1 10 183 https://archivesoralhistories.csusm.edu/files/original/cc6b7562e6cb1a2fc4b6d2263de282d4.pdf 1944ab4324c68acefd81e75e82c531e9 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transcripts Description An account of the resource Written oral histories and transcripts are available for researchers that prefer the written word, or to see the whole interview in a document. Transcripts of <a href="https://archivesoralhistories.csusm.edu/collections/show/5">audio and video files</a> are also available as part of those video files. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Labrado, Ed. Interview transcript, November 17, 2025. Creator An entity primarily responsible for making the resource Ed Labrado Contributor An entity responsible for making contributions to the resource Jason Beyer Date A point or period of time associated with an event in the lifecycle of the resource 2025-11-17 Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en" target="_blank" rel="noopener">In copyright</a> Rights Holder A person or organization owning or managing rights over the resource. Ed Labrado License A legal document giving official permission to do something with the resource. <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc/4.0/</a> Format The file format, physical medium, or dimensions of the resource text Identifier An unambiguous reference to the resource within a given context LabradoEd_BeyerJason_2025-11-17_transcript Is Part Of A related resource in which the described resource is physically or logically included. San Diego Veterans History Initiative Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Oral Histories Description An account of the resource Video and audio oral histories can be viewed here. Histories are listed alphabetically by last name. Individual histories are indexed and transcribed and can be searched. Publisher An entity responsible for making the resource available California State University San Marcos University Library Rights Information about rights held in and over the resource <p>Rights to oral histories vary depending on the history. The library owns the copyright to some histories, and has license to reproduce for nonprofit purposes for others. Please contact CSUSM University Library Special Collections at <a href="mailto:%20archives@csusm.edu">archives@csusm.edu</a> with any questions about use.</p> Oral History A resource containing historical information obtained in interviews with persons having firsthand knowledge. Interviewer The person(s) performing the interview Jason Beyer Interviewee The person(s) being interviewed Jan Michael Letigio Lacea OHMS Object This field contains the OHMS Hyperlink (link to the XML file within the OHMS Viewer) https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=LaceaJan_BeyerJason_2024-11-08_access.xml Interview Keyword This filed adds keywords to the Omeka Oral History item type. Keywords are included in the OHMS XML, this field in Omeka will allow for full data migration between OHMS XML and the Omeka Record. This field does not impact the OHMS / Omeka integration and is optional if you do not need to map the "keywords" field in the OHMS XML to the corresponding Omeka record. Veteran;Hospital Corpsman;United States Navy;Operation Enduring Freedom—Philippines;California State University San Marcos OHMS Object Text This field contains the OHMS Index and / or Transcript and is what makes the contents of the OHMS object searchable in Omeka 6.0 Lacea, Jan Michael Letigio. Interview November 8th, 2024. SC027-072 00:00:00 SC027 California State University San Marcos University Library oral history collection CSUSM csusm Veteran ; Hospital Corpsman ; United States Navy ; Operation Enduring Freedom—Philippines ; California State University San Marcos Jan Michael Letigio Lacea Jason Beyer Moving image LaceaJan_BeyerJason_2024-11-08_access.mp4 0 https://archivesoralhistories.csusm.edu/files/original/018dba3b4aa97ac3f2e94e43a109d4de.mp4 Other video English 0 Interview Introduction 0 60 Military Background The highest rank Lacea attained serving in the Navy was Petty Officer First Class HM1 (Hospital Corpsman). He served in the Philippines as part of Operation Enduring Freedom—Philippines. Navy ; Petty Officer First Class HM1 ; Hospital Corpsman ; Philippines ; Operation Enduring Freedom—Philippines 0 84 Childhood Lacea was born in Cebu City in the Philippines in 1991 and was raised in Springfield, Missouri since he was three months old. Cebu City, Philippines ; Springfield, Missouri 0 101 Family Affiliations with the Military Lacea’s father had mandatory Army ROTC in college in the Philippines. His twin older brothers were both in the military: one was a Marine, and the other was also a Navy corpsman. Army ROTC ; brothers ; Navy corpsman ; Philippines 0 132 Jobs Before Military Service Lacea worked various jobs in food service before enlisting in the military, including smoothies, snow cones, Chinese food, and sushi. Tropical Smoothie Cafe ; smoothies ; snow cones ; Chinese restaurant ; sushi chef 0 172 Choosing Military Enlistment and Military Branch Lacea describes how school, family, and his identity as an immigrant influenced his decision to enlist. He decided to join the Navy with his brother’s guidance because it was the best way to pursue a career in the medical field. school ; brothers ; dad ; immigrant ; Navy ; Military Occupational Specialty ; Armed Services Vocational Aptitude Battery ; medical field 0 282 Early Days of Service, Basic Training, and Education Lacea describes his experiences throughout training, including basic training, accession school, and the Field Medical Training Battalion. He also recalls some of his most vivid memories, like the IV labs in school and Marine Corps training at Camp Pendleton. basic training ; bootcamp ; accession training ; A School ; Great Lakes, Illinois ; Field Medical Training Battalion ; Camp Pendleton ; IV labs ; Marine Corps ; physical training ; Third Marine Division ; Okinawa, Japan 0 434 Memories of Instructors Lacea recalls being scared and stressed during bootcamp, but there were positive and funny experiences in hindsight. He says the instructors “mess with your head so that way they can try to prepare you for anything that you might face in the military.” His memories include the culminating event of Navy Bootcamp called Battle Stations, his impressions of his division chief’s accent, his experience as the Guide of his platoon, and his award for Platoon Motivator. instructors ; Louisiana ; Cajun accent ; Navy bootcamp ; Battle Stations ; Corps School ; Field Med ; Staff Sergeant Borge ; Guide ; Camp Pendleton ; Platoon Motivator 0 701 Weapons Training Lacea describes additional equipment training he received for weapons like the M4, M9 Beretta, .50 caliber machine gun, and Mk 19 grenade launcher. In order to receive the Fleet Marine Force pin, he needed these qualifications. Overall, his main qualification was in the medical field. M4 ; M9 Beretta ; Fleet Marine Force ; .50 caliber ; Mk 19 0 782 Military Promotions Lacea started off as an E3. He described his promotion to Petty Officer Third Class while in the Philippines, and how Filipinos like to help each other out in the Navy. He got promoted to E5 through evaluations. Finally, he was frocked to Petty Officer First Class while in Reserves, before leaving the service. Hospitalman E3 ; Philippines ; Petty Officer Third Class ; the Filipino Mafia ; Navy ; Petty Officer Second Class ; advancement test ; evaluations ; Petty Officer First Class ; Reserves 0 910 Difficulties Adapting to Military Lifestyle Lacea describes the high standards of the military as one of the most difficult yet rewarding aspects of military service. However, feelings of burnout motivated him to leave the service. This led to some feelings of anxiety and regret, as the transition back to civilian life included new expectations. high standards ; burnout ; anxiety ; regret 0 1023 Interactions with People During Stateside Service Lacea describes differing experiences while stationed in San Antonio, Texas ; California ; and Okinawa, Japan. Interactions with locals could depend on the political environment and social class of civilians. San Antonio, Texas ; uniforms ; phase of liberty ; California ; Okinawa, Japan 0 1174 Deployment for Operation Enduring Freedom—Philippines Lacea’s only deployment was for six months in Zamboanga, Philippines from 2012-13 for Operation Enduring Freedom—Philippines. He describes the conflict in the south of the Philippines and the U.S. military’s involvement in it, mostly advising the Philippines military. He was glad to serve in the Philippines, because he felt that he was giving back to his motherland. Zamboanga, Philippines ; six-month deployment ; Abu Sayyaf ; Moro Islamic Liberation Front ; Al-Qaeda ; advising ; rules of engagement 0 1330 Interactions with Local Peoples and Cultures in the Philippines Lacea is from Cebu City in the central part of the Philippines, but he speaks the same dialect of Bisaya as many locals in Zamboanga. So, despite the differences in religion and culture, he was able to communicate with locals. Zamboanga, Philippines ; Muslims ; religion ; hospitality ; Bisaya ; dialect 0 1430 Friendships and Comradery During Service Lacea describes the diversity of military branches and skills of the people he served with in the Philippines. He also describes highly stressful moments when he and other corpsmen would provide medical assistance after mass casualty events. Joint Special Operations Task Force Philippines ; Navy SEALs ; Delta Force ; the Air Force ; Air Force ; marine security element ; Recon Marines ; USMC Reconnaissance Battalions ; Headquarters Battalion Third Marine Division ; Truck Company ; Motor Team Marines ; night vision equipment ; opposing forces 0 1639 Keeping Contact with Family and Friends While Deployed Lacea recalls having internet access and using it to Skype and FaceTime his friends and family back home. Skype ; FaceTime ; internet ; friends ; family 0 1680 Recreation While Off Duty in the Philippines Lacea recalls his time spent working out, playing basketball, and learning Marine Corps martial arts. He also recalls his four-day R&amp ; R trip to visit his family in Cebu City and Bohol with three friends. exercise ; basketball ; Marine Corps Martial Arts Program ; Rest and Recuperation ; Cebu City ; Bohol 0 1846 Humorous Events While in the Philippines Lacea tells a funny story about the Marines in his platoon being smokers. Others were surprised to see him, the corpsman, passing out cigarettes to his platoon. smoking ; cigarettes ; Marlboro Reds ; corpsman 0 1930 End of Service and His Decision to Stay in California after Service Lacea met his wife while stationed at Miramar. He started wanting to settle down while keeping opportunities in the military. He decided to switch to the Reserves, but it was not what he expected. After nearly eight years serving in the military, he decided to leave the Reserves and stay in California where his wife’s family lives. Since he was surrounded by family when his service ended, he had support. Third Marine Division ; Miramar ; fourth tank battalion ; Reserves ; wife ; family ; California ; Missouri ; childcare ; family ; brother ; Camp Pendleton 0 2142 Relationships with Family, Readjusting to Civilian Life, and Enrollment at CSU San Marcos Lacea had plans to work at Scripps Health while continuing service in the Reserves and pursuing graduate school, but he was disillusioned with both jobs and left them. When he enrolled in the Master of Public Health program at Cal State San Marcos he initially felt out of place, anxious, and regretful. However, once he got involved with the veteran center on campus, he felt the support of a community of veterans struggling with the same issues. graduate school ; Reserves ; Scripps Health ; quitting ; anxiety ; stress ; enrollment ; CSU San Marcos ; veteran community ; Master of Public Health ; support 0 2384 Experience with the G.I. Bill Tuition assistance supported Lacea’s bachelor’s degree. Using the G.I. Bill, he was able to pay for two master’s degrees in public health and business administration. G.I. Bill ; tuition assistance ; bachelors ; master's in public health ; master's in business administration ; CSU San Marcos 0 2417 Continuing Friendships After Service Lacea admires that he can keep up with his friends on social media and see them when they are stationed at Camp Pendleton or come to visit. friendships ; social media ; Camp Pendleton ; visits ; nostalgia 0 2490 Experience with Veterans Organizations Lacea describes his experience with the Veteran Center at CSU San Marcos, including working for the Veterans to Energy Careers program for a semester. He is also part of the Telesforo Trinidad Committee, which was formed because there is a ship being built, the USS Telesforo Trinidad, named after a Filipino who received the Medal of Honor. CSU San Marcos ; vet center ; work-study program ; Veterans to Energy Careers ; Telesforo Trinidad Committee ; USS Telesforo Trinidad ; Medal of Honor ; Filipino 0 2560 How Military Service Impacted His Life Lacea shares how the military provided him social and material benefits. It helped him network, build friendships, and expose himself to different cultures and political views from across the country. It also helped him pursue higher education. education ; family ; G.I. Bill ; disability ; friendships ; networking ; culture ; politics ; Arkansas 0 2674 Life Lessons From Military Service Lacea admires that his service helped him become an adult, including how to complete his taxes. His experience also gave him positive role models. taxes ; TurboTax ; adulting ; parenting 0 2774 Message for Future Generations Lacea wants people to know that veterans are “regular people who were put into extraordinary circumstances.” He wants people to know that the military may not be for everyone. Veterans have very different experiences, and many veterans have not experienced combat. veterans ; perspectives ; experiences ; decisions ; gratitude 0 2871 Association with CSUSM and the North County San Diego Community Despite it being a backup choice, Lacea was happy with his experience at CSU San Marcos. He chose CSUSM because its Master of Public Health program had CEPH accreditation. CSU San Marcos ; North County San Diego ; community ; San Diego State University ; CEPH accreditation ; Council on Education for Public Health ; Master of Public Health 0 2935 Raising Awareness About Conflict in the South of the Philippines Lacea wants more people to know about Operation Enduring Freedom—Philippines. Many people died, notably during the Siege of Marawi in 2017. He says, “I just want people to be aware of what we did down there and the people that we helped.” Operation Enduring Freedom—Philippines ; Siege of Marawi ; Abu Sayyaf 0 3005 What More People Should Know About Veterans Lacea wants people to know that even though many veterans did not serve in wars, he thinks all veterans “still would've performed well.” He also shares more about how he volunteered for deployment to Iraq or Afghanistan. However, when he joined in 2011, there were fewer military deployments to those countries. He was disappointed by this but happy to be in the Philippines. Iraq ; Afghanistan ; brother ; corpsman ; Marines ; volunteer ; war 0 3093 Lessons Learned from Military Experience Lacea again recounts how mentors during his service taught him how to manage his personal finances and pushed him to pursue higher education. He describes his journey from military enlistment to bachelor’s to master’s. finances ; education ; career ; bachelor’s ; master’s ; Missouri State ; Third Marine Division ; mentors ; Miramar 0 Oral history Jan Michael Letigio Lacea served in the Navy for eight years. He was frocked Petty Officer First Class HM1 (Hospital Corpsman First Class) before he left the service. Lacea described his service in the Philippines for Operation Enduring Freedom, and he reflected on his own identity as a Filipino American immigrant. He also recounted his return to civilian life, attending graduate school at CSU San Marcos, the support he received from the CSUSM Veterans’ Center, and the life lessons he learned from military service. NOTE TRANSCRIPTION BEGIN 00:00:00.525 --> 00:00:56.024 My name is Jason Beyer, and I am a graduate of California State University San Marcos. Today I will be interviewing Jan Michael Letigio Lacea. Today's date is Friday, November 8th, 2024. The general location in which this interview is being conducted is in the Letigio home in Fallbrook, California. Me and the interviewee are both military veterans. The names of the people attending this interview are Marilyn Huerta, camera operator, Adel Bautista, Jason Beyer, the interviewer and the interviewee, Jan Michael Letigio Lacea. The purpose of this interview is to conduct an oral history. Please state your first, middle, and last name. 00:00:56.024 --> 00:01:00.125 My name is Jan Michael Letigio Lacea. 