a lot of excellent resources out–out there that–that I need to, uh,
recommend, because um,—I’m going to read this just to make sure I get it correct—um, the
University of California Cooperative Extension has the names of labs. Okay, you have to pay for
them. But, especially soil analysis is–is important, because you need to understand the plants
ability to absorb nutrients. You can even take them leaves from your plants, and they will
analyze whether they are taking up nutrients as needed.
I also want to recommend specific groups like—we had the California Rare Fruit Growers.
There’s a–a branch in North County and also one at Balboa Park. There’s the California
Cherimoya Association and other fruits have their Associations as well. And, of course, the
United States Department of Agriculture. And I can’t forget the Master Gardener Association,
because they have workshops and blogs and so much information. And in the past 20 to 30 years,
it’s been easy to find information, easier, because of the internet. And whether you’re planting,
or pruning, or harvesting, a YouTube video can teach you (starts to chuckle) just about anything
you want! And they’re fun! So, research is easier. But I still have to say that contact with people
is key. The University of California Agriculture and Natural Resources Department—that’s
called the U.C.A.N.R.—is including–includes the County of San Diego Cooperative Extension
and the Farm and Home Advisor—that’s by county. And–and another part of the U.C.A.N.R. is
the South Coast Research and Extension Center in Irvine, and (clears throat) it’s a living
laboratory for U.C. scientists where they are conducting agricultural research. It’s a 200-acre
facility, where they have outdoor events and demonstrations and classrooms. They have a
glasshouse there. And they also have a huge cherimoya collection of trees that is just beautiful.
And, of course, that was our connection to that place, besides the great people who are there.
So, relationships and talking about them, kind of brings me to the selling part of all of this,
because when we had enough fruit to sell, the Vista Farmer’s Market was a consideration. But
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Nino decided to try small, family-owned, independent grocers first. Not chains (indicates “no”
with her left finger). They won’t even talk to you. Even Sprouts won’t buy from individual
farmers. So, let’s find places where they will buy locally. Now, farmer’s markets do have
advantages—meeting other farmers, learning about crops, meeting the public. But, they require
labor time away from the farm and picking for unknown demand in advance. And that, with fruit
on trees, is problematic. So as an experienced (chuckles) salesman, Nino knew to find out what
the customer wanted, and he harvested by their needs! He would check their stock, or they would
call. Sometimes he would deliver two to three times a week, especially during times like the
Lunar New Year, things like that. That special attention is what builds relationships and loyalty.
He also learned to sell by (chuckles) uniform size. They didn’t want all different sizes of fruit.
They wanted uniform. But then he had to be creative, too. And he was always making sure that
he was interacting with the produce people at the store, whether they’re the guys putting out the
fruit or the managers, because that kind of connection does it all.
So, (sighs) pre-pandemic, Nino was even doing free tastings at Frazier Farms which was one of
his main sources, uh, sales–of sales. He–he would cut up (gestures cutting with a knife)
cherimoyas and take them there and they weren’t well known but once people tried them, they
were going to buy. Now, at one point, customers would see Nino delivering and they would stop
him in the parking lot, asking to buy fruit themselves. He declined right away, partly because of
the amount that they wanted. He realized that they were going to be reselling and competing with
his customer right there in the store. So, it would be also disruptive to have these people coming
to the property and wanting to buy, so, no. But it did get Nino thinking about sharing the
experience of the farm. MeetUp groups were starting at that time. They were the thing, like
signing up online for different activities. So, we started having U-Picks. We set up two timeslots
on Saturday mornings, where people could sign up online, and they would come and Nino would
give a presentation on the farm and the different fruits, and I provided samples of fruit and
preserves and–and cherimoya ice cream and recipes. Oh, they loved that! So, it was a success.
Families came with their kids, mostly from San Diego proper, you know. They were city people.
But they were enjoying an outing in the country, and they enjoyed the property. They loved
picking the fruit. So, these are people who wanted their kids to know where fruit comes from!
Wow! (laughs) And the kids especially liked picking the tangerines.
We made a lot of friends over the ten years that we did that, and we got to watch those kids grow
up. They–they also liked feeding my chickens. Now, some customers—I put that in quotes
(gestures making quotation marks with her hands) ‘cuz yes they were customers but they became
friends and they would volunteer to come and help during the summer with the hand pollination
and the–of the cherimoyas and so we–we had some–some really good connections that way. We
even found a couple of paid workers from that group.
Now, over the years, we had a lot of visitors to the farm. Um, usually by word of mouth or
connections to the Farm Bureau, and that would include restaurant owners, especially Asian and
South American, produce managers from independent grocers. I think of Barons Market,
especially, because we had one produce manager from one store come and pretty soon all of the
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stores were buying from us. We even had wholesale produce managers (rubs hands together),
um, specialty produce in the San Diego. They–they sell to the public, but they would come and–
and visit and see the farm. And we also had students come to visit. They were from Cal Poly
Pomona and there’s a College of Agriculture Plant Sciences there, and they were taking a class.
I–I remember Dr. Greg Partida, who retired in 2010, but he had a class on subtropical fruit
production and he would bring his students on field trips to the farm.
So, that socialization is so important because farming, even on a small farm, can be really
isolating. There’s so much to do, day-to-day. People, since the pandemic, working from home,
have found out how strange that is, really, that instead of going to the office every day, they’re–
they’re at home. And–and that’s kind of like what it’s–what it is to–to be a small farmer, too.
I wanted to talk a little bit about, um, record keeping, because it’s so impart–important in
farming and with the advent of the internet and–and computers, it’s changed a lot. But, it’s still
a–a beneficial skill set, whether you’re talking about taxes, or income, or expenses, or irrigation,
equipment, payroll, any of that. But, um, another use for–for keeping track of–of information is
monitoring the production of the–the crops, whether it’s by varieties, where they’re growing on
the property, the quality from year to year. And an example of this is really in–in Nino’s
participation in the–the Cooperative Extension’s Blueberry Test Plot Program, which was twenty
years ago.
Now, traditionally blueberries were a cold weather plant that would go dormant every year. In
California, the plants bloom year-round, and they wear themselves out. So, Nino, once again,
wanted to plant things that no one else plants and there was a lot of research going on as to how
to extend the blueberry’s range. Through the Farm and Home Advisor Ramiro Lobo, Nino was
given four plants each of nine different varieties of southern blueberries. The soil pH that we had
was way too alkaline and it had to be augmented. Temperature had to be monitored. Pests
considered. The Farm Bureau was very supportive throughout all of this. They even ended up
building us a netted structure to keep the birds off. But, Nino was instrumental in monitoring and
recording the blossoms, the fruit, the production for each plant. They called him Mr. Spreadsheet
(both she and Wheeler chuckle). Well, Excel to the rescue, you know? Because, in–and—I–I
have a–a photo of him here, if you’d like to see, where he is, um, (shows a photo of Nino,
camera pans in) taking the blossoms off of the blueberry plants. Now, why would he be doing
that? You know? For two years, he did that, so that the young plants could use their energy to
grow. And then he would take the berries from each variety and weigh them and–and count
them, and that’s how they decided which varieties would be the most productive in southern
California. Now, there were other farmers doing that too, but in 2002, California produced two
million pounds of blueberries. Okay. Twenty years later, 53.4 million pounds of blueberries,
sixth in the United States. This boom is due to technological growing skills and adventurous
producers, and he was part of all of that.
My part with the blueberries was, (clears her throat) when I retired from teaching, then I was in
charge of the blueberries. Okay. But think of it this way. Four dollars for six ounces (gestures as
if telling a secret)—I was selling them at school. So, that translates to twelve dollars a pound.
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Now, what ev–other fruit is going to sell for twelve dollars a pound! In the past ten years, in the
United States, the output of blueberries has tripled. And that’s in the U.S. alone. And the main
states are Washington, Georgia, and my home state, Michigan. So, why is that increased so
much. Because of the research talking about antioxidants. So, in ten years, they have become
really huge crop.
Okay, today, what country do you think grows the most blueberries? I’ll tell you. Peru! Is that
somethin’ or what? Which, for me, is kind of a full circle because that’s where cherimoyas are
from.
Okay. So, I have just a little bit more, because I sold the farm after Nino’s death. I had three
people interested. One couple wanted it as an investment, (said in nasal utterance) ehh. Another
couple ended up buying a larger property in Valley Center. But, the–the family that I–I sold to
love it there, and they’re trying to keep it going. They have no clue how much work it takes,
especially with their three kids and two dogs, but hey. That’s–that’s–that’s their issue. They’re
keeping it going, and I–I–I wish them all the best.
Now, (clears her throat) when it–when it comes to innovation in farming, I guess that–that–that
besides his interaction with people, innovation was something that–that Nino was very attracted
to, because he was always trying new irrigation. We had installed a–a well, which saved on
water. But electricity was expensive. So, we invested in solar panels. And in the year 2000, we
were one of the fifty original installations of net metering in the–in the county. So, it was always
somethin’, you know. We had a cell tower on the property. Very good income. Verizon had been
pursuing us for several years for that. And finally we were able to get them to choose a location
and (chuckles) give us a fake tree design that was acceptable that we couldn’t see from the house.
So, always moving forward with something, that is the exciting part of changes and I mentioned
these as evidence because technological innovation in all our lives, including farming, is key.
What’s next? (puts up her hands, palms facing camera) I don’t know. Robots? (laughs) I don’t
know! But–but Nino was able to embrace new ideas and change. And new farmers are going to
have to do the same.
Wheeler: Oh. Thank you so much. It’s so exciting because we are all changing no matter what
we–what we do. The—I was really curious about—say more about how innovative—what–what
made him feel that way, think that way. Curiosity coming from another country and embracing
so many differences, but being innovative with that help, maybe in spite of it sometimes.
Cupaiuolo: Well, he had many different abilities. I had mentioned that he spoke four languages.
His father was an artist, and Nino was very artistic. So, he had a very creative part of his
personality, besides being just so outgoing. And, um, he loved to–to try new things.
Wheeler: And that is wonderful! The other thing that I think depicts all of this was the number of
articles written about him and that he helped promote, and to let the world know how he was,
um, being innovative―
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Cupaiuolo: Uh-huh.
Wheeler: ―in a very creative way. And that personality came across, and people accepted that.
Cupaiuolo: Mm-hmm.
Wheeler: And there was so much camaraderie in it. Did you ever do tours of your farm?
Cupaiuolo: Uh, yes, there were farm tours that were set up. And people, through the Farm
Bureau, would come from different parts of the country, even. They would come on a bus!
(shrugs) Because small farms, for a long time really, have been a focus of–of many different
states. We even had the president of the University of California come on one of the–the tours,
and wrote us a–a very nice thank you letter afterward, because they were interested in how much
they should be focusing on the part of the University of California that was devoted to
agriculture and farming.
Wheeler: That’s great. Would—sometimes when we’re driving in the freeway and it’s pretty
much a parking lot for a couple of hours of the day, and we get this vision of wouldn’t it be nice
to be on a little farm or little acreage somewhere, do you have any advice to people who have
that dream.
Cupaiuolo: (purses her lips and blows out air, then clears her throat) Well, I think that it takes
more than people think in terms of resources and, um, research (chuckles), and it–it’s not
something to jump into lightly. It is possible to buy a farm that’s already operating, and that–
that’s what the young family did from–from me, last year. So—
Wheeler: And the cost of real estate has made that less available to a lot of people, too.
Cupaiuolo: Well, that is–that–that’s (nodding)
Wheeler: So much going on in this farming industry. That’s why it’s very important to have the
history of how it has been, in order to build on to the future. Do you happen to have a photo of
Nino?
Cupaiuolo: I do! (reaches to her right, and pulls out a photo). What is–what’s happening to that.
There it is!
Wheeler: Oh, and he has some of the cherimoyas.
Cupaiuolo: Mm-hmm.
Wheeler: That one is large! How large do they get?
Cupaiuolo: Well, that was a three pounder.
Wheeler: Mmm–wow.
Cupaiuolo: Yeah, that–that would be fifteen dollars right there.
Wheeler: Yes.
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Cupaiuolo: And you know what? People would buy them!
Wheeler: It’s amazing the costs of them. But now that I understand more about the–the detail and
the–the labor intensiveness of it, um—
Cupaiuolo: Course, if that–that wouldn’t all be fruit-less, if people didn’t love the fruit. So—
Wheeler: Right. Exactly. Um—
Cupaiuolo: But, hey, look at what we pay for blueberries per month.
Wheeler: Do you know of any other orchards that are doing that right now? Or is it a popular—
Cupaiuolo: For the cherimoya?
Wheeler: Yes.
Cupaiuolo: Not that I know of. I mean, there are people on the side. Competition. There was a
guy in Oceanside who had purchased a cherimoya orchard and he had small, misshapen fruit.
And he offered to sell it to Frazier Farms for three dollars a pound rather than the five dollars a
pound that we were selling fruit. So the produce manager from Frader–Frazier Farms came to
Nino and said, “I have this guy that’s going to sell me fruit at three dollars a pound, so that’s all
I’m going to pay you.” And Nino said, “eh-eh.” (gestures with her finger as if saying no). So, he
was then out there exploring new avenues. But, it didn’t take long before that fruit just sat in the
store and wouldn’t sell. No matter what the price was. Because people had expectations of what
they had seen before.
Wheeler: Yes, wow. Very interesting.
Cupaiuolo: Mm-hmm.
Wheeler: Thank you so much for sharing this part of para-agriculture, which is a pretty new
phrase to a—phase for a lot of us.
Cupaiuolo: Mm-hmm. It was new to me.
Wheeler: And the up—the fact that we are the largest county in the United States with that kind
of urban and city mixture makes it even more diversified and more interesting to live here. It’s
not wonder to me that the price of land has gone up as much as it has. It’s very desirable. The—
We are, however, in my humble opinion, at a cusp of which direction are we going in the future.
And how will agriculture look in twenty years from now. But, you’ve given us a wonderful
foundation for how it came this far, what kind of innovation it took, what kind of knowledge. It’s
not for the weak—physically, mentally, or otherwise. And I’m so appreciative of what you’ve
done. Thank you so much.
Cupaiuolo: Oh, it’s been my pleasure.

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GLOSSARY
Barons Market (pg.5)
California Cherimoya Association (pg.3)
California Rare Fruit Growers (pg.3)
Cherimoya (pg.2)
College of Agriculture Plant Science [Cal Poly Pomona] (pg. 5)
Cooperative Extension’s Blueberry Test Plot Program (pg.5)
County of San Diego Cooperative Extension (pg.3)
Farm and Home Advisor (pg.3,5)
Farm Bureau (pg.5)
Frazier Farms (pg.4)
Fuerte avocados (pg.2)
Fuyu persimmons (pg.2)
Hachiya persimmons (pg.2)
Hass [avocado] (pg.2)
Lobo, Ramiro (pg.5)
Lunar New Year (pg.4)
Master Gardener Association (pg.3)
Museum of History [San Marcos] (pg.1)
North County Oral History Initiative (pg.1)
Para-agriculture (pg.8)
Para-farmers (pg.1)
Partida, Dr. Greg (pg.5)
Satsuma tangerines (pg.3)
South Coast Research and Extension Center (pg.3)
United States Department of Agriculture (pg.3)
University of California Agriculture and Natural Resources Department [U.C.A.N.R.] (pg.3)
University of California Cooperative Extension (pg.3)
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U-Picks (pg.5)
Valley Center (pg.6)
Vista Farmer’s Market (pg.4)