00:01:00.125 --> 00:01:02.664 Please state your branch of service. 00:01:02.664 --> 00:01:04.444 Navy. 00:01:04.444 --> 00:01:07.265 Please state the highest rank that you attained. 00:01:07.265 --> 00:01:12.575 I was frocked Petty Officer First Class HM1 (Hospital Corpsman) right before I got out of the Navy. 00:01:12.575 --> 00:01:17.075 And were you a part of any war or conflicts while you served? 00:01:17.075 --> 00:01:24.734 I served in the Philippines, part of Operation Enduring Freedom—Philippines (OEF-P). 00:01:24.734 --> 00:01:26.564 Where were you born? 00:01:26.564 --> 00:01:41.185 I was born in Cebu City in the Philippines in 1991. And shortly afterwards, when I was three months old, I moved to Springfield, Missouri, and that's where I grew up most of my life. 00:01:41.185 --> 00:01:45.894 Does your family have any past affiliations with the military? 00:01:45.894 --> 00:02:12.365 Yes. So my dad was technically affiliated with the military. He was in Army ROTC in college as part of a mandatory ROTC back in the Philippines—back in those days it was mandatory. And my brothers, my twin older brothers, were both in the military. One was a Marine—he just retired last year—and the other one was also a Navy corpsman. 00:02:12.365 --> 00:02:15.764 Did you hold any jobs before entering the service? 00:02:15.764 --> 00:02:31.925 Yes. So my first job was at Tropical Smoothie Cafe, a small smoothie joint. I started there when I was 15 years old. And I also worked at a snow cone place. And I also worked at a Chinese restaurant. And then right before I left for the Navy, I was a sushi chef. 00:02:31.925 --> 00:02:34.425 So what was it like being a sushi chef? 00:02:34.425 --> 00:02:52.044 Being a sushi chef was fun. I really like eating sushi, so that part was fun. What I didn't like was also I had to work pretty much every weekend, and every day I came home smelling like fish. 00:02:52.044 --> 00:02:55.455 When and why did you choose the military? 00:02:55.455 --> 00:03:32.925 So I chose to join the military for plenty of reasons. School was one. Obviously both of my brothers were in the military, so that was a big influence for me. But the biggest reason why I joined the military was because being an immigrant, coming to America, I saw all the great things that this country provided for my family, for my dad, the opportunity to work. And so I just felt like it was a good way to give back to the country that welcomed our family. 00:03:32.925 --> 00:03:35.694 Were you drafted or did you enlist? 00:03:35.694 --> 00:03:38.594 I enlisted. 00:03:38.594 --> 00:03:42.854 And which branch did you enter, and why did you choose that branch? 00:03:42.854 --> 00:04:42.694 So I chose the Navy and—I enlisted into the Navy because—so again, my brothers influence—my brothers were a big influence on why I joined the military. And my Marine brother wanted me to join the Marine Corps. My Navy brother wanted me to join the Navy. They both gave their pros and cons to each one. I really wanted to be a Marine at first, but my brother did tell me that there was no guarantee that I would get to pick the MOS (Military Occupational Specialty) or the job that I wanted to do. Whereas the Navy was a little bit more of a guarantee I would like, as long as I made a good ASVAB (Armed Services Vocational Aptitude Battery) score and I told the recruiter what I wanted to do, if it was available, then I could do it. So ultimately how I decided was I wanted to see if I wanted to pursue a career in the medical field, and the Navy was the best choice, because unfortunately, the Marine Corps doesn't have a medical field. So being a Navy corpsman was the next best thing. 00:04:42.694 --> 00:04:49.314 For your early days of service, what type of training or schooling did you have? 00:04:49.314 --> 00:05:35.004 Sure. So everybody joins military. They have to attend a basic training or bootcamp as some people call it. So, I attended a bootcamp up at Great Lakes, Illinois, when I first left for the Navy in 2011 in March. And that was my first taste of the military. And then after bootcamp, I went to A School (accession training) that's kind of like our corpsman school where we learned our jobs. And yeah, I learned all the basic medical stuff there at A School. And then after that I went to Field Medical Training Battalion, which is pretty much where we learned the Marine side of being a corpsman and being up in the field and learning about weapons systems. And that was at Camp Pendleton. 00:05:35.004 --> 00:05:44.055 What is your most vivid memory, both best and worst parts of your time in training or in school? 00:05:44.055 --> 00:06:57.665 Let's see. I would say one of my most vivid memories in school was the IV labs. Learning to give IVs to patients. It was a bloody mess for everybody (laughs). So that was pretty vivid. I mean, I'm not really that scared of blood, but I had a lot of classmates that were, so I actually had like one classmate who actually passed out when (laughs) they saw blood. So that was a pretty vivid moment for me. And also, one of the big things I remember was in Field Medical Training Battalion, when I started learning all the Marine Corps side of things. I think that's when the military started being more fun for me, because that's really what I wanted to do. Like I said, initially I wanted to be a Marine—and you know, bootcamp and A School, it was kind of like more of the Navy side and like, oh, okay, this is cool. But once I started doing more of the quote unquote, like, the Marine stuff, that's when it was really fun working with weapons, doing fireman's carry, working out, PT'ing (physical training) every day. I think that was kind of where I was like, okay, this is where I want to be. 00:06:57.665 --> 00:07:01.225 What was your first assignment after basic training? 00:07:01.225 --> 00:07:14.545 Sure. So, after basic, I went to A School and then I went to Field Med. And then after Field Med, that's where we get assigned to our first unit in the fleet. And my first unit was Third Marine Division in Okinawa, Japan. 00:07:14.545 --> 00:07:20.665 Before we wrap up your training, do you recall your instructors that you had? What were they like? 00:07:20.665 --> 00:11:41.674 Yes. My bootcamp instructors, so (laughs), they're—it's funny, looking back at bootcamp. Everybody thinks it's a scary experience. When you're first into it, it's very stressful. But when you look back on it, there's a lot of funny stories that we have. One of my bootcamp instructors, he was this tall guy from Louisiana, and he had this Cajun accent, and a lot of people tell me that I can do really good impressions. So I (laughs) used to do an impression of him all the time, whenever it was a holiday routine on Sundays, whenever we kind of have a little bit of free time during bootcamp. And then towards the end, right before—so our culminating event in Navy Bootcamp is called Battle Stations, similar to the Marine Corps they have the Crucible. So right before Battle Stations, one of the instructors said, "Alright, I know one of you has a good impression of Chief, so who can do a good impression of Chief in the division." And sure enough, everybody in the division pointed back and they said, "Lacea he can (laughs) do a great impression of Chief." So I went up there—I'm not gonna do it right now (laughs), 'cause I don't know if he will watch this. But yeah, I did my impression and like even the instructors were busting out laughing. So that was funny. My Corps School instructors, honestly, I don't really remember too much about them. Again, like, they did a lot of messing around with us. But, you know, all in all, I think that's just all what the military is. You know, they mess with your head so that way they can try to prepare you for anything that you might face in the military. So, and then, and my Field Med instructors, I remember them pretty vividly. Again, they like to mess with us a lot. So in Field Med we had two or three corpsman instructors I think per company. And then we had one Marine instructor. And our Marine instructor, his name was Staff Sergeant Borge—I think he just retired as a Gunny (Gunnery Sergeant)—but he was a funny guy. He liked me because I was the smallest guy in the platoon. And, he actually picked me to be guide for our platoon. So Guide is the person who gets to carry the flag for the platoon, and it's kind of seen as the main leader and motivator of the platoon. And he picked me for Guide. And, unfortunately that didn't last too long, because I am the shortest guy in the platoon, the hikes for me in Camp Pendleton were very hard (laughs) because we had guys in the platoon probably the size of Jason (gestures toward interviewer) who were like six foot five, six foot eight-whatever, and their strides were like (laughs), you know, like 10 feet. And for me to make that same 10 feet, I'd have to pretty much sprint the entire hike all while carrying about like 80 pounds of gear. So (laughs), so pretty much the whole time Staff Sergeant Borge is like, Lacea, you better motivate the platoon. And I would run around the entire platoon all while going uphill (laughs). And, as you know (gestures toward interviewer), the hills in Pendleton are crazy. So, I'm running up this hill, running around the entire platoon trying to motivate them. And eventually I just could not keep up with the platoon anymore and I started to fall back. And Staff Sergeant Borge said, "If you fall back, Lacea, you're fired (laughs)." And unfortunately, I fell back. So I eventually got fired from being the Guide a couple weeks before graduating. But at the end, right before graduation, the platoons, they have like a platoon award that they call the Platoon Motivator, and pretty much the platoon puts in votes and they vote whoever was the biggest motivator for the platoon. And they still voted me as the platoon motivator. So I got recognized for that. And at the end of Field Med, Staff Sergeant Borge, he was like, you know, I don't really say this to a lot of students, but I was actually proud of you and seeing how you improved throughout training. So despite the fact I got fired, he (laughs) still liked me. So (laughs)— 00:11:41.674 --> 00:11:51.284 Did you qualify for equipment such as vehicles, aircraft, radios, weapons? If yes, what was that training like? 00:11:51.284 --> 00:13:02.644 Sure. So in Field Med we're all taught on how to shoot the M4—or it's pretty much the carbine style of the M16—so pretty much just taught the basics of it, how to disassemble and assemble an M4. Also, I got to shoot an M9 Beretta—when I was deployed that was my main sidearm. And, let's see, what else? Oh, and when I was with the Marines most corpsmen—you've probably seen corpsmen in their uniforms they have like a, they call it the FMF pin (Fleet Marine Force), it's like an eagle, globe, and anchor from the Marine Corps, and then it's got like these like wings and stuff. So in order to get that FMF pin, you have to do different qualifications. One of the main ones is weapons qualifications. So we were actually taught how to disassemble and assemble a fifty cal (.50 caliber), which is a big machine gun. We also got to play around with the Mark 19 (Mk 19 grenade launcher). So we were kind of given like a basic instruction on those weapon systems. But overall, my main qualification was just the medical field, medical stuff. So being a corpsman. 00:13:02.644 --> 00:13:06.375 Did you receive any promotions? And if so, could you tell me about that? 00:13:06.375 --> 00:15:10.004 Sure. So when I first joined the Navy, I started off as an E3. And for the Navy our rank is also our job, so my rank was Hospitalman E3. And then while I was deployed in the Philippines, I was actually meritoriously promoted to Petty Officer Third Class while I was there. So, pretty much, the Navy, as some people know, there's a thing called the Filipino Mafia. And so a lot of Filipinos like to help each other out in the Navy. And so a lot of people said that I've got the meritorious promotion because of the Filipino Mafia. So I don't know if that's true or not, but there were a lot of Filipinos in the Navy and I had a lot of Filipino mentors that helped me out. So, yeah, according to some people, that might've been why I got meritoriously promoted to Petty Officer Third Class. And then I got promoted to Petty Officer Second Class pretty much through the regular way, quote unquote. So in the Navy, when you get promoted, pretty much, they take into account your evals and they also take into account a test score—you have to take an advancement test once or twice a year, I don't remember. But, so I took it, I got promoted to E5 the regular way, through the test. And then my last promotion was to Petty Officer First Class. Technically I didn't attain the pay grade. It's kind of confusing how it works in the Navy, but like when you initially pick up rank you get frocked, so you get to put on the rank but you don't get paid as that rank. So I picked up First Class from the Reserves—I was in the Reserves at that time—and I picked up First Class, and I put on First Class, but I got out of the Reserves before I actually attained that pay grade. So, that's why I was only frocked to Petty Officer First Class. 00:15:10.004 --> 00:15:16.715 What was the hardest part of the military lifestyle for you to adapt to? 00:15:16.715 --> 00:15:59.894 Honestly, the hardest part—which ironically also was why I liked it too—was just like the high standards, maintaining that and, you know, like just getting the mission done at all costs. And honestly, that kind of translated to why I had a hard time transitioning out of the military, because I was very focused on making sure I get the job done and making sure it gets done right. And so that was a challenge for me to adjust to—and it was also a challenge for me to adjust out of, too. 00:15:59.894 --> 00:16:09.118 And why do you think that that was the hardest? Why do you think it was the hardest part of the lifestyle to adapt to? 00:16:09.118 --> 00:17:03.705 Yeah, honestly, I mean, you know, like I said, so I was in the Navy for about seven and a half years and making it all the way to Petty Officer First Class for—especially as a corpsman—that's a pretty fast pace of picking up rank. And I really was striving to be the best I could be in the military. And sometimes that could lead to burnout. And so, honestly, like, I eventually got burnt out of being in military, and that's why I ultimately decided to get out instead of staying in the full twenty (years) and retiring. And so yeah, it was hard for me 'cause, you know, sometimes I would get anxiety of like, am I good enough? Will I ever be good enough for everybody? Like, everyone's like, oh, you know, you had such a successful career in the Navy, why did you get out? And so, you know, I had a lot of thoughts of regret and those type of things. 00:17:03.705 --> 00:17:10.875 What were your interactions like with people you encountered during your stateside service? 00:17:10.875 --> 00:17:13.315 Um, like, civilians or— 00:17:13.315 --> 00:17:20.605 Civilians or other people from the military at different bases you might have been stationed at? 00:17:20.605 --> 00:19:34.775 Sure. So, definitely 'cause—so after bootcamp I was stationed in San Antonio, Texas, and it's a very military friendly town. So wherever we went, like, people offered to, you know, get us free food, free drinks, wherever. So being in San Antonio was great. But it was kind of funny because whenever we're in Corps School, our first couple weeks while we're there, we're still in our first phase of liberty, as they call it. So you can only go off base but you have to be in uniform. We would be in our service uniforms whenever we went out in town. And when we went there, our school was still pretty new, so folks in San Antonio weren't used to seeing Navy guys, and especially at the time—we also got a new service uniform too, which we called the Peanut Butters, which was a khaki top and black bottoms—so nobody was really used to seeing anybody in those uniforms. So we would go out in San Antonio and this one guy—old Navy vet from like, you know, the Cold War era—and he came up to us and he was like, "Hey, are you guys Boy Scouts?" (Lacea laughs.) And we're like, no, we're in the military. And he was like, "No, what branch are you in?" Like, we're in the Navy. And he's like, "What? There's Navy guys here in San Antonio? You're wearing uniforms I don't even recognize." Like, yeah, this is a new uniform. So, yeah, it was great being in San Antonio. And then here in California, you know, there's a lot of Marines out here and California is a little bit more, as they say, like a liberal state. So, I don't know—I would just say like, we didn't get as much as the same treatment as we got in San Antonio. But I still like it out here in California. And then, I was stationed overseas in Okinawa when I was with Third Marine Division. And interacting with the local Japanese community, you know, there's a lot of folks in Okinawa who didn't really like us being there. But on the flip side, there were a lot of locals who did like us being there, especially the ones who owned businesses. And so it was a interesting dynamic. But for the most part, the Japanese people were really friendly and polite. 00:19:34.775 --> 00:19:44.085 So now we're gonna move on to your wartime and conflict service. What wartime conflicts were you a part of? 00:19:44.085 --> 00:19:55.005 Sure. So, pretty much my only deployment when I was in the military was in the Philippines, part of Operation Enduring Freedom in the Philippines. 00:19:55.005 --> 00:19:57.483 When and where did you serve in the Philippines? 00:19:57.483 --> 00:20:20.714 Sure. So I was deployed to Zamboanga, Philippines, in the Southwest part of the Philippines. And that was in, I believe, September, or that was in October, 2012 to April, 2013. 00:20:20.714 --> 00:20:25.174 And what were your recollections of that experience? 00:20:25.174 --> 00:22:10.414 Man. Like I said, it was my only big six month deployment, but it was some of the best memories I have of being in the military. Well, for one, being Filipino and being deployed to the Philippines, that was really rewarding for me because I felt like even though I was serving in the American military, I was able to give back to my actual motherland. So not a lot of people are familiar with the conflict down there in the Philippines, but down south there's a big Muslim population in the Philippines. And with that, there were some radical groups there. The main big one was called the Abu Sayyaf, and there's also another big group called the Moro Islamic Liberation Front down in the south, or M.I.L.F. for short. And so those were the main belligerents that were down there, when we were deployed. And, pretty much, they've been causing issues for the government there in the Philippines for a very long time. And especially after September 11th, I believe Abu Sayyaf, they kind of aligned themselves with Al-Qaeda, so that's why America kind of felt like they needed to have a contingency there. And they deployed a lot of their military there mainly for advising. So that's what our main mission there was for was for advising the Filipino military. And so we weren't really like the main combatants, but if we were ever attacked our RRE, or our rules of engagement, were self-defense. So there were I think maybe a couple of times they were skirmishes, but I was not involved in one, though. 00:22:10.414 --> 00:22:21.765 So based off your time in the Philippines, what were your interactions like with the local cultures and the people you encountered during deployment? 00:22:21.765 --> 00:23:50.243 Yeah, so, like I said, I was really proud of being deployed in Zamboanga in the Philippines. But it was a part of the Philippines that I had never been before. So I'm from Cebu, in the central part of the Philippines, and I would visit back there every two years, so I was mainly familiar with that part of the Philippines. But down south, like I said, is a very majority Muslim population. So going there it almost felt like it was a Philippines that I didn't recognize. There's, like I said, a lot of Muslims down there. You would see people in like Muslim garb. Some females even wore a hijab. And so yeah, it was a part of the Philippines I wasn't used to, but everybody there, I mean, they still had that same Filipino hospitality. Everybody was super nice. They spoke the dialect that I speak, which is Bisaya. So I was actually kind of a translator when I was down there—not in an official capacity, but more of like, whenever my Marines went out in town or like, you know, they wanted some food, I would help them out with that (laughs). So, yeah, I was able to mingle with the locals that way. And it was cool because a lot of the Filipinos, they didn't expect somebody—well, they saw like a lot of Filipino American military, but for me especially, because we spoke the same dialect, that was a little bit more rare for them to see. So yeah, that was really interesting. 00:23:50.243 --> 00:23:57.615 What kind of friendships and comradery did you form while serving and with whom, while you were in the Philippines? 00:23:57.615 --> 00:23:59.285 Sorry, can you repeat the question one more time? 00:23:59.285 --> 00:24:05.904 What kinds of friendships and comradery did you form while serving and with whom? 00:24:05.904 --> 00:27:19.365 Man. I had really close friendships when I was deployed. So pretty much when we deployed, it was part of a rotation of—they call it marine security element. So, the main unit that's there in the Philippines was called, JSOTFP, Joint Special Operations Task Force Philippines. So, as the name implies—special operations—a majority of the units that were there and that most people we're supporting were special operations units. So you had the SEALs (Navy SEALs), Delta (Delta Force), the Air Force, PJs—the para rescue guys, I forgot what they're called in the Air Force. But yeah, you had pretty much all sorts of special operations guys there in the Philippines. And then you had all the support people, and we were part of the marine security element. Historically they had Recon Marines (USMC Reconnaissance Battalions) that would deploy there, but then they said, I don't really think we need Recon guys. We could just get a bunch of just regular Marines and fulfill those security roles. So, what they did was they augmented—I was part of Headquarters Battalion Third Marine Division—they augmented Marines from all across the battalion to be part of the mission. So we had guys from Truck Company who were Motor Team Marines, the guys who drove the big seven-ton trucks. We had Comm Marines (Communications) that were there. Even had like a couple admin guys, so it was almost like bakers and candlestick makers, and they just put us all into a platoon. And then it was me and another corpsman who were kind of like the medical. And so whenever they formed the platoon, we all met up and yeah, it was almost like a ragtag group of group of kids. But I mean, like, we immediately bonded, definitely on our first field op (operation). And when we were preparing for deployment, we learned a lot of like, security stuff like how to—like defensive driving and like how to conduct a convoy and all that stuff. So that was really fun. And then when we deployed—you know, like I said, even though we were in an advising role, the Filipinos, you know, they were very active in fighting the conflict there. So it was pretty frequent that there would be mass casualty events. So, a lot of times—'cause the Filipino military guys, what they would do were a lot of night operations. So a lot of times they would go out there—sometimes without even like any NVGs (night vision goggles) or night vision equipment, and there would be a lot of casualties. So of course, me and the other corpsmen, our main job was to assist in those casualties. So, we would go out there, they would evacuate a lot of the Filipino soldiers and even some of the OpFor, the opposing forces, that would get wounded, and they would evacuate them to the local military hospital there and we would assist with anything medical. So yeah, there was a lot of stressful times, a lot of high stress stuff going on. But through all of those difficult times, we bonded a lot. 00:27:19.365 --> 00:27:26.164 How did you stay in touch with family and friends? Did you choose to keep communication with them while deployed? 00:27:26.164 --> 00:28:00.634 Yeah, so luckily for me, I deployed in the 21st century, so we had Zoom—actually I don't think we had Zoom, we had Skype—so I was able to Skype my friends and family back home. I think FaceTime was still a thing back then, so yeah, I was still able to communicate that way. We had the internet in our little fob, if you wanna call it that. So overall, where we were staying at, it wasn't too bad. I wouldn't say it was like resort living, but it was (laughs)—it wasn't too bad. 00:28:00.634 --> 00:28:05.505 What did you do for recreation or when you were off duty while in the Philippines? 00:28:05.505 --> 00:30:46.815 Sure. So, down in Zamboanga, we weren't really allowed to go off base unless it was for—obviously for like official duties. So unfortunately for some of the Marines who wanted to go out and party (laughs) in Zamboanga, unfortunately they couldn't do that. So what we did mostly for recreation was workout a lot. So we had the gym, that was there on our little fob, and yeah, we just worked out a lot. I probably worked out pretty much every day, gained a lot of muscle (laughs). And then we also had like a basketball court, so we played basketball. We had one of our—one of our Marines in our platoon was a MCMAP instructor (Marine Corps Martial Arts Program), so he got me to gray belt. So that was cool. So, learned MCMAP, which is Marine Corps martial arts, and, I learned to hip toss (motions arms and laughs). So that was fun. What else did we do? Oh! So because the deployment was a joint deployment, so it was run by the Army. So how the Army likes to do deployments is if it's, I think, a six-month deployment, then you actually rate four days R&R (Rest and Recuperation). So, it was actually kind of nice. Mid-deployment, I got four days R&R, and I actually got to go visit my family in Cebu. So how they did R&R was you had to go with three other buddies whenever you do that. So most of the other Marines wanted to go to some of the more popular places in the Philippines, like Manila or Boracay, which is, you know, kind of like this resort area in the Philippines. And everybody was going there. And I was like, no, no, no. I was trying to convince my three other Liberty buddies. I'm like, let's go to Cebu. And they're like, where is that doc? I don't even know where that's at. And I'm like, no, it's in the middle of the Philippines. Like, it's a little lesser known but that's even better because then there's less tourists. And they're like, all right, doc, we'll go there. And yeah, they had a time of their life. And so yeah, we went to Cebu—they got to meet my family there, my cousins. And then we also got to take a ferry to Bohol, which is a nearby island, and that's where my dad's side of the family's from. And so they got to meet my dad's side of the family and kind of see the more rural part of Bohol in the Philippines. And yeah, it was definitely a good experience for them to see them experience that. Yeah, I don't know, it's just—it's kind of, I don't even know what the word is—but it's just kind of crazy, like seeing these two different worlds that I never thought would cross together—my military life and my family life, and like my family meeting my military friends. So that was really interesting to see. 00:30:46.815 --> 00:30:55.035 Do you recall any particularly humorous or unusual events while you were in the Philippines? 00:30:55.035 --> 00:32:10.605 Yes. Uh, I don't know how (laughs)—how inappropriate can we be with this? (Laughs.) I mean, I can—I'll keep it PG if you want me to, so—(nods, laughs, gives a thumbs up to interviewer.) Yeah, keep it PG. Okay, cool. Yeah there was a lot of humorous things. Well, for one, when we first deployed—so a lot of my Marines in the platoon are smokers. So you know it's ironic that the Corpsman (laughs) was the one who supplied them with cigarettes. But, like a lot of the Marines they have a certain—they like Marlboro Reds. And so they forgot to pack it with them–which, I don't know why they did that—but I was like, don't worry, Doc's got you. And I brought like three big cartons of Marlboro Reds. And then I was like, here you go. And then somebody else on the base was like, Is that the Corpsman passing out cigarettes? And I was like, Hey man, you know, I'm just trying to keep morale up. Like, yeah, my Marines smoke, that's okay. We're deployed but (laughs) we'll work on tobacco cessation when we get back to Garrison. So yeah, that was pretty funny. Man, yeah, there's a lot of fun times, but I don't know if I could share it for this (laughs). 00:32:10.605 --> 00:32:23.095 So let's talk about your end of service. Do you recall the day your service ended? Where were you when your service ended? 00:32:23.095 --> 00:34:04.825 Sure. So I'll backtrack a little bit. So, after I was deployed, I went back to Third Marine Division and I finished that tour in 2014. And then after that, I got stationed at Miramar at the clinic on base there. And then after that duty I met my wife, and that's when I decided I didn't want to move around anymore. I think I wanted to settle, but I still wanted to keep my foot in the door of the military. So that's when I switched over to the Reserves. So when I was in the Reserves, I served with a fourth tank battalion, and I was only there for a short while. And pretty much I just—I wanted to, like I said, I wanted to join the Reserves because I wanted to still, you know, keep my foot in the door with the military. But honestly, the Reserves was just not what I pictured the military being. I mean, no offense to the Reserves, I respect everybody in the Reserves, but it was just, it was not for me. I think if I wanted to be in the military, I probably would've just stayed active duty. So, pretty much, since I was still within my initial eight-year contract, my career counselor pretty much said like, I did have the option to drop to IRR (Individual Ready Reserve) or inactive Reserves and get out if I wanted to. And so I opted to do that. And so I decided—like I said, I got frocked to HM1 Petty Officer First Class. And shortly afterwards—like, I think maybe not even like two weeks after that—that's when I got out of the Reserves, and then that's when I decided to just stay here in California. 00:34:04.825 --> 00:34:14.000 Um, why did you decide to not return home, or where, like, where did you go? California? And then what played a role in that decision? 00:34:14.000 --> 00:35:08.465 Yeah, so I decided to stay in California because, you know, I met my wife and she's from here, and all of her family is here. And, you know, like I said, I mean, I grew up in Missouri—and nothing wrong with Missouri—but I just, that was also one of the reasons why I joined the military too, was to get outta Missouri. So, I just like the vibes here in California. It's, the weather is, you can't beat it. Yes, it's very expensive here, but luckily I've been blessed to have a job where I'm able to afford to live here. So as long as me and my family can afford to stay out here then we'll stay out here. And, like I said, since my wife's family is all here and I have kids of my own now, all the extended family, they offer their help to raise the kids and watch the kids. So instead of having to pay for daycare, we have family. So that's definitely a big reason why we stay out here. 00:35:08.465 --> 00:35:17.175 On the day when it came time for you to end your service, how were you received by your family in the community that you returned to? 00:35:17.175 --> 00:35:42.405 Yeah, so, when I got out of the military, I mean, I was already, you know, like I said, I was surrounded by my wife's family, who was here. My brother, he was actually stationed at Pendleton at the time, so my brother was here, and yeah, I mean, it was pretty much the same. Everybody was already here in California, so yeah, not too much change really. 00:35:42.405 --> 00:35:47.614 How did you readjust to civilian life? Did you work or go back to school? 