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              <text>    5.4  2022-04-26   Oral history of Max Disposti, April 26, 2022 SC027-14 00:54:20 SC027 California State University San Marcos University Library Special Collections Oral History Collection      CSUSM This oral history was made possible with the generous funding of the Ellie Johns Scholarship Fund at Rancho Santa Fe Foundation and the Library Guild of Rancho Santa Fe.  LGBTQ+ activism  LGBTQ+ rights North County LGBT Resource Center -- California -- Oceanside  North County (San Diego County, Calif.) Rome (Italy) LGBT  resource center nonprofit management leadership presence Stonewall Max Disposti MJ Teater m4a DispostiMax_MadisonTeater-2022-04-26.m4a 1:|21(7)|43(6)|53(15)|65(3)|75(4)|85(4)|101(11)|113(17)|124(11)|142(11)|153(5)|165(15)|177(13)|188(7)|205(7)|215(10)|227(2)|237(6)|247(10)|259(12)|272(1)|283(4)|293(11)|303(7)|321(3)|333(3)|344(14)|356(3)|367(14)|379(6)|393(13)|406(1)|417(11)|428(6)|439(1)|450(5)|467(10)|479(2)|489(2)|500(3)|514(7)|526(8)|537(11)|550(5)|568(9)|585(13)|597(4)|607(10)|624(5)|634(2)|645(8)|668(1)|681(2)|702(9)     0   https://archivesoralhistories.csusm.edu/files/original/90bdb0d7c052243dc1d6c76100bad70a.m4a  Other         audio    English      97 Growing up and education in Rome   Sure. When I grew up in Rome, you know, I came from a family that was poor, but you know not too poor not to provide for me in terms of, you know, food and a good safe environment, you know healthcare and education in Italy and Europe are still free. Definitely having access to a higher education was not a challenge, at least not from the standpoint of view of affordability. I grew up in a very safe environment, even though, you know, we were struggling every month to make ends meet. I would say my childhood has been affected by the activism of both of my parents. I only have one siblings that's five years older than me also lives in Rome right now, my brother. And so throughout my life I was always exposed to diversity and others in Italy at the time. And still nowadays, there was a big migration from Africa and our country and Middle East or Eastern Europe. It depends on the time at the time, it was mostly from North Africa and my family was hosting people and greeting them and making sure that they were safe. I grew up in an environment where we always care about others, even though we had little for ourselves. Our table was always with more people and usually people from different cultures as well. My family exposed me to all of this, even though my own mom and my own dad didn't have any academic education, so to speak, they couldn't pursue a higher education, but also they were during the war at the time &amp;lt ; affirmative&amp;gt ;  even going to high school was a privilege that just few wealthy families could afford. I consider myself lucky, of course, when I came out at the age of thirteen there's always that struggle of homophobia, transphobia in a city, in a country that's dominated by Catholic Church. Even though my parents were not religious whatsoever it infiltrates into the patriarchal narratives. When I came out as a gay man at the time it definitely was a surprise and an issue at first to a point I needed to detach from my family. They never pushed me outside so they were not against me but I needed my own space. I was thirteen, fourteen and I was already an activist in the community. But it was never a traumatic experience. I went through my time of self-affirmation and then I came back to them with more-- I knew I could conquer their hearts and mind around this because there were people I could talk to. I was definitely in a privileged position versus other friends of mine. They just end up on the street. &amp;lt ; affirmative&amp;gt ; . So that's my childhood. That's who I am. For me early on, on my sense of social justice, that activism around issues that they were not just LGBT related you know, human rights, immigration rights and against the war all the time. And at the time America, I was definitely not a place where I was aiming to live. It was this big monster imperialistic country that goes around to conquer spaces and lifestyles. We were not a fan of it, but love brought me to California and my first love, I would say serious enough to drag me there. And then one thing led to another, I end up staying in California. Again, though I overstay my visa. I became undocumented for about five, six years of my first time. I had to experience all of that fear because now I'm in love with someone. I didn't want to lose them. &amp;lt ; affirmative&amp;gt ;  so that's a little bit my story, even though I always recognized my privilege to come from a place that was definitely not devastated by war and crime or violence. I still felt that I couldn't go back to it just because if I did at the time, I could never return to the U.S. I did my best and my education helped me to go through all the application process and so forth to become a citizen and live the best of both world[s] pretty much, back at home and here in California. So, yeah, I hope I didn't share too much.    Max Disposti recounts his childhood and educational experiences in Rome, Italy. He also goes into detail about his parents and their education. Disposti explores the social climate in Rome during his childhood and starts connecting to different movements such as the LGBT, immigration, and human rights.    activism ; affordability ; Catholic Church ; higher education ; LGBT ; Rome ; safe environment ; working class   activism in Rome, Italy ; Childhood ; Education ; Family education ; Growing up in Rome, Italy    41.9028° N, 12.4964° E 17 Coordinates for Rome, Italy which is where Max Disposti was born and raised.               397 More on education / Early careers   Disposti:      When I was in Italy I was really driven by social studies since day one. But my high school years were troubled by a lot of strikes that I organized. I can’t even blame anybody, I was always striking for better schools, better conditions against discrimination. At the time being openly gay was a threat. It was a threat to myself. I think people never touched me or attacked me physically because I was so out that would have exposed them as well. Right. &amp;lt ; affirmative&amp;gt ;  It was one of those I realized the more vocal out I was, the more protection I was bringing to myself because the people there to be that kinda person, especially in a religious country like that, there's always that fade. I mean, that face that you had to keep, you know, in order decency. High school was problematic. I did finish high school and then I went to the university, high school was just-- in Europe, you already pick in high school what you think you're gonna do in the future. It was graphic design related, a fashion design. Then I look around me, you're in Italy with amazing talented artists. And I look at me and say, “oh my gosh, I would never make it.” These people are just-- each one of them is an artist. I realize it wasn't really for me as well. I went into university and developed more social sociology and social studies. I graduated from-- I got my bachelor[s] over there, but didn't do much with it after a few years-- I mean when I was 30 years old, then I decided to move to the U.S. And here I started over my study and I took my bachelor[s] in political science. And then I went back to get a master [in] nonprofit management in leaderships, which I graduated from in 2016. Not really long ago. Recent, because it was a means for me, I didn't need the academic title. I really needed to know more about the work I was doing, particularly in nonprofit. I had to tell you it was money well invested, even though I'm still paying for it, &amp;lt ; laugh&amp;gt ;  after so many years. And it really helped me to understand more about nonprofit governments and leadership as well. In addition to what I already knew. So yeah, that's my academic background pretty much.     Max Disposti talks more about the education he received in Italy and then receiving his bachelors and masters in the United States. He further talks about his experience as an immigrant in America and undergoing the process to become a citizen. Meanwhile he was working different jobs and then touches on his goal to start an LGBT center. He leads into talking about the origins of the resource center.     academic background ; bachelors ; LGBT center ; military ; nonprofit management ; Oceanside ; organized ; political science ; social sociology ; social studies ; strikes ; transplant   Early jobs and career goals ; education in America and Italy ; Job opportunities in California ; Max Disposti's education and career background    33.1959° N, 117.3795° W 17 Oceanside, CA              843 The LGBT Experience in North County San Diego   Disposti: It was not easy. I had to fight internally and externally, it was opening the door of the center in a military town. I knew it was going to be difficult because it was at the time all North County was extremely conservative. We received threat. We had our windows smashed several times. We elected people that didn't wanna meet us in person. This was obviously 2008 and 2009. Also 2008 was the year of the campaign for marriage equality. The center at this point was not open because we opened 2011, but we were active as a group. It was called North County LGBT coalition. So we were meeting weekly. We were an organizations with all we were grassroot at the same time. We had a board of directors. I mean we were an organization, but not yet with a space because we were saving money to open one. And yeah, North County was quite brutal, but also interesting enough because we were the only organized entity in North County, we received a lot of support and a lot of love from a lot of people from family and youth and so forth. We connected right away with preexisting grassroot groups in North County, in particular, with Link Lesbian in North County, there is a lot of history around what they've done here in North County for 20 years since women met under cover every Friday to create a support system for themselves, even the gay guys were cruising and the whole spots Oceanside had, the Marines were here. There was a lot of LGBT presence in Oceanside. We used to have two gay bars up to 2002, then they closed down just because the owners got old. But there was a lot of LGBT happening. It reminds me what it used to be in San Diego prior to the seventies when the Marines were there. And it became an LGBT Hillcrest [?] in particular place to go because there were a lot of Navy and Marines coming to town and finally they could be true to themself, right? Oceanside, North County was brewing with Marines that they were gay and Navy officers as well, but it was always-- the community was always in denial. Oceanside was a place where there were a lot of street workers, a lot of LGBT people, a lot of trans women, that had to, not by choice, in that case, to become strict workers because they didn't have opportunity for jobs. So quite a rough place, when we came in people couldn't believe that there [were] enough to put ourself out there and call ourself an LGBT center and having the rainbow flag outside. At first we had people just walking into the door. I remember the seniors in particular, literally were emotionally taken by the fact that we were just there. And at first I saw we're not doing anything special. We're just here with a flag outside, running some support groups, but we didn't realize at first the impact we're having soon, so many lives and people that came and dropped their life story on us, seniors and youth. And then all of a sudden we started seeing more and more, our amazing trans kiddos &amp;lt ; laugh&amp;gt ; . And that was when we started advocating within our own community with our old generation of gay male to the fact that this is the time for us to give back to those of us that are still struggling and understanding how, not only embrace our trans identities, not as a plus or a sign of solidarity, but as a full part of the community, that's always been there, but always been hidden, not by their choice. It was the constitutions of our mission statement at the center. We were fortunate enough that since day one, when no one was talking about trans rights, other than trans people, of course, by meaning the mainstream of the LGBT community. &amp;lt ; affirmative&amp;gt ;  Our board was composed by trans folks, the support groups. We started hiring therapists, everybody was volunteering at the time to work with our folks. And we had hundreds, hundreds of kids coming at the center during a week basis. And we learned so much from them, their struggle, their pain, one of this kids became my son because he decided to adopt me. Now he's 22, so he's already grown up and he's a trans male, lives with his girlfriend now and everything else. But so it was a overall real experience. That was never a job for me, never just a job or never just a phase. Right. And I think at that time already, we realized that we needed to educate those old leaderships that they were popping up. And they were excited that we were there, but they started warning us. Hey, this place is becoming, you guys always only care about transcripts. It seems like, what about gay people? Or what about, I say, we don't exclude anyone, but now we need to be together to enhance the voices. So those that haven't been, that have been left out for so many years, because when I grew up in Rome at the age of thirteen, fourteen, I was always surrounded by trans people. They were my friends &amp;lt ; affirmative&amp;gt ; . When people tell me, “Oh, I dunno, what's going on now? All of a sudden, everybody is trans or whatever,” say, “no, it's always been like that.” We always been around. I say, we, even though I'm a cisgender gay guy, because I've been blessed to be educated through the experience for many years when I was thirteen, fourteen. For me to hear an older white male that tells me that I say “You haven't looked around too much. You have been focused on yourself for too long.” I would say that was a journey that allowed me to create a center with a culture and a vision where people, when they joined, they needed to know the old that were on board with the whole spectrum, LGTQI or that wasn't the place for them. And we lost some people in the process. We lost some donors, no regrets. We earned again so much more. And now that people are finally recollecting the necessity to bring home what we’ve started thirty, forty years ago, or fifty years ago with Stonewall to bring it back home with everyone, or just some of us, I think, now people are looking at us and say, “Oh wow, you guys were right. You were always there.” And yeah, we were, we are, and we will. And now we're embracing the intersex identities and struggle because again, they're being ask[ed] to be part of our community because many of them are, and that we've been advocating with them now at the children hospital in San Diego to change the horrible practices of mutilation of our organs just to feed the stereotypical expectations [of] what gender or sexes of birth is all about. We always been there in the forefront and when we weren't, we look into ourself to do better. You can imagine how the past three, four years with the Black Lives Matter Movement with adding colors to our flag, how not only we wanted to embrace, but realize that all our identities are not just one identity, right? That we had to be vocal of about the struggle that our own queer people in our own community BIPOC folks are still enduring because of police brutality, institutional violence, and a way to do nonprofits has been whitewashed for many years. And how white supremacists in filtered into our own community. How it shows up? Recognizing how to do that and making yourself vulnerable to it and not defensive on when you might be perpetuating those dynamics. I think it's part of everyday challenges is what I love the most to be honest, because I don't wanna come to a point where I say, “Oh, I think I know everything, and now I got all of my boxes checked.” Nothing else comes through when it's not true. Life is always moving. Right. And so are we, so, yeah. That's how difficult it was in North County, but I focus on the positive, but we lost some kids in the process in 2014 and by loss, I mean, Taylor, Alisana[?], Sage, and Tyler took their own life. There were transcripts that made national news and there were three of them served by our center. And still troubling for me to talk about it. But I always try to honor their lives because they didn't go in pain, even though I wish they were here. But they taught us a bigger lesson. We believed our kids when they were telling us they were struggling to a point they didn't wanna live anymore. There wasn't just a face or a way to drag attention to themselves. It was a real struggle of pain. Some of us didn't have the privilege. Some of us had the privilege not to experience, by being cisgender. We learn a lot in that process. Sorry. &amp;lt ; laugh&amp;gt ;     Max Disposti talks about the LGBT community in North County San Diego. Specifically areas of Oceanside where there were communities that thrived. Disposti also talks about different groups within the community and where they hung out. He begins to touch on why it was important to him to start the North County Resource Center.   community ; gay ; grassroot ; lesbians ; LGBT ; LGBTQI ; Link ; marines ; military ; North County ; Oceanside ; organized ; presence ; San Diego ; support ; trans ; transgender ; youth   LGBT in the military ; North County ; The LGBT community in North County    33.1222° N, 117.2911° W 17 North County, San Diego              1471 Resources at the North County Resource Center / How the center has changed over time   Disposti:     Yeah. You know we started in a way at the beginning, really. We didn't have need assessment. We didn't know really how to do any of it eleven years ago. We just said, “Hey, if more than three people come forward and tell us, can we have a super group? For seniors, for non-binary folks, for trans folks?” they say that means it's needed. So, we'll find a facilitator and create guidelines. We were always very serious around policies and procedures and guidelines and protecting ourselves and others in the process. So, we're never easy about that. The opposite. I think that so many times, because while we were a grassroot organization, we knew exactly the level of liability we could incur by just gathering people. You know, there were people [who] were coming because they were stalking other people, right. They were. So how do we protect folks without introducing our own biases in the conversation? We created a support group model that responded to the need of the community. Definitely our trans and non-binary groups was the most populated resources. I mean, sometimes we have 40 people in one room cramped in there because it was the only big room. And I say, “Oh my God the fire department show[ed] up, now they're gonna shut us down.” Because it was a small space at the time. So super groups, then we started doing behavioral health and in the way we wanted to see happening for our people. So, things have changed and housing, case working-- I would say [in] two years we became more experienced. We know how to navigate the system and cut the BS about advocating for people and how to do it well. Creating more safety for our community. So sometimes we're like, for instance, human trafficking is a real, real problem in our community. And we notice that a lot of LGBT centers and churches and sport clubs were place[s] where people are going to groom. And sometimes these people are just a year or two years older than the kid that you're serving. You have to be careful to provide a safe space where you're not there to over micromanage people and their own identity, their own sexuality, their own affirmation are the same, but at the same time, provide a space where people can come to you and tell you, “Hey, I'm an active fifteen year old person, I’m sexually active with this person. Maybe they're at my age or a year older.” How do we go about-- how can I be safe? And things like that. Our youth were coming to us opening their hearts because they knew we weren’t there to judge them. We learned all of that, how to be safe, right? If I have a teenager or thirteen [years old] [who] tells me that they were having a relationship, a sexual relationship with someone at twenty-two, we have major red flags. And we’re also mandated a reporter, right. We've done that too in the past. Navigating through all of that was quite interesting. And we learned how to do it. Now we know so much that we are the one training others youth providers around or the police, when the police shows up because someone called them because maybe they're dynamic of stress. We tell the police what to do and how to approach other people. If they don't agree with that, we don't let them in. This is not place for additional violence and trauma. We educated a lot of these institutions that have been the cause of a lot trauma for our community. We work with them when we can, and we do training and we sit on the same table so that we can advocate and build the trust too. But at the same time, we make it clear that as a service, a clinical provider, this is not a space where they're invited. We need to find other way, how to collaborate and do prevention in a community, without having them finding the queer spaces in San Diego County. &amp;lt ; affirmative&amp;gt ;  That's one of the things. Things have changed. And then COVID of course, we moved everything virtually. I have to say, now that we came back, they were coming back in person. We never closed the center. We always been open throughout the pandemic. We just couldn't afford to close. We receive a lot of support from foundations and founders. They realize that we made everything possible to support people. I would say what has changed and now we have support groups, but people prefer the one-on-one because they can't find socialization quite easily nowadays in different spaces, even virtually, but they like the one-on-one, “Hey, help me go through this,” family reification or mental health crisis, or finding a job, or just supporting their ego and the self-esteem. It looks like they will be more successful to do that one by one, instead of putting everyone in a super group, which we do have some people just love that, but they're usually mostly social, like let's come together for an all queer and non-binary or let's come together. And because those spaces are very vital, important. We are not denying that. I would say though, that we are seeing more progress by doing that different kind of intervention. So maybe we're creating a hybrid, whatever the community needs. We'll have to respond to that.    Max Disposti explains the services offered at the North County Resource Center. Disposti discusses how the center has changed and became more educated and aware of the needs of those within the community.    assessment ; beginning ; church ; community ; family reification ; guidelines ; hybrid ; LGBT ; LGBT centers ; mental health crisis ; procedures ; resources ; safe ; self-esteem ; successful ; trauma ; violence   Mental health services ; North County Resource Center ; Support groups ; Support offered at the North County Resource Center    33.1222° N, 117.2911° W 17 North County, San Diego              1802 Challenges and opportunities of the North County Resource Center   I would say challenges, but also opportunities. &amp;lt ; affirmative&amp;gt ;  I do believe that LGBT centers are the Planned Parenthood of United States. And what I mean is we are vital spaces and resources for our queer community that no other institutions will ever provide. And preserving, not only preserving, but supporting those spaces. I think it's a commitment to the government, state, federal, county will have to commit to, because as we know, as it's happening, if you take away resources from a Planned Parenthood, that's why the comparison, I mean, half of the population of women in particular, but not just women will not have access to reproductive rights, a fundamental human rights. And if they're left to the single communities, and this is a conversation I have with our elected official Mike Levin, people that they're being very willing to understand. I said, I realized during COVID that if it wasn't &amp;lt ; affirmative&amp;gt ;  for the private donors and support people with money that stepped in, we would not be open nowadays. And &amp;lt ; affirmative&amp;gt ;  the government, you have [to] allow us to close our resources. And now it's eleven years old that has helped thousands of people. And now employs twelve people. And that's just not fair. This is not just a volunteer experience, this is the livelihood, but also the safe space for thousands of people. And that's true in many region[s], right? For the San Diego Center, so forth. &amp;lt ; affirmative&amp;gt ;  While it's good for us to build our own funding streams so that you can stay independent. You don't want the government to give you everything for everything you do, because then they want to have a say about how you run your business. But definitely it's important that, especially in California, where supposedly we have a more progressive leadership to start supporting LGBT center so they can provide vital care, healthcare services, the others don't provide. [Be]cause when people get sexually assaulted that are queer, they don't go to the police station. They come to us when they are in a mental health crisis given by different reasons. They come to us first, when they're in poverty, they come to us when experiencing certain kind of relationships or a tougher life or because of drugs or substance abuse, they come to us because they know we're not here to judge. I would say that's why we’re the planned parenthood of the community &amp;lt ; affirmative&amp;gt ;  [be]cause it's an essential vital resource. The challenges are that we're not there yet, so that we are left alone to do this work. And now that we have experienced and seen the highest record of anti-LGBT legislation passing in Congress, a passing or proposed in different states and in Congress, this conversation, as you know, they hit home, our kids, even though they're in California. And we know that we're a little bit more protected here. We still have people at the school district level showing up and addressing and stigmatizing and penalizing our queerness. We still have people in position of power taking advantage of those narratives and bring back the same old recycled anti-LGBT religious based narratives. The trauma continues every time we hear that, even though it's not here geographically speaking. That's the challenges that in a time where communication goes past left and right, that sometimes even news needs to be vetted. The trauma that the previous administration has caused, we're still dealing with it. Or the Trump administration for those in the record that might watch this years to come, or even now with all the anti-LGBT bills from Florida in Texas, in Ohio, South Dakota, I mean, these are thousands, hundreds of thousands LGBT youth in particular trans youth. They are denied their own assistance. And in 2022 I was hoping not to see that again, instead we are (inaudible) &amp;lt ; affirmative&amp;gt ;  I have hope, I think we have a lot of things going our favor, including a history of resilience, but it's tough. It's tough for a lot of people. &amp;lt ; affirmative&amp;gt ;  (Unintelligible) will fight because it's value our own existence, but for a lot of people don't have the means the energy &amp;lt ; affirmative&amp;gt ;  and we will have to fight for them too. &amp;lt ; affirmative&amp;gt ;  I see a lot of challenges. They are not just political or cultural, or educational and people really go around spreading a lot of misinformation around the (unintelligible) kids, supposedly getting surgery at the age of eight, which is total bullshit &amp;lt ; affirmative&amp;gt ;  when it's actually through the opposite. I think that's the challenge of nowadays, they still go and the racism, the institutionalized violence that it's part of the North American culture unfortunately. I think we are an extremely violent culture. &amp;lt ; affirmative&amp;gt ;  I can say that because coming from another-- when a different kind of violence from the European experience in Italy in particular, I can say though, that a lot of people that are born and raised here don't even realize the, the level of competitive individualism that's being created here in North America to a point that now we have a national pandemic and a worldwide pandemic, and people are even struggling to care for their own neighbors by protecting their self and other, right. &amp;lt ; affirmative&amp;gt ;  I'm really concerned about those dynamics of violence and isolation, individualism that our society has brought us to be &amp;lt ; affirmative&amp;gt ;  That goes along with building an LGBT center.    Max Disposti analyzes the challenged and opportunities that come from running an LGBT resource center relating instances of both to the current political climate in the United States. He includes his experience in Italy compared to America in which things are handled differently, including the COVID-19 pandemic.   commitment ; COVID ; institutionalized violence ; LGBT ; Planned Parenthood ; queer community ; trauma   The challenges of running an LGBT resource center ; The opportunities of running an LGBT resource center    33.1222° N, 117.2911° W 17 North County, San Diego              2191 LGBT police and sheriff training in San Diego / comparing local police training in Italy   Disposti:     I'm gonna say that really, even though I train the Escondido police, the Oceanside police, Carlsbad Sheriff Department, we do training with FBI. I met amazing people in those spaces. I mean, here and there &amp;lt ; affirmative&amp;gt ;  I don't wanna generalize. [Be]cause I met folks with coming from, they shouldn't be there in my opinion. I don't have any trust that the police or any law enforcement will ever, ever represent the interest of those that are working and living. And those of us that are really struggling for a better tomorrow, I mean law enforcement is there to preserve the status quo and we don't like the status quo &amp;lt ; affirmative&amp;gt ;  of course we like democracy and all of that, but I don't have any confidence in that. You know what I say that to even the officer I train, I tell them I don't dehumanize you because I think people [that] are there are human beings and making their own decisions. Their own sacrifices with their family and many of them risk their life, &amp;lt ; affirmative&amp;gt ;  for something that [they’re] living. I'm not here to dehumanize individuals and call them and isolate them. I have a lot of relationships with police in the relations to, in a very transparent way, there are not. For instance, we have meetings that we sit at the table I'm always very clear about: I don't think that policing belongs to queer spaces. I don't think that policing, and even though I know that police gets, especially LGBT law enforcement feel like betrayed by the fact that “I'm a police LGBT officer, I [want to] be in this space because I earn it.” But the problem that they can't forget or separate themselves from the uniform they're wearing and what has represented for our, it's still percent for our queer and people of color in North American particular. Any region is different, but-- &amp;lt ; affirmative&amp;gt ; . What I would say is I believe that training reduce the impact of policing in our community. I believe that building relationships can build trust. That something happens. I can go to the police advocate for my people, and I want answers and vice versa, I think will help the police to understand why there is fear in our community of reporting to the police. Because when you have been called faggot by a police officer, when nobody is watching, it's your word against theirs. So that happens a lot of time &amp;lt ; affirmative&amp;gt ;  on watch. But then there is no way we can prove it. That happens everywhere all the time. And so personally speaking, and this is, I wouldn't say it's a statement to my organization, even though I would say it's a common vision. I think collaborations with police, it's important to, in terms of creating relationships, reducing the impact of policing in our community. But I think the institution of policing is to be completely reinvented from zero. If we wanted to be the force that serves the community, it doesn't protect status quo. I know some people might say radical views, but I met police in different countries, just in North America and they were never on our side.     Teater:     Yeah. How does local policing here compare to in Italy per se or places in Europe? [Be]cause I'm not too familiar with their policing practices.      Disposti:     America is anomaly. The whole integration of LGBT experiences into the normalcy of the everyday life has a good outcome, but also has developed contradictions. The fact that the police needs to show up in our places and parade with us as a-- in North American seen as a progress, when in Italy it’[s] like, “Okay, we don't need to hate each other, but my job is policing. It's not to lead the LGBT movements into pro-policing know against policing.” Right? It's a different experience with police when I was, even though it was a different time policing in our LGBT experience in Italy was always a (unintelligible) &amp;lt ; affirmative&amp;gt ; . There were never-- nobody will ever think that we need policing in our streets with us. It's a different comparison. Of course, I don't live in Italy now, even though I go back every year and my family's there and they're still active. I definitely have a sense of what's going on, but &amp;lt ; affirmative&amp;gt ; , it's just a different thing. People look at us and say, why you need the whole military marching with you, why you need the whole-- and I understand the sense of the fact that LGBT people are everywhere. We [want to] show the normalcy, that being queer is not anything that's out there, but you know, you can be a police officer queer, a doctor, and I do like that. I do marry the cost that every price should be open to everyone that marches. But we got in a point here in Northern America, where now police is telling us how they [want to] show up. They are in San Diego in particular, they are dictating almost the way they should be representing themselves when maybe they have only three, four LGBT police officer. And they're using them as a token to show that the whole force is pro-LGBT. Then they run surveys through the UCSD [University of California San Diego] or through the service for the Sheriff department that you realize how much homophobic and transphobic and racist the force still is. To me, they haven't earned that spot. I'm just gonna be frank. And I told this to chief of police from Oceanside to San Diego to Chula Vista. I tell that in a very not threatening way, they trust me actually. And they like to talk to me because I'm truthful. I don't beat the bush around. I'm just gonna tell I'm gonna work with you and everything else. But I think you were invited at the table and now you think you own the table and that's okay with me, but the police has an incredible force in America. The lobby of policing, the elected officials get money from policing &amp;lt ; affirmative&amp;gt ;  San Diego Police Departments extremely powerful, and they impose their will on, or social organizations and organizing. &amp;lt ; affirmative&amp;gt ;  To ask, for instance, going back in the merit, I will have been happy to see the police marching maybe with their own t-shirts and shorts, you know, so that you can tell everybody you are the San Diego Police Department. And so that your department can be proud of you. And I think that should be alright. But the whole presence of uniform and weapons in a inclusive parade is meant to be inclusive of everyone. Includes those that are now super patriotic, or nationalistic, nationalist and so forth. I think it's very not conducive of a good relationship. It's just a parade. &amp;lt ; affirmative&amp;gt ;  I don't feel it's very-- so I'm sorry if I took you a little bit off, but this is--    Max Disposti recounts his experience training police in North County. Disposti also shares his thoughts on police in queer spaces. Further he talks about what policing looks like in Italy for the LGBT and BIPOC communities.   fear ; inclusive ; LGBT ; policing ; queer spaces   LGBT police trainings ; local police ; Police and LGBT interations ; Police in Italy    33.1222° N, 117.2911° W 17 North County, San Diego              2929 The North County Resource Center eleven years later / Joy as an activist   Teater     &amp;lt ; affirmative&amp;gt ;  I love that. I have a couple more questions. I'm [going to] switch gears a little bit. What does it mean to you that the resource center has been open for eleven years now?     Disposti:     &amp;lt ; laugh&amp;gt ;  It means a lot. I can't believe it. And I don't look back too many times, when I do I get emotional. We had our first staff meeting after a while. I mean, in person and in the past six months alone, we hire[d] six people. So now we're[employees] twelve. &amp;lt ; affirmative&amp;gt ;  And just look around the table with beautiful queer diversity around us, people with incredible (unintelligible). And I just couldn't even envision this years ago, I knew it was coming, but now seeing these people around me, each one of them gives so much, it brings so much to the center. I get really emotional, but I tend to look ahead of me in terms of, there's so much we [want to] do. Just to give you an idea, this center is really small. Now we really need that center is four or five times bigger, so we can grow and serve really serve North County. I don't feel, we are able to say we are the North County LGBT center because we serve everyone, but truly serving everyone from Escondido to--, it’s just not, at this moment, practically possible. It takes resources. &amp;lt ; affirmative&amp;gt ;  Not just volunteers and time and resources and money. I can't imagine a queer person in Escondido, in order to be served they have to come to Oceanside. That alone is a barrier. We encourage, even though we like to serve the whole region, that there are new experiences that we can support them and share with them what we did so they can learn it. We're not in competition with other spaces growing and coming up, but it's not an easy thing to do. I would say I'm proud of what we did, of what we accomplished, but before I finish with the center experience, whenever that is, I [want to] see a huge building, thriving with a lot of people in it. And mostly with a lot of brand-new leaderships that can take that, toward and moving forward. That would make me happy in so many different ways. So, yeah.     Teater:     Oh, that's so nice. During your time as an activist, and this'll be my final question, during your time as an activist, what has brought you the most joy?     Disposti:     Oh gosh. I don't think I can single out one.     Teater:     What were some of the experiences?     Disposti:     Opening the center, the grand opening of the center. Definitely. People showed up for that dream. Really so many, I've been so fortunate to have so many memories, but definitely the opening the center. The meeting that we had two weeks ago, I told you looking around and see, oh my gosh, these are my people and the staff, and the center is growing. The people coming forward after a few years of months that visit us, and we help them and thanking us for truly-- And when I say save the life, I don't mean in such a-- these were people struggling with their own existence. When I say save the life, I mean, it physically not--I mean, taught them the way. Right. I don't [want to] be so pretentious of presumptions or, we are not telling people what to do, but many people really couldn't survive without our support that has to do with mostly believing in them. When stories like that are coming back to you, you know, you're on the right path, are doing the right work. So many, I can't pin it down, but mostly had to do with my community being there for my community and here at the center. So--     Teater:     Yeah. Awesome. Well, thank you for sharing with me. Is there anything else you wanted to mention before we sign off?     Disposti:     No, it's hard to recollect now, but I'm sorry for getting through the emotions.      Teater:     Oh no, I love it all. It's perfect.      Disposti:     You know, me? Yeah. I don't shy away from that. No, thank you. Thank you for doing this work. That's what I [want to] say that I know how important it's because we're doing an archive here at the center as well, and we are doing the same interviews to the people that were here, the key leaders in the communities, even prior to the opening of the center, it's a very tedious, slow process that takes years in the making. I appreciate you and your team for even thinking about this. And for creating this record that one day will be so helpful for people, or maybe not for people to watch. And I wish I had that when I started the center, looking back to the stories and the voices of those that came before us, because we always stand on the shoulder. Those that came became before us, even though there was not an LGBT center, but, you know, yeah. That's what we got. Thank you. Thank you.      Max Disposti reflects on his time at the resource center and the important contributions it has made to North County. Disposti recounts the grand opening of the resource center as a highlight of his time as an activist.    barrier ; encourage ; LGBT ; North County ; queer diversity   Accomplishments ; Activism ; Growing and serving North County ; LGBT advocate ; Reflecting on the resource center    33.1222° N, 117.2911° W 17 North County, San Diego              Oral history  Max Disposti is the founder and Executive Director of the North County LGBTQ Resource Center. In this interview, Max discusses his upbringing in Rome, Italy as a queer male and his experience coming to the U.S. and his quest to open the Resource Center. Max Disposti also talks about the parallels in how the LGBTQ+ community is treated in Italy in comparison to America.    MJ Teater:    Hello. My name is MJ Teeter. Today is Tuesday, April 26th, 2022, and it is 3:00  PM. I&amp;#039 ; m here with Max Disposti. Thank you for joining me, Max. How are you today?    Max Disposti:    I&amp;#039 ; m honored to be here. Absolutely good. It&amp;#039 ; s a beautiful day out there. Even  though I haven&amp;#039 ; t been able to go and see the light &amp;lt ; laugh&amp;gt ;  &amp;lt ; affirmative&amp;gt ;  I mean,  at the center working, but we&amp;#039 ; re all very excited. Yes.     Teater:    Yeah. Great. For the recording, can you introduce yourself what your name is?  Your pronouns, when you were born, and what you do for work?     Disposti:    Okay. My name is Max Disposti, pronouns he/him. I&amp;#039 ; m a cisgender gay male and I  was born in Rome in 1968, long time ago. And I am the executive director and  founder of the North County LGBTQ Resource Center.     Teater:    Awesome. And what did your parents do for work?     Disposti:    Oh, my parents now are retired because they&amp;#039 ; re 85 years old. They&amp;#039 ; re still alive  and they live in Rome, Italy, but they were both working class individuals,  actually my mom stayed at home even though she was an activist all her life,  very active feminist in the city of Rome and my father as well.     Teater:    Well, that&amp;#039 ; s awesome. &amp;lt ; affirmative&amp;gt ;  Can you tell me about, maybe a little bit  about your childhood and some of your educational experience?     Disposti:    Sure. When I grew up in Rome, you know, I came from a family that was poor, but  you know not too poor not to provide for me in terms of, you know, food and a  good safe environment, you know healthcare and education in Italy and Europe are  still free. Definitely having access to a higher education was not a challenge,  at least not from the standpoint of view of affordability. I grew up in a very  safe environment, even though, you know, we were struggling every month to make  ends meet. I would say my childhood has been affected by the activism of both of  my parents. I only have one siblings that&amp;#039 ; s five years older than me also lives  in Rome right now, my brother. And so throughout my life I was always exposed to  diversity and others in Italy at the time. And still nowadays, there was a big  migration from Africa and our country and Middle East or Eastern Europe. It  depends on the time at the time, it was mostly from North Africa and my family  was hosting people and greeting them and making sure that they were safe. I grew  up in an environment where we always care about others, even though we had  little for ourselves. Our table was always with more people and usually people  from different cultures as well. My family exposed me to all of this, even  though my own mom and my own dad didn&amp;#039 ; t have any academic education, so to  speak, they couldn&amp;#039 ; t pursue a higher education, but also they were during the  war at the time &amp;lt ; affirmative&amp;gt ;  even going to high school was a privilege that  just few wealthy families could afford. I consider myself lucky, of course, when  I came out at the age of thirteen there&amp;#039 ; s always that struggle of homophobia,  transphobia in a city, in a country that&amp;#039 ; s dominated by Catholic Church. Even  though my parents were not religious whatsoever it infiltrates into the  patriarchal narratives. When I came out as a gay man at the time it definitely  was a surprise and an issue at first to a point I needed to detach from my  family. They never pushed me outside so they were not against me but I needed my  own space. I was thirteen, fourteen and I was already an activist in the  community. But it was never a traumatic experience. I went through my time of  self-affirmation and then I came back to them with more-- I knew I could conquer  their hearts and mind around this because there were people I could talk to. I  was definitely in a privileged position versus other friends of mine. They just  end up on the street. &amp;lt ; affirmative&amp;gt ; . So that&amp;#039 ; s my childhood. That&amp;#039 ; s who I am.  For me early on, on my sense of social justice, that activism around issues that  they were not just LGBT related you know, human rights, immigration rights and  against the war all the time. And at the time America, I was definitely not a  place where I was aiming to live. It was this big monster imperialistic country  that goes around to conquer spaces and lifestyles. We were not a fan of it, but  love brought me to California and my first love, I would say serious enough to  drag me there. And then one thing led to another, I end up staying in  California. Again, though I overstay my visa. I became undocumented for about  five, six years of my first time. I had to experience all of that fear because  now I&amp;#039 ; m in love with someone. I didn&amp;#039 ; t want to lose them. &amp;lt ; affirmative&amp;gt ;  so  that&amp;#039 ; s a little bit my story, even though I always recognized my privilege to  come from a place that was definitely not devastated by war and crime or  violence. I still felt that I couldn&amp;#039 ; t go back to it just because if I did at  the time, I could never return to the U.S. I did my best and my education helped  me to go through all the application process and so forth to become a citizen  and live the best of both world[s] pretty much, back at home and here in  California. So, yeah, I hope I didn&amp;#039 ; t share too much.     Teater:    No, that&amp;#039 ; s great. I love this. Can you tell me a bit more about your education?  What did you study?     Disposti:    When I was in Italy I was really driven by social studies since day one. But my  high school years were troubled by a lot of strikes that I organized. I can&amp;#039 ; t  even blame anybody, I was always striking for better schools, better conditions  against discrimination. At the time being openly gay was a threat. It was a  threat to myself. I think people never touched me or attacked me physically  because I was so out that would have exposed them as well. Right. &amp;lt ; affirmative&amp;gt ;   It was one of those I realized the more vocal out I was, the more protection I  was bringing to myself because the people there to be that kinda person,  especially in a religious country like that, there&amp;#039 ; s always that fade. I mean,  that face that you had to keep, you know, in order decency. High school was  problematic. I did finish high school and then I went to the university, high  school was just-- in Europe, you already pick in high school what you think  you&amp;#039 ; re gonna do in the future. It was graphic design related, a fashion design.  Then I look around me, you&amp;#039 ; re in Italy with amazing talented artists. And I look  at me and say, &amp;quot ; oh my gosh, I would never make it.&amp;quot ;  These people are just-- each  one of them is an artist. I realize it wasn&amp;#039 ; t really for me as well. I went into  university and developed more social sociology and social studies. I graduated  from-- I got my bachelor[s] over there, but didn&amp;#039 ; t do much with it after a few  years-- I mean when I was 30 years old, then I decided to move to the U.S. And  here I started over my study and I took my bachelor[s] in political science. And  then I went back to get a master [in] nonprofit management in leaderships, which  I graduated from in 2016. Not really long ago. Recent, because it was a means  for me, I didn&amp;#039 ; t need the academic title. I really needed to know more about the  work I was doing, particularly in nonprofit. I had to tell you it was money well  invested, even though I&amp;#039 ; m still paying for it, &amp;lt ; laugh&amp;gt ;  after so many years. And  it really helped me to understand more about nonprofit governments and  leadership as well. In addition to what I already knew. So yeah, that&amp;#039 ; s my  academic background pretty much.     Teater:    Man, you&amp;#039 ; ve lived such a fascinating life. &amp;lt ; laugh&amp;gt ;  So you touched on it a little  bit, but what was your career like before the North County Resource Center?     Disposti:    The north county resource center, I would say around 2007 or 2008 is when I made  that decision to do what I do, even though at first was not a paid position. I  needed to save as much as I could, reserve anything, because I didn&amp;#039 ; t know where  this was going to take me. &amp;lt ; affirmative&amp;gt ; . Prior to that, when I came in the U.S.  even though I was very active and volunteering for different things, I was  fortunate enough-- at the beginning I was working in hotel, the hotel industry,  I used to be in San Francisco for four years. Then it was a little bit of dot  com, I was doing a lot of translating because I speak Spanish and Italian. I was  doing a lot of translating from one and to another with platforms, Yahoo  platform and so forth. That was a very well-paid job. &amp;lt ; affirmative&amp;gt ;  Even at the  time that helped me out a little bit uplift my resources, but I wasn&amp;#039 ; t  documented at the time. I couldn&amp;#039 ; t really invest into school or nothing because  I knew I just couldn&amp;#039 ; t do that to that point. And so I married my previous  husband at the time in San Francisco, we decided to come down here because he  had family members in the military. And when we moved to Oceanside was the place  where it was cheaper and affordable. I did like the beach. I liked the fact it  was Southern California. I bought at first into the life okay. Once I finish  with my own immigration status, which lasted 10 years struggle. So that&amp;#039 ; s why  I&amp;#039 ; m very, not only sympathetic, but not many people understand about what it  means to be an immigrant in this place where I had at that point, the money and  the lawyers to fight the system and an education, but if it was running away  from any other country from famine, war, or violence, there is no way that the  U.S. will have offered me an alternative there is just no one, legally speaking.  There is not an alternative if you become undocumented to fix your record,  really not even if you marry someone. It&amp;#039 ; s just not the way it is anymore. It  took me 10 years. Yes. I feel privileged because I was able to go through all of  that. In the process, I started working to make some money because my dream was  always to open a community center. &amp;lt ; affirmative&amp;gt ;  And as I was making the money,  I joined some real estate firms. I was a broker and I became very successful  because I was this guy that was very realistic. I didn&amp;#039 ; t have dreams of screwing  people over to make money. My dream was building LGBT center. I think people saw  that in me, that was honest that sometimes I told people, don&amp;#039 ; t buy this house  because really too big for you, is not gonna be a good choice, because then  you&amp;#039 ; re gonna have this huge mortgage. I was having this conversation with folks,  and I think the more I was honest with them, the more business was coming to me.  I was doing really well at a certain point, I needed to make the decision to  pull the plug and go into unemployment. Mind you I didn&amp;#039 ; t say thousands of  thousands of dollars, just enough to go by that unemployment lasted. I mean, I  was unemployed for two years because the center couldn&amp;#039 ; t pay me. I mean, it was  me &amp;lt ; affirmative&amp;gt ;  and starting a center I needed full-time dedications on  everything from gathering resources, putting people together, dynamics of power  that you encounter, opening the door and having someone there eight hours a day,  it was a huge, huge undertaking. But I never felt alone. I always felt fortunate  that people trusted me in the process. And also my leadership style has always  been very sharing. The resources was never about me, my name and putting my name  in top of the things I did, even though at the beginning, it shows a lot me and  the center. My name is very linked to it, but mostly I started the center, but I  always bring the honor, the credit to the many people, many, many people that  made the center what it is today. So that&amp;#039 ; s how it brought to me. I brought  those corporate leaderships into this business. I brought my nonprofit academic  research. I brought my life experience as an activist. And I think everything  just worked together. I was there for the right reason and not to rush things  through. And I just had hope in my community here that things will have become  like they are today or even more. Yeah, the dream&amp;#039 ; s still on and we still have a  lot of things we want to accomplish. &amp;lt ; affirmative&amp;gt ;      Teater:    In terms of the LGBT community, what was that like in North County? Because I  know North County doesn&amp;#039 ; t really have much of a presence as far as LGBT  representation, as much as say Downtown or Hillcrest has.     Disposti:    &amp;lt ; affirmative&amp;gt ;  It was not easy. I had to fight internally and externally, it was  opening the door of the center in a military town. I knew it was going to be  difficult because it was at the time all North County was extremely  conservative. We received threat. We had our windows smashed several times. We  elected people that didn&amp;#039 ; t wanna meet us in person. This was obviously 2008 and  2009. Also 2008 was the year of the campaign for marriage equality. The center  at this point was not open because we opened 2011, but we were active as a  group. It was called North County LGBT coalition. So we were meeting weekly. We  were an organizations with all we were grassroot at the same time. We had a  board of directors. I mean we were an organization, but not yet with a space  because we were saving money to open one. And yeah, North County was quite  brutal, but also interesting enough because we were the only organized entity in  North County, we received a lot of support and a lot of love from a lot of  people from family and youth and so forth. We connected right away with  preexisting grassroot groups in North County, in particular, with Link Lesbian  in North County, there is a lot of history around what they&amp;#039 ; ve done here in  North County for 20 years since women met under cover every Friday to create a  support system for themselves, even the gay guys were cruising and the whole  spots Oceanside had, the Marines were here. There was a lot of LGBT presence in  Oceanside. We used to have two gay bars up to 2002, then they closed down just  because the owners got old. But there was a lot of LGBT happening. It reminds me  what it used to be in San Diego prior to the seventies when the Marines were  there. And it became an LGBT Hillcrest [?] in particular place to go because  there were a lot of Navy and Marines coming to town and finally they could be  true to themself, right? Oceanside, North County was brewing with Marines that  they were gay and Navy officers as well, but it was always-- the community was  always in denial. Oceanside was a place where there were a lot of street  workers, a lot of LGBT people, a lot of trans women, that had to, not by choice,  in that case, to become strict workers because they didn&amp;#039 ; t have opportunity for  jobs. So quite a rough place, when we came in people couldn&amp;#039 ; t believe that there  [were] enough to put ourself out there and call ourself an LGBT center and  having the rainbow flag outside. At first we had people just walking into the  door. I remember the seniors in particular, literally were emotionally taken by  the fact that we were just there. And at first I saw we&amp;#039 ; re not doing anything  special. We&amp;#039 ; re just here with a flag outside, running some support groups, but  we didn&amp;#039 ; t realize at first the impact we&amp;#039 ; re having soon, so many lives and  people that came and dropped their life story on us, seniors and youth. And then  all of a sudden we started seeing more and more, our amazing trans kiddos  &amp;lt ; laugh&amp;gt ; . And that was when we started advocating within our own community with  our old generation of gay male to the fact that this is the time for us to give  back to those of us that are still struggling and understanding how, not only  embrace our trans identities, not as a plus or a sign of solidarity, but as a  full part of the community, that&amp;#039 ; s always been there, but always been hidden,  not by their choice. It was the constitutions of our mission statement at the  center. We were fortunate enough that since day one, when no one was talking  about trans rights, other than trans people, of course, by meaning the  mainstream of the LGBT community. &amp;lt ; affirmative&amp;gt ;  Our board was composed by trans  folks, the support groups. We started hiring therapists, everybody was  volunteering at the time to work with our folks. And we had hundreds, hundreds  of kids coming at the center during a week basis. And we learned so much from  them, their struggle, their pain, one of this kids became my son because he  decided to adopt me. Now he&amp;#039 ; s 22, so he&amp;#039 ; s already grown up and he&amp;#039 ; s a trans  male, lives with his girlfriend now and everything else. But so it was a overall  real experience. That was never a job for me, never just a job or never just a  phase. Right. And I think at that time already, we realized that we needed to  educate those old leaderships that they were popping up. And they were excited  that we were there, but they started warning us. Hey, this place is becoming,  you guys always only care about transcripts. It seems like, what about gay  people? Or what about, I say, we don&amp;#039 ; t exclude anyone, but now we need to be  together to enhance the voices. So those that haven&amp;#039 ; t been, that have been left  out for so many years, because when I grew up in Rome at the age of thirteen,  fourteen, I was always surrounded by trans people. They were my friends  &amp;lt ; affirmative&amp;gt ; . When people tell me, &amp;quot ; Oh, I dunno, what&amp;#039 ; s going on now? All of a  sudden, everybody is trans or whatever,&amp;quot ;  say, &amp;quot ; no, it&amp;#039 ; s always been like that.&amp;quot ;   We always been around. I say, we, even though I&amp;#039 ; m a cisgender gay guy, because  I&amp;#039 ; ve been blessed to be educated through the experience for many years when I  was thirteen, fourteen. For me to hear an older white male that tells me that I  say &amp;quot ; You haven&amp;#039 ; t looked around too much. You have been focused on yourself for  too long.&amp;quot ;  I would say that was a journey that allowed me to create a center  with a culture and a vision where people, when they joined, they needed to know  the old that were on board with the whole spectrum, LGTQI or that wasn&amp;#039 ; t the  place for them. And we lost some people in the process. We lost some donors, no  regrets. We earned again so much more. And now that people are finally  recollecting the necessity to bring home what we&amp;#039 ; ve started thirty, forty years  ago, or fifty years ago with Stonewall to bring it back home with everyone, or  just some of us, I think, now people are looking at us and say, &amp;quot ; Oh wow, you  guys were right. You were always there.&amp;quot ;  And yeah, we were, we are, and we will.  And now we&amp;#039 ; re embracing the intersex identities and struggle because again,  they&amp;#039 ; re being ask[ed] to be part of our community because many of them are, and  that we&amp;#039 ; ve been advocating with them now at the children hospital in San Diego  to change the horrible practices of mutilation of our organs just to feed the  stereotypical expectations [of] what gender or sexes of birth is all about. We  always been there in the forefront and when we weren&amp;#039 ; t, we look into ourself to  do better. You can imagine how the past three, four years with the Black Lives  Matter Movement with adding colors to our flag, how not only we wanted to  embrace, but realize that all our identities are not just one identity, right?  That we had to be vocal of about the struggle that our own queer people in our  own community BIPOC folks are still enduring because of police brutality,  institutional violence, and a way to do nonprofits has been whitewashed for many  years. And how white supremacists in filtered into our own community. How it  shows up? Recognizing how to do that and making yourself vulnerable to it and  not defensive on when you might be perpetuating those dynamics. I think it&amp;#039 ; s  part of everyday challenges is what I love the most to be honest, because I  don&amp;#039 ; t wanna come to a point where I say, &amp;quot ; Oh, I think I know everything, and now  I got all of my boxes checked.&amp;quot ;  Nothing else comes through when it&amp;#039 ; s not true.  Life is always moving. Right. And so are we, so, yeah. That&amp;#039 ; s how difficult it  was in North County, but I focus on the positive, but we lost some kids in the  process in 2014 and by loss, I mean, Taylor, Alisana[?], Sage, and Tyler took  their own life. There were transcripts that made national news and there were  three of them served by our center. And still troubling for me to talk about it.  But I always try to honor their lives because they didn&amp;#039 ; t go in pain, even  though I wish they were here. But they taught us a bigger lesson. We believed  our kids when they were telling us they were struggling to a point they didn&amp;#039 ; t  wanna live anymore. There wasn&amp;#039 ; t just a face or a way to drag attention to  themselves. It was a real struggle of pain. Some of us didn&amp;#039 ; t have the  privilege. Some of us had the privilege not to experience, by being cisgender.  We learn a lot in that process. Sorry. &amp;lt ; laugh&amp;gt ;      Teater:    No, it&amp;#039 ; s okay. I appreciate you sharing with me. I&amp;#039 ; ll shift to maybe a lighter  subject &amp;lt ; laugh&amp;gt ;  for a quick second. What are some of the resources and services  that are offered at the North County Resource Center and how have they changed  over time?     Disposti:    Yeah. You know we started in a way at the beginning, really. We didn&amp;#039 ; t have need  assessment. We didn&amp;#039 ; t know really how to do any of it eleven years ago. We just  said, &amp;quot ; Hey, if more than three people come forward and tell us, can we have a  super group? For seniors, for non-binary folks, for trans folks?&amp;quot ;  they say that  means it&amp;#039 ; s needed. So, we&amp;#039 ; ll find a facilitator and create guidelines. We were  always very serious around policies and procedures and guidelines and protecting  ourselves and others in the process. So, we&amp;#039 ; re never easy about that. The  opposite. I think that so many times, because while we were a grassroot  organization, we knew exactly the level of liability we could incur by just  gathering people. You know, there were people [who] were coming because they  were stalking other people, right. They were. So how do we protect folks without  introducing our own biases in the conversation? We created a support group model  that responded to the need of the community. Definitely our trans and non-binary  groups was the most populated resources. I mean, sometimes we have 40 people in  one room cramped in there because it was the only big room. And I say, &amp;quot ; Oh my  God the fire department show[ed] up, now they&amp;#039 ; re gonna shut us down.&amp;quot ;  Because it  was a small space at the time. So super groups, then we started doing behavioral  health and in the way we wanted to see happening for our people. So, things have  changed and housing, case working-- I would say [in] two years we became more  experienced. We know how to navigate the system and cut the BS about advocating  for people and how to do it well. Creating more safety for our community. So  sometimes we&amp;#039 ; re like, for instance, human trafficking is a real, real problem in  our community. And we notice that a lot of LGBT centers and churches and sport  clubs were place[s] where people are going to groom. And sometimes these people  are just a year or two years older than the kid that you&amp;#039 ; re serving. You have to  be careful to provide a safe space where you&amp;#039 ; re not there to over micromanage  people and their own identity, their own sexuality, their own affirmation are  the same, but at the same time, provide a space where people can come to you and  tell you, &amp;quot ; Hey, I&amp;#039 ; m an active fifteen year old person, I&amp;#039 ; m sexually active with  this person. Maybe they&amp;#039 ; re at my age or a year older.&amp;quot ;  How do we go about-- how  can I be safe? And things like that. Our youth were coming to us opening their  hearts because they knew we weren&amp;#039 ; t there to judge them. We learned all of that,  how to be safe, right? If I have a teenager or thirteen [years old] [who] tells  me that they were having a relationship, a sexual relationship with someone at  twenty-two, we have major red flags. And we&amp;#039 ; re also mandated a reporter, right.  We&amp;#039 ; ve done that too in the past. Navigating through all of that was quite  interesting. And we learned how to do it. Now we know so much that we are the  one training others youth providers around or the police, when the police shows  up because someone called them because maybe they&amp;#039 ; re dynamic of stress. We tell  the police what to do and how to approach other people. If they don&amp;#039 ; t agree with  that, we don&amp;#039 ; t let them in. This is not place for additional violence and  trauma. We educated a lot of these institutions that have been the cause of a  lot trauma for our community. We work with them when we can, and we do training  and we sit on the same table so that we can advocate and build the trust too.  But at the same time, we make it clear that as a service, a clinical provider,  this is not a space where they&amp;#039 ; re invited. We need to find other way, how to  collaborate and do prevention in a community, without having them finding the  queer spaces in San Diego County. &amp;lt ; affirmative&amp;gt ;  That&amp;#039 ; s one of the things. Things  have changed. And then COVID of course, we moved everything virtually. I have to  say, now that we came back, they were coming back in person. We never closed the  center. We always been open throughout the pandemic. We just couldn&amp;#039 ; t afford to  close. We receive a lot of support from foundations and founders. They realize  that we made everything possible to support people. I would say what has changed  and now we have support groups, but people prefer the one-on-one because they  can&amp;#039 ; t find socialization quite easily nowadays in different spaces, even  virtually, but they like the one-on-one, &amp;quot ; Hey, help me go through this,&amp;quot ;  family  reification or mental health crisis, or finding a job, or just supporting their  ego and the self-esteem. It looks like they will be more successful to do that  one by one, instead of putting everyone in a super group, which we do have some  people just love that, but they&amp;#039 ; re usually mostly social, like let&amp;#039 ; s come  together for an all queer and non-binary or let&amp;#039 ; s come together. And because  those spaces are very vital, important. We are not denying that. I would say  though, that we are seeing more progress by doing that different kind of  intervention. So maybe we&amp;#039 ; re creating a hybrid, whatever the community needs.  We&amp;#039 ; ll have to respond to that.     Teater:    Oh, I love that. What are some of the challenges that you and the center face today?     Disposti:    I would say challenges, but also opportunities. &amp;lt ; affirmative&amp;gt ;  I do believe that  LGBT centers are the Planned Parenthood of United States. And what I mean is we  are vital spaces and resources for our queer community that no other  institutions will ever provide. And preserving, not only preserving, but  supporting those spaces. I think it&amp;#039 ; s a commitment to the government, state,  federal, county will have to commit to, because as we know, as it&amp;#039 ; s happening,  if you take away resources from a Planned Parenthood, that&amp;#039 ; s why the comparison,  I mean, half of the population of women in particular, but not just women will  not have access to reproductive rights, a fundamental human rights. And if  they&amp;#039 ; re left to the single communities, and this is a conversation I have with  our elected official Mike Levin, people that they&amp;#039 ; re being very willing to  understand. I said, I realized during COVID that if it wasn&amp;#039 ; t &amp;lt ; affirmative&amp;gt ;  for  the private donors and support people with money that stepped in, we would not  be open nowadays. And &amp;lt ; affirmative&amp;gt ;  the government, you have [to] allow us to  close our resources. And now it&amp;#039 ; s eleven years old that has helped thousands of  people. And now employs twelve people. And that&amp;#039 ; s just not fair. This is not  just a volunteer experience, this is the livelihood, but also the safe space for  thousands of people. And that&amp;#039 ; s true in many region[s], right? For the San Diego  Center, so forth. &amp;lt ; affirmative&amp;gt ;  While it&amp;#039 ; s good for us to build our own funding  streams so that you can stay independent. You don&amp;#039 ; t want the government to give  you everything for everything you do, because then they want to have a say about  how you run your business. But definitely it&amp;#039 ; s important that, especially in  California, where supposedly we have a more progressive leadership to start  supporting LGBT center so they can provide vital care, healthcare services, the  others don&amp;#039 ; t provide. [Be]cause when people get sexually assaulted that are  queer, they don&amp;#039 ; t go to the police station. They come to us when they are in a  mental health crisis given by different reasons. They come to us first, when  they&amp;#039 ; re in poverty, they come to us when experiencing certain kind of  relationships or a tougher life or because of drugs or substance abuse, they  come to us because they know we&amp;#039 ; re not here to judge. I would say that&amp;#039 ; s why  we&amp;#039 ; re the planned parenthood of the community &amp;lt ; affirmative&amp;gt ;  [be]cause it&amp;#039 ; s an  essential vital resource. The challenges are that we&amp;#039 ; re not there yet, so that  we are left alone to do this work. And now that we have experienced and seen the  highest record of anti-LGBT legislation passing in Congress, a passing or  proposed in different states and in Congress, this conversation, as you know,  they hit home, our kids, even though they&amp;#039 ; re in California. And we know that  we&amp;#039 ; re a little bit more protected here. We still have people at the school  district level showing up and addressing and stigmatizing and penalizing our  queerness. We still have people in position of power taking advantage of those  narratives and bring back the same old recycled anti-LGBT religious based  narratives. The trauma continues every time we hear that, even though it&amp;#039 ; s not  here geographically speaking. That&amp;#039 ; s the challenges that in a time where  communication goes past left and right, that sometimes even news needs to be  vetted. The trauma that the previous administration has caused, we&amp;#039 ; re still  dealing with it. Or the Trump administration for those in the record that might  watch this years to come, or even now with all the anti-LGBT bills from Florida  in Texas, in Ohio, South Dakota, I mean, these are thousands, hundreds of  thousands LGBT youth in particular trans youth. They are denied their own  assistance. And in 2022 I was hoping not to see that again, instead we are  (inaudible) &amp;lt ; affirmative&amp;gt ;  I have hope, I think we have a lot of things going our  favor, including a history of resilience, but it&amp;#039 ; s tough. It&amp;#039 ; s tough for a lot  of people. &amp;lt ; affirmative&amp;gt ;  (Unintelligible) will fight because it&amp;#039 ; s value our own  existence, but for a lot of people don&amp;#039 ; t have the means the energy &amp;lt ; affirmative&amp;gt ;   and we will have to fight for them too. &amp;lt ; affirmative&amp;gt ;  I see a lot of challenges.  They are not just political or cultural, or educational and people really go  around spreading a lot of misinformation around the (unintelligible) kids,  supposedly getting surgery at the age of eight, which is total bullshit  &amp;lt ; affirmative&amp;gt ;  when it&amp;#039 ; s actually through the opposite. I think that&amp;#039 ; s the  challenge of nowadays, they still go and the racism, the institutionalized  violence that it&amp;#039 ; s part of the North American culture unfortunately. I think we  are an extremely violent culture. &amp;lt ; affirmative&amp;gt ;  I can say that because coming  from another-- when a different kind of violence from the European experience in  Italy in particular, I can say though, that a lot of people that are born and  raised here don&amp;#039 ; t even realize the, the level of competitive individualism  that&amp;#039 ; s being created here in North America to a point that now we have a  national pandemic and a worldwide pandemic, and people are even struggling to  care for their own neighbors by protecting their self and other, right.  &amp;lt ; affirmative&amp;gt ;  I&amp;#039 ; m really concerned about those dynamics of violence and  isolation, individualism that our society has brought us to be &amp;lt ; affirmative&amp;gt ;   That goes along with building an LGBT center.     Teater:    Yeah. You touched on this a little bit earlier, but given the history of  policing with the LGBTQ+ community even in San Diego, how do you feel that  police and sheriff trainings are received?     Disposti:    I&amp;#039 ; m gonna say that really, even though I train the Escondido police, the  Oceanside police, Carlsbad Sheriff Department, we do training with FBI. I met  amazing people in those spaces. I mean, here and there &amp;lt ; affirmative&amp;gt ;  I don&amp;#039 ; t  wanna generalize. [Be]cause I met folks with coming from, they shouldn&amp;#039 ; t be  there in my opinion. I don&amp;#039 ; t have any trust that the police or any law  enforcement will ever, ever represent the interest of those that are working and  living. And those of us that are really struggling for a better tomorrow, I mean  law enforcement is there to preserve the status quo and we don&amp;#039 ; t like the status  quo &amp;lt ; affirmative&amp;gt ;  of course we like democracy and all of that, but I don&amp;#039 ; t have  any confidence in that. You know what I say that to even the officer I train, I  tell them I don&amp;#039 ; t dehumanize you because I think people [that] are there are  human beings and making their own decisions. Their own sacrifices with their  family and many of them risk their life, &amp;lt ; affirmative&amp;gt ;  for something that  [they&amp;#039 ; re] living. I&amp;#039 ; m not here to dehumanize individuals and call them and  isolate them. I have a lot of relationships with police in the relations to, in  a very transparent way, there are not. For instance, we have meetings that we  sit at the table I&amp;#039 ; m always very clear about: I don&amp;#039 ; t think that policing  belongs to queer spaces. I don&amp;#039 ; t think that policing, and even though I know  that police gets, especially LGBT law enforcement feel like betrayed by the fact  that &amp;quot ; I&amp;#039 ; m a police LGBT officer, I [want to] be in this space because I earn  it.&amp;quot ;  But the problem that they can&amp;#039 ; t forget or separate themselves from the  uniform they&amp;#039 ; re wearing and what has represented for our, it&amp;#039 ; s still percent for  our queer and people of color in North American particular. Any region is  different, but-- &amp;lt ; affirmative&amp;gt ; . What I would say is I believe that training  reduce the impact of policing in our community. I believe that building  relationships can build trust. That something happens. I can go to the police  advocate for my people, and I want answers and vice versa, I think will help the  police to understand why there is fear in our community of reporting to the  police. Because when you have been called faggot by a police officer, when  nobody is watching, it&amp;#039 ; s your word against theirs. So that happens a lot of time  &amp;lt ; affirmative&amp;gt ;  on watch. But then there is no way we can prove it. That happens  everywhere all the time. And so personally speaking, and this is, I wouldn&amp;#039 ; t say  it&amp;#039 ; s a statement to my organization, even though I would say it&amp;#039 ; s a common  vision. I think collaborations with police, it&amp;#039 ; s important to, in terms of  creating relationships, reducing the impact of policing in our community. But I  think the institution of policing is to be completely reinvented from zero. If  we wanted to be the force that serves the community, it doesn&amp;#039 ; t protect status  quo. I know some people might say radical views, but I met police in different  countries, just in North America and they were never on our side.     Teater:    Yeah. How does local policing here compare to in Italy per se or places in  Europe? [Be]cause I&amp;#039 ; m not too familiar with their policing practices.     Disposti:    America is anomaly. The whole integration of LGBT experiences into the normalcy  of the everyday life has a good outcome, but also has developed contradictions.  The fact that the police needs to show up in our places and parade with us as  a-- in North American seen as a progress, when in Italy it&amp;#039 ; [s] like, &amp;quot ; Okay, we  don&amp;#039 ; t need to hate each other, but my job is policing. It&amp;#039 ; s not to lead the LGBT  movements into pro-policing know against policing.&amp;quot ;  Right? It&amp;#039 ; s a different  experience with police when I was, even though it was a different time policing  in our LGBT experience in Italy was always a (unintelligible) &amp;lt ; affirmative&amp;gt ; .  There were never-- nobody will ever think that we need policing in our streets  with us. It&amp;#039 ; s a different comparison. Of course, I don&amp;#039 ; t live in Italy now, even  though I go back every year and my family&amp;#039 ; s there and they&amp;#039 ; re still active. I  definitely have a sense of what&amp;#039 ; s going on, but &amp;lt ; affirmative&amp;gt ; , it&amp;#039 ; s just a  different thing. People look at us and say, why you need the whole military  marching with you, why you need the whole-- and I understand the sense of the  fact that LGBT people are everywhere. We [want to] show the normalcy, that being  queer is not anything that&amp;#039 ; s out there, but you know, you can be a police  officer queer, a doctor, and I do like that. I do marry the cost that every  price should be open to everyone that marches. But we got in a point here in  Northern America, where now police is telling us how they [want to] show up.  They are in San Diego in particular, they are dictating almost the way they  should be representing themselves when maybe they have only three, four LGBT  police officer. And they&amp;#039 ; re using them as a token to show that the whole force  is pro-LGBT. Then they run surveys through the UCSD [University of California  San Diego] or through the service for the Sheriff department that you realize  how much homophobic and transphobic and racist the force still is. To me, they  haven&amp;#039 ; t earned that spot. I&amp;#039 ; m just gonna be frank. And I told this to chief of  police from Oceanside to San Diego to Chula Vista. I tell that in a very not  threatening way, they trust me actually. And they like to talk to me because I&amp;#039 ; m  truthful. I don&amp;#039 ; t beat the bush around. I&amp;#039 ; m just gonna tell I&amp;#039 ; m gonna work with  you and everything else. But I think you were invited at the table and now you  think you own the table and that&amp;#039 ; s okay with me, but the police has an  incredible force in America. The lobby of policing, the elected officials get  money from policing &amp;lt ; affirmative&amp;gt ;  San Diego Police Departments extremely  powerful, and they impose their will on, or social organizations and organizing.  &amp;lt ; affirmative&amp;gt ;  To ask, for instance, going back in the merit, I will have been  happy to see the police marching maybe with their own t-shirts and shorts, you  know, so that you can tell everybody you are the San Diego Police Department.  And so that your department can be proud of you. And I think that should be  alright. But the whole presence of uniform and weapons in a inclusive parade is  meant to be inclusive of everyone. Includes those that are now super patriotic,  or nationalistic, nationalist and so forth. I think it&amp;#039 ; s very not conducive of a  good relationship. It&amp;#039 ; s just a parade. &amp;lt ; affirmative&amp;gt ;  I don&amp;#039 ; t feel it&amp;#039 ; s very-- so  I&amp;#039 ; m sorry if I took you a little bit off, but this is--     Teater:    No, you&amp;#039 ; re good. I&amp;#039 ; m right there with you.     Disposti:    It&amp;#039 ; s such a current happening. Maybe people watching this many years from now, I  wonder what they will think of it, but right now I feel that we&amp;#039 ; re not there.  They have to earn their space. And also let&amp;#039 ; s remember talking about our region  when you have a pride parade, you have people coming from all over the county,  you have people coming from LA Mesa, Fallbrook in places where policing, the  impact of policing on the streets is not as kind of transparent as it could be  in any other spaces where we earn that. Right. Like in Hillcrest &amp;lt ; affirmative&amp;gt ;   right. We need to be mindful of the experience of our queer people of policing  in Chula Vista or other places, not just San Diego proper. What you see the  police marching, is not everyone has the same reaction, and you cannot normalize  policing by just marching an parade. You need to work every single day. So  that&amp;#039 ; s my--     Teater:    Yeah, exactly. So, what is the center&amp;#039 ; s relationship with military members of  the community then? [Be]cause I know they sort of have a kinship, but like  they&amp;#039 ; re different, but they&amp;#039 ; re not, but they are.     Disposti:    Well. Because we cannot, I mean, I can tell you my personal stance about  &amp;lt ; affirmative&amp;gt ;  worth&amp;#039 ; s, and army, and the military. I think we spend too much  money into it when this country struggle to support its own people that live  here. Obviously, I&amp;#039 ; m not sympathetic about any choice of military that&amp;#039 ; s  military related, but when it comes to LGBT experience, I have to say the  immediate impact of let&amp;#039 ; s say the Marines here, the Navy on our immediate  community is incomparable with policing. And what I mean, they&amp;#039 ; re not doing  racial profiling here in San Diego. They&amp;#039 ; re not doing-- There is not a direct  impact and &amp;lt ; affirmative&amp;gt ;  for a city like Oceanside, which every family member  has someone in the military. I would say that also understanding the importance  of what they give and how they feel it. That is their dedication, their passion.  We need to respect that. We serve a lot of veterans, a lot of military folks,  but many of these folks, LGBT usually we serve them because they struggle  through the military services. They went through &amp;lt ; affirmative&amp;gt ;  health, sexual  assault abuses that could never report from their commanders, &amp;lt ; affirmative&amp;gt ;   transphobia, homophobia, punishments of any kind. We support folks because these  are our people. &amp;lt ; affirmative&amp;gt ;  It&amp;#039 ; s not my place to tell them where they should  go. We meet them where they are. &amp;lt ; affirmative&amp;gt ;  But definitely it&amp;#039 ; s a different  experience. I would say I met amazing folks that actually have been a resource  for the center and helping others from the army, from some of the Marines or the  many, many veterans that they are a part of our volunteer team. I&amp;#039 ; m sure some of  them might not share my views. These are personal view, again, not the center  view, but definitely we did think about building a center in a military  community. You could completely subject to it and be dictated on how to express  your sentiment around military actions. You can be who you are and supporting  the queer people around the world. That&amp;#039 ; s my goal as a human rights and civil  rights activist that I-- doesn&amp;#039 ; t believe in any borders, or in any particular  nationality, I focus on the help that my folks need in the entire world. If the  America gets in the middle of that, then I will definitely denounce it but it&amp;#039 ; s  beyond the scope of the center. It&amp;#039 ; s more my personal perspective. &amp;lt ; affirmative&amp;gt ;   I think we are all connected in so many different ways.     Teater    &amp;lt ; affirmative&amp;gt ;  I love that. I have a couple more questions. I&amp;#039 ; m [going to] switch  gears a little bit. What does it mean to you that the resource center has been  open for eleven years now?     Disposti:    &amp;lt ; laugh&amp;gt ;  It means a lot. I can&amp;#039 ; t believe it. And I don&amp;#039 ; t look back too many  times, when I do I get emotional. We had our first staff meeting after a while.  I mean, in person and in the past six months alone, we hire[d] six people. So  now we&amp;#039 ; re[employees] twelve. &amp;lt ; affirmative&amp;gt ;  And just look around the table with  beautiful queer diversity around us, people with incredible (unintelligible).  And I just couldn&amp;#039 ; t even envision this years ago, I knew it was coming, but now  seeing these people around me, each one of them gives so much, it brings so much  to the center. I get really emotional, but I tend to look ahead of me in terms  of, there&amp;#039 ; s so much we [want to] do. Just to give you an idea, this center is  really small. Now we really need that center is four or five times bigger, so we  can grow and serve really serve North County. I don&amp;#039 ; t feel, we are able to say  we are the North County LGBT center because we serve everyone, but truly serving  everyone from Escondido to--, it&amp;#039 ; s just not, at this moment, practically  possible. It takes resources. &amp;lt ; affirmative&amp;gt ;  Not just volunteers and time and  resources and money. I can&amp;#039 ; t imagine a queer person in Escondido, in order to be  served they have to come to Oceanside. That alone is a barrier. We encourage,  even though we like to serve the whole region, that there are new experiences  that we can support them and share with them what we did so they can learn it.  We&amp;#039 ; re not in competition with other spaces growing and coming up, but it&amp;#039 ; s not  an easy thing to do. I would say I&amp;#039 ; m proud of what we did, of what we  accomplished, but before I finish with the center experience, whenever that is,  I [want to] see a huge building, thriving with a lot of people in it. And mostly  with a lot of brand-new leaderships that can take that, toward and moving  forward. That would make me happy in so many different ways. So, yeah.     Teater:    Oh, that&amp;#039 ; s so nice. During your time as an activist, and this&amp;#039 ; ll be my final  question, during your time as an activist, what has brought you the most joy?     Disposti:    Oh gosh. I don&amp;#039 ; t think I can single out one.     Teater:    What were some of the experiences?     Disposti:    Opening the center, the grand opening of the center. Definitely. People showed  up for that dream. Really so many, I&amp;#039 ; ve been so fortunate to have so many  memories, but definitely the opening the center. The meeting that we had two  weeks ago, I told you looking around and see, oh my gosh, these are my people  and the staff, and the center is growing. The people coming forward after a few  years of months that visit us, and we help them and thanking us for truly-- And  when I say save the life, I don&amp;#039 ; t mean in such a-- these were people struggling  with their own existence. When I say save the life, I mean, it physically not--I  mean, taught them the way. Right. I don&amp;#039 ; t [want to] be so pretentious of  presumptions or, we are not telling people what to do, but many people really  couldn&amp;#039 ; t survive without our support that has to do with mostly believing in  them. When stories like that are coming back to you, you know, you&amp;#039 ; re on the  right path, are doing the right work. So many, I can&amp;#039 ; t pin it down, but mostly  had to do with my community being there for my community and here at the center. So--     Teater:    Yeah. Awesome. Well, thank you for sharing with me. Is there anything else you  wanted to mention before we sign off?     Disposti:    No, it&amp;#039 ; s hard to recollect now, but I&amp;#039 ; m sorry for getting through the emotions.     Teater:    Oh no, I love it all. It&amp;#039 ; s perfect.     Disposti:    You know, me? Yeah. I don&amp;#039 ; t shy away from that. No, thank you. Thank you for  doing this work. That&amp;#039 ; s what I [want to] say that I know how important it&amp;#039 ; s  because we&amp;#039 ; re doing an archive here at the center as well, and we are doing the  same interviews to the people that were here, the key leaders in the  communities, even prior to the opening of the center, it&amp;#039 ; s a very tedious, slow  process that takes years in the making. I appreciate you and your team for even  thinking about this. And for creating this record that one day will be so  helpful for people, or maybe not for people to watch. And I wish I had that when  I started the center, looking back to the stories and the voices of those that  came before us, because we always stand on the shoulder. Those that came became  before us, even though there was not an LGBT center, but, you know, yeah. That&amp;#039 ; s  what we got. Thank you. Thank you.     Teater:    Thank you. Well, I&amp;#039 ; m [going to] stop the recording now.     Disposti:     Perfect.       https://rightsstatements.org/page/InC/1.0/?language=en  audio Property rights reside with the university. Copyrights are retained by the creators of the records and their heirs. This resource is licensed for noncommercial educational use using CC NC-BY 4.0. Please contact Special Collections at archives</text>
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                    <text>MAX DISPOSTI