00:35:47.614 --> 00:39:44.875 Yeah, so adjusting back to civilian life was actually really tough for me. Like I said, being in the military, that kind of made me have a higher standard for myself. And so when I initially got out of active duty I had a whole plan ahead of me. I was gonna go to graduate school—actually while I was active duty, I finished my bachelor's using tuition assistance. And so my plan was I wanted to go to graduate school. And so that's why I got out of active duty. And while I was gonna go to graduate school, I was gonna be in the Reserves. And then while I was in the Reserves, I was also gonna work out of town. I had a job lined up with Scripps (Scripps Health, a major healthcare system in San Diego County). And so I worked at Scripps for only about two months, and I just couldn't handle it. I think the biggest—the toughest thing for me was because, I don't know, I just felt like in the military I had almost like a sense of purpose. Like I put the uniform on and I was proud to do the work that I was doing. And no offense to Scripps, you know, I did the best job that I could, but I just felt like the job wasn't really rewarding at the end of the day. And, I almost felt like I was just another number when I was working there at Scripps. Nobody really paid attention to me or knew who I was or anything like that. And so, yeah, I ended up quitting that job. And, you know, it was, it was a little bit tough on me and my wife 'cause, you know, that was some income that was lost because of that. But, I decided to shift gears and I was gonna focus on the Reserves and do graduate school. But like I said, eventually, I didn't even like the Reserves either, so I ended up quitting that as well. And so two of my three things that I had planned after I got outta active duty fell through, and I almost felt like, you know, I was a failure. And so, that was really tough for me to deal with. I had a lot of anxiety and stress about that, and guilt. And honestly, I didn't really feel better about myself until I started graduate school at Cal State San Marcos. When I got there and started doing the whole enrollment process and I got familiar with the veteran community at Cal State—and seeing how like, great the veteran community was at Cal State, that kind of actually helped me with my transition. Even when I started graduate school, I felt like I was out of place and felt like I had like imposter syndrome. Like most of my classmates when I was going for my MPH (Master of Public Health), they were coming straight out of undergrad. A lot of them were like—well, to me they were like kids. I was like in my late twenties about to be thirty, and they were like in their early twenties, and so they were in a different stage of life from me. And like you know, I was already married and trying to start a family and stuff. So yeah, I had big imposter syndrome when I was in graduate school. But when I met with the veterans at Cal State, like meeting people like you Jason (gestures toward interviewer) and all the people at the vet center, I'd come to find that I wasn't alone. Like everybody else was going through the same struggles that I was going through when I got out of the military. For some people it was even tougher for them. Like I know some people they did their full 20, they retired outta the military, and then they're going to get their bachelor's and literally their classmates could be their kids. And so they must have felt really outta place. And so, yeah, I think just getting to bond with other veterans and realizing we were all in the same boat, that helped me realize that, yeah, I wasn't alone. 00:39:44.875 --> 00:39:47.275 Did the GI bill affect you at all? 00:39:47.275 --> 00:40:17.105 Yes. So like I said, I used mainly tuition assistance to finish my undergrad while I was active duty. But when I got out, I mainly used the GI bill for my graduate school. So, luckily that helped a lot. I was able to pay for my first graduate degree and my master's in public health. And since the GI bill I had a lot left over, that's when I decided to use it for my master's in business administration. And I also pursued that at Cal State as well. 00:40:17.105 --> 00:40:22.364 Did you continue any friendships after service? If so, for how long? 00:40:22.364 --> 00:41:30.405 Yes, definitely. I've kept in touch with almost everybody that I met in the military. I mean, I met a lot of people, but thanks to social media, I was able to keep up with most people. A lot of my friends are still in the military. I actually have one friend that's stationed out at Camp Pendleton and another friend that's about to get stationed there. And so, I still keep tabs on everybody and message them, and it's great to see them, especially even like over the years when I do see them—like a couple of my friends, they came over to the house about a month ago, and it was almost like we picked up right where we left off, and even though we hadn't seen each other for almost 13 or 14 years. So yeah, you know, just reminiscing on all the good times and the nostalgia that we had. Yeah, the friendships that I had in the military—like to this day, like, I don't know, it's definitely friendships that I almost feel like you can't really get anywhere else. 00:41:30.405 --> 00:41:33.585 Did you join any veterans organizations? 00:41:33.585 --> 00:42:40.000 Yes, so, like I said, Cal State, they had a really great veteran community there. So I got really involved at the vet center, especially my last semester at Cal State. That's when I learned about the work-study program. And so I actually worked for a semester at Cal State, and I worked with VTEC (Veterans to Energy Careers) and helped other veterans mainly with their professional development and writing resumes and stuff like that. So that was great to work with them. And right now, currently, I don't know if it's really a veteran organization, but I'm part of the Telesforo Trinidad Committee. So what that is is there's actually a ship called the USS Telesforo Trinidad that's currently—I think it's still being built—but it's the first naval ship that's gonna be named after a Filipino. So, Telesforo Trinidad was actually the first—and I believe only—Medal of Honor recipient that was Filipino. 00:42:40.000 --> 00:42:54.000 So now we're coming up on reflections. How has your service impacted your life, your community, your faith, and your family? 00:42:54.000 --> 00:44:34.000 Well, I would say joining the military was probably the best decision I ever made. I mean, for one, like I said, the GI bill was able to cover graduate school for me, and that led me to get the job that I'm at now, and it's able to provide for my family. So, the military was able to help out with that. Also, I am a disabled veteran, and so all the benefits that come with that has also been able to help out a lot with my family as well. Um, let's see—and like I said, all the connections and the friendships that I made through the military, that has been super valuable for me. Not only for networking, but just maintaining those friendships and always having a good support system. Like I said, I'm able to call my friends all over the country if I ever need anything. Like, if I fly to Arkansas, I have a friend out there. If I ever go to the east coast, I have a friend out there. So, having such a diverse network of people from the military like that, that's one of the great things about the military is, just, it's a melting pot of different people, different cultures, different walks of life, different beliefs, backgrounds. Like, I have friends from all over the country, and they really opened my perspective on a lot of things, like my political views, my personal views, my personal beliefs and everything. And I think I wouldn't have gotten that if I didn't join the military. 00:44:34.000 --> 00:44:38.934 So, what are some of the life lessons you learned from your military service? 00:44:38.934 --> 00:46:14.054 Oh, man. I've learned a lot of life lessons from the military. Um, let's see—well, for one, the military taught me how to do my taxes (laughs). So, I mean, you know, a lot of kids like, they just kind of wing it and figure it out. But luckily I had a petty officer who was kind of a leader and he was like, Hey, this is how you do TurboTax, and this is how you do this. And I was a 19-year-old kid, and I didn't even know taxes was a thing. My parents always just kind of took care of that. And so, when the end of the year came and they were like, Hey, all the sailors, did you guys do your taxes? And I was like, Oh, that's a thing? I dunno what that is. So luckily I had a mentor that kind of guided me through that. So, life lessons, a lot of pretty much how to be an adult. I got that from the military, which I feel like not a lot of people get that. They'd have to kind of find it on their own. So the military helped me grow up and it helped me mature. Honestly, the military even helped me become a good dad, a good father. Like a lot of my friends, they got married, they had kids, and I kind of saw how they raised their kids and how they had their relationships while they were in the military. And so that kind of shaped how I was gonna be as a father. So, let's see—what other life lessons? That's pretty much the main ones I can think of. 00:46:14.054 --> 00:46:22.034 What message would you like to leave future generations who will view or hear this interview? 00:46:22.034 --> 00:47:51.675 Pretty much, you know, a lot of people have different perspectives of what the military is like and what that is. Growing up, like a lot of people thought the military is you're going to just, like, it's just a job where you just go and you kill people or something like that. Or like, you go out and you be a hero. But the military is just like, it had a lot of different experiences. A lot of people ask me like, is joining the military a good decision? And honestly, it's ultimately up to you—like, what your goals are, what you wanna do with your life. I wouldn't say the military is a good or bad decision. It really just depends on what you wanna do. So for me it was a good decision. And I just want everybody to know, whenever people come and thank me for my service—you know, some people they respond with "you're welcome." I don't really like saying "you're welcome." I just like saying thank you for your support, because, you know, I'm just a person, just like everybody else is and I just got experiences that some other people haven't experienced before. So, yeah I guess I just want people to know that people in the military, veterans, were just regular people who were put into extraordinary circumstances sometimes. 00:47:51.675 --> 00:47:59.565 How did you become associated with the CSUSM campus and the North San Diego County community? 00:47:59.565 --> 00:48:55.474 Sure. Pretty much I got affiliated with Cal State because I was looking for grad schools. Actually my initial—I wanted to go to San Diego State, but that didn't quite work out (laughs), so Cal State was actually my backup, but it was a great decision. I don't regret it at all. Cal State was a great school, and that's why I went there twice, for both of my graduate programs. But I ultimately picked Cal State because of their MPH program. They had a CEPF accreditation (Council on Education for Public Health). I forget what CEPF stands for, but at the time I was pondering the idea of going back into the military as an officer. And so the program accreditations are really important, whenever you try to put in your officer packages. So, CEPH accreditation for an MPH degree was important. So that's why I pursued a degree at Cal State. 00:48:55.474 --> 00:49:13.894 So we're coming up on the conclusions. I'd like to first thank you for taking the time to share your recollections of military service. Is there anything you've always wanted to share about your service or veteran experience that you never had? 00:49:13.894 --> 00:50:05.375 Lemme see. Well, I think like the main thing I wanted to share was the experiences I had with my deployment. Like I said, it's a lesser known theater that not a lot of people know about—the conflict down in the Philippines. And back in I think 2017 or 2018, there was a big siege in a town called Marawi where, pretty much, the Abu Sayyaf had taken over this entire city, and a lot of people died. And you know, the conflict down there in the south part of the Philippines, like I said, not a lot of people know about it, but a lot of people have died. And so I just want people to be aware of what we did down there and the people that we helped. 00:50:05.375 --> 00:50:10.224 What do you wish more people knew about veterans? 00:50:10.224 --> 00:51:33.005 Pretty much, kind of what I said before, you know, veterans are just normal people who just got put into extraordinary circumstances. I mean, I know I didn't get to deploy to Iraq and Afghanistan—my brother did. My corpsman brother. He was with the Marines—or as a corpsman he was with the Marines, with the infantry. And that's what I initially wanted to do. I wanted to go over there. But unfortunately the time that I joined was in 2011, so the wars at both of those places in Iraq and Afghanistan were starting to die down. Literally right when I checked into third Marine division, the last rotation to Afghanistan from our unit had stopped. That was the—so I was asking, I was volunteering like, Hey, can I please go to Afghanistan? That's why I joined the military. I wanted to go over there, and as the Marines would say, "get some," but that didn't quite work out. But when they said that there was a deployment to the Philippines, I was like, okay, well, that's the next best thing. So, yeah, I just want people to know that veterans, even though we didn't, like, I would say a large majority of us didn't even serve in a war or in combat, but we all did our part. And, like, if even if we were put into that situation, I think we all still would've performed well. So yeah. 00:51:33.005 --> 00:51:40.675 In your unveiling of the journey, what are the lessons learned from your military experience? 00:51:40.675 --> 00:54:12.385 Lessons learned. Like I said, I learned how to be an adult in the military. So, let's see, what else? I learned how to be fiscally responsible. Let's see. Hmm. Oh, and I also—being in the military, I learned the importance of education. I had a lot of mentors in the military, and some of them were officers. So they went to school and they told me their pathway to success, if you will. And at the time when I joined the military I did a semester at Missouri State and I just felt like college isn't for me. I'm just gonna join the military, make a career out of it. And then like, when I was active duty, when I was with the Third Marine Division, I mean, we were very busy with operations and stuff, and people would mention going to school, and I'm like, I don't even know how you guys have time to go to school. And so I didn't even think about going to school, but when I got stationed at Miramar, it was considered a shore duty. So it was a little less paced for the operations side. So everybody kept saying, Hey, while you're at Miramar, you should go to school. And then I had an HM1 who was kind of like my mentor, and he went and did all of his classes and he was like, "Lacea, you need to go to school too." And I was like, "All right, all right, fine, I'll do it. I'll see how it goes." And I was I think twenty-two, twenty-three at the time, and I felt like going back to school, even though I was a good student in high school, I thought I was gonna have a hard time going back to school and learning again. So I was really nervous, and when I did my first college class, I was like, Wow, this wasn't that bad. And so I started like packing on the classes and, like I said, at the time I was still thinking about the Navy as a career, so I was just doing some classes here and there, just to kind of like build my time. I could even put those classes on my eval to make it like an eval bullet. But then I eventually saw like, oh shoot, I'm stacking more and more classes. I could actually finish my bachelor's. And so, once I finished my bachelor's, then yeah, it was just up and up from there. I was like, okay, next thing is my master's. So, yeah, the military definitely taught me the importance of education, for sure. 00:54:12.385 --> 00:54:13.844 Thank you for your time today. 00:54:13.844 --> 00:54:14.344 Cool. NOTE TRANSCRIPTION END ]]> https://rightsstatements.org/page/InC/1.0/?language=en video Property rights reside with the university. Copyrights are retained by the &#13 ; creators of the records and their heirs. This resource is licensed for noncommercial educational use using CC NC-BY 4.0. Please contact Special Collections at archives csusm.edu if you need reproductions made. Please see the related “Preferred Citation note” for language on citing materials from this collection. &#13 ; Permission to examine Library materials is not authorization to publish or to reproduce the examined material in whole, or in part. Persons wishing to quote, publish, perform, reproduce, or otherwise make use of an item in the library’s collections must assume all responsibility for identifying and satisfying any claimants of the copyright holder. &#13 ; The researcher assumes full responsibility for use of the material and agrees to hold harmless the University Library, and California State University, against all claims, demands, costs, and expenses incurred by copyright infringement or any other legal or regulatory cause of action arising from the use of the library's materials. &#13 ; In assuming full responsibility for use of the material, the researcher also &#13 ; understands that the materials they examine may contain Social Security &#13 ; numbers, other personal identifiers, and/or sensitive material on potentially living and identifiable individuals (e.g., medical, evaluative, or personally invasive information). The researcher agrees not to record, reproduce, or disclose any Social Security number or other information of a highly personal nature that may be found. 0 https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=LaceaJan_BeyerJason_2024-11-08_access.xml LaceaJan_BeyerJason_2024-11-08_access.xml https://archivesearch.csusm.edu/repositories/3/resources/19 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Lacea, Jan Michael Letigio. Interview November 8th, 2024. Description An account of the resource Jan Michael Letigio Lacea served in the Navy for eight years. He was frocked Petty Officer First Class HM1 (Hospital Corpsman First Class) before he left the service. Lacea described his service in the Philippines for Operation Enduring Freedom, and he reflected on his own identity as a Filipino American immigrant. He also recounted his return to civilian life, attending graduate school at CSU San Marcos, the support he received from the CSUSM Veterans’ Center, and the life lessons he learned from military service. Identifier An unambiguous reference to the resource within a given context SC027-072 Date A point or period of time associated with an event in the lifecycle of the resource 2024-11-08 Format The file format, physical medium, or dimensions of the resource video https://archivesoralhistories.csusm.edu/files/original/72bced0e8ce919f692fcb5724a7d099c.mp4 af147ee29660d5f8bcd132dd6ae36054 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Oral history of Ed Labrado, November 17, 2025 Creator An entity primarily responsible for making the resource Ed Labrado Contributor An entity responsible for making contributions to the resource Jason Beyer Date A point or period of time associated with an event in the lifecycle of the resource 2025-11-17 Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en" target="_blank" rel="noopener">In copyright</a> Rights Holder A person or organization owning or managing rights over the resource. Ed Labrado License A legal document giving official permission to do something with the resource. <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc/4.0/</a> Type The nature or genre of the resource Moving image Is Part Of A related resource in which the described resource is physically or logically included. San Diego Veterans History Initiative https://archivesoralhistories.csusm.edu/files/original/bf4f4b113bcc11eb37cf6ce6bdf0b1fc.pdf 8c4371b5c262998739da418766fb3436 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transcripts Description An account of the resource Written oral histories and transcripts are available for researchers that prefer the written word, or to see the whole interview in a document. Transcripts of <a href="https://archivesoralhistories.csusm.edu/collections/show/5">audio and video files</a> are also available as part of those video files. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Shaffer, David. Interview transcript, November 20, 2025. Creator An entity primarily responsible for making the resource David Shaffer Contributor An entity responsible for making contributions to the resource Jason Beyer Date A point or period of time associated with an event in the lifecycle of the resource 2025-11-20 Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en" target="_blank" rel="noopener">In copyright</a> Rights Holder A person or organization owning or managing rights over the resource. David Shaffer License A legal document giving official permission to do something with the resource. <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc/4.0/</a> Format The file format, physical medium, or dimensions of the resource Text Identifier An unambiguous reference to the resource within a given context ShafferDavid_BeyerJason_2025-11-20_transcript Is Part Of A related resource in which the described resource is physically or logically included. San Diego Veterans History Initiative Description An account of the resource Captain David Shaffer served in Europe as an air traffic controller during the 1960s. Shaffer was raised in San Diego County where his father was an engineer for Convair. From a young age, Shaffer aspired to become a military pilot, a goal which his tall height prevented. As an air traffic controller, Shaffer spent most of his deployment in Portugal and West Germany during the Cold War. He designed forward airfields during the 1967 Arab–Israeli war, although the conflict was over before they could be used. After leaving military service, Shaffer taught high school industrial arts in North San Diego County. He used the G.I. Bill to gain his master’s degree from San Diego State College and his private pilot license. In this oral history interview, Shaffer tells stories from his military service and reflects on the importance of patriotism. Subject The topic of the resource US Air Force Captain Cold War Consolidated Aircraft B-24 B-32 Convair VJ Day Victory over Japan Day 2nd Pennsylvania Heavy Artillery Regiment American Civil War Prussian British American Revolution German American cavalryman Fort Bliss Galloping Goose Denver and Rio Grande Railroad Denver University San Diego State University marine engine mechanic Officers Training School Second Lieutenant air traffic controller Keesler Air Force Base TERPS Terminal Instrument Procedures forward airfield U.S. Army Corps of Engineers Six-Day War Sinai Peninsula Lajes Field Strategic Air Command General Curtis LeMay Officer in Charge Hahn Air Base B-36 B-36 Peacemaker A model B-36 engineer little people Lackland Air Force Base officer trainee club officers' club FAA Federal Aviation Administration ATC Navy Tinker Air Force Base TERPS BFS Bundesanstalt für Flugsicherung Jimmy Stewart World War II First Lieutenant 1634B AFSC Air Force Specialty Code 1634A airmen sergeant traveling skiing childhood Davis–Monthan Air Force Base B-52 McGuire Air Force Base Colonel 50th Tactical Fighter Wing Ramstein Air Base Hitler Youth military police BMW Afrika Korps POW camp Marshall Plan R. J. Reynolds Tobacco Company Bundesrepublik Deutschland Federal Republic of Germany Bundeswehr West German Army F-100 Super Sabre Ground-Controlled Approach Tempelhofer Feld Berlin Tegel Airport C-130 Air France Sud Aviation Caravelle Stars and Stripes ADIZ Air Defense Identification Zone US Army Canadian Air Force the Pentagon Andrews Air Force Base Philadelphia Airport hippie protest family community draft dodgers teaching credentials high school teacher G.I. Bill pilot training VA Veterans Affairs ATP airline transport pilot private license San Diego State College Palomar Airport friendship F-4 Phantom TACAN Tactical Air Navigation DME Distance Measuring Equipment German Air Force MiG Mikoyan Sukhoi Wild Weasel F-105 radar anti-aircraft Robert McNamara Lyndon Johnson Cuthbert A. Pattillo Fulda Gap patriotism Freemasonry draft Agent Orange Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Europe Colorado Springs (Colo.) Colorado San Diego (Calif.) California South Cheyenne Canyon Road (Colo.) Pikes Peak (Colo.) Balboa Park Texas Philippines Pennsylvania Cortez (Colo.) Denver University Shelter Island Azores (Portugal) Portugal Hahn (Germany) Germany North San Diego County San Antonio (Tex.) Oklahoma City (Okla.) Tucson (Ariz.) Arizona Mississippi New Jersey Israel Middle East Austria Bavaria Kastellaun (Germany) Koblenz (Germany) Hunsrück-Kaserne Libya North Africa United States Winston-Salem (N.C.) North Carolina Iowa Vietnam Berlin (Germany) Frankfurt (Germany) West Berlin Frankfurt Rhine-Main (Germany) East Germany West Germany Soviet Union Garmisch-Partenkirchen (Germany) Kitzbühel (Austria) Zweibrücken (Germany) Moscow (Russia) Munich (Germany) Philadelphia (Pa.) Ohio New Zealand Australia France Canada Carlsbad (Calif.) Fallbrook (Calif.) Arkansas Mount Rushmore Yellowstone National Park Community history San Diego Veterans History Initiative Veteran experience https://archivesoralhistories.csusm.edu/files/original/e60dc869cbce01c35fe843aa0a4ca62d.mp4 6ebe11ea2ac78a7b141b1066d32dad13 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Oral history of David Shaffer, November 20, 2025 Creator An entity primarily responsible for making the resource David Shaffer Contributor An entity responsible for making contributions to the resource Jason Beyer Date A point or period of time associated with an event in the lifecycle of the resource 2025-11-20 Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en" target="_blank" rel="noopener">In copyright</a> Rights Holder A person or organization owning or managing rights over the resource. David Shaffer License A legal document giving official permission to do something with the resource. <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc/4.0/</a> Type The nature or genre of the resource Moving image Is Part Of A related resource in which the described resource is physically or logically included. San Diego Veterans History Initiative Description An account of the resource Captain David Shaffer served in Europe as an air traffic controller during the 1960s. Shaffer was raised in San Diego County where his father was an engineer for Convair. From a young age, Shaffer aspired to become a military pilot, a goal which his tall height prevented. As an air traffic controller, Shaffer spent most of his deployment in Portugal and West Germany during the Cold War. He designed forward airfields during the 1967 Arab–Israeli war, although the conflict was over before they could be used. After leaving military service, Shaffer taught high school industrial arts in North San Diego County. He used the G.I. Bill to gain his master’s degree from San Diego State College and his private pilot license. In this oral history interview, Shaffer tells stories from his military service and reflects on the importance of patriotism. Subject The topic of the resource US Air Force Captain Cold War Consolidated Aircraft B-24 B-32 Convair VJ Day Victory over Japan Day 2nd Pennsylvania Heavy Artillery Regiment American Civil War Prussian British American Revolution German American cavalryman Fort Bliss Galloping Goose Denver and Rio Grande Railroad Denver University San Diego State University marine engine mechanic Officers Training School Second Lieutenant air traffic controller Keesler Air Force Base TERPS Terminal Instrument Procedures forward airfield U.S. Army Corps of Engineers Six-Day War Sinai Peninsula Lajes Field Strategic Air Command General Curtis LeMay Officer in Charge Hahn Air Base B-36 B-36 Peacemaker A model B-36 engineer little people Lackland Air Force Base officer trainee club officers' club FAA Federal Aviation Administration ATC Navy Tinker Air Force Base TERPS BFS Bundesanstalt für Flugsicherung Jimmy Stewart World War II First Lieutenant 1634B AFSC Air Force Specialty Code 1634A airmen sergeant traveling childhood Davis–Monthan Air Force Base B-52 McGuire Air Force Base Colonel 50th Tactical Fighter Wing Ramstein Air Base Hitler Youth military police BMW Afrika Korps POW camp Marshall Plan R. J. Reynolds Tobacco Company Bundesrepublik Deutschland Federal Republic of Germany Bundeswehr West German Army F-100 Super Sabre Ground-Controlled Approach Tempelhofer Feld Berlin Tegel Airport C-130 Air France Sud Aviation Caravelle Stars and Stripes ADIZ Air Defense Identification Zone US Army Canadian Air Force the Pentagon Andrews Air Force Base Philadelphia Airport hippie protest family community draft dodgers teaching credentials high school teacher G.I. Bill pilot training VA Veterans Affairs ATP airline transport pilot private license San Diego State College Palomar Airport friendship skiing F-4 Phantom TACAN Tactical Air Navigation DME Distance Measuring Equipment German Air Force MiG Mikoyan Sukhoi Wild Weasel F-105 radar anti-aircraft Robert McNamara Lyndon Johnson Cuthbert A. Pattillo Fulda Gap patriotism Freemasonry draft Agent Orange Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Europe Colorado Springs (Colo.) Colorado San Diego (Calif.) California South Cheyenne Canyon Road (Colo.) Pikes Peak (Colo.) Balboa Park Texas Philippines Pennsylvania Cortez (Colo.) Denver University Shelter Island Azores (Portugal) Portugal Hahn (Germany) Germany North San Diego County San Antonio (Tex.) Oklahoma City (Okla.) Tucson (Ariz.) Arizona Mississippi New Jersey Israel Middle East Austria Bavaria Kastellaun (Germany) Koblenz (Germany) Hunsrück-Kaserne Libya North Africa United States Winston-Salem (N.C.) North Carolina Iowa Vietnam Berlin (Germany) Frankfurt (Germany) West Berlin Frankfurt Rhine-Main (Germany) East Germany West Germany Soviet Union Garmisch-Partenkirchen (Germany) Kitzbühel (Austria) Zweibrücken (Germany) Moscow (Russia) Munich (Germany) Philadelphia (Pa.) Ohio New Zealand Australia France Canada Carlsbad (Calif.) Fallbrook (Calif.) Arkansas Mount Rushmore Yellowstone National Park Community history San Diego Veterans History Initiative Veteran experience https://archivesoralhistories.csusm.edu/files/original/60d04d09e3a166c4f22b5b1a4bd5c541.jpg ddd340034bb3c3d8eecf4efbfe47152f Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Basic Training Description An account of the resource Forster II at basic training Lackland Airforce Base in 1967 https://archivesoralhistories.csusm.edu/files/original/a5072c5231a93bd4d71b6c041fd6235b.jpg 1282d05fdbfe1d268ea39500bc2d876a Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Tech School Description An account of the resource Forster II at tech school at Sheppard Air Force Base, WIchita Falls, Texas, 1968 https://archivesoralhistories.csusm.edu/files/original/95110933944e95874d25d598da74b0ab.jpg bc4d7024608e94661981266062ceba94 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource C-47 Description An account of the resource A C-47 plane from flight squadron VC-470 at Davis-Monthan Air Force Base, 1969 https://archivesoralhistories.csusm.edu/files/original/1293751ab6c59ecd22abf820ca69bd04.jpg 17936bec27bc9104dbdd66278dcefcfb Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Osan Air Base Description An account of the resource Forster II at Osan Air Base, South Korea, 1969 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Forster, James Robert II. Photographs, Various dates. Description An account of the resource Four photos related to the oral history of James Robert Forster II. Photograph #1 depicts Forster II at basic training Lackland Airforce Base in 1967. Photograph #2 depicts Forster II at tech school at Sheppard Air Force Base, WIchita Falls, Texas, 1968. Photograph #3 depicts a C-47 plane from flight squadron VC-470 at Davis-Monthan Air Force Base, 1969. Photograph #4 depicts Forster II at Osan Air Base, South Korea, 1969. Click on the thumbnails to view the full images in more detail. Date A point or period of time associated with an event in the lifecycle of the resource 1967 - 1969 https://archivesoralhistories.csusm.edu/files/original/00489b285627c9a6866f172944112fe8.jpg 35c5e00c18f7596b84d9e666d6751988 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aviation Cadet Description An account of the resource Williams dressed as an Aviation Cadet at an unknown location and unknown date https://archivesoralhistories.csusm.edu/files/original/cbae0566763ce0270fef5d0ce938bcf7.jpg 6cfb3c021344133fed396067d8844597 