TRANSCRIPT INTERVIEW,
2022-04-26

MJ Teater:
Hello. My name is MJ Teeter. Today is Tuesday, April 26th, 2022, and it is 3:00 PM. I'm here with Max
Disposti. Thank you for joining me, Max. How are you today?
Max Disposti:
I'm honored to be here. Absolutely good. It's a beautiful day out there. Even though I haven't been able
to go and see the light &lt;laugh&gt; &lt;affirmative&gt; I mean, at the center working, but we're all very excited.
Yes.
Teater:
Yeah. Great. For the recording, can you introduce yourself what your name is? Your pronouns, when you
were born, and what you do for work?
Disposti:
Okay. My name is Max Disposti, pronouns he/him. I'm a cisgender gay male and I was born in Rome in
1968, long time ago. And I am the executive director and founder of the North County LGBTQ Resource
Center.
Teater:
Awesome. And what did your parents do for work?
Disposti:
Oh, my parents now are retired because they're 85 years old. They're still alive and they live in Rome,
Italy, but they were both working class individuals, actually my mom stayed at home even though she
was an activist all her life, very active feminist in the city of Rome and my father as well.
Teater:
Well, that's awesome. &lt;affirmative&gt; Can you tell me about, maybe a little bit about your childhood and
some of your educational experience?
Disposti:
Sure. When I grew up in Rome, you know, I came from a family that was poor, but you know not too
poor not to provide for me in terms of, you know, food and a good safe environment, you know
healthcare and education in Italy and Europe are still free. Definitely having access to a higher education
was not a challenge, at least not from the standpoint of view of affordability. I grew up in a very safe
environment, even though, you know, we were struggling every month to make ends meet. I would say
my childhood has been affected by the activism of both of my parents. I only have one siblings that's five
years older than me also lives in Rome right now, my brother. And so throughout my life I was always
exposed to diversity and others in Italy at the time. And still nowadays, there was a big migration from
Africa and our country and Middle East or Eastern Europe. It depends on the time at the time, it was
mostly from North Africa and my family was hosting people and greeting them and making sure that
they were safe. I grew up in an environment where we always care about others, even though we had
little for ourselves. Our table was always with more people and usually people from different cultures as
well. My family exposed me to all of this, even though my own mom and my own dad didn't have any
academic education, so to speak, they couldn't pursue a higher education, but also they were during the

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war at the time &lt;affirmative&gt; even going to high school was a privilege that just few wealthy families
could afford. I consider myself lucky, of course, when I came out at the age of thirteen there's always
that struggle of homophobia, transphobia in a city, in a country that's dominated by Catholic Church.
Even though my parents were not religious whatsoever it infiltrates into the patriarchal narratives.
When I came out as a gay man at the time it definitely was a surprise and an issue at first to a point I
needed to detach from my family. They never pushed me outside so they were not against me but I
needed my own space. I was thirteen, fourteen and I was already an activist in the community. But it
was never a traumatic experience. I went through my time of self-affirmation and then I came back to
them with more-- I knew I could conquer their hearts and mind around this because there were people I
could talk to. I was definitely in a privileged position versus other friends of mine. They just end up on
the street. &lt;affirmative&gt;. So that's my childhood. That's who I am. For me early on, on my sense of social
justice, that activism around issues that they were not just LGBT related you know, human rights,
immigration rights and against the war all the time. And at the time America, I was definitely not a place
where I was aiming to live. It was this big monster imperialistic country that goes around to conquer
spaces and lifestyles. We were not a fan of it, but love brought me to California and my first love, I
would say serious enough to drag me there. And then one thing led to another, I end up staying in
California. Again, though I overstay my visa. I became undocumented for about five, six years of my first
time. I had to experience all of that fear because now I'm in love with someone. I didn't want to lose
them. &lt;affirmative&gt; so that's a little bit my story, even though I always recognized my privilege to come
from a place that was definitely not devastated by war and crime or violence. I still felt that I couldn't go
back to it just because if I did at the time, I could never return to the U.S. I did my best and my education
helped me to go through all the application process and so forth to become a citizen and live the best of
both world[s] pretty much, back at home and here in California. So, yeah, I hope I didn't share too much.
Teater:
No, that's great. I love this. Can you tell me a bit more about your education? What did you study?
Disposti:
When I was in Italy I was really driven by social studies since day one. But my high school years were
troubled by a lot of strikes that I organized. I can’t even blame anybody, I was always striking for better
schools, better conditions against discrimination. At the time being openly gay was a threat. It was a
threat to myself. I think people never touched me or attacked me physically because I was so out that
would have exposed them as well. Right. &lt;affirmative&gt; It was one of those I realized the more vocal out I
was, the more protection I was bringing to myself because the people there to be that kinda person,
especially in a religious country like that, there's always that fade. I mean, that face that you had to
keep, you know, in order decency. High school was problematic. I did finish high school and then I went
to the university, high school was just-- in Europe, you already pick in high school what you think you're
gonna do in the future. It was graphic design related, a fashion design. Then I look around me, you're in
Italy with amazing talented artists. And I look at me and say, “oh my gosh, I would never make it.” These
people are just-- each one of them is an artist. I realize it wasn't really for me as well. I went into
university and developed more social sociology and social studies. I graduated from-- I got my
bachelor[s] over there, but didn't do much with it after a few years-- I mean when I was 30 years old,
then I decided to move to the U.S. And here I started over my study and I took my bachelor[s] in political
science. And then I went back to get a master [in] nonprofit management in leaderships, which I
graduated from in 2016. Not really long ago. Recent, because it was a means for me, I didn't need the
academic title. I really needed to know more about the work I was doing, particularly in nonprofit. I had
to tell you it was money well invested, even though I'm still paying for it, &lt;laugh&gt; after so many years.

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TRANSCRIPT INTERVIEW,
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And it really helped me to understand more about nonprofit governments and leadership as well. In
addition to what I already knew. So yeah, that's my academic background pretty much.
Teater:
Man, you've lived such a fascinating life. &lt;laugh&gt; So you touched on it a little bit, but what was your
career like before the North County Resource Center?
Disposti:
The north county resource center, I would say around 2007 or 2008 is when I made that decision to do
what I do, even though at first was not a paid position. I needed to save as much as I could, reserve
anything, because I didn't know where this was going to take me. &lt;affirmative&gt;. Prior to that, when I
came in the U.S. even though I was very active and volunteering for different things, I was fortunate
enough-- at the beginning I was working in hotel, the hotel industry, I used to be in San Francisco for
four years. Then it was a little bit of dot com, I was doing a lot of translating because I speak Spanish and
Italian. I was doing a lot of translating from one and to another with platforms, Yahoo platform and so
forth. That was a very well-paid job. &lt;affirmative&gt; Even at the time that helped me out a little bit uplift
my resources, but I wasn't documented at the time. I couldn't really invest into school or nothing
because I knew I just couldn't do that to that point. And so I married my previous husband at the time in
San Francisco, we decided to come down here because he had family members in the military. And
when we moved to Oceanside was the place where it was cheaper and affordable. I did like the beach. I
liked the fact it was Southern California. I bought at first into the life okay. Once I finish with my own
immigration status, which lasted 10 years struggle. So that's why I'm very, not only sympathetic, but not
many people understand about what it means to be an immigrant in this place where I had at that point,
the money and the lawyers to fight the system and an education, but if it was running away from any
other country from famine, war, or violence, there is no way that the U.S. will have offered me an
alternative there is just no one, legally speaking. There is not an alternative if you become
undocumented to fix your record, really not even if you marry someone. It's just not the way it is
anymore. It took me 10 years. Yes. I feel privileged because I was able to go through all of that. In the
process, I started working to make some money because my dream was always to open a community
center. &lt;affirmative&gt; And as I was making the money, I joined some real estate firms. I was a broker and
I became very successful because I was this guy that was very realistic. I didn't have dreams of screwing
people over to make money. My dream was building LGBT center. I think people saw that in me, that
was honest that sometimes I told people, don't buy this house because really too big for you, is not
gonna be a good choice, because then you're gonna have this huge mortgage. I was having this
conversation with folks, and I think the more I was honest with them, the more business was coming to
me. I was doing really well at a certain point, I needed to make the decision to pull the plug and go into
unemployment. Mind you I didn't say thousands of thousands of dollars, just enough to go by that
unemployment lasted. I mean, I was unemployed for two years because the center couldn't pay me. I
mean, it was me &lt;affirmative&gt; and starting a center I needed full-time dedications on everything from
gathering resources, putting people together, dynamics of power that you encounter, opening the door
and having someone there eight hours a day, it was a huge, huge undertaking. But I never felt alone. I
always felt fortunate that people trusted me in the process. And also my leadership style has always
been very sharing. The resources was never about me, my name and putting my name in top of the
things I did, even though at the beginning, it shows a lot me and the center. My name is very linked to it,
but mostly I started the center, but I always bring the honor, the credit to the many people, many, many
people that made the center what it is today. So that's how it brought to me. I brought those corporate
leaderships into this business. I brought my nonprofit academic research. I brought my life experience as

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an activist. And I think everything just worked together. I was there for the right reason and not to rush
things through. And I just had hope in my community here that things will have become like they are
today or even more. Yeah, the dream's still on and we still have a lot of things we want to accomplish.
&lt;affirmative&gt;
Teater:
In terms of the LGBT community, what was that like in North County? Because I know North County
doesn't really have much of a presence as far as LGBT representation, as much as say Downtown or
Hillcrest has.
Disposti:
&lt;affirmative&gt; It was not easy. I had to fight internally and externally, it was opening the door of the
center in a military town. I knew it was going to be difficult because it was at the time all North County
was extremely conservative. We received threat. We had our windows smashed several times. We
elected people that didn't wanna meet us in person. This was obviously 2008 and 2009. Also 2008 was
the year of the campaign for marriage equality. The center at this point was not open because we
opened 2011, but we were active as a group. It was called North County LGBT coalition. So we were
meeting weekly. We were an organizations with all we were grassroot at the same time. We had a board
of directors. I mean we were an organization, but not yet with a space because we were saving money
to open one. And yeah, North County was quite brutal, but also interesting enough because we were the
only organized entity in North County, we received a lot of support and a lot of love from a lot of people
from family and youth and so forth. We connected right away with preexisting grassroot groups in North
County, in particular, with Link Lesbian in North County, there is a lot of history around what they've
done here in North County for 20 years since women met under cover every Friday to create a support
system for themselves, even the gay guys were cruising and the whole spots Oceanside had, the
Marines were here. There was a lot of LGBT presence in Oceanside. We used to have two gay bars up to
2002, then they closed down just because the owners got old. But there was a lot of LGBT happening. It
reminds me what it used to be in San Diego prior to the seventies when the Marines were there. And it
became an LGBT Hillcrest [?] in particular place to go because there were a lot of Navy and Marines
coming to town and finally they could be true to themself, right? Oceanside, North County was brewing
with Marines that they were gay and Navy officers as well, but it was always-- the community was
always in denial. Oceanside was a place where there were a lot of street workers, a lot of LGBT people, a
lot of trans women, that had to, not by choice, in that case, to become strict workers because they
didn't have opportunity for jobs. So quite a rough place, when we came in people couldn't believe that
there [were] enough to put ourself out there and call ourself an LGBT center and having the rainbow flag
outside. At first we had people just walking into the door. I remember the seniors in particular, literally
were emotionally taken by the fact that we were just there. And at first I saw we're not doing anything
special. We're just here with a flag outside, running some support groups, but we didn't realize at first
the impact we're having soon, so many lives and people that came and dropped their life story on us,
seniors and youth. And then all of a sudden we started seeing more and more, our amazing trans kiddos
&lt;laugh&gt;. And that was when we started advocating within our own community with our old generation
of gay male to the fact that this is the time for us to give back to those of us that are still struggling and
understanding how, not only embrace our trans identities, not as a plus or a sign of solidarity, but as a
full part of the community, that's always been there, but always been hidden, not by their choice. It was
the constitutions of our mission statement at the center. We were fortunate enough that since day one,
when no one was talking about trans rights, other than trans people, of course, by meaning the
mainstream of the LGBT community. &lt;affirmative&gt; Our board was composed by trans folks, the support

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groups. We started hiring therapists, everybody was volunteering at the time to work with our folks.
And we had hundreds, hundreds of kids coming at the center during a week basis. And we learned so
much from them, their struggle, their pain, one of this kids became my son because he decided to adopt
me. Now he's 22, so he's already grown up and he's a trans male, lives with his girlfriend now and
everything else. But so it was a overall real experience. That was never a job for me, never just a job or
never just a phase. Right. And I think at that time already, we realized that we needed to educate those
old leaderships that they were popping up. And they were excited that we were there, but they started
warning us. Hey, this place is becoming, you guys always only care about transcripts. It seems like, what
about gay people? Or what about, I say, we don't exclude anyone, but now we need to be together to
enhance the voices. So those that haven't been, that have been left out for so many years, because
when I grew up in Rome at the age of thirteen, fourteen, I was always surrounded by trans people. They
were my friends &lt;affirmative&gt;. When people tell me, “Oh, I dunno, what's going on now? All of a
sudden, everybody is trans or whatever,” say, “no, it's always been like that.” We always been around. I
say, we, even though I'm a cisgender gay guy, because I've been blessed to be educated through the
experience for many years when I was thirteen, fourteen. For me to hear an older white male that tells
me that I say “You haven't looked around too much. You have been focused on yourself for too long.” I
would say that was a journey that allowed me to create a center with a culture and a vision where
people, when they joined, they needed to know the old that were on board with the whole spectrum,
LGTQI or that wasn't the place for them. And we lost some people in the process. We lost some donors,
no regrets. We earned again so much more. And now that people are finally recollecting the necessity to
bring home what we’ve started thirty, forty years ago, or fifty years ago with Stonewall to bring it back
home with everyone, or just some of us, I think, now people are looking at us and say, “Oh wow, you
guys were right. You were always there.” And yeah, we were, we are, and we will. And now we're
embracing the intersex identities and struggle because again, they're being ask[ed] to be part of our
community because many of them are, and that we've been advocating with them now at the children
hospital in San Diego to change the horrible practices of mutilation of our organs just to feed the
stereotypical expectations [of] what gender or sexes of birth is all about. We always been there in the
forefront and when we weren't, we look into ourself to do better. You can imagine how the past three,
four years with the Black Lives Matter Movement with adding colors to our flag, how not only we
wanted to embrace, but realize that all our identities are not just one identity, right? That we had to be
vocal of about the struggle that our own queer people in our own community BIPOC folks are still
enduring because of police brutality, institutional violence, and a way to do nonprofits has been
whitewashed for many years. And how white supremacists in filtered into our own community. How it
shows up? Recognizing how to do that and making yourself vulnerable to it and not defensive on when
you might be perpetuating those dynamics. I think it's part of everyday challenges is what I love the
most to be honest, because I don't wanna come to a point where I say, “Oh, I think I know everything,
and now I got all of my boxes checked.” Nothing else comes through when it's not true. Life is always
moving. Right. And so are we, so, yeah. That's how difficult it was in North County, but I focus on the
positive, but we lost some kids in the process in 2014 and by loss, I mean, Taylor, Alisana[?], Sage, and
Tyler took their own life. There were transcripts that made national news and there were three of them
served by our center. And still troubling for me to talk about it. But I always try to honor their lives
because they didn't go in pain, even though I wish they were here. But they taught us a bigger lesson.
We believed our kids when they were telling us they were struggling to a point they didn't wanna live
anymore. There wasn't just a face or a way to drag attention to themselves. It was a real struggle of
pain. Some of us didn't have the privilege. Some of us had the privilege not to experience, by being
cisgender. We learn a lot in that process. Sorry. &lt;laugh&gt;
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No, it's okay. I appreciate you sharing with me. I'll shift to maybe a lighter subject &lt;laugh&gt; for a quick
second. What are some of the resources and services that are offered at the North County Resource
Center and how have they changed over time?
Disposti:
Yeah. You know we started in a way at the beginning, really. We didn't have need assessment. We didn't
know really how to do any of it eleven years ago. We just said, “Hey, if more than three people come
forward and tell us, can we have a super group? For seniors, for non-binary folks, for trans folks?” they
say that means it's needed. So, we'll find a facilitator and create guidelines. We were always very serious
around policies and procedures and guidelines and protecting ourselves and others in the process. So,
we're never easy about that. The opposite. I think that so many times, because while we were a
grassroot organization, we knew exactly the level of liability we could incur by just gathering people. You
know, there were people [who] were coming because they were stalking other people, right. They were.
So how do we protect folks without introducing our own biases in the conversation? We created a
support group model that responded to the need of the community. Definitely our trans and non-binary
groups was the most populated resources. I mean, sometimes we have 40 people in one room cramped
in there because it was the only big room. And I say, “Oh my God the fire department show[ed] up, now
they're gonna shut us down.” Because it was a small space at the time. So super groups, then we started
doing behavioral health and in the way we wanted to see happening for our people. So, things have
changed and housing, case working-- I would say [in] two years we became more experienced. We know
how to navigate the system and cut the BS about advocating for people and how to do it well. Creating
more safety for our community. So sometimes we're like, for instance, human trafficking is a real, real
problem in our community. And we notice that a lot of LGBT centers and churches and sport clubs were
place[s] where people are going to groom. And sometimes these people are just a year or two years
older than the kid that you're serving. You have to be careful to provide a safe space where you're not
there to over micromanage people and their own identity, their own sexuality, their own affirmation are
the same, but at the same time, provide a space where people can come to you and tell you, “Hey, I'm
an active fifteen year old person, I’m sexually active with this person. Maybe they're at my age or a year
older.” How do we go about-- how can I be safe? And things like that. Our youth were coming to us
opening their hearts because they knew we weren’t there to judge them. We learned all of that, how to
be safe, right? If I have a teenager or thirteen [years old] [who] tells me that they were having a
relationship, a sexual relationship with someone at twenty-two, we have major red flags. And we’re also
mandated a reporter, right. We've done that too in the past. Navigating through all of that was quite
interesting. And we learned how to do it. Now we know so much that we are the one training others
youth providers around or the police, when the police shows up because someone called them because
maybe they're dynamic of stress. We tell the police what to do and how to approach other people. If
they don't agree with that, we don't let them in. This is not place for additional violence and trauma. We
educated a lot of these institutions that have been the cause of a lot trauma for our community. We
work with them when we can, and we do training and we sit on the same table so that we can advocate
and build the trust too. But at the same time, we make it clear that as a service, a clinical provider, this is
not a space where they're invited. We need to find other way, how to collaborate and do prevention in a
community, without having them finding the queer spaces in San Diego County. &lt;affirmative&gt; That's one
of the things. Things have changed. And then COVID of course, we moved everything virtually. I have to
say, now that we came back, they were coming back in person. We never closed the center. We always
been open throughout the pandemic. We just couldn't afford to close. We receive a lot of support from
foundations and founders. They realize that we made everything possible to support people. I would say
what has changed and now we have support groups, but people prefer the one-on-one because they

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can't find socialization quite easily nowadays in different spaces, even virtually, but they like the one-onone, “Hey, help me go through this,” family reification or mental health crisis, or finding a job, or just
supporting their ego and the self-esteem. It looks like they will be more successful to do that one by
one, instead of putting everyone in a super group, which we do have some people just love that, but
they're usually mostly social, like let's come together for an all queer and non-binary or let's come
together. And because those spaces are very vital, important. We are not denying that. I would say
though, that we are seeing more progress by doing that different kind of intervention. So maybe we're
creating a hybrid, whatever the community needs. We'll have to respond to that.
Teater:
Oh, I love that. What are some of the challenges that you and the center face today?
Disposti:
I would say challenges, but also opportunities. &lt;affirmative&gt; I do believe that LGBT centers are the
Planned Parenthood of United States. And what I mean is we are vital spaces and resources for our
queer community that no other institutions will ever provide. And preserving, not only preserving, but
supporting those spaces. I think it's a commitment to the government, state, federal, county will have to
commit to, because as we know, as it's happening, if you take away resources from a Planned
Parenthood, that's why the comparison, I mean, half of the population of women in particular, but not
just women will not have access to reproductive rights, a fundamental human rights. And if they're left
to the single communities, and this is a conversation I have with our elected official Mike Levin, people
that they're being very willing to understand. I said, I realized during COVID that if it wasn't
&lt;affirmative&gt; for the private donors and support people with money that stepped in, we would not be
open nowadays. And &lt;affirmative&gt; the government, you have [to] allow us to close our resources. And
now it's eleven years old that has helped thousands of people. And now employs twelve people. And
that's just not fair. This is not just a volunteer experience, this is the livelihood, but also the safe space
for thousands of people. And that's true in many region[s], right? For the San Diego Center, so forth.
&lt;affirmative&gt; While it's good for us to build our own funding streams so that you can stay independent.
You don't want the government to give you everything for everything you do, because then they want to
have a say about how you run your business. But definitely it's important that, especially in California,
where supposedly we have a more progressive leadership to start supporting LGBT center so they can
provide vital care, healthcare services, the others don't provide. [Be]cause when people get sexually
assaulted that are queer, they don't go to the police station. They come to us when they are in a mental
health crisis given by different reasons. They come to us first, when they're in poverty, they come to us
when experiencing certain kind of relationships or a tougher life or because of drugs or substance abuse,
they come to us because they know we're not here to judge. I would say that's why we’re the planned
parenthood of the community &lt;affirmative&gt; [be]cause it's an essential vital resource. The challenges are
that we're not there yet, so that we are left alone to do this work. And now that we have experienced
and seen the highest record of anti-LGBT legislation passing in Congress, a passing or proposed in
different states and in Congress, this conversation, as you know, they hit home, our kids, even though
they're in California. And we know that we're a little bit more protected here. We still have people at
the school district level showing up and addressing and stigmatizing and penalizing our queerness. We
still have people in position of power taking advantage of those narratives and bring back the same old
recycled anti-LGBT religious based narratives. The trauma continues every time we hear that, even
though it's not here geographically speaking. That's the challenges that in a time where communication
goes past left and right, that sometimes even news needs to be vetted. The trauma that the previous
administration has caused, we're still dealing with it. Or the Trump administration for those in the

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record that might watch this years to come, or even now with all the anti-LGBT bills from Florida in
Texas, in Ohio, South Dakota, I mean, these are thousands, hundreds of thousands LGBT youth in
particular trans youth. They are denied their own assistance. And in 2022 I was hoping not to see that
again, instead we are (inaudible) &lt;affirmative&gt; I have hope, I think we have a lot of things going our
favor, including a history of resilience, but it's tough. It's tough for a lot of people. &lt;affirmative&gt;
(Unintelligible) will fight because it's value our own existence, but for a lot of people don't have the
means the energy &lt;affirmative&gt; and we will have to fight for them too. &lt;affirmative&gt; I see a lot of
challenges. They are not just political or cultural, or educational and people really go around spreading a
lot of misinformation around the (unintelligible) kids, supposedly getting surgery at the age of eight,
which is total bullshit &lt;affirmative&gt; when it's actually through the opposite. I think that's the challenge
of nowadays, they still go and the racism, the institutionalized violence that it's part of the North
American culture unfortunately. I think we are an extremely violent culture. &lt;affirmative&gt; I can say that
because coming from another-- when a different kind of violence from the European experience in Italy
in particular, I can say though, that a lot of people that are born and raised here don't even realize the,
the level of competitive individualism that's being created here in North America to a point that now we
have a national pandemic and a worldwide pandemic, and people are even struggling to care for their
own neighbors by protecting their self and other, right. &lt;affirmative&gt; I'm really concerned about those
dynamics of violence and isolation, individualism that our society has brought us to be &lt;affirmative&gt;
That goes along with building an LGBT center.
Teater:
Yeah. You touched on this a little bit earlier, but given the history of policing with the LGBTQ+
community even in San Diego, how do you feel that police and sheriff trainings are received?
Disposti:
I'm gonna say that really, even though I train the Escondido police, the Oceanside police, Carlsbad
Sheriff Department, we do training with FBI. I met amazing people in those spaces. I mean, here and
there &lt;affirmative&gt; I don't wanna generalize. [Be]cause I met folks with coming from, they shouldn't be
there in my opinion. I don't have any trust that the police or any law enforcement will ever, ever
represent the interest of those that are working and living. And those of us that are really struggling for
a better tomorrow, I mean law enforcement is there to preserve the status quo and we don't like the
status quo &lt;affirmative&gt; of course we like democracy and all of that, but I don't have any confidence in
that. You know what I say that to even the officer I train, I tell them I don't dehumanize you because I
think people [that] are there are human beings and making their own decisions. Their own sacrifices
with their family and many of them risk their life, &lt;affirmative&gt; for something that [they’re] living. I'm
not here to dehumanize individuals and call them and isolate them. I have a lot of relationships with
police in the relations to, in a very transparent way, there are not. For instance, we have meetings that
we sit at the table I'm always very clear about: I don't think that policing belongs to queer spaces. I don't
think that policing, and even though I know that police gets, especially LGBT law enforcement feel like
betrayed by the fact that “I'm a police LGBT officer, I [want to] be in this space because I earn it.” But
the problem that they can't forget or separate themselves from the uniform they're wearing and what
has represented for our, it's still percent for our queer and people of color in North American particular.
Any region is different, but-- &lt;affirmative&gt;. What I would say is I believe that training reduce the impact
of policing in our community. I believe that building relationships can build trust. That something
happens. I can go to the police advocate for my people, and I want answers and vice versa, I think will
help the police to understand why there is fear in our community of reporting to the police. Because
when you have been called faggot by a police officer, when nobody is watching, it's your word against

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theirs. So that happens a lot of time &lt;affirmative&gt; on watch. But then there is no way we can prove it.
That happens everywhere all the time. And so personally speaking, and this is, I wouldn't say it's a
statement to my organization, even though I would say it's a common vision. I think collaborations with
police, it's important to, in terms of creating relationships, reducing the impact of policing in our
community. But I think the institution of policing is to be completely reinvented from zero. If we wanted
to be the force that serves the community, it doesn't protect status quo. I know some people might say
radical views, but I met police in different countries, just in North America and they were never on our
side.
Teater:
Yeah. How does local policing here compare to in Italy per se or places in Europe? [Be]cause I'm not too
familiar with their policing practices.
Disposti:
America is anomaly. The whole integration of LGBT experiences into the normalcy of the everyday life
has a good outcome, but also has developed contradictions. The fact that the police needs to show up in
our places and parade with us as a-- in North American seen as a progress, when in Italy it’[s] like, “Okay,
we don't need to hate each other, but my job is policing. It's not to lead the LGBT movements into propolicing know against policing.” Right? It's a different experience with police when I was, even though it
was a different time policing in our LGBT experience in Italy was always a (unintelligible) &lt;affirmative&gt;.
There were never-- nobody will ever think that we need policing in our streets with us. It's a different
comparison. Of course, I don't live in Italy now, even though I go back every year and my family's there
and they're still active. I definitely have a sense of what's going on, but &lt;affirmative&gt;, it's just a different
thing. People look at us and say, why you need the whole military marching with you, why you need the
whole-- and I understand the sense of the fact that LGBT people are everywhere. We [want to] show the
normalcy, that being queer is not anything that's out there, but you know, you can be a police officer
queer, a doctor, and I do like that. I do marry the cost that every price should be open to everyone that
marches. But we got in a point here in Northern America, where now police is telling us how they [want
to] show up. They are in San Diego in particular, they are dictating almost the way they should be
representing themselves when maybe they have only three, four LGBT police officer. And they're using
them as a token to show that the whole force is pro-LGBT. Then they run surveys through the UCSD
[University of California San Diego] or through the service for the Sheriff department that you realize
how much homophobic and transphobic and racist the force still is. To me, they haven't earned that
spot. I'm just gonna be frank. And I told this to chief of police from Oceanside to San Diego to Chula
Vista. I tell that in a very not threatening way, they trust me actually. And they like to talk to me because
I'm truthful. I don't beat the bush around. I'm just gonna tell I'm gonna work with you and everything
else. But I think you were invited at the table and now you think you own the table and that's okay with
me, but the police has an incredible force in America. The lobby of policing, the elected officials get
money from policing &lt;affirmative&gt; San Diego Police Departments extremely powerful, and they impose
their will on, or social organizations and organizing. &lt;affirmative&gt; To ask, for instance, going back in the
merit, I will have been happy to see the police marching maybe with their own t-shirts and shorts, you
know, so that you can tell everybody you are the San Diego Police Department. And so that your
department can be proud of you. And I think that should be alright. But the whole presence of uniform
and weapons in a inclusive parade is meant to be inclusive of everyone. Includes those that are now
super patriotic, or nationalistic, nationalist and so forth. I think it's very not conducive of a good
relationship. It's just a parade. &lt;affirmative&gt; I don't feel it's very-- so I'm sorry if I took you a little bit off,
but this is--

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Teater:
No, you're good. I'm right there with you.
Disposti:
It's such a current happening. Maybe people watching this many years from now, I wonder what they
will think of it, but right now I feel that we're not there. They have to earn their space. And also let's
remember talking about our region when you have a pride parade, you have people coming from all
over the county, you have people coming from LA Mesa, Fallbrook in places where policing, the impact
of policing on the streets is not as kind of transparent as it could be in any other spaces where we earn
that. Right. Like in Hillcrest &lt;affirmative&gt; right. We need to be mindful of the experience of our queer
people of policing in Chula Vista or other places, not just San Diego proper. What you see the police
marching, is not everyone has the same reaction, and you cannot normalize policing by just marching an
parade. You need to work every single day. So that's my-Teater:
Yeah, exactly. So, what is the center's relationship with military members of the community then?
[Be]cause I know they sort of have a kinship, but like they're different, but they're not, but they are.
Disposti:
Well. Because we cannot, I mean, I can tell you my personal stance about &lt;affirmative&gt; worth’s, and
army, and the military. I think we spend too much money into it when this country struggle to support
its own people that live here. Obviously, I'm not sympathetic about any choice of military that's military
related, but when it comes to LGBT experience, I have to say the immediate impact of let's say the
Marines here, the Navy on our immediate community is incomparable with policing. And what I mean,
they're not doing racial profiling here in San Diego. They're not doing-- There is not a direct impact and
&lt;affirmative&gt; for a city like Oceanside, which every family member has someone in the military. I would
say that also understanding the importance of what they give and how they feel it. That is their
dedication, their passion. We need to respect that. We serve a lot of veterans, a lot of military folks, but
many of these folks, LGBT usually we serve them because they struggle through the military services.
They went through &lt;affirmative&gt; health, sexual assault abuses that could never report from their
commanders, &lt;affirmative&gt; transphobia, homophobia, punishments of any kind. We support folks
because these are our people. &lt;affirmative&gt; It's not my place to tell them where they should go. We
meet them where they are. &lt;affirmative&gt; But definitely it's a different experience. I would say I met
amazing folks that actually have been a resource for the center and helping others from the army, from
some of the Marines or the many, many veterans that they are a part of our volunteer team. I'm sure
some of them might not share my views. These are personal view, again, not the center view, but
definitely we did think about building a center in a military community. You could completely subject to
it and be dictated on how to express your sentiment around military actions. You can be who you are
and supporting the queer people around the world. That's my goal as a human rights and civil rights
activist that I-- doesn't believe in any borders, or in any particular nationality, I focus on the help that my
folks need in the entire world. If the America gets in the middle of that, then I will definitely denounce it
but it's beyond the scope of the center. It's more my personal perspective. &lt;affirmative&gt; I think we are
all connected in so many different ways.
Teater

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&lt;affirmative&gt; I love that. I have a couple more questions. I'm [going to] switch gears a little bit. What
does it mean to you that the resource center has been open for eleven years now?
Disposti:
&lt;laugh&gt; It means a lot. I can't believe it. And I don't look back too many times, when I do I get
emotional. We had our first staff meeting after a while. I mean, in person and in the past six months
alone, we hire[d] six people. So now we're[employees] twelve. &lt;affirmative&gt; And just look around the
table with beautiful queer diversity around us, people with incredible (unintelligible). And I just couldn't
even envision this years ago, I knew it was coming, but now seeing these people around me, each one of
them gives so much, it brings so much to the center. I get really emotional, but I tend to look ahead of
me in terms of, there's so much we [want to] do. Just to give you an idea, this center is really small. Now
we really need that center is four or five times bigger, so we can grow and serve really serve North
County. I don't feel, we are able to say we are the North County LGBT center because we serve
everyone, but truly serving everyone from Escondido to--, it’s just not, at this moment, practically
possible. It takes resources. &lt;affirmative&gt; Not just volunteers and time and resources and money. I can't
imagine a queer person in Escondido, in order to be served they have to come to Oceanside. That alone
is a barrier. We encourage, even though we like to serve the whole region, that there are new
experiences that we can support them and share with them what we did so they can learn it. We're not
in competition with other spaces growing and coming up, but it's not an easy thing to do. I would say I'm
proud of what we did, of what we accomplished, but before I finish with the center experience,
whenever that is, I [want to] see a huge building, thriving with a lot of people in it. And mostly with a lot
of brand-new leaderships that can take that, toward and moving forward. That would make me happy in
so many different ways. So, yeah.
Teater:
Oh, that's so nice. During your time as an activist, and this'll be my final question, during your time as an
activist, what has brought you the most joy?
Disposti:
Oh gosh. I don't think I can single out one.
Teater:
What were some of the experiences?
Disposti:
Opening the center, the grand opening of the center. Definitely. People showed up for that dream.
Really so many, I've been so fortunate to have so many memories, but definitely the opening the center.
The meeting that we had two weeks ago, I told you looking around and see, oh my gosh, these are my
people and the staff, and the center is growing. The people coming forward after a few years of months
that visit us, and we help them and thanking us for truly-- And when I say save the life, I don't mean in
such a-- these were people struggling with their own existence. When I say save the life, I mean, it
physically not--I mean, taught them the way. Right. I don't [want to] be so pretentious of presumptions
or, we are not telling people what to do, but many people really couldn't survive without our support
that has to do with mostly believing in them. When stories like that are coming back to you, you know,
you're on the right path, are doing the right work. So many, I can't pin it down, but mostly had to do
with my community being there for my community and here at the center. So--

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Teater:
Yeah. Awesome. Well, thank you for sharing with me. Is there anything else you wanted to mention
before we sign off?
Disposti:
No, it's hard to recollect now, but I'm sorry for getting through the emotions.
Teater:
Oh no, I love it all. It's perfect.
Disposti:
You know, me? Yeah. I don't shy away from that. No, thank you. Thank you for doing this work. That's
what I [want to] say that I know how important it's because we're doing an archive here at the center as
well, and we are doing the same interviews to the people that were here, the key leaders in the
communities, even prior to the opening of the center, it's a very tedious, slow process that takes years
in the making. I appreciate you and your team for even thinking about this. And for creating this record
that one day will be so helpful for people, or maybe not for people to watch. And I wish I had that when
I started the center, looking back to the stories and the voices of those that came before us, because we
always stand on the shoulder. Those that came became before us, even though there was not an LGBT
center, but, you know, yeah. That's what we got. Thank you. Thank you.
Teater:
Thank you. Well, I'm [going to] stop the recording now.
Disposti:
Perfect.