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource P105 in Saipan Description An account of the resource Williams posing with a P105 plane in Saipan, 1946 https://archivesoralhistories.csusm.edu/files/original/0282d85f8cb82816431c217d88442ad3.jpg c66638dba65f748b3e0953e8422311a5 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Wedding Day Description An account of the resource Camilla and Elmer Royce Williams on their wedding day in Clinton, Minnesota, June 1, 1947 https://archivesoralhistories.csusm.edu/files/original/4a703a89795ad0efa0544261d8fd56e5.jpg 846e93989267282dbe4cfb29d90d9fdd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Christmas Dinner Description An account of the resource Mark, Elmer Royce, Bruce, and Craig Williams having Christmas dinner, December 25, 1962 https://archivesoralhistories.csusm.edu/files/original/6cb0bce3640d8b5336eeafafe1c22ca4.jpg cba0af63d47198f9508ab961b6e2ec14 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Arrival of VF-33 Description An account of the resource Commander Neilsen T.L., Camilla Williams, and Elmer Royce Williams at the arrival of VF-33 from Key West, U.S. Naval Air Station Oceana, Virginia Beach, Virginia, January 2, 1965 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Williams, Elmer Royce. Photographs, Various dates. Description An account of the resource Five photos related to the oral history of Elmer Royce Williams. Photograph #1 depicts Williams dressed as an Aviation Cadet at an unknown location and unknown date. Photograph #2 depicts Williams posing with a P105 plane in Saipan, 1946. Photograph #3 depicts Camilla and Elmer Royce Williams on their wedding day in Clinton, Minnesota, June 1, 1947. Photograph #4 depicts Mark, Elmer Royce, Bruce, and Craig Williams having Christmas dinner, December 25, 1962. Photograph #5 depicts Commander Neilsen T.L., Camilla Williams, and Elmer Royce Williams at the arrival of VF-33 from Key West, U.S. Naval Air Station Oceana, Virginia Beach, Virginia, January 2, 1965. Click on the thumbnails to view the full images in more detail. Date A point or period of time associated with an event in the lifecycle of the resource undated - 1962 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Oral Histories Description An account of the resource Video and audio oral histories can be viewed here. Histories are listed alphabetically by last name. Individual histories are indexed and transcribed and can be searched. Publisher An entity responsible for making the resource available California State University San Marcos University Library Rights Information about rights held in and over the resource <p>Rights to oral histories vary depending on the history. The library owns the copyright to some histories, and has license to reproduce for nonprofit purposes for others. Please contact CSUSM University Library Special Collections at <a href="mailto:%20archives@csusm.edu">archives@csusm.edu</a> with any questions about use.</p> Oral History A resource containing historical information obtained in interviews with persons having firsthand knowledge. Interviewer The person(s) performing the interview Judith Downie Interviewee The person(s) being interviewed Jim Carr OHMS Object This field contains the OHMS Hyperlink (link to the XML file within the OHMS Viewer) https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=CarrJim_DownieJudith_2017-09-26.xml Interview Keyword This filed adds keywords to the Omeka Oral History item type. Keywords are included in the OHMS XML, this field in Omeka will allow for full data migration between OHMS XML and the Omeka Record. This field does not impact the OHMS / Omeka integration and is optional if you do not need to map the "keywords" field in the OHMS XML to the corresponding Omeka record. Distribution Services;CSUSM;Asset tracking OHMS Object Text This field contains the OHMS Index and / or Transcript and is what makes the contents of the OHMS object searchable in Omeka 6.0 Carr, Jim. Interview, September 26, 2017 SC027-091 00:00:00 SC027 California State University San Marcos University Library oral history collection CSUSM csusm Distribution Services ; CSUSM ; Asset tracking Jim Carr Judith Downie sound CarrJim_DownieJudith_2017-09-26.m4a 0 https://archivesoralhistories.csusm.edu/files/original/31e232bd190157b0333d3c3a3d37e764.m4a Other audio English 0 Introduction 0 28 Accountable fixed assets for CSUSM Jim talks about the folder he brought into the interview that documents Cal State San Marcos' fixed assets across 82 pages. That folder is included in CSUSM library Special Collection. Fixed assets ; Cal State San Marcos ; Asset tracking 0 333 Education and Employment in the CSU System Jim talks about his education at San Diego State University where he received a Bachelor's degree in English and worked as a student assistant. His work as a student assistant at SDSU eventully led him to his career as a property manager at SDSU and then CSUSM. Asset tracking ; Education ; San Diego State University ; Cal State San Marcos ; Student employment 0 1008 Watching the University Grow Jim discusses how CSUSM has grown in his 24 years working on the campus. Blossoming into a campus with over 17,000 students. CSUSM ; Expansion ; Student experience 0 1379 Barcoding Assets Jim talks about one of the largest projects during his tenure at CSUSM, barcoding all of the fixed assets on campus. Barcodes ; Fixed assets ; Asset tracking 0 1604 Sustainability and Purchasing Jim talks about the ways that his department worked with other departments on campus to create sustainable plans for the retirement of assets and how on campus purchasing plays a part in that project. Sustainability ; Asset retirement ; Asset planning ; Asset tracking 0 2175 Technology Growth in Higher Education Jim talks about how technology has been implemented within the CSU system over the course of his career. Email ; Technology development ; Higher education ; CSUSM ; SDSU 0 2292 Retirement Jim talks about his plans for retirement which include staying active on the Retiree's Association and backpacking with his grandson. Backpacking ; Retirement ; Retiree's Association 0 2542 Asset End of Life Planning Jim talks about how assets are retired from the CSU system through sustainable means. Donations or reselling old er assets are often used as ways to retire old assets and keep them out of landfills. Sustainability ; Asset retirement ; CSUSM ; Donations 0 2898 Crunching the Numbers Jim talks about how he did some quick calculations to see how many thousands of miles he drove during his commutes and how much money was spent on fuel. Trivia ; Commuting ; Expenses ; CSUSM 0 Oral history Jim Carr spent 23 years at California State University San Marcos working for the Distribution Services team and was instrumental in implementing the first barcoded inventory tracking system for the University. Jim discusses his time working for CSUSM as part of Distribution Services and how his education and background led to him this job. NOTE TRANSCRIPTION BEGIN 00:00:01.314 --> 00:00:16.155 Okay, this is Tuesday, September 26th, 2017. Judith Downie, Special Collections and History Librarian at Cal State San Marcos with Jim Carr, of Materials Management at CSUSM to record an oral history. 00:00:16.155 --> 00:00:19.545 Okay, so this picks up very, very well. So-- 00:00:19.545 --> 00:00:19.885 Very well, 00:00:19.885 --> 00:00:20.714 Don't worry about speaking. 00:00:20.714 --> 00:00:21.942 Good morning, Judith. 00:00:21.942 --> 00:00:23.047 Good morning. Jim 00:00:23.047 --> 00:00:28.995 Jim Carr here, also known as James Carr, in case any official documents need to be-- 00:00:28.995 --> 00:00:48.704 Okay. So let's go back to what you were talking about before I got the recorder started. There's about three quarters of an inch of eleven by four or --eight and a half by fourteen (inch) paper. Computer printout with signatures from Ernest Zumwalt, Patricia Harris, and Ron Neu-- 00:00:48.704 --> 00:00:49.395 Farris 00:00:49.395 --> 00:00:50.085 Harris. 00:00:50.085 --> 00:00:51.005 Farris. Farris. 00:00:51.005 --> 00:01:12.355 Farris, I'm sorry, it's been so long since I've used her name. And Ron New who, in regards to an inventory of assets here at Cal State San Marcos. And Jim is giving it to us for storage in the archives as part of our campus startups. The document is dated 1994. And so this will be in the University collection when it is processed. 00:01:12.355 --> 00:01:13.685 Okay. Yes. 00:01:13.685 --> 00:01:14.754 So you wanna explain this document? 00:01:14.754 --> 00:01:50.484 It's 82 pages of, the accountable fixed assets that the university, first accounted for after a long process of converting, manual inventory labels into barcoded assets. And once we were all accounted for, this is what we used and was signed up for as a dollar amount and a number of items that the University was gonna start accounting for in the fixed asset category, for accounting purposes. 00:01:50.484 --> 00:01:55.954 And what I love is I'm seeing computer monitors. Apple. Back in the days when we had Apples. 00:01:55.954 --> 00:01:56.525 Yeah. There's-- 00:01:56.525 --> 00:01:59.564 Then we went to PC and then we came back to Apple. So. 00:01:59.564 --> 00:02:00.000 Yeah, 00:02:00.000 --> 00:02:02.000 We've kind of gone full circle here. 00:02:02.000 --> 00:02:32.044 Yeah. We kind of went back and forth there for a while and of course back then we were asset tracking at a $500 threshold. And then around the year 2000 we went to a $1,500 threshold and now we're at a $2,500 threshold. Hopefully at some point the Chancellors office will find a way for all the campus' to be on common ground in that regard. But right now every campus is a little different in how they track assets, so there we are. 00:02:32.044 --> 00:02:35.155 That's kind of a campus system standard it seems like. 00:02:35.155 --> 00:02:48.914 Yeah. I also have some old, letterhead that I happen to have acquired somehow that actually talks about, the old address at the University before it moved onto our current location here. 00:02:48.914 --> 00:02:50.564 Without a logo or anything. 00:02:50.564 --> 00:03:00.555 Yeah. Without a logo. It's from the College of Arts and Sciences, and the address on it is 820 West Los Viacitos Boulevard in San Marcos. So, in other words, when we were across the freeway. 00:03:00.555 --> 00:03:03.965 With the area code of 619. That's been a long time. 00:03:03.965 --> 00:03:27.000 Yeah, that's right. Also some old one with our old logo here. From accounting. That's nothing much there. I also have something,(19)91 that was just kind of interesting. back in the earlier days of the University, of course we had a program called Central Stores and it was kind of like what would later become Office Max or Staples or something. And-- 00:03:27.000 --> 00:03:28.354 I had forgotten about that. 00:03:28.354 --> 00:03:36.485 --chargebacks at the time, 1991. Just little things of what we used to carry in the warehouse that we would deliver to campus when somebody was interested in that. 00:03:36.485 --> 00:03:39.205 I remember ordering reams of colored paper and things like that. 00:03:39.205 --> 00:04:21.444 And then of course, in the early days too, being a small university, our department, and our warehouse workers were responsible for every move on campus at the time. And Ron Neu at the time, used to track who had asked for a particular move on a date, when it was completed and how long it took. So anyway, that's just kind of interesting in that it references a lot of the employees that were on campus at the time, in fact there's even a few that are still around, like Kathy Martin. It won't be around much longer. Or, Marcy Boyle up in, the provost's office, that kind of a thing. So there's some very interesting history to look at. So if you're interested in that. 00:04:21.444 --> 00:04:22.764 Oh, that's fabulous. Yes! Thank you. 00:04:22.764 --> 00:04:24.444 You're more than welcome to archive that. 00:04:24.444 --> 00:04:32.095 That's in the manila folder. Yeah, I, let's see, Mitchell, I wonder if that's Dannis Mitchell or. 00:04:32.095 --> 00:04:34.264 Susan Mitchell. It's probably Dannis. 00:04:34.264 --> 00:04:38.345 And then there was also another D. Mitchell. It was Judy Taylor's daughter. 00:04:38.345 --> 00:04:39.644 Oh, really? 00:04:39.644 --> 00:04:46.774 Oh, what was her name? She worked in, boy. Yeah, this is going back. Oh, I see. Yee. So that would be probably Michael Yee. 00:04:46.774 --> 00:04:48.963 Mike Yee or Criselda Yee maybe. 00:04:48.963 --> 00:04:50.426 Yeah, who just retired. 00:04:50.426 --> 00:04:51.706 Yeah, he just retired. 00:04:51.706 --> 00:04:52.475 Oh, there's Theresa Handy. 00:04:52.475 --> 00:04:53.764 Yeah. Still here. 00:04:53.764 --> 00:04:58.125 Oh yeah, I'm seeing a lot of names down there that take me down-- 00:04:58.125 --> 00:05:04.925 Yeah, interesting names. So I, again, I just kind of thought something I found when I was going through my files that I thought maybe the archives would be interesting. 00:05:04.925 --> 00:05:17.725 Yeah, no, definitely. Wonderful. Okay. Very good. Well, here's a rough idea of kinds of questions you could answer. And of course, if you take off from those and talk about something else, that's absolutely fabulous. 00:05:17.725 --> 00:05:19.463 Okay. That sounds good. 00:05:19.463 --> 00:05:33.485 And here is a clipping from the San Diego North County Times with-- this goes through 2004. So that's not, of course exhausted by any means, but it might trigger a few things 'cause. 00:05:33.485 --> 00:05:51.024 Absolutely. And I can certainly, relate to this in, in several regards. And I'll tie in my history here. I'll start with where I was before. CSUSM back, of course my history with the CSU actually spans 44 years. 00:05:51.024 --> 00:05:51.634 Wow. 00:05:51.634 --> 00:08:53.206 When you count the idea that I actually went to San Diego State and was a college student there, starting in the fall of 1973. And I graduated in May of 1978. And during that time, I was able to be employed as a student assistant in the property office there under a gentleman named John Hines at the time. And, he put me to work as a inventory student to go around to different buildings and do inventory. So I'd take a clipboard and a piece of paper and I would write down asset tag numbers and record those and give them to John to, you know, do his tracking and accountability for those. And I remember, at the time we had just opened a brand new art building and I was very excited 'cause John handed me his master keys, said, Jim, go through every room in this building and find every asset you can find 'cause we wanna make sure we know what got moved into that new building. So that was fun. And it was a very good experience and a very good precursor to learning all the things that I did that I brought to Cal State San Marcos. But before I got to San Marcos again, I spent a couple years as a student assistant. I also worked over in, what was called the Duplication Department, doing deliveries of printed materials as, what they would call secretaries back then needed particular copies made. And of course, back then they had their great big printing machines. There was no such thing as, printers. There were still mimeograph machines and all that back then and typewriters by the galore 'cause that was the mid seventies (1970s). So, apparently I was well-liked as a student assistant. 'cause I did graduate and I worked off campus for a couple of years. And during those couple of years off campus, I worked for a delivery service that handled a lot of medical accounts. It was kind of like a small, say like a FedEx home delivery type business. And our accounts were mainly, medical at the time. So we delivered to a lot of pharmacies, medical labs, dental labs. And for a short while, there was actually a veterinary account that we carried. And one of my routes during that time carried me from Kearney Mesa, all the way up to the small town of San Marcos. So this would see be around 1979, 1980, somewhere in there. And on one trip at the end of my day, I remember driving down this long road delivering to a chicken ranch, and I can almost guarantee that it was the Prohoroff Chicken Ranch. And I delivered a small box of veterinary supplies. And I don't remember much of it other than it was a long road. And I found someone out there that could sign for the package. I handed it to 'em and off I went. But it's just fascinating that I probably came to the Chicken ranch once in my career. 