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              <text>    5.4  2022-04-13   Oral history of Lizbeth Ecke, April 13, 2022 SC027-12 00:52:05 SC027 California State University San Marcos University Library Special Collections Oral History Collection      CSUSM This oral history was made possible with the generous funding of the Ellie Johns Scholarship Fund at Rancho Santa Fe Foundation and the Library Guild of Rancho Santa Fe.  Businesswomen Encinitas (Calif.) Floriculture Interstate 5--California Poinsettias Lizbeth Ecke Jacob Peirce mp4 EckeLizbeth_PeirceJake_2022-04-13.mp4 1:|11(14)|17(11)|23(7)|33(15)|38(54)|40(105)|50(11)|51(68)|51(180)|55(7)|69(11)|74(5)|83(28)|90(58)|90(166)|103(13)|122(2)|128(15)|133(75)|143(7)|162(15)|168(12)|173(56)|173(155)|178(91)|178(233)|186(13)|192(51)|192(185)|195(13)|207(42)|211(37)|215(5)|226(51)|229(7)|238(16)|248(71)|248(188)|248(319)|256(6)|260(15)|267(9)|269(82)|279(3)|281(69)|300(2)|305(40)|305(171)|305(309)|305(433)|316(16)|322(1)     0   https://archivesoralhistories.csusm.edu/files/original/20bc80c8465484930147a93d0aa89119.mp4  Other         video    English      30 Introduction / Growing up and childhood   So, good evening. My name is Jacob Pierce. I am a first year graduate student at Cal State San Marcos in the history program. And this is part of a series documenting historical figures, impactful figures in North County, San Diego. Today I'm speaking with, Lizbeth Ecke. And, thank you for being here. Let's start real general, real broad. Can you tell me a little bit about your background? Where were you were born? Growing up, just general information like that.   Lizbeth Ecke recounts her childhood experience growing up in Encinitas, CA where her family were important to the development of the small town beach city. In discussing her grandparents role in advocating for Downtown Encinitas, the local history of the small San Diego city and the push back that came with it is revealed.    Childhood ; College ; Community ; Downtown Encinitas ; Encinitas ; Family legacy ; Farming ; Flower industry ; Grade school ; Highway ; San Diego ; Small town   Downtown Encinitas and early development ; Growing up in Encinitas ; History of Encinitas ; Lizbeth Ecke's experience as a child growing up in the Ecke family ; Local history    33.0370° N, 117.2920° W 17 The general GPS coordinates of Encinitas, CA which is now known for its beautiful beaches and luxury resorts.              385 Inspiration as a woman in business    Did you, speaking of your mother and your grandmother, what inspiration, if any, did you take from em’, in your personal life going forward as a professional woman, as someone who growing up in this family, did you take any lessons from them? And, and if so, how did you kind of, feel it, that you represented the family in that way?   Lizbeth Ecke describes the work of her mother and grandmother in San Diego along with their accomplishments. Her deep dive into their history explains how she was inspired by their hard work. In addition to this, Lizbeth Ecke introduces the Poinsettia business that her family is well known for.   Poinsettia business ; Professional woman ; San Diego State ; Solana Beach Presbyterian Church ; Tijuana ; Volunteer work ; Women in Encinitas   Familial bonds ; Family ; Gender roles ; The Ecke family ; The endeavors of the Ecke women ; The experience of women in a family business ; Women in the Ecke family    32.7774° N, 117.0714° W 17 San Diego State University. Lizbeth Ecke mentions the university a few times as this was her mother's alma mater.               612 The Press focuses on the men / Supporting organizations   Pierce: Most of the press that I was able to read, mostly focuses on the men, in your family. Was that frustrating for,  &amp;lt ; unintelligible&amp;gt ;  you can go ahead and answer if you got something.  Ecke: Well, I mean, I don't know that I think that it's, pretty standard for a, certainly for my grandparent’s generation and for my parent’s generation. That’s what you did, even if a, a wife or whatever was very involved in a business, you generally look to the husband for, you know, and they were the person that got all the glory and that's just the way our society has been set up. In this generation my brother probably has had more publicity than I have just because he is the one that owned the Poinsettia Business. And so that naturally, I mean, he got a lot of press just from own owning the Poinsettia Business. He's also probably much more, comfortable in front of the camera because he's been doing it for so long. So, when we are both in a situation and somebody wants one of us to speak, I will defer to him.    Lizbeth Ecke addresses why the Press focused on the men in her family over the women when highlighting her family's business. The conversation then pivots to focusing on her mother and grandmother again as she explores the organizations they chose to support and why.   Business roles ; Family business ; Family roles ; Functions ; Spotlight ; Support   Gender disparity in the Press ; Gender roles in family business ; Planned Parenthood ; Women supporting organizations ; YMCA    32.7157° N, 117.1611° W 17                970 Let's talk about Poinsettias   Pierce: I never grew up in a family that had like any sort of a business or anything like that. My parents were teachers. But were you interested in horticulture at all? Were you interested in flower, like any sort of growing flowers?     Ecke: So, it was, you know, and I had done a lot of work for, I worked in the tissue culture lab at the ranch. I worked in the greenhouses many summers. I, we, all three of us grew up there was never a family vacation that we took that we didn't go visit greenhouse customers wherever it was in the world. And when I had studied overseas in Mexico and in Germany, I've gone and visited flower customers on my own. So, I was involved with it. But I also knew that wasn't gonna be the career I was going to choose. I mean, and not that anybody said I couldn't, but you know, my grandfather's name was Paul Ecke Sr.   In this portion, Lizbeth Ecke discusses her involvement and knowledge of horticulture. Her knowledge stems from her family business with the poinsettia's which led to her using her planting skills during her studies in Mexico and Germany. Even though she only has a minor in horticulture, paired with her degree in business she was able to really entrench herself in the family business. Lizbeth Ecke's expertise was useful on different board of directors which was a space mostly occupied by men.    Bussiness ; Farming ; Flowers ; Germany ; Greenhouses ; Horticulture ; Mexico ; Paul Ecke Jr. ; Paul Ecke Sr. ; Paule Ecke III ; Plants ; Poinsettia ; Poinsettia Ranch   American Forest Exchange ; Floral culture business ; Studying overseas ; Subject of studies ; Women working in horticulture    32.7157° N, 117.1611° W 17 San Diego, CA              1229 Experience on the board of directors   Pierce: You've mentioned multiple arenas where you are on the board of directors or even the chairman of the board and stuff like that. Have you &amp;lt ; affirmative&amp;gt ;  as a woman faced any pushback, any, any friction, from people when you take these kind of leadership positions?    Ecke: Well, most of the things that I've been on, I would say, well, no, I mean, when I was first, went on to the, American Forest Exchange Board, I was the first, I wasn't the very first woman that had ever been on the board, but I was the first woman to be on the board for quite some time. And I would, I will say that it was probably for the other men then that were on the board. My father had just recently passed away and he had been chairman of the board. And then I, took over, I took his seat on the board. So I think that, and I was much younger than the majority of the men on the board that isn't necessarily the case now, but it was then, which is almost 20 years ago now. I think that they initially had, they didn't have an issue with me being on the board, but I think that they were kind of surprised that I had an opinion or, that I took issue with some of the things that they, wanted to do.   Lizbeth Ecke recounts her experience when she became chairman of the American Forest Exchange after her father passed away. In comparison, her experience on the board for the YMCA was vastly different since women had occupied this space long before her. Lizbeth Ecke also recounts a time when she was younger working for her family's business where a customer was demanding to work with her father instead of her.    American Forest Exchange ; board ; board of directors ; Chairman ; frustrated ; status-quo ; UCSD ; women ; YMCA   AFE chairman ; American Forest Exchange ; San Diego local history ; Women in business ; Women's experience in male dominated spaces                       1807 Missing old Encinitas   Pierce: How has it been watching it grow over the years? Do you miss old Encinitas somewhat? Do you, you wish that things were a little bit different? Do you, do you just enjoy seeing time and things progress? Like what, what is your viewpoint on that?    Ecke: Well, yeah, I mean, if, if Encinitas could be the Encinitas that I grew up in, I thought that that was fabulous. If I was really living in that would, I think is, is as fabulous, you know, you get nostalgic about things. But I could, when I was growing up and I had my horse, I could ride my horse down Encinitas Blvd. all the way to the beach and ride my horse on the beach with my other friends who had horses. And, it was you-- &amp;lt ; unintelligible&amp;gt ;  So, I mean, there's things like that, that I'm nostalgic for. But places change. I mean, you can't expect things to not change. And, for the most part, I think that the way Encinitas has changed is pretty good given, you know, the options. I mean, there wasn't, there isn't a way that Encinitas was gonna stay the way that it was, but it was a lovely place to grow up.   Lizbeth Ecke recounts her experience growing up in Encinitas prior to its current development. Despite her nostalgia, Lizbeth Ecke has fond memories of Encinitas but appreciates how far along the city has come. She also gives more background on how she grew up in the city as well as her siblings and the lasting effect Encinitas had on them all.    Community ; Community Resource Center ; Downtown Encinitas ; Encintas Blvd. ; Horse ; Leucadia Blvd. ; Nostalgic ; Riverside ; road ; San Digueto ; Shepards ; YMCA   Community ; Developing Encinitas ; Development in Encinitas ; Growing up in Encinitas ; Old Encinitas ; Small town    33.0370° N, 117.2920° W 17 Encinitas, CA              2116 The Ecke Legacy in Encinitas / Going Forward   Pierce: Absolutely, absolutely. We, we appreciate it. Not that I'm, I have a particular hand in it, but at the same time I, you know, as a, as a budding historian, I do appreciate &amp;lt ; affirmative&amp;gt ;  people putting their things in the, in archives. Is it, I'm trying to figure out how I can word this… right. When you, when you've spoken about like how your grandfather advocated for the, the, the I-5 going where it, it goes and, and your father was, was, a, a large part of, of the, the beginnings of Cal State San Marcos, right? Is it, do you ever sit and think like, oh wow. Like my family has really impacted this, this area in, in many ways, like, you'd sit, be like, wow, like this is here in part because of the way that my family has kind of shaped the area. Do you ever think about that and how it like, is that an interesting thought to you or is that never occurred?   The interviewer, Jacob Pierce asks about the Ecke family's direct influence on the I-5 and Downtown Influence. Lizbeth Ecke then answers and goes into more detail about her siblings and their history growing up in Encinitas.    Cal State San Marcos ; charity ; community ; community resource center ; difference ; Downtown Encinitas ; Ecke ; Encinitas ; family ; foundation ; I-5 ; name ; park ; press ; YMCA   Family influences ; Longstanding presence in the community ; Making a difference ; Sense of community ; The development of Downtown Encinitas    33.0370° N, 117.2920° W 17 Encinitas, CA              2584 Proudest achievement / Closing comments   Pierce: Absolutely. Absolutely. What would you say has been, your proudest accomplishment? Whether it's in North County or just in general, what, what are you most proud of and in your career, in your life in general?    Ecke: Well, I mean the most obvious answer would be my children. I mean, I've raised two children that are self-sufficient and, you know, both graduated from college. My son's getting his PhD now and, you know, they're supporting themselves and that in of itself is an accomplishment as a parent. I don't, I don't know that--     Ecke: There is a given thing that I could say that I would point to. I know I'm happy that I have been able to be part of the family business in a relevant way. It was something that was very important to my mother because she didn't always feel seen. And so she fought very hard for my sister and myself to be seen and to be heard. And I think it was, something that she was very proud of when, she had daughters that were involved and had a say in what was happening. And so I feel accomplished that I fulfilled something that was important to my mother.   As the interview wraps up, Lizbeth Ecke recalls her personal accomplishments as well as her family's. Considering the Ecke influence in Encinitas and San Diego as a whole, she goes into more detail about the papers her parents and grandparents left behind. Although it consists of receipts and lists these small details are important for historical purposes. Lizbeth Ecke also goes further into the process of what the Ecke papers consist of and donating them to Cal State San Marcos.     Achievements ; children ; Ecke papers ; family business ; important ; mother ; papers ; proud ; ranch   Documenting history ; Family papers ; Pride in their accomplishments ; The legacy of the Ecke family    29.8833° N, 97.9414° W 17 San Marcos, CA              Oral History Narrator Lizbeth Ecke is the daughter of San Diego horticulturist Paul Ecke Jr., who contributed to the popularity of the poinsettia plant. Lizbeth Ecke also is on the board for the YMCA and the American Forest Exchange. In this interview, Lizbeth discusses her childhood growing up in Encinitas, CA and working alongside her father in the flower business, and her experience as a women working in a male dominated industry in comparison to her father and brother.  Peirce: My name is Jacob Peirce. I am a first year  graduate student at Cal State San Marcos in the history program. And this is  part of a series documenting historical figures, impactful figures in North  County, San Diego. Today I&amp;#039 ; m speaking with, Lizbeth Ecke. And, thank you for  being here. Let&amp;#039 ; s start real general, real broad. Can you tell me a little bit  about your background? Where were you were born? Growing up, just general  information like that.    Ecke: I was born here in San Diego, born raised in Encinitas hold, &amp;lt ; cough&amp;gt ;   pardon me. I grew up in the same house that my father grew up in. I went to the  same elementary school and high school that my father went to. So I was friends with the children of the, some of the people that my father went to high school with. So pretty entrenched in Encinitas, California. I did move away for college and work for about 13 years, but other than that, I pretty much lived in  Encinitas my entire life.    Peirce: That&amp;#039 ; s awesome. And you said that you went to the same the same school, you lived in the same house and your family was pretty established at that point within the community. Was it difficult growing up with the kind of expectations, of being in your family like that?    Ecke: There may have been individual instances, but no, not really. I mean,  Encinitas was still a pretty small town when, I was growing up. I mean,  Interstate 5 didn&amp;#039 ; t even go through till I was about 11 years old. Most people  were in flower farming like our family was. And, so I mean, people probably knew my name without knowing me, but, and that probably ended up mostly being good. But, so no, I mean I would say later on there have been challenging times when we, as a family have wanted to do things and we&amp;#039 ; ve gotten a lot of bad press. I mean, I know that my mother and grandmother, had a harder time than I ever remember having.    Peirce: Absolutely.    Ecke: Dealing with, harder in the sense of, people being rude to them or mean,  or those kinds of things. But I can&amp;#039 ; t say that I remember much of any of that.    Peirce: Was there specific reasons for that treatment that they received? Do you  remember them saying anything about that?    Ecke: About, well, I know that there was a newspaper in town called The Coast  Dispatch, that the man who owned it really, he didn&amp;#039 ; t like our family. And I  mean, I&amp;#039 ; ve heard various stories about why he didn&amp;#039 ; t, the one that seems to have  made the most sense to me, but I don&amp;#039 ; t really know whether it&amp;#039 ; s the real reason  or not is because he owned a lot of, real estate right in Downtown Encinitas.  And when they were putting through I-5, the original plan was to just run it  along, down the coast highway. And, as it ended up being in some other, places  farther north of here, and my grandfather was one of the people who fought  pretty hard to say, let&amp;#039 ; s not destroy all of the downtowns of all of these, you  know, Carlsbad and Solana Beach and Del Mar and Encinitas. Let&amp;#039 ; s put it inland a little ways and keep our downtowns. And my grandfather was on the winning side of that. I mean, it wasn&amp;#039 ; t because my grandfather or grandparents owned any land, particularly in the right of way of where I-5 ended up. They just, he just  thought it was made more sense. So he fought for that and again, was on the  winning side. And so the guy who owned The Coast Dispatch was pissed off because he was expecting to make all this money from selling all of his right of way in Downtown Encinitas. There may have been other reasons that maybe that, you know, he was a powerful man in town. My grandfather was a powerful man in town and they maybe just didn&amp;#039 ; t like each other, I don&amp;#039 ; t know. But, you know, I know that my grandmother, was treated poorly at times, by people that, you know, she was somebody who really cared about and, tried to be helpful. And, you know, people that during the depression that needed food, bringing food to the school and doing things like that, and there was any number of people that didn&amp;#039 ; t want her help because she was an Ecke and that was painful for her.    Peirce: Absolutely. Absolutely. I can imagine like that&amp;#039 ; s a wild thing to think  about. Did you, speaking of your mother and your grandmother, what inspiration,  if any, did you take from [th]em, in your personal life going forward as a  professional woman, as someone who growing up in this family, did you take any lessons from them? And, and if so, how did you kind of, feel it, that you  represented the family in that way?    Ecke: Well, you know, my grandmother got married at 19 and had her first kid at  20, so she didn&amp;#039 ; t ever, she didn&amp;#039 ; t have anything more than a high school  education. My mother did go to San Diego State and, did have a degree. But both of them, along with, my father, maybe a little less, my grandfather was very big &amp;lt ; unintelligible&amp;gt ;  [into] giving back. And it was always something that my parents talked about, but they also, they didn&amp;#039 ; t just talk about it. They did it. And  they, my grandmother was very involved with the Solana Beach Presbyterian Church and did a lot out of help through that, there was an orphanage down in Tijuana that she was, very supportive of. And I remember her when I was a child, her loading up her car and barreling on down to Tijuana to bring them whatever it was that she had in her car that week or month or whatever it was. My mother was very, was involved in lot of things. She was always on the PTA. We were all in 4H growing up and she was a 4H leader. She volunteered for children&amp;#039 ; s hospital. She later on when us kids weren&amp;#039 ; t at home or were, you know, didn&amp;#039 ; t need as much attention all the time she was involved with Planned Parenthood, she was a huge Planned Parenthood supporter. She, I&amp;#039 ; m trying to think of the other, Neurosciences Institute. I think it was called G &amp;lt ; unintelligible&amp;gt ;  I can&amp;#039 ; t remember the name of it, but she was constantly involved with lots of different organizations, voices for children. She was very involved with San Diego State, which is where she went to school with the library at San Diego State. So I think that what I took away from that was that, it&amp;#039 ; s important to give back and everybody can give back, but if you are somebody of, means and, are known within your community, it&amp;#039 ; s even more important to, to give back that that&amp;#039 ; s a commitment, an obligation really. And, I heard about it growing up and I saw it growing up. And so that&amp;#039 ; s probably what I took from it more than, I mean, took from them more than anything was that they didn&amp;#039 ; t just talk the talk, they  walked the walk.    Peirce: Yeah. I was about to, I was about to ask you about the, whether that was  something that was, verbally taught to you. Like, if it was like, &amp;quot ; Hey, this is  what we do,&amp;quot ;  or you just kind of learn from example in regards to that, but you  kind of, you kind of answered that.    Ecke: Yeah.    Peirce: Most of the press that I was able to read, mostly focuses on the men, in  your family. Was that frustrating for, &amp;lt ; unintelligible&amp;gt ;  you can go ahead and  answer if you got something.    Ecke: Well, I mean, I don&amp;#039 ; t know that I think that it&amp;#039 ; s, pretty standard for a,  certainly for my grandparent&amp;#039 ; s generation and for my parent&amp;#039 ; s generation. That&amp;#039 ; s  what you did, even if a, a wife or whatever was very involved in a business, you  generally look to the husband for, you know, and they were the person that got  all the glory and that&amp;#039 ; s just the way our society has been set up. In this  generation my brother probably has had more publicity than I have just because  he is the one that owned the Poinsettia Business. And so that naturally, I mean,  he got a lot of press just from own owning the Poinsettia Business. He&amp;#039 ; s also  probably much more, comfortable in front of the camera because he&amp;#039 ; s been doing it for so long. So, when we are both in a situation and somebody wants one of us to speak, I will defer to him.So, so that to some degree would be my fault, for not taking the spotlight when I could all the time. But yes, I mean, I think  that just as a woman in society, it is sometimes frustrating, to have grown up  and seen all the work that my grandmother and my mother did for the family  business. And when you talk about the family business, you don&amp;#039 ; t really hear  much about them. I mean, some of that&amp;#039 ; s getting righted a little bit, now, but  it&amp;#039 ; s certainly they didn&amp;#039 ; t ever get any, any &amp;lt ; unintelligible&amp;gt ;  whatever they,  nobody called them out as doing great things when they were doing them.    Peirce: Absolutely, absolutely. Which is, which is a shame, honestly.  &amp;lt ; Unintelligible&amp;gt ;  I guess kind of where I want to go with that though, you  brought up some of the functions that your grandmother and your mother and that you have supported. Right? How do you decide what to support? Is there any-- is it really up to you? What you support? Do you speak to people in the family just to make sure that the family name is doing kind of-- is there like any  collaboration or is it, whatever you decide to kind of support at that time?    Ecke: No, I think that, I mean, I, I haven&amp;#039 ; t ever felt like if there was  something that I wanted to support that anybody had any issue with it. I mean,  maybe just being part of the family, there is a sense of, I suppose if I ever  thought that there was something I wanted to get involved with that might create  a problem, I would probably have a conversation. My brother and sister and I are pretty close and have good relationships. So, I wouldn&amp;#039 ; t expect that any of us would get involved with something that we thought how had an edge to it without first, at least, telling others. But you know, what I&amp;#039 ; ve been involved with has changed over the years when my kids were school age, I was very involved with their schools. I have, you know, I&amp;#039 ; m involved with, YMCA a that&amp;#039 ; s named after my grandmother. I was involved with it a number of years ago. And there, if you read anything about me, it&amp;#039 ; s probably how I got myself kicked off of the board, but, &amp;lt ; laugh&amp;gt ;  the man that was running the, San Diego, the corporate Y for San Diego, he, didn&amp;#039 ; t renew his contract and now there&amp;#039 ; s somebody new. So then, so now I&amp;#039 ; m back on the board. &amp;lt ; laugh&amp;gt ; , I&amp;#039 ; m all, I mean, I also am very supportive of Planned Parenthood, not to the degree my mother was, my mother was on the board. That might be something I&amp;#039 ; d be willing to do down the road. So I think that, that what I&amp;#039 ; m involved with evolves as whatever else is happening in my life or around me.    Peirce: Absolutely. And then that makes sense, right? Like, you know, you&amp;#039 ; re  not, it&amp;#039 ; s not like you give, give a dollar one day and then you&amp;#039 ; re just, you&amp;#039 ; re  guaranteed to give it the rest of your time. Right. It really kind of focuses as  your, as your life moves from place to place &amp;lt ; affirmative&amp;gt ;  and from stage to  stage, you know, as I, you know, I&amp;#039 ; m a new dad, I never would&amp;#039 ; ve thought about  all the things I do with my kid and donating and doing stuff for that kind of  stuff that prior to having him right. Every stage, it kind of takes you to a different--    Ecke: Well, this isn&amp;#039 ; t, it isn&amp;#039 ; t in your field of vision.    Peirce: Absolutely. And that&amp;#039 ; s understandable. Right. We only can see here to  here. Right. We can&amp;#039 ; t see the full picture unless you&amp;#039 ; re in it sometimes. Do you  mind if I pivot to, to the Poinsettias? I just have a few questions on that.    Ecke: Absolutely.    Peirce: I never grew up in a family that had like any sort of a business or  anything like that. My parents were teachers. But were you interested in  horticulture at all? Were you interested in flower, like any sort of growing flowers?    Ecke: Well, yeah. I mean, the house that I grew up in it was right in the middle  of the Poinsettia [fields].    Peirce: Absolutely.    Ecke: So it was, you know, and I had done a lot of work for, I worked in the  tissue culture lab at the ranch. I worked in the greenhouses many summers. I,  we, all three of us grew up there was never a family vacation that we took that  we didn&amp;#039 ; t go visit greenhouse customers where ever it was in the world. And,  when I had studied overseas in Mexico and in Germany, I&amp;#039 ; ve gone and visited  flower customers on my own. So I was involved with it. But I also knew that  wasn&amp;#039 ; t gonna be the career I was going to choose. I mean, and not that anybody  said I couldn&amp;#039 ; t, but, you know, my grandfather&amp;#039 ; s name was Paul Ecke Sr. My  father was Paul Ecke Jr. and my brother&amp;#039 ; s Pauly III and my name isn&amp;#039 ; t Paul  &amp;lt ; laugh&amp;gt ; . So, and that being said, my sister and I were had ownership interest in  the ranch as much as my brother did, but we also made a determination, I don&amp;#039 ; t  know, 30 years ago or more that, the ranch really needs to have a singular head  of it, it was not a businesses that was gonna get managed very well with a, you  know, three people trying to do it. So we sold our interest to my brother and  that made sense. I was on the board of directors for the ranch, so I was still  involved. And my brother and I, I mean, any time my brother had big decisions to  make, he would talk to me. So I may have not had my name on the company, but I did feel very involved with it. And you know there&amp;#039 ; s a Los Angeles flower market where we would sell poinsettias every year. And I did that as did my brother and my sister and now I&amp;#039 ; m chairman of the board of that flower market. And so I had been involved in the flower business pretty much all my life, one way or another, I wasn&amp;#039 ; t the face of the Poinsettia Ranch.    Peirce: But you enjoyed working with the flowers you enjoyed working with your hands?    Ecke: Oh yeah, no, absolutely. You know, and now we, as a family have the flower fields in Carlsbad. So I&amp;#039 ; m still, involved with, well, not growing the flowers,  but involved with the floral culture business, and being on the board of the  American Forest Exchange. I am attuned to what&amp;#039 ; s going on within that part of  the sector of the world and I like it and I always have.    Peirce: Awesome, awesome. I can&amp;#039 ; t even keep plants alive in my own house, so  that just having an entire farm stresses me out just the thought of it.    Ecke: &amp;lt ; laugh&amp;gt ;  Oh, well, I&amp;#039 ; ve never run a farm. So that, that--    Peirce: Yeah, that&amp;#039 ; s fair. That&amp;#039 ; s fair. &amp;lt ; laugh&amp;gt ;     Ecke: I do, I did have a minor in horticulture in undergraduate school, but that  was, as far as I went with that.    Peirce: What was your major, if you don&amp;#039 ; t mind me asking?    Ecke: It was business.    Peirce: Business.    Ecke: And then I got an MBA in real estate and finance, so--    Peirce: Absolutely. You&amp;#039 ; ve mentioned multiple arenas where you are on the board of directors or even the chairman of the board and stuff like that. Have you as a woman faced any pushback, any friction from people when you take these kind of leadership positions?    Ecke: Well, most of the things that I&amp;#039 ; ve been on, I would say, well, no, I mean,  when I was first, went on to the, American Forest Exchange Board, I was the  first, I wasn&amp;#039 ; t the very first woman that had ever been on the board, but I was  the first woman to be on the board for quite some time. And I would, I will say  that it was probably for the other men then that were on the board. My father  had just recently passed away and he had been chairman of the board. And then I, took over, I took his seat on the board. So I think that, and I was much younger than the majority of the men on the board that isn&amp;#039 ; t necessarily the case now, but it was then, which is almost 20 years ago now. I think that they initially  had, they didn&amp;#039 ; t have an issue with me being on the board, but I think that they  were kind of surprised that I had an opinion or, that I took issue with some of  the things that they, wanted to do. Or so I wouldn&amp;#039 ; t see, say that I ever felt  like they were trying to figure out a way to get me off the board, but I do  think that there were some times when they were frustrated that I wasn&amp;#039 ; t just  playing along with whatever they wanted to do. Other boards that I&amp;#039 ; m on the YMCA board there&amp;#039 ; s been women on that board long before I was ever on it. And, so I never felt anything there. We have a family foundation board, that my aunt has been on for as long as I can remember. And, and I&amp;#039 ; ve been on it for 40 years. So really no, I mean where I had a lot of pushback when I was first came back and worked for the family, I was doing a lot of leasing and tenant improvement work and construction management. And this was back in the eighties, late eighties. And there were a lot of construction guys that really were not very excited about taking orders from, you know, a short woman or probably a woman in general, but then this little, tiny person with a high squeaky voice, I can&amp;#039 ; t &amp;lt ; unintelligible&amp;gt ;  anybody absolutely wouldn&amp;#039 ; t do what I asked them to do. It may have just taken me be more forceful than I needed to be.    Peirce: Absolutely.    Ecke: To do that. But you know, my father was to his credit. He really promoted,  my sister and myself to do whatever we wanted to, to do. And, when I, I remember one time when I was probably 15 working up in Los Angeles at the flower market over Christmas, [be]cause that&amp;#039 ; s the only time we would&amp;#039 ; ve been up there with the poinsettias. And my father put me a in charge of the phone orders. And so I remember, some big customer called and asked for my father and my father said, no, I don&amp;#039 ; t have time, you just deal with them. And I went back and the conversation kind of went on. And then he finally said, I want to speak with a real Ecke. And so, I then went out, I mean, [be]cause again I&amp;#039 ; m 14 or 15 years old and I go back out and I said, dad, he says, he&amp;#039 ; ll only place this order with a real Ecke. And my father said, you go back in there and said, tell him if he wants to buy poinsettias he is going to buy them from you. And he&amp;#039 ; s gonna give the order to you. And you are just as real of an Ecke as anybody else. And so I went back in there and told the guy and he was none too happy, but he did give me the order. So my father did things like that really, he may not have believed that when he was 20 years old. But I think that my mother did a very good job of convincing him and teaching him that he should be paying attention to his daughters as much as his son. And he did credit her with that. He would be the first one to say that he had a good relationship with his daughters because my mother taught him how to do that.    Peirce: That&amp;#039 ; s amazing. That&amp;#039 ; s really awesome. Especially that, that kind of  support, that young, how, how, early did you become, involved in the, in the  family business? Like from as long as you can remember, or--?    Ecke: Oh, I, well, I mean actually working, getting a paycheck was, you know,  probably fifteen dollars. But even before that, when we were little again, our  house was right there, the middle of the ranch and we&amp;#039 ; d go out and my father  would put me to work, you know, folding, putting together pieces of different  pieces of paper and stapling them and folding them to go in boxes of poinsettias  that were being shipped out mostly as a way to keep me busy and out of other  people&amp;#039 ; s way. But I mean, I was probably doing that from the time I was seven or  eight years old, or he would pay us, like a penny to pick up trash, to walk  around the whole ranch and pick up trash and he would pay us, I dunno,, 10 cents an hour or something ridiculous to do that. But, so always my parents were big believers in working and knowing the value of money. And my mother had grown up in a fairly poor family. Her family had moved out to California when she was 15 and lived in, government subsidized housing where UCSD [University of California San Diego] is now, they&amp;#039 ; d moved because my grandmother, I knew that she had, she knew, wanted her children to go to college and California back then had, still does have, a good college system, but it was virtually free. And, you know, my mother had two brothers and a sister and, you know, she went to San Diego State. She had one brother that became a doctor and another brother that became a veterinarian. And they all benefited from the school systems in, in San Diego, but that&amp;#039 ; s why they moved. And my mother worked a lot from whenever. I mean, from the time she could remember, so she went, they lived through being homeless during the depression and other things. So my mother brought that to the table for us in the sense of understanding that you can&amp;#039 ; t be wasteful, you need to think about, you know, how you spend your money. And my parents were on the same page with all of that you know, just because you have money doesn&amp;#039 ; t mean that you need to flaunt it or that you have to spend it all just because you have it. And it, you know, there&amp;#039 ; s other people that might need it more than you do, and it&amp;#039 ; s your responsibility to help out with that. So I feel like I got, fairly grounded in the understanding of that.    Peirce: Absolutely. Absolutely. You, you&amp;#039 ; ve spoken a couple times about, growing  up directly on, on the ranch &amp;lt ; affirmative&amp;gt ;  and when you were a kid, I&amp;#039 ; m assuming that, Encinitas was a little bit more rural than it is now, not rural, but just less developed.    Ecke: Yeah.    Peirce: How has it been watching it grow over the years? Do you miss old  Encinitas somewhat? Do you, you wish that things were a little bit different? Do  you, do you just enjoy seeing time and things progress? Like what, what is your  viewpoint on that?    Ecke: Well, yeah, I mean, if, if Encinitas could be the Encinitas that I grew up  in, I thought that that was fabulous. If I was really living in that would, I  think is, is as fabulous, you know, you get nostalgic about things. But I could,  when I was growing up and I had my horse, I could ride my horse down Encinitas Blvd. all the way to the beach and ride my horse on the beach with my other friends who had horses. And, it was you-- &amp;lt ; unintelligible&amp;gt ;  So, I mean, there&amp;#039 ; s things like that, that I&amp;#039 ; m nostalgic for. But places change. I mean, you can&amp;#039 ; t expect things to not change. And, for the most part, I think that the way  Encinitas has changed is pretty good given, you know, the options. I mean, there  wasn&amp;#039 ; t, there isn&amp;#039 ; t a way that Encinitas was gonna stay the way that it was, but  it was a lovely place to grow up. I mean, I, again, I knew there was like two  elementary schools and, you know, one high school. And when I went, graduated from high school, there was only one high school from Del Mar to through Encinitas. So we, all went to San Dieguito together. My high school graduating class in 1975 was the last year that we were together, [be]cause then Torrey Pines was built and they opened up Torrey Pines [High School]. So, I mean it was, it was a very close-knit community. And it was, you know, nice to know you go into a grocery store, the drug store and you know, it&amp;#039 ; s, somebody&amp;#039 ; s father that&amp;#039 ; s there or, you know, &amp;lt ; affirmative&amp;gt ;  and that, that was a nice thing. And I, and I do miss that, but I suppose if that was super important to me, I could go find some other very small community that I could have that.    Peirce: No, absolutely. I, I mean, I grew up in, I grew up in Riverside and in  the, the eighties and nineties and I still remember driving to, to school and,  running into, into, shepherds herding sheep across the road. And now every  single part of that is, is track housing that they built that are, you know, the  cookie cutter houses and, you know, you can get nostalgic for it, but I, I can  completely understand like you, you do what you do, what, what you can with what it is. People need to live. People need houses and people need to, things grow and things change, but it was just interesting to, you know, you you&amp;#039 ; ve been living in that, you lived in that same house as your, as your, as your father  and everything. And it&amp;#039 ; s just like, you know, having it grow around that is, is  a interesting perspective for sure.    Ecke:    Definitely, it definitely is. I mean, it&amp;#039 ; s, it&amp;#039 ; s weird because now I live in  that, well, we&amp;#039 ; ve redone the house, but I live in what was my grandparents&amp;#039 ;   house that my grandparents built when my parents got married, they built a house and moved into the house. And then my parents moved into the house that my father grew up in. So I now live in the location, not the house anymore because we did rebuild it about 15 years ago, but to where my grandparents lived and, and it was a very different place then, because when I was growing up from my grandparents&amp;#039 ;  house, they were half a mile off of any public road in fact when I moved into this house 30 years ago, we were still Leucadia Boulevard, didn&amp;#039 ; t go through. And so I was a half a mile off of any paved road. And, there the view, they had a view to the west, which we still have and a view to the east and there was nothing to the east, nothing at all. I mean, there was one light that  you could see out there. And I remember that when I was a kid and now that&amp;#039 ; s all houses. And just, you know, my father, this is totally a, a side note, but my  father was also very involved with Cal[ifornia] State [University] San Marcos  and getting it started and was very enthusiastic about it, which is, part of the  reason that, my brother and I decided that that&amp;#039 ; s what the family papers should,  should go. It was, it kind of made sense because we had that connection.    Peirce: Absolutely, absolutely. We, we appreciate it. Not that I&amp;#039 ; m, I have a  particular hand in it, but at the same time I, you know, as a, as a budding  historian, I do appreciate &amp;lt ; affirmative&amp;gt ;  people putting their things in the, in  archives. Is it, I&amp;#039 ; m trying to figure out how I can word this-- right. When you,  when you&amp;#039 ; ve spoken about like how your grandfather advocated for the, the, the  I-5 going where it, it goes and, and your father was, was, a, a large part of,  of the, the beginnings of Cal State San Marcos, right? Is it, do you ever sit  and think like, oh wow. Like my family has really impacted this, this area in,  in many ways, like, you&amp;#039 ; d sit, be like, wow, like this is here in part because  of the way that my family has kind of shaped the area. Do you ever think about  that and how it like, is that an interesting thought to you or is that never occurred?    Ecke: Yeah, it, no, it is. And I mean, it&amp;#039 ; s something generally. I mean, I would  say it&amp;#039 ; s a sense of pride to know that, that the, our, we didn&amp;#039 ; t, we as a  family, didn&amp;#039 ; t just come here and do what we did without wanting to better our  community and be involved in our community. I mean, I know that my parents and grandparents, when Encinitas was super tiny when they were here, they, there wasn&amp;#039 ; t anything for anybody to do after work. I mean, there just wasn&amp;#039 ; t anything here. So they figure out how to build a bowling alley in, in Downtown Encinitas. So people had a place to go versus I guess, just going to a bar or something. I mean that there was someplace something else to do. And, those kinds of things, I mean, there&amp;#039 ; s nothing that there&amp;#039 ; s no rules or laws or anything that says that you have to do that, but if you&amp;#039 ; re gonna be part of a community, it&amp;#039 ; s nice to know that your family helped build that community. So it, yeah, it is something that I think about, at times when, you know, there&amp;#039 ; s, and there&amp;#039 ; s enough things named after our family, there&amp;#039 ; s a park in Encinitas. And then there&amp;#039 ; s the YMCA and there&amp;#039 ; s various other things that, remind me and maybe the community of what we&amp;#039 ; ve done. I would say that it is very different now than it was even 20 years ago. I mean, 20 years ago, I could, if I said my name was Ecke, pretty much anybody in Encinitas would&amp;#039 ; ve heard the name, they would, I mean, they might not know anything, but they would&amp;#039 ; ve heard the name. And, that isn&amp;#039 ; t necessarily the case now, and that&amp;#039 ; s not a bad thing, but it is, we are a much, larger and diverse community now. So, our family doesn&amp;#039 ; t play the same kind of role as it used to. I mean, we still are very supportive of the community and we have a family foundation and most of the money, it&amp;#039 ; s not a huge found[ation], but most of the money that comes out of that does get invested in, local charities, things like the YMCA or the community resource center or things like that. So we still are very involved, but again, because the community has grown so much, we&amp;#039 ; re just not as big a, a part of it, which that&amp;#039 ; s a good thing, [be]cause there&amp;#039 ; s a lot more people out there that are also being supportive of things that need to be supported.    Peirce: Absolutely. Given, your longstanding, presence in the community, as  people have come in, have you. worked with other people who have tried to make a difference in the community? Have you tried to foster those kinds of, any sort of other, like, charitable services or anything like that? Has anyone come to  you and been like, how do I start this? How do I do this and kinda look to you  and have, have you mentored anyone in that regard?    Ecke: No, I don&amp;#039 ; t think that I could say that I&amp;#039 ; ve done that. And I don&amp;#039 ; t think  that I would certainly know how to tell anybody to start something. I mean, I&amp;#039 ; ve  been involved with any number of things, like the Community Resource Center and the YMCA and grower school and any number of things. And so I&amp;#039 ; ve met a lot of other people within the community and I mean, the people that tend to volunteer and give money is just like almost anything in life. You&amp;#039 ; ve got, you know, 20% of the people doing 80% of the work or giving or whatever. I mean, it is, you see the same people over and over again.    Peirce: Absolutely. What else do you, where do you see your role in the family  moving forward? Where do you see your family moving forward in the community, given that you&amp;#039 ; ve said that it, as the community has grown, you&amp;#039 ; ve kind of, do you still see your family as a vital part of the community you have going forward?    Ecke: No, definitely. My brother lives in Encinitas. I live in Encinitas, you  know, we both raised our families in Encinitas. My sister lives in North  Carolina, and we both still work in the family business. And I don&amp;#039 ; t see that  really changing at some point in the future. Some of the kids, my kids, my  brother&amp;#039 ; s kids, my sister&amp;#039 ; s kids may wanna come back and be part of the family  business. At some points somebody&amp;#039 ; s gonna have to take over things from our, my generation of, people, but pretty much all of those in their twenties. So  they&amp;#039 ; re still figuring out what to do with their lives. But, I mean, my father  was involved with in the community and pretty much until the day he died and my mother until her Alzheimer&amp;#039 ; s got too bad, was involved with the community. So I never saw my parents just say, okay, I&amp;#039 ; m done now. And I&amp;#039 ; m gonna, you know, go just have fun all day every day and not be involved with my community. So, and my husband grew up in a similar type of in environment. So I don&amp;#039 ; t see us just, you know, retiring and doing, not being involved.    Peirce: Absolutely. Absolutely. What would you say has been, your proudest  accomplishment? Whether it&amp;#039 ; s in North County or just in general, what, what are  you most proud of and in your career, in your life in general?    Ecke: Well, I mean the most obvious answer would be my children. I mean, I&amp;#039 ; ve  raised two children that are self-sufficient and, you know, both graduated from  college. My son&amp;#039 ; s getting his PhD now and, you know, they&amp;#039 ; re supporting  themselves and that in of itself is an accomplishment as a parent. I don&amp;#039 ; t, I  don&amp;#039 ; t know that-- There is a given thing that I could say that I would point to.  I know I&amp;#039 ; m happy that I have been able to be part of the family business in a  relevant way. It was something that was very important to my mother because she didn&amp;#039 ; t always feel seen. And so she fought very hard for my sister and myself to be seen and to be heard. And I think it was, something that she was very proud of when, she had daughters that were involved and had a say in what was happening. And so I feel accomplished that I fulfilled something that was important to my mother.    Peirce: Absolutely.    Ecke: But I don&amp;#039 ; t know that there&amp;#039 ; s a specific, or that I can think of a  specific thing that I&amp;#039 ; ve fought for and won on or something.    Peirce: I mean it is a difficult question unless you clambered up Everest or  something, it&amp;#039 ; s like, well, you know, like I was just curious if there was  anything specifically, you&amp;#039 ; re like, oh yeah. You know, like, I won the World Cup  or something, but you know what I mean?    Ecke: No, none of those things.    Peirce: Same here, so it&amp;#039 ; s, yeah. I had one question I did have about the papers  that you donated. Was it important for you and your family to have someplace,  public for repository of that nature? Or what was, what was the reasoning behind  that and why was that important to you guys?    Ecke: Well, my mother was a big history buff. That probably was part of it,  but-- It just, there was a hundred years of history of our family. Because you  know, my grandfather, my grandparents first came down here in the early 1920s,  and bought land. And Encinitas was basically a railroad station at that time.  And was really one of the founding families. And there was, lots of records  because we lived on the ranch, and we had all these various barns and buildings. I don&amp;#039 ; t think much of anything ever got thrown away because you didn&amp;#039 ; t have to throw it away. So there are, you know, receipt books and things from back in 1926, you know, and, I will say that my brother did a yeoman&amp;#039 ; s job when, after he had sold the ranch property and sold the business, he spent a year going through all of those records and consolidating and organizing, a hundred year&amp;#039 ; s worth of stuff. And that was a huge job. And during that time we talked about, well, okay. I mean, it didn&amp;#039 ; t seem right to just throw it away. I mean, but what do you do with it? I mean, that is really the question of what are the choices. So, we talked to various people there and I should remember his name, somebody who is a history professor there at Cal State San Marcos that was also on the board of the, historical society here in Encinitas. And we met with him, and I think it may have been his suggestion that we go and talk to the librarian out there. The other thing that we thought about was, San Diego State, because we had a connection there with my mother, my father went to Ohio state, so that wasn&amp;#039 ; t gonna make sense. I mean, but, you know, Cal State San Marco was here and in North County and we had a connection with it. And so that seemed to make the most sense because it just didn&amp;#039 ; t feel right to just go rent a warehouse and put it in there who was ever gonna do anything with it. And, you know, I think that there is a wealth of knowledge in history, even if it&amp;#039 ; s just mundane things that, you know, receipt books from back in 1926, and you can see what a bag of flower cost or whatever. I mean, you&amp;#039 ; re a historian. And then those are the kinds of things that people can look back on and get real information about what life was like. And you know Cal State San Marcos was the one that was really venturing into new territory because they didn&amp;#039 ; t have any, we were kind of the first one. We were all kinda learning together as to what this meant. I mean, we didn&amp;#039 ; t, I mean, we knew that families gave papers to various learning institutions. I didn&amp;#039 ; t ever know anybody personally who had, or, you know, what, like that really meant. So it&amp;#039 ; s been a cool learning experience.    Peirce: Oh, absolutely. As, like the idea of you were saying, like, we didn&amp;#039 ; t  know what to do with it. I was just like, in my head, I&amp;#039 ; m like, please don&amp;#039 ; t  throw it away, even though I know you didn&amp;#039 ; t, like, I was just like, don&amp;#039 ; t do  it. &amp;lt ; laugh&amp;gt ;  Well, as we wrap up here, is there anything about you, your life,  your family, that you feel like I, we haven&amp;#039 ; t touched on that you kind of wanna  talk about today?    Ecke: I don&amp;#039 ; t know. There probably is, but nothing that is, jumping, to mind  right now. Yeah, I mean, it&amp;#039 ; s been a fun ride. I don&amp;#039 ; t think it&amp;#039 ; s over. I feel  very privileged to have been part of, or to be part of this family. it&amp;#039 ; s nice to  have history and grounding within a community. Again, my husband&amp;#039 ; s family&amp;#039 ; s from New Orleans and he&amp;#039 ; s like third generation on one side and five generations on the other side. So, he has a similar feeling and it&amp;#039 ; s, there is something very grounding about being a part of someplace. And I feel very privileged to be part of Encinitas, [be]cause I do feel like I have a lot of invested in it and I guess has a lot invested in me and that&amp;#039 ; s, that&amp;#039 ; s been nice.    Peirce: Absolutely. Absolutely. I don&amp;#039 ; t, I don&amp;#039 ; t think we could end know a  better note than that. Lizbeth Ecke, thank you so much for your time. Thank you  so much for giving us your perspective about your family and giving it to this  project. My name is Jake Peirce and we are signing off now.    Ecke: Great. Thank you.       https://rightsstatements.org/page/InC/1.0/?language=en  video Property rights reside with the university. Copyrights are retained by the creators of the records and their heirs.  This resource is licensed for noncommercial educational use using CC NC-BY 4.0. Please contact Special Collections at archives</text>
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                    <text>LIZBETH ECKE