00:08:53.206 --> 00:08:56.195 And no inkling you were going to be back there for something. 00:08:56.195 --> 00:09:01.294 I had no idea. Absolutely. So that was just a great story. 00:09:01.294 --> 00:10:51.645 later on, I found out that there was an opening in the department, that I had worked for at San Diego State, and I applied for that position and, took that position in September of 1980. And that began my employment career in the California State University system. So I went to work, in the property office. And, I spent twelve and a half years working at San Diego State. And during that time, I certainly remember that, San Diego State, of course had a satellite campus out in Imperial Valley at the time. Well, up there in the North County, growing as it was, the University wanted to establish a North County campus up there. And, again, based on your history here, I can see that in September of 1979, a satellite branch of the university opened in Vista, for 148 students. And I remember, it may have been after this point, but at one point, the North County satellite campus moved to a location on the Lincoln Middle School, I believe. And they actually, assigned an admin coordinator, secretary, whatever you wanna say, in a trailer there at that location. And that secretary needed some furniture. She would need a desk, she would need a table, a file cabinet, maybe, bookcase, something like that. And, John, my supervisor, said, well, Jim and Larry, my coworker at the time, go to our surplus area, pick out a nice desk, pick out some furniture, and you're gonna make a road trip up to that location and deliver that for that secretary. So I do remember making a trip up to Vista at the time and delivering some, surplus furniture. So that staff employee-- 00:10:51.645 --> 00:10:53.725 Yeah. Was this Prison Industry's furniture do you remember? 00:10:53.725 --> 00:12:27.384 It probably-- Well, I, no, it wasn't Prison Industries. It would've been an old, like World War II type metal desk. That would've been what we had a lot of at San Diego State. A lot of that type of furniture at the time. So that was kind of another little piece of history. And of course, as the, North County satellite campus grew larger and larger, we would make trips up there when they would order tablet armchairs that would come into our receiving at San Diego State. And then we'd have to make, again, another road trip up to deliver a tablet armchairs or other furniture as it grew and grew and grew. And then, obviously it got to the point, at San Diego State, John Hines retired and I became the, the property clerk there for a while. So, it became obvious that San Marcos was going to be dedicating a brand new campus up there in North County. And it was about the time I had become the property clerk. So employees were getting hired up there at, the new campus. It officially dedicated again in, I believe, July of 1989. It was, established. And, some of the new employees would come down to San Diego State, like Ron Neu, who had been hired in there at the time, would come down to San Diego State and visit with me to kind of get ideas of how we did processes and set up policies and how we did that kind of business to support the University in categories such as fixed asset tracking, shipping and receiving, if you had a central store's mail, that kind of thing. 00:12:27.384 --> 00:14:21.825 So, I would talk to Ron and, he was impressed with, how we ran things at San Diego State. And it wasn't too long after that, that burgeoning campus there at, Cal State San Marcos, was now going to be separating completely from San Diego State. There was a little transitional time where San Diego State supported Cal State San Marcos in some of their processes and business practices. Well, once the split occurred, I was tasked to go up to Cal State San Marcos when they're still at the Jerome's location. And do an inventory again, of tracking fixed assets to find out what assets the University (CSUSM) was gonna keep that used to belong to San Diego State. And which ones they wanted to relinquish back to San Diego State. So again, I went up to the Jerome's location and went through all the buildings and track things. And I walked around with Ron who said, okay, we're gonna keep these pieces and these, you're gonna, you know, gonna be moved back to San Diego State at some point. So that was, again, a great experience. And again, meeting more people at the new campus and being very excited for them. And, so went back, took care of that project. And then before long I was getting calls from Ron Neu, asking if I might be interested in coming to work at Cal State San Marcos. And this was in, late 1992. And, that was one of the times when, our CSU system was undergoing one of its budget downturns. And there were some, tough times there. There was new management coming in. There were workers that were getting laid off, only because they were temporary, but there were some tough times. And the prospect of a new, vibrant, exciting university just up the road, was very appealing. And, again, Ron was wooing me, and it didn't take me too long to realize that this would be a very good move. 00:14:21.825 --> 00:16:47.004 So in, December of 1992, right before Craven Hall (Academic Hall) was occupied, I came up to the campus and submitted my application for a warehouse worker position that had opened up in, Support Services there at the USB (University Services Building) building, one of our first buildings on campus. And, Human Resources was in Academic Hall at the time. And I submitted my application and I interviewed with, Ron and Ivalee Clark and a gentleman, from procurement at the time, and ended up getting the job. So in February of 1993, I had given my notice, and I came up, started working at Cal State San Marcos, and, a couple years later I got reclassed into the property clerk position. And again, we were starting to barcode all our assets, and it was a very exciting time at the, the young campus. The, Craven Hall building was dedicated in April of 1993. And that was exciting, to go through that ceremony. And, one other interesting thing about, my previous history at San Diego State was when I was a college student, I took an English class and it was called, John Milton. And it was about that writer, John Milton, and a lot of his writings. And the particular faculty member that taught that class was none other than Mr. Richard Rush, who was one of the very first, administrators here at the new university. I think by the time I started, he had already moved on to become president back at, the University of Minnesota that he was. But, it was neat to, have had him as an instructor. And find out he was an administrator here. And then of course, he spent a very great distinguished career up at, (CSU) Channel Islands. And I think he came down to campus a couple times to visit. And I think I got a chance to talk to him a few times and mention that I had been a student of his and, put a smile on his face there. He was a good instructor. So, that was kind of another neat little piece of history. And then I've of course spent 24 and a half years here at Cal State San Marcos, always down there in the University Services Building, whether we were called Support Services or Materials Management, or now we're Distribution Services. And it's been a--it's been a great career and I've loved working here. 00:16:47.004 --> 00:16:48.754 I've always seen you with a smile on your face. 00:16:48.754 --> 00:17:08.755 Well, thank you. It's-- there's been great people here. There were of course, great people working at San Diego State too. So--but to see the university grow and blossom from, you know, just the few buildings that were here when I started to our large vibrant campus now with 17,000 students has been--has been a great experience. 00:17:08.755 --> 00:17:11.204 Yeah. Very. It's been amazing. It's definitely been amazing. 00:17:11.204 --> 00:17:13.243 Absolutely. So-- 00:17:13.243 --> 00:17:16.607 I came in (19)91 as a student, so yeah, I've done that. 00:17:16.607 --> 00:17:17.125 Oh. There you go. 00:17:17.125 --> 00:17:22.924 It's very similar trajectory of being here to help schlep all the stuff. 00:17:22.924 --> 00:17:25.434 Yeah. Yep. And been a lot of schlepping over time. 00:17:25.434 --> 00:17:26.194 Yeah. Yeah. 00:17:26.194 --> 00:17:56.444 It's been great to see the buildings come up and people move and the students come in and, and the technology change to, to see how education has grown over the years. It would've been neat to have been a little more involved on the academic side, but, I was very proud to have, supported the University with our customer service and the frontline people that are behind the scenes on the business side of the University that, you know, really keep it going. 00:17:56.444 --> 00:17:58.404 Yeah. You're the grease that makes the wheels turn. 00:17:58.404 --> 00:18:00.233 That's, that's kinda it. Yeah. 00:18:00.233 --> 00:18:01.684 Very essential to getting things done. 00:18:01.684 --> 00:18:20.005 Yeah. And the nice thing about San Marcos, we've generally had pretty good, support from management to, you know, continue our operation and make sure that we provide the service that's best for the campus. So, very glad to have been part of that. Very good. So thank you, Judith. 00:18:20.005 --> 00:18:26.045 Well and so, you talked about being a student at San Diego State. What was your degree? 00:18:26.045 --> 00:18:27.869 My degree was in English. 00:18:27.869 --> 00:18:28.599 Oh, okay. 00:18:28.599 --> 00:19:11.505 And, I guess I could have pursued a teaching credential or something might've been the logical direction to go, but the employment that I had experienced as a student assistant was really good. And, my mother in fact was a department secretary there at San Diego State for about 20 years. And, her promoting the benefits of state employment kinda said, well, you know, this would be a good direction. I kind of like what I was doing. And, so again, when, that position opened up, it was a great draw and I'm glad I did, because, our benefits are very good. 00:19:11.505 --> 00:19:26.444 And do you think that having been a student assistant maybe also helped you decide to go that way? Just because you had worked with good people, you also saw how the system worked rather than going blindly into something completely different and saying wait a minute I don't think I like this? 00:19:26.444 --> 00:19:57.000 Absolutely. Yep. The student assistant definitely was part--it was fun to work on a campus. You worked with really good people. You worked with, other student assistants that were, you know, enjoying being employed before they headed off in their careers and things. And, working with people that, had--were actually in second careers. Because a lot of the people at the time I worked with were veterans from World War II and they were working in that support business for the University, because that's what they had done in the military. 00:19:57.000 --> 00:20:00.964 The military runs on logistics and things, so, yeah-- 00:20:00.964 --> 00:20:16.275 Exactly. So it was, it was kind of neat. And I had always, enjoyed logistics like that. So it was a very good fit. And, so the student assistant experience was a very good precursor to going into that business. And I was glad I did. Yeah. It was a good fit. 00:20:16.275 --> 00:20:19.785 Okay. So, have you ever attended any classes at Cal State San Marcos? 00:20:19.785 --> 00:20:46.243 I never did, other than, some, you know, classes that you get sent to as an employee. I did join a national association called the National Property Managers Association, which is a nationwide group of property professionals, again, property having to do with fixed assets and tracking. 00:20:46.243 --> 00:20:47.315 As opposed to real estate? 00:20:47.315 --> 00:21:41.674 Correct. Correct. Tracking fixed assets in all kinds of different applications. Everything from the military, a lot of federal programs, universities, cities, counties, state agencies. So, it's a very good support group for property professionals. And I got my certification in that. And, kept that for a while. I wish I could have pursued it more, but at some point, the University decided that, we'd move a different direction in that regard. So I'm hoping maybe, anyone that follows me in the fixed asset world might be able to join that association. Because it's a very great support group along with the other property clerks. In the CSU system, which are also very good resources. 00:21:41.674 --> 00:21:47.894 So is there anything formal in the CSU for the property? 00:21:47.894 --> 00:22:42.855 No, not really. Other than, like the Chancellor's office attempting to, you know, set new standards and guidelines for, tracking assets. Whether it be capital assets, non-capital assets, theft sensitive assets. But the property clerks, had some meetings that they would get together in the late nineties (1990s), early two thousands (2000s). They kind of fell off during the recession, but about three years ago (circa 2014), they started having them again. So, the CSU property clerks are getting together for a conference, in fact next month in October at San Diego State and my successor is gonna be joining that conference and a couple other people here on campus. So I'm glad to see that that's been revived. And that, they get together and talk about different challenges that they have amongst the campuses in their business practices. So it's good to share that information and learn something. 00:22:42.855 --> 00:22:47.134 And communication is only augmented when you can do face to face and build some relationships that way. 00:22:47.134 --> 00:22:48.214 Exactly. 00:22:48.214 --> 00:22:49.365 So that's great. That's great. I'm glad to hear that. 00:22:49.365 --> 00:22:52.674 I'm glad to hear they're doing that. Yeah, absolutely. 00:22:52.674 --> 00:22:58.000 And you talked about your mother working at San Diego State for 20 years and being a champion. 00:22:58.000 --> 00:22:59.515 Yes! 00:22:59.515 --> 00:23:06.585 but what are some of the most notable projects you can remember having worked on? I mean, the barcoding the assets was a huge project-- 00:23:06.585 --> 00:25:10.434 Right. That's a big project because even ongoing, as we add new buildings, you have to go into each building and kind of update where all your equipment is moved. So if everything was in the first science building (Science Hall 1), now they've opened a new science building (Science Hall 2), first thing you have to do is go through the whole building and barcode all the rooms so that you can track locations. And then, you kind of go through and have to update, locations within all those labs, what centrifuges--microscopes, whatever it might be, have moved. And, of course we've been very lucky as a campus that, we have centralized computing on our campus, but we used to barcode every computer that came into the campus. And of course, computers were very important piece of equipment. And even more so these days in our information age where computers are holding a lot of data and basically have become a very, very strong security risk. As we all know, when you're talking about data breaches and things like that. So, IITS we're lucky on our campus being very centralized as we have it, makes it a lot easier for them to kind of grab the reins on tracking data security with the new software and technology that they have, which makes tracking computers much better for them to do than (have) me slap on my paper asset tag and go, it is located here. Well, the datas are the most important part. So, we actually haven't been tagging, with our barcodes, computers in some time because they've been tracking that on their own with their own asset tags. And, the important part of course is tracking the data security of that. Because when a computer is now not gonna be used, they'll pull a hard drive and make sure that's taken care of. Or wipe a computer because you don't want any information to be disposed. Because again, you've got assets that come into the university, they have a life, well, at some point that life's gonna end. And so how do you dispose of assets? 