TRANSCRIPT, INTERVIEW
2022-04-13

Peirce: Well, I would hope so. Otherwise, this whole thing is caput &lt;laugh&gt;. Okay. &lt;laugh&gt; So, good
evening. My name is Jacob Peirce. I am a first year graduate student at Cal State San Marcos in the
history program. And this is part of a series documenting historical figures, impactful figures in North
County, San Diego. Today I'm speaking with, Lizbeth Ecke. And, thank you for being here. Let's start real
general, real broad. Can you tell me a little bit about your background? Where were you were born?
Growing up, just general information like that.
Ecke: I was born here in San Diego, born raised in Encinitas hold, &lt;cough&gt; pardon me. I grew up in the
same house that my father grew up in. I went to the same elementary school and high school that my
father went to. So I was friends with the children of the, some of the people that my father went to high
school with. So pretty entrenched in Encinitas, California. I did move away for college and work for
about 13 years, but other than that, I pretty much lived in Encinitas my entire life.
Peirce: That's awesome. And you said that you went to the same the same school, you lived in the same
house and your family was pretty established at that point within the community. Was it difficult
growing up with the kind of expectations, of being in your family like that?
Ecke: There may have been individual instances, but no, not really. I mean, Encinitas was still a pretty
small town when, I was growing up. I mean, Interstate 5 didn't even go through till I was about 11 years
old. Most people were in flower farming like our family was. And, so I mean, people probably knew my
name without knowing me, but, and that probably ended up mostly being good. But, so no, I mean I
would say later on there have been challenging times when we, as a family have wanted to do things
and we've gotten a lot of bad press. I mean, I know that my mother and grandmother, had a harder time
than I ever remember having.
Peirce: Absolutely.
Ecke: Dealing with, harder in the sense of, people being rude to them or mean, or those kinds of things.
But I can't say that I remember much of any of that.
Peirce: Was there specific reasons for that treatment that they received? Do you remember them saying
anything about that?
Ecke: About, well, I know that there was a newspaper in town called The Coast Dispatch, that the man
who owned it really, he didn't like our family. And I mean, I've heard various stories about why he didn't,
the one that seems to have made the most sense to me, but I don't really know whether it's the real
reason or not is because he owned a lot of, real estate right in Downtown Encinitas. And when they
were putting through I-5, the original plan was to just run it along, down the coast highway. And, as it
ended up being in some other, places farther north of here, and my grandfather was one of the people
who fought pretty hard to say, let's not destroy all of the downtowns of all of these, you know, Carlsbad
and Solana Beach and Del Mar and Encinitas. Let's put it inland a little ways and keep our downtowns.
And my grandfather was on the winning side of that. I mean, it wasn't because my grandfather or
grandparents owned any land, particularly in the right of way of where I-5 ended up. They just, he just
thought it was made more sense. So he fought for that and again, was on the winning side. And so the
guy who owned The Coast Dispatch was pissed off because he was expecting to make all this money
from selling all of his right of way in Downtown Encinitas. There may have been other reasons that
maybe that, you know, he was a powerful man in town. My grandfather was a powerful man in town

Transcribed by Sierra Jenkins

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�LIZBETH ECKE

TRANSCRIPT, INTERVIEW
2022-04-13

and they maybe just didn't like each other, I don't know. But, you know, I know that my grandmother,
was treated poorly at times, by people that, you know, she was somebody who really cared about and,
tried to be helpful. And, you know, people that during the depression that needed food, bringing food to
the school and doing things like that, and there was any number of people that didn't want her help
because she was an Ecke and that was painful for her.
Peirce: Absolutely. Absolutely. I can imagine like that's a wild thing to think about. Did you, speaking of
your mother and your grandmother, what inspiration, if any, did you take from [th]em, in your personal
life going forward as a professional woman, as someone who growing up in this family, did you take any
lessons from them? And, and if so, how did you kind of, feel it, that you represented the family in that
way?
Ecke: Well, you know, my grandmother got married at 19 and had her first kid at 20, so she didn't ever,
she didn't have anything more than a high school education. My mother did go to San Diego State and,
did have a degree. But both of them, along with, my father, maybe a little less, my grandfather was very
big &lt;unintelligible&gt; [into] giving back. And it was always something that my parents talked about, but
they also, they didn't just talk about it. They did it. And they, my grandmother was very involved with
the Solana Beach Presbyterian Church and did a lot out of help through that, there was an orphanage
down in Tijuana that she was, very supportive of. And I remember her when I was a child, her loading up
her car and barreling on down to Tijuana to bring them whatever it was that she had in her car that
week or month or whatever it was. My mother was very, was involved in lot of things. She was always
on the PTA. We were all in 4H growing up and she was a 4H leader. She volunteered for children's
hospital. She later on when us kids weren't at home or were, you know, didn't need as much attention
all the time she was involved with Planned Parenthood, she was a huge Planned Parenthood supporter.
She, I'm trying to think of the other, Neurosciences Institute. I think it was called G &lt;unintelligible&gt; I
can't remember the name of it, but she was constantly involved with lots of different organizations,
voices for children. She was very involved with San Diego State, which is where she went to school with
the library at San Diego State. So I think that what I took away from that was that, it's important to give
back and everybody can give back, but if you are somebody of, means and, are known within your
community, it's even more important to, to give back that that's a commitment, an obligation really.
And, I heard about it growing up and I saw it growing up. And so that's probably what I took from it
more than, I mean, took from them more than anything was that they didn't just talk the talk, they
walked the walk.
Peirce: Yeah. I was about to, I was about to ask you about the, whether that was something that was,
verbally taught to you. Like, if it was like, “Hey, this is what we do,” or you just kind of learn from
example in regards to that, but you kind of, you kind of answered that.
Ecke: Yeah.
Peirce: Most of the press that I was able to read, mostly focuses on the men, in your family. Was that
frustrating for, &lt;unintelligible&gt; you can go ahead and answer if you got something.
Ecke: Well, I mean, I don't know that I think that it's, pretty standard for a, certainly for my
grandparent’s generation and for my parent’s generation. That’s what you did, even if a, a wife or
whatever was very involved in a business, you generally look to the husband for, you know, and they

Transcribed by Sierra Jenkins

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�LIZBETH ECKE

TRANSCRIPT, INTERVIEW
2022-04-13

were the person that got all the glory and that's just the way our society has been set up. In this
generation my brother probably has had more publicity than I have just because he is the one that
owned the Poinsettia Business. And so that naturally, I mean, he got a lot of press just from own owning
the Poinsettia Business. He's also probably much more, comfortable in front of the camera because he's
been doing it for so long. So, when we are both in a situation and somebody wants one of us to speak, I
will defer to him.So, so that to some degree would be my fault, for not taking the spotlight when I could
all the time. But yes, I mean, I think that just as a woman in society, it is sometimes frustrating, to have
grown up and seen all the work that my grandmother and my mother did for the family business. And
when you talk about the family business, you don't really hear much about them. I mean, some of that's
getting righted a little bit, now, but it's certainly they didn't ever get any, any &lt;unintelligible&gt; whatever
they, nobody called them out as doing great things when they were doing them.
Peirce: Absolutely, absolutely. Which is, which is a shame, honestly. &lt;Unintelligible&gt; I guess kind of
where I want to go with that though, you brought up some of the functions that your grandmother and
your mother and that you have supported. Right? How do you decide what to support? Is there any-- is
it really up to you? What you support? Do you speak to people in the family just to make sure that the
family name is doing kind of-- is there like any collaboration or is it, whatever you decide to kind of
support at that time?
Ecke: No, I think that, I mean, I, I haven't ever felt like if there was something that I wanted to support
that anybody had any issue with it. I mean, maybe just being part of the family, there is a sense of, I
suppose if I ever thought that there was something I wanted to get involved with that might create a
problem, I would probably have a conversation. My brother and sister and I are pretty close and have
good relationships. So, I wouldn't expect that any of us would get involved with something that we
thought how had an edge to it without first, at least, telling others. But you know, what I've been
involved with has changed over the years when my kids were school age, I was very involved with their
schools. I have, you know, I'm involved with, YMCA a that's named after my grandmother. I was involved
with it a number of years ago. And there, if you read anything about me, it's probably how I got myself
kicked off of the board, but, &lt;laugh&gt; the man that was running the, San Diego, the corporate Y for San
Diego, he, didn't renew his contract and now there's somebody new. So then, so now I'm back on the
board. &lt;laugh&gt;, I'm all, I mean, I also am very supportive of Planned Parenthood, not to the degree my
mother was, my mother was on the board. That might be something I'd be willing to do down the road.
So I think that, that what I'm involved with evolves as whatever else is happening in my life or around
me.
Peirce: Absolutely. And then that makes sense, right? Like, you know, you're not, it's not like you give,
give a dollar one day and then you're just, you're guaranteed to give it the rest of your time. Right. It
really kind of focuses as your, as your life moves from place to place &lt;affirmative&gt; and from stage to
stage, you know, as I, you know, I'm a new dad, I never would've thought about all the things I do with
my kid and donating and doing stuff for that kind of stuff that prior to having him right. Every stage, it
kind of takes you to a different…
Ecke: Well, this isn't, it isn't in your field of vision.
Peirce: Absolutely. And that's understandable. Right. We only can see here to here. Right. We can't see
the full picture unless you're in it sometimes. Do you mind if I pivot to, to the Poinsettias? I just have a
few questions on that.

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�LIZBETH ECKE

TRANSCRIPT, INTERVIEW
2022-04-13

Ecke: Absolutely.
Peirce: I never grew up in a family that had like any sort of a business or anything like that. My parents
were teachers. But were you interested in horticulture at all? Were you interested in flower, like any
sort of growing flowers?
Ecke: Well, yeah. I mean, the house that I grew up in it was right in the middle of the Poinsettia [fields].
Peirce: Absolutely.
Ecke: So it was, you know, and I had done a lot of work for, I worked in the tissue culture lab at the
ranch. I worked in the greenhouses many summers. I, we, all three of us grew up there was never a
family vacation that we took that we didn't go visit greenhouse customers where ever it was in the
world. And, when I had studied overseas in Mexico and in Germany, I've gone and visited flower
customers on my own. So I was involved with it. But I also knew that wasn't gonna be the career I was
going to choose. I mean, and not that anybody said I couldn't, but, you know, my grandfather's name
was Paul Ecke Sr. My father was Paul Ecke Jr. and my brother's Pauly III and my name isn't Paul &lt;laugh&gt;.
So, and that being said, my sister and I were had ownership interest in the ranch as much as my brother
did, but we also made a determination, I don't know, 30 years ago or more that, the ranch really needs
to have a singular head of it, it was not a businesses that was gonna get managed very well with a, you
know, three people trying to do it. So we sold our interest to my brother and that made sense. I was on
the board of directors for the ranch, so I was still involved. And my brother and I, I mean, any time my
brother had big decisions to make, he would talk to me. So I may have not had my name on the
company, but I did feel very involved with it. And you know there's a Los Angeles flower market where
we would sell poinsettias every year. And I did that as did my brother and my sister and now I'm
chairman of the board of that flower market. And so I had been involved in the flower business pretty
much all my life, one way or another, I wasn't the face of the Poinsettia Ranch.
Peirce: But you enjoyed working with the flowers you enjoyed working with your hands?
Ecke: Oh yeah, no, absolutely. You know, and now we, as a family have the flower fields in Carlsbad. So
I'm still, involved with, well, not growing the flowers, but involved with the floral culture business, and
being on the board of the American Forest Exchange. I am attuned to what’s going on within that part of
the sector of the world and I like it and I always have.
Peirce: Awesome, awesome. I can’t even keep plants alive in my own house, so that just having an entire
farm stresses me out just the thought of it.
Ecke: &lt;laugh&gt; Oh, well, I've never run a farm. So that, that…
Peirce: Yeah, that's fair. That's fair. &lt;laugh&gt;
Ecke: I do, I did have a minor in horticulture in undergraduate school, but that was, as far as I went with
that.
Peirce: What was your major, if you don't mind me asking?

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Ecke: It was business.
Peirce: Business.
Ecke: And then I got an MBA in real estate and finance, so-Peirce: Absolutely. You've mentioned multiple arenas where you are on the board of directors or even
the chairman of the board and stuff like that. Have you as a woman faced any pushback, any friction
from people when you take these kind of leadership positions?
Ecke: Well, most of the things that I've been on, I would say, well, no, I mean, when I was first, went on
to the, American Forest Exchange Board, I was the first, I wasn't the very first woman that had ever been
on the board, but I was the first woman to be on the board for quite some time. And I would, I will say
that it was probably for the other men then that were on the board. My father had just recently passed
away and he had been chairman of the board. And then I, took over, I took his seat on the board. So I
think that, and I was much younger than the majority of the men on the board that isn't necessarily the
case now, but it was then, which is almost 20 years ago now. I think that they initially had, they didn't
have an issue with me being on the board, but I think that they were kind of surprised that I had an
opinion or, that I took issue with some of the things that they, wanted to do. Or so I wouldn't see, say
that I ever felt like they were trying to figure out a way to get me off the board, but I do think that there
were some times when they were frustrated that I wasn't just playing along with whatever they wanted
to do. Other boards that I'm on the YMCA board there's been women on that board long before I was
ever on it. And, so I never felt anything there. We have a family foundation board, that my aunt has
been on for as long as I can remember. And, and I've been on it for 40 years. So really no, I mean where I
had a lot of pushback when I was first came back and worked for the family, I was doing a lot of leasing
and tenant improvement work and construction management. And this was back in the eighties, late
eighties. And there were a lot of construction guys that really were not very excited about taking orders
from, you know, a short woman or probably a woman in general, but then this little, tiny person with a
high squeaky voice, I can't &lt;unintelligible&gt; anybody absolutely wouldn't do what I asked them to do. It
may have just taken me be more forceful than I needed to be.
Peirce: Absolutely.
Ecke: To do that. But you know, my father was to his credit. He really promoted, my sister and myself to
do whatever we wanted to, to do. And, when I, I remember one time when I was probably 15 working
up in Los Angeles at the flower market over Christmas, [be]cause that's the only time we would've been
up there with the poinsettias. And my father put me a in charge of the phone orders. And so I
remember, some big customer called and asked for my father and my father said, no, I don't have time,
you just deal with them. And I went back and the conversation kind of went on. And then he finally said,
I want to speak with a real Ecke. And so, I then went out, I mean, [be]cause again I'm 14 or 15 years old
and I go back out and I said, dad, he says, he'll only place this order with a real Ecke. And my father said,
you go back in there and said, tell him if he wants to buy poinsettias he is going to buy them from you.
And he's gonna give the order to you. And you are just as real of an Ecke as anybody else. And so I went
back in there and told the guy and he was none too happy, but he did give me the order. So my father
did things like that really, he may not have believed that when he was 20 years old. But I think that my
mother did a very good job of convincing him and teaching him that he should be paying attention to his

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daughters as much as his son. And he did credit her with that. He would be the first one to say that he
had a good relationship with his daughters because my mother taught him how to do that.
Peirce: That's amazing. That's really awesome. Especially that, that kind of support, that young, how,
how, early did you become, involved in the, in the family business? Like from as long as you can
remember, or…?
Ecke: Oh, I, well, I mean actually working, getting a paycheck was, you know, probably fifteen dollars.
But even before that, when we were little again, our house was right there, the middle of the ranch and
we'd go out and my father would put me to work, you know, folding, putting together pieces of different
pieces of paper and stapling them and folding them to go in boxes of poinsettias that were being
shipped out mostly as a way to keep me busy and out of other people's way. But I mean, I was probably
doing that from the time I was seven or eight years old, or he would pay us, like a penny to pick up trash,
to walk around the whole ranch and pick up trash and he would pay us, I dunno, 10 cents an hour or
something ridiculous to do that. But, so always my parents were big believers in working and knowing
the value of money. And my mother had grown up in a fairly poor family. Her family had moved out to
California when she was 15 and lived in, government subsidized housing where UCSD [University of
California San Diego] is now, they’d moved because my grandmother, I knew that she had, she knew,
wanted her children to go to college and California back then had, still does have, a good college system,
but it was virtually free. And, you know, my mother had two brothers and a sister and, you know, she
went to San Diego State. She had one brother that became a doctor and another brother that became a
veterinarian. And they all benefited from the school systems in, in San Diego, but that's why they
moved. And my mother worked a lot from whenever. I mean, from the time she could remember, so she
went, they lived through being homeless during the depression and other things. So my mother brought
that to the table for us in the sense of understanding that you can't be wasteful, you need to think
about, you know, how you spend your money. And my parents were on the same page with all of that
you know, just because you have money doesn't mean that you need to flaunt it or that you have to
spend it all just because you have it. And it, you know, there's other people that might need it more
than you do, and it's your responsibility to help out with that. So I feel like I got, fairly grounded in the
understanding of that.
Peirce: Absolutely. Absolutely. You, you've spoken a couple times about, growing up directly on, on the
ranch &lt;affirmative&gt; and when you were a kid, I'm assuming that, Encinitas was a little bit more rural
than it is now, not rural, but just less developed.
Ecke: Yeah.
Peirce: How has it been watching it grow over the years? Do you miss old Encinitas somewhat? Do you,
you wish that things were a little bit different? Do you, do you just enjoy seeing time and things
progress? Like what, what is your viewpoint on that?
Ecke: Well, yeah, I mean, if, if Encinitas could be the Encinitas that I grew up in, I thought that that was
fabulous. If I was really living in that would, I think is, is as fabulous, you know, you get nostalgic about
things. But I could, when I was growing up and I had my horse, I could ride my horse down Encinitas
Blvd. all the way to the beach and ride my horse on the beach with my other friends who had horses.
And, it was you… &lt;unintelligible&gt; So, I mean, there's things like that, that I'm nostalgic for. But places
change. I mean, you can't expect things to not change. And, for the most part, I think that the way
Encinitas has changed is pretty good given, you know, the options. I mean, there wasn't, there isn't a

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way that Encinitas was gonna stay the way that it was, but it was a lovely place to grow up. I mean, I,
again, I knew there was like two elementary schools and, you know, one high school. And when I went,
graduated from high school, there was only one high school from Del Mar to through Encinitas. So we,
all went to San Dieguito together. My high school graduating class in 1975 was the last year that we
were together, [be]cause then Torrey Pines was built and they opened up Torrey Pines [High School]. So,
I mean it was, it was a very close-knit community. And it was, you know, nice to know you go into a
grocery store, the drug store and you know, it's, somebody's father that's there or, you know,
&lt;affirmative&gt; and that, that was a nice thing. And I, and I do miss that, but I suppose if that was super
important to me, I could go find some other very small community that I could have that.
Peirce: No, absolutely. I, I mean, I grew up in, I grew up in Riverside and in the, the eighties and nineties
and I still remember driving to, to school and, running into, into, shepherds herding sheep across the
road. And now every single part of that is, is track housing that they built that are, you know, the cookie
cutter houses and, you know, you can get nostalgic for it, but I, I can completely understand like you,
you do what you do, what, what you can with what it is. People need to live. People need houses and
people need to, things grow and things change, but it was just interesting to, you know, you you've been
living in that, you lived in that same house as your, as your, as your father and everything. And it's just
like, you know, having it grow around that is, is a interesting perspective for sure.
Ecke:
Definitely, it definitely is. I mean, it's, it's weird because now I live in that, well, we've redone the house,
but I live in what was my grandparents’ house that my grandparents built when my parents got married,
they built a house and moved into the house. And then my parents moved into the house that my father
grew up in. So I now live in the location, not the house anymore because we did rebuild it about 15
years ago, but to where my grandparents lived and, and it was a very different place then, because
when I was growing up from my grandparents’ house, they were half a mile off of any public road in fact
when I moved into this house 30 years ago, we were still Leucadia Boulevard, didn't go through. And so I
was a half a mile off of any paved road. And, there the view, they had a view to the west, which we still
have and a view to the east and there was nothing to the east, nothing at all. I mean, there was one light
that you could see out there. And I remember that when I was a kid and now that's all houses. And just,
you know, my father, this is totally a, a side note, but my father was also very involved with Cal[ifornia]
State [University] San Marcos and getting it started and was very enthusiastic about it, which is, part of
the reason that, my brother and I decided that that's what the family papers should, should go. It was, it
kind of made sense because we had that connection.
Peirce: Absolutely, absolutely. We, we appreciate it. Not that I'm, I have a particular hand in it, but at
the same time I, you know, as a, as a budding historian, I do appreciate &lt;affirmative&gt; people putting
their things in the, in archives. Is it, I'm trying to figure out how I can word this… right. When you, when
you've spoken about like how your grandfather advocated for the, the, the I-5 going where it, it goes
and, and your father was, was, a, a large part of, of the, the beginnings of Cal State San Marcos, right? Is
it, do you ever sit and think like, oh wow. Like my family has really impacted this, this area in, in many
ways, like, you'd sit, be like, wow, like this is here in part because of the way that my family has kind of
shaped the area. Do you ever think about that and how it like, is that an interesting thought to you or is
that never occurred?
Ecke: Yeah, it, no, it is. And I mean, it's something generally. I mean, I would say it's a sense of pride to
know that, that the, our, we didn't, we as a family, didn't just come here and do what we did without

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wanting to better our community and be involved in our community. I mean, I know that my parents
and grandparents, when Encinitas was super tiny when they were here, they, there wasn't anything for
anybody to do after work. I mean, there just wasn't anything here. So they figure out how to build a
bowling alley in, in Downtown Encinitas. So people had a place to go versus I guess, just going to a bar or
something. I mean that there was someplace something else to do. And, those kinds of things, I mean,
there's nothing that there's no rules or laws or anything that says that you have to do that, but if you're
gonna be part of a community, it's nice to know that your family helped build that community. So it,
yeah, it is something that I think about, at times when, you know, there's, and there's enough things
named after our family, there's a park in Encinitas. And then there's the YMCA and there's various other
things that, remind me and maybe the community of what we've done. I would say that it is very
different now than it was even 20 years ago. I mean, 20 years ago, I could, if I said my name was Ecke,
pretty much anybody in Encinitas would've heard the name, they would, I mean, they might not know
anything, but they would've heard the name. And, that isn't necessarily the case now, and that's not a
bad thing, but it is, we are a much, larger and diverse community now. So, our family doesn't play the
same kind of role as it used to. I mean, we still are very supportive of the community and we have a
family foundation and most of the money, it's not a huge found[ation], but most of the money that
comes out of that does get invested in, local charities, things like the YMCA or the community resource
center or things like that. So we still are very involved, but again, because the community has grown so
much, we're just not as big a, a part of it, which that's a good thing, [be]cause there's a lot more people
out there that are also being supportive of things that need to be supported.
Peirce: Absolutely. Given, your longstanding, presence in the community, as people have come in, have
you. worked with other people who have tried to make a difference in the community? Have you tried
to foster those kinds of, any sort of other, like, charitable services or anything like that? Has anyone
come to you and been like, how do I start this? How do I do this and kinda look to you and have, have
you mentored anyone in that regard?
Ecke: No, I don't think that I could say that I've done that. And I don't think that I would certainly know
how to tell anybody to start something. I mean, I've been involved with any number of things, like the
Community Resource Center and the YMCA and grower school and any number of things. And so I've
met a lot of other people within the community and I mean, the people that tend to volunteer and give
money is just like almost anything in life. You've got, you know, 20% of the people doing 80% of the
work or giving or whatever. I mean, it is, you see the same people over and over again.
Peirce: Absolutely. What else do you, where do you see your role in the family moving forward? Where
do you see your family moving forward in the community, given that you've said that it, as the
community has grown, you've kind of, do you still see your family as a vital part of the community you
have going forward?
Ecke: No, definitely. My brother lives in Encinitas. I live in Encinitas, you know, we both raised our
families in Encinitas. My sister lives in North Carolina, and we both still work in the family business. And I
don't see that really changing at some point in the future. Some of the kids, my kids, my brother’s kids,
my sister’s kids may wanna come back and be part of the family business. At some points somebody's
gonna have to take over things from our, my generation of, people, but pretty much all of those in their
twenties. So they're still figuring out what to do with their lives. But, I mean, my father was involved
with in the community and pretty much until the day he died and my mother until her Alzheimer's got
too bad, was involved with the community. So I never saw my parents just say, okay, I'm done now. And
I'm gonna, you know, go just have fun all day every day and not be involved with my community. So, and

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my husband grew up in a similar type of in environment. So I don't see us just, you know, retiring and
doing, not being involved.
Peirce: Absolutely. Absolutely. What would you say has been, your proudest accomplishment? Whether
it's in North County or just in general, what, what are you most proud of and in your career, in your life
in general?
Ecke: Well, I mean the most obvious answer would be my children. I mean, I've raised two children that
are self-sufficient and, you know, both graduated from college. My son's getting his PhD now and, you
know, they're supporting themselves and that in of itself is an accomplishment as a parent. I don't, I
don't know that… There is a given thing that I could say that I would point to. I know I'm happy that I
have been able to be part of the family business in a relevant way. It was something that was very
important to my mother because she didn't always feel seen. And so she fought very hard for my sister
and myself to be seen and to be heard. And I think it was, something that she was very proud of when,
she had daughters that were involved and had a say in what was happening. And so I feel accomplished
that I fulfilled something that was important to my mother.
Peirce: Absolutely.
Ecke: But I don't know that there's a specific, or that I can think of a specific thing that I've fought for
and won on or something.
Peirce: I mean it is a difficult question unless you clambered up Everest or something, it's like, well, you
know, like I was just curious if there was anything specifically, you're like, oh yeah. You know, like, I won
the World Cup or something, but you know what I mean?
Ecke: No, none of those things.
Peirce: Same here, so it's, yeah. I had one question I did have about the papers that you donated. Was it
important for you and your family to have someplace, public for repository of that nature? Or what was,
what was the reasoning behind that and why was that important to you guys?
Ecke: Well, my mother was a big history buff. That probably was part of it, but-- It just, there was a
hundred years of history of our family. Because you know, my grandfather, my grandparents first came
down here in the early 1920s, and bought land. And Encinitas was basically a railroad station at that
time. And was really one of the founding families. And there was, lots of records because we lived on
the ranch, and we had all these various barns and buildings. I don't think much of anything ever got
thrown away because you didn't have to throw it away. So there are, you know, receipt books and
things from back in 1926, you know, and, I will say that my brother did a yeoman's job when, after he
had sold the ranch property and sold the business, he spent a year going through all of those records
and consolidating and organizing, a hundred year’s worth of stuff. And that was a huge job. And during
that time we talked about, well, okay. I mean, it didn't seem right to just throw it away. I mean, but
what do you do with it? I mean, that is really the question of what are the choices. So, we talked to
various people there and I should remember his name, somebody who is a history professor there at Cal
State San Marcos that was also on the board of the, historical society here in Encinitas. And we met with
him, and I think it may have been his suggestion that we go and talk to the librarian out there. The other
thing that we thought about was, San Diego State, because we had a connection there with my mother,

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my father went to Ohio state, so that wasn't gonna make sense. I mean, but, you know, Cal State San
Marco was here and in North County and we had a connection with it. And so that seemed to make the
most sense because it just didn't feel right to just go rent a warehouse and put it in there who was ever
gonna do anything with it. And, you know, I think that there is a wealth of knowledge in history, even if
it's just mundane things that, you know, receipt books from back in 1926, and you can see what a bag of
flower cost or whatever. I mean, you're a historian. And then those are the kinds of things that people
can look back on and get real information about what life was like. And you know Cal State San Marcos
was the one that was really venturing into new territory because they didn't have any, we were kind of
the first one. We were all kinda learning together as to what this meant. I mean, we didn't, I mean, we
knew that families gave papers to various learning institutions. I didn't ever know anybody personally
who had, or, you know, what, like that really meant. So it's been a cool learning experience.
Peirce: Oh, absolutely. As, like the idea of you were saying, like, we didn't know what to do with it. I was
just like, in my head, I'm like, please don't throw it away, even though I know you didn't, like, I was just
like, don't do it. &lt;laugh&gt; Well, as we wrap up here, is there anything about you, your life, your family,
that you feel like I, we haven't touched on that you kind of wanna talk about today?
Ecke: I don't know. There probably is, but nothing that is, jumping, to mind right now. Yeah, I mean, it’s
been a fun ride. I don't think it's over. I feel very privileged to have been part of, or to be part of this
family. it's nice to have history and grounding within a community. Again, my husband's family’s from
New Orleans and he's like third generation on one side and five generations on the other side. So, he has
a similar feeling and it's, there is something very grounding about being a part of someplace. And I feel
very privileged to be part of Encinitas, [be]cause I do feel like I have a lot of invested in it and I guess has
a lot invested in me and that's, that's been nice.
Peirce: Absolutely. Absolutely. I don't, I don't think we could end know a better note than that. Lizbeth
Ecke, thank you so much for your time. Thank you so much for giving us your perspective about your
family and giving it to this project. My name is Jake Peirce and we are signing off now.
Ecke: Great. Thank you.

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                <text>Narrator Lizbeth Ecke is the daughter of San Diego horticulturist Paul Ecke Jr., who contributed to the popularity of the poinsettia plant. Lizbeth Ecke also is on the board for the YMCA and the American Forest Exchange. In this interview, Lizbeth discusses her childhood growing up in Encinitas, CA and working alongside her father in the flower business, and her experience as a women working in a male dominated industry in comparison to her father and brother.</text>
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              <text>            6.0                        Eisenbach, Regina. Interview July 1, 2025.       SC027-085      00:00:00      SC027      California State University San Marcos University Library oral history collection                   CSUSM            csusm      higher education ; women in leadership ; Western Association of Schools and Colleges ; mentorship ; administration      Regina Eisenbach      Jennifer Fabbi      moving image      EisenbachRegina_FabbiJennifer_2025-07-01.mp4            0            https://archivesoralhistories.csusm.edu/files/original/1b6dd8309f4ca65c7028d0d2f151d601.mp4              Other                                        video                  English                              0          Interview Introduction                                                                                                                            0                                                                                                                    39          Childhood and adolescence                                        Eisenbach reflects on her childhoood. She was born in Puerto Rico but is of Cuban descent. She was very close with her parents. She attended University of Miami for her undergraduate degree.                     San Juan, Puerto Rico ;  Cuban ;  only child ;  Miami ;  Massachusetts ;  University of Miami ;  Gainesville                                                                0                                                                                                                    175          College experience                                        Eisenbach's undergraduate degree was in psychology after which she started a PhD program in Management Studies in the COllege of Business at University of Miami.                     psychology ;  academic ;  business ;  organizational behavior ;  calculus ;  Program in Management Studies                                                                0                                                                                                                    399          Eisenbach meets her spouse                                        Eisenbach met her husband at the same time as she started her PhD program when she was twenty years old. They have now been together since 1987.                    Hialeah, Florida ;  Madonna ;  young ;  girlfriend                                                                0                                                                                                                    509          Moving to San Marcos                                         Eisenbach found out about a faculty position at CSU San Marcos from her PhD advisor. She interviewed a few places but ended up accepting the job at CSU San Marcos. Her plan was to be in San Marcos for two years and to move back to Miami.                     Chet Schriesheim ;  young woman ;  Dean Bernie Hinton ;  faculty position ;  marriage ;  Spanish speaking ;  Cal Poly Pomona ;  Florida Atlantic University ;  Len Jessop                                                                0                                                                                                                    878          CSU San Marcos when Eisenbach arrived                                        When Eisenbach arrived at CSUSM, the "campus" was in an office park a few miles away from where the permanent campus would eventually be built. She was an instrumental contributor to the creation of the Business curriculum. She loved teaching, but research more of a challenge for her.                     College of Business Administration ;  San Diego State ;  curriculum ;  research agenda ;  teaching ;  service ;  Academy of Management ;  administration                                                                0                                                                                                                    1232          Administrative path                                        Eisenbach started on her path to administration early in her tenure at CSUSM. She reflects on the positions she has held and some of the ups and downs along the way.                     dean ;  interim dean ;  Kathleen Watson ;  associate dean ;  Mohammed Mustafa ;  friendships ;  challenges ;  Dennis Guzman ;  work-life balance ;  disappointment ;  provost ;  Graham Oberem ;  Patricia Prado-Olmos                                                                0                                                                                                                    1919          Role in Academic Programs                                        Eisenbach was named as the Associate Vice President of Academic Programs (now Dean of Academic Programs) in 2013. In this role, she has overseen the academic catalog, the curriculum, assessment, and accreditation. In 2019, academic advising was added to her to her portfolio.                                         catalog ;  curriculum ;  Western Association of Schools and Colleges ;  Accreditation Liaison Officer ;  accreditation ;  dean ;  asessment ;  advising ;  President Karen Haynes ;  student affairs ;  academic affairs                                            0                                                                                                                    2112          Evolution of CSUSM                                        After thirty-four years at CSUSM, Eisenbach reflects on its evolution. The building of the physical campus was a key milestone, and she was very closely involved with the building of the Markstein Hall. She also discussed the growth of the student body. Regina expresses her gratitude for getting to be a part of the evolution from the beginning and being able to build CSUSM for future generations.                     campus ;  buildings ;  Markstein Hall ;  enrollment growth ;  City of San Marcos ;  infrastructure                                                                0                                                                                                                    2304          Becoming an academic                                        Eisenbach discusses her unexpected path to a career as an academic.                                         teacher ;  academic struggle ;  academic conference ;  research                                            0                                                                                                                    2449          High points at CSUSM and impactful work                                        Eisenbach reflects on the high points and low points of her time at CSUSM. Highs include the opening of Markstein Hall, the great people she has worked with, and her son graduating from CSUSM. She also discusses her work and what she thinks has been most impactful.                     Markstein Hall ;  Melissa Simnett ;  reaccreditation ;  son ;  graduation ;  Academic Advising ;  Academic Programs ;  Curriculog ;  Acalog ;  catalog ;  curriculum ;  pandemic                                                                0                                                                                                                    2742          People who have influenced Eisenbach's career                                        Eisenbach gives credit to colleagues and mentors who have influenced her career over the years.                     Dennis Guzman ;  Beverly Anderson ;  mentorship ;  women in leadership ;  Pat Worden ;  President Karen Haynes ;  Kamel Haddad ;  Graham Oberem ;  Dawn Formo ;  David Barsky                                                                0                                                                                                                    3034          Plans in retirement                                        Eisenbach discusses her professional plans for retirement as she will be participating in the Faculty Early Retirement Program.                    Faculty Early Retirement Program ;  Voluntary Separation Incentive Program ;  Western Association of Schools and Colleges ;  WASC accreditation teams ;  Ecuador                                                                0                                                                                                              Oral history      Dr. Regina Eisenbach is retiring from CSUSM as the Dean of Academic Advising and Academic Programs in 2025. After thirty-four years at the University, she shares a rich history of CSUSM’s evolution over time. In this interview, she discusses what brought her to CSUSM, her path to administration, people who have influenced her professionally, and the physical and structural changes to CSUSM through its development.                NOTE TRANSCRIPTION BEGIN  00:00:01.000 --&gt; 00:00:23.000  Hello, this is Jennifer Fabbi, and today I'm interviewing Dr. Regina Eisenbach for the California State University San Marcos University Library Oral History program. Today is July 1st, 2025 at 10:30 a.m. This interview is taking place at Regina's office on the CSU San Marcos campus. Regina, thank you for interviewing with me today.  00:00:23.000 --&gt; 00:00:26.000  Thank you. I'm honored that you asked.  00:00:26.000 --&gt; 00:00:39.000  Okay. So to start off, we'll start young. Can you tell me about your childhood and adolescence, for example, where you were born and a bit about your family?  00:00:39.000 --&gt; 00:02:43.000  Sure. so I was born in San Juan, Puerto Rico by accident. I'm not Puerto Rican, but I'm actually Cuban. I'll get to that in a second. My dad was there on business. My mom went to go see him, and she was bedridden for six months to have me. And so she was in Puerto Rico and got stuck there basically. And so I was born there. I think that's telling because it shows the kind of parents that I had. So I was an only child and they'd lost--my mom miscarried four times before me, and after me, I had a brother who died after a day. And so my parents lost a lot of children. I was the only surviving kid, so they were, (tears up)--didn't think it would start this early. So they were very devoted to me. And you'd say overprotective, but as  a young child, it was great. So we lived in, we moved to Miami early on and then moved to Massachusetts for a little bit, came back to Miami. And so I grew up in Miami from second grade all the way through college. And went to the University of Miami because when I graduated from high school, wasn't really ready to leave home. So went there and went to graduate school there as well, because I thought I might wanna' go away to grad school, and a little independence from my parents at that point when I was, you know, twenty or so. And when I said, Yeah, I think I might go to Gainesville or something, they'd say, oh, they said, Okay, we'll come with you. Okay. That defeats the purpose. So I think I will just stay here. And so I did. And so I went straight from my parents' house to my husband's house. I have never lived alone. So that also says a little bit about me.  00:02:43.000 --&gt; 00:02:55.000  Okay. So you started to talk a little bit about your education. Can you tell me about your formal education, including your areas of academic focus?  00:02:55.000 --&gt; 00:06:35.000  Yeah, so I my undergraduate degree was in psychology. And I did my undergrad in three years. And so when I was, I graduated from college, I was, I wasn't even--I was twenty and wasn't ready to leave school. So I know some folks say that, you know, they always knew they wanted to be an academic or they always knew they wanted to be such and such. I didn't know what I wanted to do. All I knew is I wasn't ready to leave school. So I was looking for graduate programs. And I got word that this professor over in the College of Business was starting a PhD program in business. It was gonna be brand new in organizational behavior. And I thought, Okay, that's, you know, psychology adjacent, let's check this out. And one of those vivid memories I still remember and he did, too--what I was wearing the day that I went to see him 'cause I was wearing red high top Reebok sneakers. This was in 1980--Lord, '87. So yeah, I swear it was in style then. And I wandered into his office and he said, yeah, we're gonna start this new PhD program, but it'll be great. And so I said, sure, why not? So I got in, it was a full assistantship, so I didn't have to pay for it. I actually didn't have to pay for any of my education. It's something that I look back on. And I think, how did that work? Because my parents didn't make a lot of money. I got lot of scholarships. And so my undergrad was completely covered. And then the PhD program was a full ride. Truly blessed. Didn't really know at the time what a blessing it was. And so I thought, all right, I'll try this. And the PhD program, since it was brand new, I was the first student admitted. And there weren't classes for just us in business, so we took classes--there was, there were only two or three, there were a few IO (industrial organizational) psych students in the program at the time, but there was five of us total, if that. So we would take classes with the other PhD students and other disciplines. But when I started my PhD advisor said, Well, you haven't taken calculus. And I said, Yes, I know. That was intentional. He said, well, business folks have to take calculus. And so I did. As a graduate student, one of my classes was to take calculus with the freshmen. And I got an A minus, I still remember. So that first summer of the PhD program, since I didn't have an undergraduate degree in business, I had to take classes with the MBA students. And it was the name has since changed, but I am not even making this up. The program was called the PMS (laughter) Program in Management Studies. And it was basically a business bootcamp, so really condensed all of the basics of business. And I learned that I hated accounting and I hated economics, and I sucked at it. And I got my first Cs ever in school in those two classes. But overall, you know, I liked school and I liked the--I thought, Okay, I'll, you know, keep doing this. And so that's how I got into the PhD program. It wasn't anything premeditated, which is actually the story of my life. It wasn't a plan. It was just, Eh, this'll work out.  00:06:35.000 --&gt; 00:06:39.000  And Regina, when did you meet your husband and where?  00:06:39.000 --&gt; 00:08:19.000  I met him the day after I started the PhD program. So I was twenty years old. We both grew up in the same town in Hialeah, Florida. And met through a mutual friend. He, my friend and my husband worked at Marshall's together. And it was, the Madonna was going on tour, the Who's That Girl concert. And back in the day, he had to sleep in the parking lot. You may even be too young to remember this. You had to sleep in the parking lot to get concert tickets. And so my husband and my friend were sleeping for the Madonna tickets, and I was supposed to meet them in the morning to give them my money for my ticket and stand in line when they bought them. My husband had no idea. He just thought I was coming 'cause I was, you know, Rick--our friend's name was Rick--Rick's friend. And so I showed up. So we met in the parking lot of Westland Mall, very romantic. And I saw him, and the first thing I thought of was, He looks very young. And so I pulled Rick aside. I said, Rick, how old is this guy? He goes, no, I swear he is your age. Okay, great. Turns out he is, he's two days younger than I am. And it was, I mean, for me it was like, wow. Almost love at first sight. And so that was June 6th that we met. And we went out, we started talking on the phone every day. And we went out in a big group on June 12th, and he asked me to be his girlfriend. And we've been together ever since. 1987.  00:08:19.000 --&gt; 00:08:29.000  Okay. So how did you find out about the CSU San Marcos faculty position? And what was the process of you moving here?  00:08:29.000 --&gt; 00:14:25.000  So as I mentioned in my retirement speech, like one of those moments that just sticks in your mind. I was standing in my PhD advisor's office and his name was Chet Schriesheim. And my mom, who I alluded to, I'm Cuban. So my mom was raised in Cuba, born in Spain. My dad was Hungarian. And my mom had a very thick accent when she spoke English. And we used to joke that she had her own language 'cause the way she pronounced things so she could not say Schriesheim to save her life. So she called him Shoeshine. And so we all did. So I was standing in Shoeshine's office, and Shoeshine knew my mom called him Shoeshine. We got very close. He became--not that I needed a father 'cause my father was very, very strong presence in my life. But he became a father figure. So much so that his son was the ring bearer at my wedding. And so I was standing in his office and 'cause I was really young at the time, I remember I was, you know, twenty when I started grad school, I was twenty. And so he really, you know, made it a point of raising me in the academy as well as, you know, trying to prepare me for being a young, very young woman in this field. So anyway, I'm standing in his office and he, back then, it was all mail obviously. And so he got a letter from then acting Dean Bernie Hinton, who was founding faculty here who was recruiting. And so he sent letters to all the PhD chairs at institutions that he was familiar with. And so Shoeshine read the letter to me and it said do you know of anybody who wants to take on the opportunity of building the first new public university in twenty-five years in this country? And I said, Alright, I'll give it a shot. And so that's how I ended up interviewing here. And when I came to interview, I--so at the time, I was with Angel and we had already made plans to get married. And so we were looking at the job market together, and we said, We need to go someplace where people speak Spanish. And so ignorantly, now we know, we said, Oh, San Diego. Great. They speak Spanish there, and Mexicans, Cubans, same deal. Yeah, it's not at all. But we figured, all right, California would be, you know, pretty cool. So I interviewed at Cal Poly Pomona, and I interviewed here, and I interviewed at Florida Atlantic University in Boca. We didn't wanna' leave Miami, and we thought we never would leave Miami. And in fact, the, I was heartbroken to know that U of M wouldn't hire me 'cause they didn't, they really didn't like to hire their own grad students. 'Cause the plan was supposed to be, I was supposed to stay in Miami, and we were gonna buy the house next door to my parents. And that's it. We were gonna stay there. So I came out here to interview and remember somebody that, you know, picked me up, Len Jessop. He was on the faculty then went on to become UNLV's President. And he picked me up. There was no campus, it was Cal State Jerome's. He took me to the office park. None of that bothered me 'cause I was young. And he drove me down Barham, and they pointed at the dirt and they said, There's gonna be a campus there. Oh, great. And they showed me the drawing and all the things. And I remembered the people seemed to be a little younger as compared to Cal Poly Pomona, especially. A little younger. Very excited and super energized. And I thought, Wow, this is great. Too bad I'm never gonna' leave Miami. So the, I did get offered eventually the job at Cal Poly Pomona, but I thought, no, it's just the, the vibe was very traditional and it felt old to me. I was twenty-four. Everything feels old when you're twenty-four. And Florida Atlantic only had a visiting position, so Angel and I thought Well, we'll go to California for a couple years, and we'll come back 'cause by then something will have opened up. And so we did. And moving out here was--we got married August 2nd, moved out here August 12th, 1991. And it was one of the most traumatic things we have-I have--ever done, we have ever done. We got here, got to our apartment on Mission, still there. And had to buy everything 'cause we came with no furniture, nothing. So we went to Jerome's and we bought an apartment full of furniture, and went to the grocery store where the Stater Brothers is now. And got on a payphone, called home and said we wanted to come back. And we were going to 'cause we had bought round trip tickets because it was cheaper. And so we thought, All right, the round trip goes back in a week. We can, we can go. And we kind of thought we were 'cause it was just, it was heartbroken, it was the fir-- heartbreaking. It was the first time we had ever been away from our families. And Angel moved out here sight unseen. He had never even been to California. So thankfully, I think the next day I went onto into the office, I can't even say campus 'cause it was an office park. And saw the people again, got excited about the opportunity. And that's why we decided, All right, we'll give it, we'll give it the two years.  00:14:25.000 --&gt; 00:14:38.000  And you've talked a little bit about this, but what was the entity, the organization, CSU San Marcos, like when you arrived?  00:14:38.000 --&gt; 00:17:29.000  Well, it was, there were no offices. So I was, you know, in a cubicle for the first, what, three years. Everybody knew, literally, everybody knew everybody 'cause it was tiny. When I got hired in COBA (College of Business Administration), there were eight faculty, and then four were hired when I got there at the same time as me. Three Asian guys and me. And it was--in some ways it's good that I was so young because I didn't know that I should be terrified because of everything that we had to do. They--the curriculum in COBA was basically just San Diego State's repackaged. And, but the Dean, Bernie at the time said, you know this is just a placeholder for us. We're gonna, and then the first thing we're gonna do is we're gonna create our own. Well, I didn't even know what curriculum was, so I had to go to the library to get a book to, because back then, PhD programs did not train perspective faculty in teaching pedagogy, curriculum design, or any of that stuff. It was straight up research. And by the way, my PhD advisor, Shoeshine, thought I was nuts to come here because he said, you are gonna' be overwhelmed with service. You're not gonna' be able to get your research agenda off the ground. And I said, Yeah, you know, two years, it'll be fine. So yeah, there's a lot, there's a lot that just fell into place, me coming here because, you know--spirit of full disclosure--as far as the profession. I loved to teach. I was very good at it, not just to toot my own horn, but I was very good at it. And students loved me. I loved the students. So I was a great teacher. The research I could do. It wasn't my passion, though. And so coming here was a blessing in that way because I was able to lean into my strength, which was teaching and this whole new thing of service that as a faculty member or as a PhD student, I had no clue what that was about. Shoeshine used to call it administrivia, if he ever had to serve on a committee. And when I would go to conferences, the Academy of Management, and I would go to the PhD or the new faculty seminars, and I would talk to people and they would look at me like, You're doing what? You're on what committee? What? And they thought I was insane. But looking back, it was the best training for an administrator that you could ever have as a faculty member. So I, you know, unbeknownst to me, I was kind of on this trajectory towards becoming an administrator without even knowing it.  00:17:29.000 --&gt; 00:17:43.000  Okay. So your focus for the first years of your career was in the classroom. And what did you teach? And then what was the focus of your research and service, which you've spoken to a little bit, but anything else you'd like to add?  00:17:43.000 --&gt; 00:20:20.000  Yeah, so I taught management and organizational behavior. And I taught IO (industrial organizational) psych in the early days. And I taught H--I think I taught HR once, but mostly it was the basic organizational behavior class. And the classrooms were storefronts back then. So there was a glass in the back and there's little shutters, but inside it looked like a classroom. And almost all of my students were older than me. I think all of my students were older than me. So back then I used to always wear suits and professional stuff and wear glasses to look older. So yeah, on the research side I continued to work with some of my PhD student colleagues to get, because, you know, you have to get enough stuff out the door to get tenure. So, so I did that. The great secret of my life was that I came here at the time ABD ("All But Dissertation"). So I was, I wasn't done with my dissertation, which in retrospect was insane. Coming into a brand new job, brand new everything. And I was scared to death. I didn't tell anybody when I got here and then finally one day I just broke down in the dean's office in Bernie's office and said, I just, I wasn't able to finish the year, but I'm almost done. I just have to write this stuff up. And he said, Don't worry about it, you'll finish it. So by March of the spring semester, I was done and I walked. So part of my first semester was, you know, finish up the dissertation, get started on your res- on your teaching. And oh, by the way, you'll be on all these committees. I don't know. I don't know how I did it. So those were the yeah, the early years. And then the yeah, the service stuff was just all, everything you can imagine. So there's a faculty member in computer science at the time, Shell Baning. And he said, Oh, you should be on Academic Senate. I, what, what is that? And so I was, that was one of the first things I did. And I remember then, and it's still true now, how can they spend forty-five minutes talking about one sentence in a document? I don't understand. So that's why when folks, Academic Senate, now when I see things, it's like, I, what, so what's new? I've seen this for years.  00:20:20.000 --&gt; 00:20:32.000  Okay. So you started your administrative path relatively early on in your career. Can you tell me what that path looked like for you and the positions that you've held?  00:20:32.000 --&gt; 00:31:53.000  So in 1999 we had a dean search. And for reasons completely unbeknownst to me 'cause I was an associate professor at the time, the then-vice president for Academic Affairs, he was not pro--the title didn't include Provost yet. That's a not recent anymore, but in '99 it was just the VPAA (Vice President for Academic Affairs). He asked me to serve as the Dean Search Committee Chair. And so, Alright, sure. And unfortunately the search was not successful. So the VPAA had to pick an interim dean and chose one of my colleagues, Kathleen Watson. And she and I were very close and close friends as well as colleagues. We did consulting together. We were friends outside of work. And so he thought--the VPAA thought I could be her associate dean. And so I was made interim Associate Dean in 1999. And I thought, you know, sure, for a year, I'll try it. I don't have any idea what it entails. Because up until then, the associate deans in the colleges had been these older full professors at the time. I thought they were old. I now look back and think they were like way younger than I am now. I am sure. And so I didn't know. I didn't know what I didn't know. And so I said, yes, I would be associate dean 'cause I figured I'm working with Kathleen, it'll be okay. And then there was another dean search and that one also failed, and the VPAA--no wait, no, that dean search was successful, sorry. And he, the dean who came in, came from Cal State Long Beach, Mohammed Mustafa. Called him Mo, rest his soul. He kept me on as associate dean, and he made me permanent. And the first, the first semester was fine ;  after that thing started going sideways because his management style and what the faculty wanted at the time were completely different. And the faculty--he began to get really suspicious of them. They began to really hate him. And I was stuck right in the middle. And so that was, I'm sure one of the questions is gonna' be, what's the most chal-- what are the most challenging times that you faced here? That was really one of them, if not the most, because I basically lost all my friends because Kathleen and the other senior faculty thought that I had betrayed them because I stayed on as Associate Dean. They thought I should have resigned. But, you know, at the time, I liked the job and I didn't want to, I didn't wanna' quit. And they never got over the fact that I stayed on as Mo's Associate Dean. And so lost my friends. They wouldn't talk to me. People would yell at me in meetings 'cause they couldn't yell at him. So it was really unpleasant. And so after eighteen months, Mo resigned and that was the only time that I started looking for jobs elsewhere. And I actually got an interview as--for a dean of faculty position in, outside of Boston, Massachusetts at a Catholic school called Easton. And it was when Vince was three, and I remember that because he couldn't pronounce Massachusetts. And so I had to, when I left, Angel would tell him that I was going on an airplane to Massachusetts and he would say, Mama, go airpane Ma-chusetts. (laughter). So that was a great experience because I thought, Okay, I'm a relatively new associate dean. It was only a couple years out, and they still wanted to interview me. And the people were really nice, and I didn't get the job, but at least I felt validated, like, Okay, I could do this. And then thankfully there was a dean search, and the dean who came in was Dennis Guzman. And he was--he ended up being the stability that COBA needed. So prior to that, I said Mo stayed for eighteen months. The permanent dean before Mo stayed eighteen months. There had been a bunch of interims. So the, there was a revolving door in the dean's office basically every eighteen months for the first about ten years of Cal State San Marcos's existence. But when Dennis came in, he was a great people person. He really got to know the faculty. They began to trust him. He ended up serving as dean for ten years. He made it his mission the first couple of years to get folks to respect me again and to treat me well. And it worked. I never got my friends back, like Kathleen and I never fully recovered our friendship. We got to at least talk 'cause she wouldn't even talk to me. We got to at least be on speaking terms and be civil and thanks to Dennis. And he also was great because he--Vince was young. And he let me do all of the things that moms can do. I never had to miss any of his things. I could go on field trips, if I needed any time, Dennis would give it to me. And so he let me be a mom to a young child, which was the most important thing to me. So when I first became Associate Dean, Vince was three. And I figured, I'm gonna be--and I was really young at the time--so I was gonna be the youngest everything. I was gonna' be the youngest provost. I was gonna' be the youngest president. I was going all the way before I was forty. And then Vince started kindergarten, and I realized, holy moly, he needs me. And this time is not gonna' come back. And if I miss it, I am gonna' regret it. And we only have the one kid we couldn't have anymore. So like, this is my one shot. And so thankfully Dennis let me do that. And so that's why I stayed on as Associate Dean for thirteen years. And then he decided--so provost came, new provost came in. She was quite something, and they didn't get along. And so he decided to step down. And I thought, Oh God. Because I used to tell him, Dennis, don't leave 'cause I don't want your job. But by the time he stepped down, I had been Associate Dean for like eleven years. So they asked me to be the interim dean. And I thought, all right, I'll give it a shot. And so I was, and found that, you know, I'm a chameleon. I can adapt pretty darn well. 'Cause It's a completely different skillset, associate dean to dean, as you well know. Being the the associate dean, you're the support, you're the details, you're the sounding board, you're all the things. As the dean, you are it. If you don't think of it, it doesn't get done. You need to--and then in COBA, you had to fundraise. There was an advisory board, all of the things. So business, community stuff. So all kinds of stuff I was learning. But I loved, I liked it. I liked it a lot. And so when the fall semester went well, when the spring semester rolled around and the dean search started, I put my hat in the ring. I thought, You know, why the heck not? And the Provost at the time, she said that, you know, I was doing a great job. She loved working with me, I liked working with her. Everything was going great. Dean search happened. And I didn't get the job. And I still remember to this day, it was April 1st, 2012. She called me and told me I didn't get the job. And I cried harder than I had ever cried. 'Cause I gave my heart and soul to this, to the job. And I thought I should have gotten it. People were telling me I should have gotten it. The advisory board was. Everybody was thankfully rallying around me, but, you know, to no avail. 'Cause the person that they picked at the time, and I'm not, I'm not saying anything that anybody doesn't know, she left after two years and gave the provost at the time--so the provost shift, Graham came in, Graham Oberem--gave him two weeks notice. So, she basically came here to get her retirement. But the provost who hired her saw dollar signs because she had come from San Diego State and raised, supposedly raised, thirteen million dollars. And so they thought, oh, she'd come here and do the same. So that didn't work out. And she, you know, I did my best. I swear it wasn't sour grapes or anything like that. I did my best to transition her in and to work with her. But her work style and mine were very different. Like, I'd come in and before 7:00 a.m. there were sixteen emails for me to do stuff. She was having me do spreadsheets left, right, and sideways for absolutely no reason. And so after a year, I thought I can't do this anymore. So I was gonna' go back to faculty, and Graham called me 'cause David Barsky was stepping down as the--it was AVP (Associate Vice President) of faculty--of Academic Programs at the time. And Graham asked me, do you want to do it? And I said, no, I don't, because let's see, David works until midnight, and I don't know what the job entails and, you know, but let me sleep on it. So I did. And Angel and I talked and he said, You know, what have you got to lose? Do it for a year. I said, okay. Twelve--it would've been twelve years today that I stayed in this job. And, you know, turns out that Patricia Prado-Olmos told me this, and it's true. That the COBA dean thing was, you know, the best thing that never happened to me because this gig was really, you know, very well suited to what I like to do, what I like to think I'm good at, and allowed me to work with faculty across the University, which I didn't get to do in COBA. Gave me a really a bigger picture view. Had I decided to go on to be a provost someplace else, it really would've positioned me well for that. And so, you know, looking back, there really has--well, I haven't had a plan for my career. There has been a plan by someone, you know. So I'm a person of faith, so I believe God took care of me somehow. Put me where I was supposed to be when I was supposed to be at each stage of my career.  00:31:53.000 --&gt; 00:31:59.000  So tell me what an AVP of Academic Programs does.  00:31:59.000 --&gt; 00:34:55.000  So the evolution of--so started off with basically the catalog maintenance. And back then it was a paper catalog and then shifted to PDF. So the catalog and then the curriculum. So curriculum goes through a bazillion approval steps--new courses, new programs, all the way up to the Chancellor's Office. And so all of those steps really shepherding, shepherding faculty along in their creativity around new courses and new programs to get them through all of the myriad of steps. So the position originally was an AVP and it didn't do--David didn't do accreditation and what else didn't he do? And he did first year programs. So when I took it over, first year programs really wasn't in Academic Programs anymore. Neither was scheduling, which he had for a while. And then after about a year, we had--we were ramping up for our WASC (Western Association of Schools and Colleges) reaffirmation in 2014 at the time. And Sharon Hamill was our campus Accreditation Liaison Officer. And she was a faculty member. We had our visit from the Vice President from WASC, and he recommended that it be an administrator. And so Sharon and I talked, I had, you know, gotten to know the VP from WASC. I was really impressed. And I said, you know, sure, I'll do it. And so that's how the WASC piece came over. Then Academic Affairs reorganized, and we brought in a Vice Provost for the first time. And when that happened, that's when the AVP position became a dean position because they wanted all of the senior leaders in academic affairs to be at the dean level. And so I became Dean of Academic Programs and still doing the accreditation, assessment, curriculum, catalog. So those basic things. Then in 2018, President Haynes called me into our office, and there had been a task force put together to look at advising and infrastructure and organization around academic advising on the campus. And they said that it should be consolidated in one division 'cause It was bifurcated in Student Affairs and Academic Affairs at the time. And they wanted all in Academic Affairs. And Karen--President Haynes--asked me if I would do it. And I said, why me? Academic programs, advising, why? She said, you know, we really think that you can make it work. And so that's how advising, that's how it became Dean of Academic Advising and Academic Programs in 2019, I think we launched.  00:34:55.000 --&gt; 00:34:57.000  Yeah, it's been a long road.  00:34:57.000 --&gt; 00:34:59.000  Yeah, it has been.  00:34:59.000 --&gt; 00:35:12.000  Okay. So you've been a faculty member and administrator on campus for 34 years. What has been the evolution at CSUSM? How has it changed?  00:35:12.000 --&gt; 00:37:16.000  Well buildings are nice. (laughter) It still boggles my mind to this day. I will just like stand in Palm Court and look up the stairs 'cause for the longest time, those stairs were there and there was no building. And they were the stairs to nowhere. That's what we would call them 'cause Markstein Hall didn't open, hadn't opened yet. So every single building on campus, I have seen open. I've been in many of them before they were even built, like this building, I got to--I have a rivet from this building. So just basically growing up with the campus was just insane. And it's not, you know, it really exceeded expectations 'cause I certainly hoped that once we decided to stay here 'cause I mentioned we were gonna' be here for two years. After two years and, you know, this weather,  we called home and we said, Yeah, we're not going back. And so my parents packed up and moved, and eventually, Angel's family packed up and moved. So once we decided to stay, and I got to, you know, we were at 400 students when I started. We're at what, close to 17,000 now. So just seeing that, and all of the talk in the early years was always about the City of San Marcos, the region needs us 'cause there's gonna be this explosion in the college  age population. North County's population is exploding. We need to be here. And they, the City, you know, put its money where its mouth was. The Twin Oaks (Valley Road) has been as it is today, since before there was a campus. So they really were thinking ahead. And so, all of those promises and dreams so many of them came true. And I got to see that. I got to--(weeps) I knew this would happen.  00:37:16.000 --&gt; 00:37:20.000  It's okay. We very much want you to be as vulnerable as you can.  00:37:20.000 --&gt; 00:38:13.000  And anybody who knows me knows that I cry. So it's okay. But I got to be a part of that. I got to, to build, build this place. And I think, wow, you know, I built it, and then my son came here. So I built it for him, for all of the other students that have graduated. And for all the faculty who have come here. So, you know, if you look for God, did you, did you go someplace where they let you make an impact? Yeah, I did. I did. And I'm so grateful. I'm so grateful that Shoeshine got that letter that day and that I gave it a chance.  00:38:13.000 --&gt; 00:38:24.000  Did you always know that you wanted to be an academic or this was something that Shoeshine, like, helped to develop?  00:38:24.000 --&gt; 00:40:33.000  Yeah I, when I was little, I used to play school, and I'd line up my stuffed animals, and I had blue books, and I thought they were the coolest thing in the world, and I would give them little tests. So I guess leaning towards teaching was always a thing for me. But being a professor, no. And in fact, Angel can tell you this, when we, since I met him the day after I started the PhD program, I hated my classes. 'Cause they were very quantitative. I was a psych major. This was not my wheelhouse. And it was a lot more difficult. Like, I had been a really good student my whole life. Even in my undergrad, I got two B's. So school came easy to me. That all ended in grad school. It was not easy anymore. And so I would cry on the phone with him every night that we were talking, Oh, I hate this, I hate this, I hate this program. And so after the first year, I got an internship in HR for a bank. It was called Sun Bank at the time, in Florida, in Miami. And it was on Brickell Avenue, which is a beautiful big office right on the bay. And so I just had an intern job. But I got offered, at the end of the summer, I got offered a permanent job for ten dollars an hour. And I thought, Wow, that's lot of money. This was in 1988. That's a lot of money. Maybe I should drop out of the PhD program since I hate it so much. And I almost did. Oh my God, thank you. I went to my first academic conference at around the same time. And at the conference when I met other PhD students, when I saw faculty presenting on their research, I said, oh, okay. This is what faculty do. It's not these quantitative classes that I hate. So I was able to see the bigger picture. And so at that point, I, and then I started teaching in the PhD program, too. And I thought, okay. I like this. I like this part. Now, being an administrator, never crossed my mind. But being faculty--  00:40:33.000 --&gt; 00:40:37.000  Until you started to be an administrator and then you were going all the way to the top.  00:40:37.000 --&gt; 00:40:38.000  Yep. Then I was gonna' be president. Yep.  00:40:38.000 --&gt; 00:40:49.000  Okay, I get it. Okay. So can you speak to your highs and lows at CSUSM? You talked about one of the lows.  00:40:49.000 --&gt; 00:43:48.000  Yeah. So highs. This building, Markstein Hall. I was involved from the very, very early stages. I saw, I think I was on the first building committee, the first building design--people might not know this--was a circular building, but then in the CSU that can't work because it's too much wasted space. And then on the inside, so the scrap that, came up with the design, so work from the--work with the architect from the very beginning, as I said, was in this building multiple times as it was going up. And so when it finally opened, this was like my child. So it's funny now that I'm back in here, it's like, oh, I'm, I'm home. I feel completely comfortable. I was like, I picked out this furniture. Fourth floor, all of it, you know, we, the I--the fourth floor, I picked. Dennis, let me pick it. Dennis, let me pick this chair. It is a Coach leather chair in green. It's mine. This, I tell Angel, this is going home with me when I retire. And he says, University property. No, it's my chair. So opening this building was just awesome. The, in this job, well, accreditation, you know. Getting ten years when I didn't know anything about was going into this and was able to put a great team together, work with great people. God bless Melissa Simnett, you know, we were able to pull off a ten-year reaffirmation, which was awesome. Just seeing the growth, that's just been so exciting. My son graduating from here, that was, you know, best day of my life, no doubt. I was able to--I used to, before we got the, it's not an AI reader, it's a--how would you call our, how we do names at graduation now? So it's the computer reads them basically, but it's a human voice. Anyway, before that, it used to be faculty, and I used to coordinate the reading of the names and I would read names. So I got to read his name, and I got to say "my son Vincent Lorente," and my voice cracked just like that. So that was like one of the best days ever. Actually, every graduation is just amazing. And so those are all high points. The last thing I'll say is, you know, working with Academic Advising and getting to know those folks. This team of in Academic Programs that I'm working with now, like the stuff that's been happening recently, that's, that's all been awesome. I've loved it. Low points. I mentioned the one that was the lowest. What was the other one? Yeah, there really haven't been many. There really haven't been many. Yeah, I'll leave it at that.  00:43:48.000 --&gt; 00:43:59.000  Okay. Do you have work that you've accomplished in your career that you think has been the most impactful? Like if you had to name one or two things?  00:43:59.000 --&gt; 00:45:36.000 Curriculog and Acalog. So our curriculum system--curriculum management and our catalog--that's fully online. 'Cause that's, I mean, that's a piece of infrastructure that's gonna' last us. And we, that was entirely. I don't do "me" very much, but that one was me doing the research. Other CSUs, only three were using it at the time. But we had to do something 'cause we had paper forms that we're chasing all around campus. And we tried working with IT to do something that was an early version of DocuSign, but the technology wasn't there yet. And so these companies just started up then that were saying, Hey, we can do it all for you. And so I started researching them and thankfully we chose these folks. And now most of the CSUs uses 'em. And so that, while I don't fool myself into thinking it's gonna last us forever, I'm sure there's gonna be a better mousetrap someday. It has taken us quite far and took us through the pandemic, which if we had not had that, then there is no way. Everything would've ground to a halt. So I think that's had a big impact. This building, this thing's my legacy right here. So those things, and I guess just all the, I haven't counted, maybe I should, all of the program proposals, new programs, all of the things that have gotten approved in the last twelve years while I've been in this job. Like, at least--not a hundred, but about fifty easy. And so so those things.  00:45:36.000 --&gt; 00:45:42.000  Great. Can you tell me about the people who have most influenced you in your career?  00:45:42.000 --&gt; 00:50:24.000  Hmm. So going--I mentioned Dennis Guzman, who had been the dean in COBA. So he was a great mentor and a great friend. And he rebuilt my self-esteem such that I could stay on as an administrator and not think that I was the piece of dirt that all of the faculty thought I was at the time. Beverly Anderson. So she was the first permanent dean hired in 1992. And she was, unfortunately, not what the senior faculty at the time wanted. I don't know if there were gender issues then. I was too young and blind to see any of that at the time. But they did not like her. They wanted to get rid of her and made her life miserable. And in fact, they co-opted us junior faculty. 'Cause I was twenty-six, what did I know from anything at the time? These, you know, senior faculty, who had been around forever, different universities were telling me, oh no, this isn't what we need in a dean. So they co-opted all of us and did a vote of no confidence against her. And so she stepped down after eighteen months. And then as I got a little bit older, I had a little bit more experience. After about three years, I realized, Man, that was a mistake. Beverly was good people and she was a good dean. And so I went to her and I said, Beverly, I am so sorry if you could ever forgive me. And so she became a mentor to me. She became a very close friend, and we stay in touch to this day. And she is like the exemplar of what a woman in the academy should be like. She came up in a time when women weren't respected, but yet she kept her head high. And I still remember the things that she told me. Like she said, nobody insults you without your permission. She taught me that careers are cyclical and that they go up, they go down, they go up, they go down. So never when they're down, when you're down, never worry about it 'cause it's gonna' go back up. So she had a huge impact on me. I'd say Karen Haynes, so she was a great mentor to me. She and Pat Worden, who was a VP of Student Affairs for a while, had been all of the things, like she had been Associate Dean in, it wasn't CHABSS (College of Humanities, Arts, Behavioral and Social Sciences) then, it was COAS, College of Arts and Sciences. Lots of positions on campus. And so she was a mentor to me and she, Karen and wait, yeah, she, Karen and I taught a class on women in leadership. And so that was super exciting. And that's how I got to know President Haynes as a person. And she wasn't just like in name only, she, we team taught that class and she was there. Like, she would come, she would lecture, she would discussion, all of the things. So she was a great influence on me. Kamel Haddad. He was just amazing. He made me better, you know, he just had a way of, you know, he was tough. He was hard to understand sometimes, not verbally, but just, What is it that you want from me? and I can't do it! And he yes, you can. And he taught me. And he was so patient. And so he made me better. Graham. Graham, he came in from the the provost who didn't give me the job. And he treated me fairly. He respected me. He--I guess that was a low time when I didn't get the job, the dean job. But Graham came in and saved the day for me. And so he was, he was definitely a mentor. My super close friend here, Dawn Formo. She and I have been together now for what, thirty years we've been friends. And so I always looked to her for like, what would Dawn do if? 'Cause she always does the right thing. Yeah, I'd say those, those folks. I'm sure there's more. I'm leaving out. Oh, David Barsky, who held the position before me. So he taught me. He spent a whole year training me, and I was thinking, I can't do this, David. I can't do it your way. But he still taught me and he taught me well, and he was always there to answer questions.  00:50:24.000 --&gt; 00:50:32.000  So what do you plan to do during retirement? Personally and professionally. Today is your first day of retirement, I will say--  00:50:32.000 --&gt; 00:50:33.000  It is.  00:50:33.000 --&gt; 00:50:34.000  --and you're in your office--  00:50:34.000 --&gt; 00:52:27.000  --and here I am. (laughter) Aye-yai-yai. So I am going to FERP, faculty early retirement. And so as part of that, I need to continue my--funny how I phrase that--I need to continue my work on WASC because the retirement was unexpected. My plan had been 2026 after my sixtieth birthday in September, after we had done our WASC reaffirmation visit, which is in March of 2026. But this VSIP (Voluntary Separation Incentive Program) thing came up, and it was too good to turn down. So I retired now. But leaving this place in a lurch with accreditation wasn't an option for me. And thankfully, the Provost and Vice Provost agreed. And so that's my fac--my FERP assignment is instead of going back to the classroom, I'm going to continue on as the, the WASC ALO and lead us through the accreditation visit. Also, since I'm not being replaced yet, the whole what happens to academic programs and academic advising question is still a very real one. And so I will be a faculty fellow for accreditation and curriculum, which means, kind of have to figure out how much I can do within the constraints of my FERP assignment to kind of keep the boat afloat for a year. So in a lot of ways, nothing has changed but then everything has changed. So I'm just, I'm still trying to figure out in my head what that means. I think at minimum it means that I set my schedule. And that I am the boss of no one for the first time since 1999. And that technically no one is the boss of me, other than my dogs. (Laughter)  00:52:27.000 --&gt; 00:52:31.000  Will you still continue to do professional work with WASC?  00:52:31.000 --&gt; 00:53:56.000  Yes. So I will still serve on teams. So I've been doing that for about ten years now. I got involved with WASC after our visit because I was very impressed with them as an organization, because you think accreditation and it, you think it's about checking a bunch of boxes and oh, you don't do this right. WASC is not that. WASC is all about, you know, maybe it's the California philosophy, I don't know, but it's all about let's try to make you better. Let's get to know you, let's help you be a better version of you. And so that felt really good. And it also felt good to learn about other institutions because since this is the only place I've ever worked in higher ed, you know, that's my, that's a strength and it's a weakness because it's all I knew. And so getting involved in WASC exposed me to all types of institutions, you know, private, not-for-profit, for-profit, all of the things. Big schools, little schools, international schools. They sent me to the Emirates to review a school, I'm going to Ecuador next year. So really, WASC like swung open the door on professional development for me as someone in higher ed. And so I will absolutely love to keep doing that. And in fact, I just did a sub-change review yesterday for a school in Africa, of all places. Didn't go there, obviously. It was Zoom. But yeah, Ecuador in April.  00:53:56.000 --&gt; 00:54:10.000  Very cool. Okay. Is there anything else you'd like to talk about in this interview? Anything that we missed?  00:54:10.000 --&gt; 00:55:17.000  So in my retirement speech, I made a reference to Hamilton," and I read part of George Washington's farewell speech. I won't do that again. But the one thing I didn't say was another quote from Hamilton and it says "legacy is planting seeds in a garden you never get to see." I got to see the garden. So that's pretty cool. And as I said earlier, I'm really grateful for that. Hopefully there's still some flowers that will bloom once I'm gone. But that won't be for another, well, I can FERP for five years. And that's my plan, you know, I think, God, old people retire and I'm not old, you know, fifty-eight, I'll be fifty-nine, but I've got five years now, and so I can see going all the way through five years for sure. Unless and until Vince has a baby. If that happens, then we are Napa bound and I will be raising grandchildren. (laughter)  00:55:17.000 --&gt; 00:55:43.000  Very good. Okay. Well thank you. I will say the theme that came across to me the most in this interview is your like, can do, I can do it for a year, I can do it for two years. I could, I can do it for six months. And you've obviously been open to these possibilities, and that is really what has made your career and CSUSM so much better. So thank you so much for interviewing today. Thank you. Thank you for letting me talk about myself for two hours. (laughter)  00:55:43.000 --&gt; 01:55:49.000  Thank you. Thank you for letting me talk about myself for two hours. (laughter)  NOTE TRANSCRIPTION END  ]]&gt;       https://rightsstatements.org/page/InC/1.0/?language=en        video      Property rights reside with the university. Copyrights are retained by the creators of the records and their heirs. &amp;#13 ;  &amp;#13 ;  This resource is licensed for noncommercial educational use using CC NC-BY 4.0. Please contact Special Collections at archives</text>
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