00:25:10.434 --> 00:26:30.164 It's very important that you wanna make sure everything is--there's no data on them. How are you gonna dispose of it? Is it--'cause again, with sustainability, a big part of dispositions of assets, you're gonna avoid having to go to the landfill at all. So you have assets that you might be able to sell. You have assets you can donate to a charity. If you can do that. You have assets that go to an e-waste vendor because of their particular criteria that makes them e-waste. So you do the best you can. Which is a big part of, asset tracking of accounting for how you dispose of assets. How do you think sustainability and you think going forward, okay, what is the University procuring that at the end of its life, it's not going to be, you know, having to be disposed of in the landfill. Is it made of something that can be recycled? Is it made of something that, you know, can be reused for a long time that is gonna have a good life to it. So there's a lot of thoughts that you can use, as the University moves forward to kind of, you know, follow that sustainability. So that's now become kind of a part of my thought process. And hopefully others in that process going forward as, the University grows, 00:26:30.164 --> 00:26:33.964 Which means you collaborate a lot with the recycling program that Carl Hanson kind of-- 00:26:33.964 --> 00:26:34.650 Correct. Yeah, exactly. 00:26:34.650 --> 00:26:44.000 --Spearheaded. And you have to think, not just something's come in or I have to make sure I know where it is, but what's gonna happen to it over a long run. So there's a lot of planning and forethought going into this as well. 00:26:44.000 --> 00:27:30.000 Correct. Exactly. And, we now have a department on campus called, Sustainability. It's part of, sustain,--well, what we used to call, Risk Management. They're in that department. So we work a lot with them to say, going forward, you know, how are we gonna be sustainable in our dispositions? That kind of a thing. So they have a good Sustainability Committee on this campus. They put forward a policy that the University's now been following, and I've been--I believe it's been approved by the President. So, that's a step in the right direction also. So working with them, and again, like you say, the recycling program, under Energy Management, which is now a part of, Facilities Management. So-- 00:27:30.000 --> 00:27:35.674 yeah, we have shifted things from department to department to division to division. And, well. 00:27:35.674 --> 00:27:42.434 When you have a brand new campus, a lot of things are gonna change over time and it's exciting to watch those happen. 00:27:42.434 --> 00:27:45.045 Yeah. So any other projects. 00:27:45.045 --> 00:28:54.984 Well definitely have watched procurement change and implement system-wide power of purchasing to bring in our office vendors like, OfficeMax and Staples that we have. So that the unit that the CSU is now again using their purchasing power to try and save money. Certainly makes it better than the central stores that we used to have. So that transition's been good. Of course, as we procure things. Now, of course we've seen procurement go into the credit card business, so Pro Card (procurement card) is happening. But, that kind of implements a new level of asset tracking because now you have to track pro card purchases. Because again, it's the technology of our new world. You know, that's the way to procure. Now all of a sudden you've got Amazon being used significantly, and that's a major development that we have to look at to make sure we're able to account for those kind of packages as they come in. So, the technology is changing and it brings new challenges. Those are always exciting to work with. 00:28:54.984 --> 00:29:08.285 And my impression, since I don't do--I don't order supplies, I don't do any of that stuff anymore, is that the Pro Card and Amazon are generally the smaller ticket items, which means a lot of little stuff coming in. 00:29:08.285 --> 00:29:46.434 Right. And you have to look at those Amazon packages and go, well, okay, yeah, someone can be using the university credit card to buy things and they're getting their packages, but how do we know they're not using their personal credit cards, buying things that they have come into their office through Amazon, you know, how can we in receiving look at those and say, what's a personal package and what's a University business related package? There's no way to tell anymore. So that, that leads to challenges that, you know, we're looking at. And hopefully, we'll come up with a process to check those, so yeah. Other than the end user, which might really be the only genuine way to do it. 00:29:46.434 --> 00:30:00.724 Yeah. And we already have so much workload, but people are here so much all the time. It's kind of like, well, I'd rather have it delivered at my work because I know it's gonna be secure, as opposed to, you know, being left on my doorstep at home and not be there when I get home and stuff. 00:30:00.724 --> 00:30:11.994 Right. Yeah and it doesn't help that the news focuses on look at the thieves taking these packages from this poor person's porch. So, yeah, so there's a challenge right there. 00:30:11.994 --> 00:30:18.065 Just to complicate issues. What campus events are most remarkable in your memory? 00:30:18.065 --> 00:31:07.184 Oh, gosh. The dedication of any new building was always something new because it just showed how fast we were growing and, becoming more focused in our community as we grow, because we're certainly putting a greater thumbprint on our local area. So each time a new building came on, it just showed that, you know, the campus is just becoming more and more of a fixture here in North County. The Kellogg Library was a huge addition because of course, it freed up a lot of space in Craven Hall and enabled the Library to actually be a functioning department that it was meant to be all along. And, was, I'm sure that was great. It was a great project for Marian Reid, and, I'm sure it was the feather in her hat, and it was --that was a great moment in it-- 00:31:07.184 --> 00:31:12.005 It was a delight to get rid of those horrible old hand me down copiers from SDSU. 00:31:12.005 --> 00:31:25.805 Yeah, there you go. Yes. And microfiche readers and all those things that were there at the time. And, of course it made for, you know, much more securing the library to make sure, you know, your archives were good too. Yeah. All your books. 00:31:25.805 --> 00:31:28.684 And a multitude of access points in the new building. 00:31:28.684 --> 00:32:27.755 Exactly. So Library was big. Gosh, just as new programs came on, whether it was, you know, we didn't have a physics program. Visual and performing arts came on, you know, all those different programs as we grew, of course, as we started, we only had upper division. Then all of a sudden we had freshmen and sophomores were coming in so we were a full four year college, which was notable. Again, building a parking structure, it's like, whoa, we are getting big. That kind of a thing. Sports came in, where we had nothing for a long time. All of a sudden, look, we have a memorable and notable coach. Steve Scott is coming. He's bringing a track program, and then all of a sudden we have golf, and then it's like, well, look at this. We're now--we're playing basketball and baseball and, getting big, you know, down the line who knows? I don't know if we'd get football, but, eh (inaudible). 00:32:27.755 --> 00:32:32.265 Well, we are-- they are retiring the first Crash, the Cougar costume. 00:32:32.265 --> 00:32:32.964 Oh, okay. 00:32:32.964 --> 00:32:35.881 And it's coming to the archives. 00:32:35.881 --> 00:32:36.714 Oh, neat. 00:32:36.714 --> 00:32:41.285 And they said it's an off-the-shelf costume, so we're having a custom design costume the second time around so-- 00:32:41.285 --> 00:32:42.884 Oh, okay. Well that's gonna be neat 00:32:42.884 --> 00:32:49.394 That shows they're growing up, too, but, yeah. I wish we'd been able to get an oral history from Debbie Dale about her years with the Athletics. 00:32:49.394 --> 00:32:51.964 Oh, absolutely. In the early days. Yeah. 00:32:51.964 --> 00:32:57.565 Because I know she mentioned to me one time that the athletes used to change in her office because there was no place else. 00:32:57.565 --> 00:34:03.644 Oh, look at that. That's a great--that's a great piece of history right there. Yeah. So things like that. So, just watching the University grow, of course, we've had some of the great challenges that are somewhat memorable. Like, the fires that have gone through were always memorable. They would have to send us home or, something like that. Very scary times. But again, the university's been very blessed that we haven't really been affected by that luckily. Of course, I remember 9/11 (2001) coming to work the day that happened, and then the University sent us home, things like that. And, other events like that. But, again, usually focus on all the memorable things. Of course, we had commencements down at Del Mar for a long time when the students would graduate, and it's like, how many did we graduate? It's like, wow. And then now we're back on campus because we have our athletic fields and things. So, that was exciting. The building of the McMahon House was kind of neat, because it's like, well, they were looking at building something there for a long time and it finally happened, and it's like-- came out very nice. 00:34:03.644 --> 00:34:08.545 I remember the big piles of compost that used to be down there, along that front corner. 00:34:08.545 --> 00:35:41.925 Oh, down there. Yeah. And now that's, it's all been cordoned off as an environmental area of some kind. So that's interesting there. We'll have to see how the University expands in that direction, if anything will change in that regard. Of course, remember the early days just watching some of the springs and waters that would come up out of the ground and flow off in that direction. And, I believe now the university is getting groundwater to help with some of our irrigation. There's some wells that are coming in from further up, La Marea (Carlsbad, California), I believe that flow onto our property. So we're tapping into that to, for irrigation now. So we're using some well water and trying to get very energy sufficient on our own. If we can do that. Solar panels have gone on some of the new buildings now, and they may further that, I know they're looking at--they have the fuel cell going. I don't know how successful that's been, but I'm sure they're gonna be looking at other energy changes as we move on. So, little things like that. They're in the background too. I believe, Procurement's finalizing, working with AT&T to partner with them for a cell tower, but that's gonna be a win-win for them and us, because it's gonna enable us to get some, new, very efficient and, well used, lighting for our baseball fields and any other expanding for sports in that direction too. So, that's something we'll look forward to. So again, all these changes keep happening and it's, good to see. 00:35:41.925 --> 00:35:47.525 Yeah. The side of the house you work on, you know about things that I had no idea. We were talking cell towers-- 00:35:47.525 --> 00:35:57.965 Yeah. Until they happen. Yeah. It has been a very, very long process. Because there's been a lot of issues with AT&T and getting permission from the Chancellor's office, that kind of thing is always something. 00:35:57.965 --> 00:36:03.244 Yeah. You get the state involved, you probably get all sorts of environmental agencies involved. You know, there's just. 00:36:03.244 --> 00:36:03.905 Yep. 00:36:03.905 --> 00:36:09.605 You know, and so many strictures about what we can accept. So it doesn't look like a bribe probably. 00:36:09.605 --> 00:36:15.285 Right. Exactly. Exactly. There's all that, legal-ease involved in that kind of a thing. And, of course, budgetary and logistics and, and all that. You know, what's it--what are we gonna get out of this? So, a lot of tough questions have to be asked. 00:36:15.285 --> 00:36:31.304 One thing I-- that crossed my mind while you've been talking is did you use email at San Diego State at all? 00:36:31.304 --> 00:37:18.445 No. In fact, when I left San Diego State, we were actually just in the early, days of using computers, we had gone through the whole transition of--remember typewriters, well, typewriters were a big thing when I was a student. And then, slowly transitioned into word processors. And then in the mid eighties (19080s) there, the first computers were coming into some of the student labs to use. And, they gradually made their way into our offices. Because being a support agency, we weren't always needing the technology. We had our old business practices. And, that change was a tough time coming. So really didn't start using email until I got to Cal State San Marcos here. And it--the first one was implemented and I think, Netscape was our first-- 00:37:18.445 --> 00:37:20.244 Or was it Eudora? I seem to remember. 00:37:20.244 --> 00:37:23.994 Well, Eudora was the email program. I think Netscape was our first. 00:37:23.994 --> 00:37:24.844 Browser system. 00:37:24.844 --> 00:37:36.445 Browser system, yeah. And then we eventually went to, Windows, of course. But, yeah, I think, I'm trying to remember what we were using for barcodes. It might have been Windows 95 back then, something like that. 00:37:36.445 --> 00:37:41.005 Yeah. And you're scampering out just in time to miss this whole move to SharePoint and OneDrive. 00:37:41.005 --> 00:38:04.635 Yeah. All that going on. So, exactly. So it's been fun to, to work with the new technology and, of course phones are in now, and I'm sure there's, a lot of adjustment to our Millennials coming in that are, only familiar with, you know, telephones and things. So, that technology is something I'm sure they're using. 00:38:04.635 --> 00:38:08.885 They're using equipment and media. Their expectations are so very different than-- 00:38:08.885 --> 00:38:10.364 Yeah, esactly. 00:38:10.364 --> 00:38:12.875 Who've been there through all of this growth and development. 00:38:12.875 --> 00:38:30.965 Yeah. It's been fascinating. So, it'll be, fun to watch and change as I keep contact with the University through the Retirees Association to kind of talk to people to see how things are changing in the education business. So, it'll be fascinating to watch. 00:38:30.965 --> 00:38:38.144 Yeah. I did wanna ask what your plans were for retirement. And it sounds like you're gonna be active in the Retirees Association which-- 00:38:38.144 --> 00:38:39.244 Yes. In fact-- 00:38:39.244 --> 00:38:41.875 I see their newsletter and they do lots of great stuff. So-- 00:38:41.875 --> 00:39:24.744 Yeah. I've been to a couple of their meetings and one neat thing that they advise, they say, well, when you first jump into retirement, you know, don't jump too hard, too fast into like, another part-time job or volunteering or something. But, for someone in, say, a type A personality, which is more like me, it's like, it's gonna be hard to just spend six months chilling, as they say, to transition into retirement. But, you know, that's good advice. So, can certainly do a blend of that. There'll be plenty of things around the house for me to work on and catch up on. I would love to do more traveling. I've got a grandson now. So I'll be definitely spending time with him. 00:39:24.744 --> 00:39:26.566 How old is he? 00:39:26.566 --> 00:40:12.824 He's 13 months. And just a joy. We're-- my wife's been retired for a couple of years, and she's babysitting him two and a half days a week. Because my daughter went to work-- back to work part-time after he was born. And, so we're helping her out by babysitting. So I'm sure I'll be helping with that. And--but I would love to do some more backpacking. I love going up to the Sierras and hiking. I've summited Mount Whitney nine times now. My goal is to get my grandson up to the top. And that would mean four generations have actually summited Mount Whitney, because my parents did it and took me up when I was very young. And then, of course, both my brothers and I summited and two of my daughters have now summited. And I would look forward to seeing if I can get my grandson up. 00:40:12.824 --> 00:40:14.153 That's a wonderful goal. I'm sure you will! 00:40:14.153 --> 00:40:15.335 That would be would be neat. 00:40:15.335 --> 00:40:36.676 Thank you. So, you know, I've talked to a lot of people that have retired and they say, I don't know how I had time to work. I'm so busy. So we'll just see how it goes. But, I'm a little anxious of course, because I've had this wonderful family here at Cal State San Marcos for over 24 years. And, it'll be kind of hard to step away from that. So-- 00:40:36.676 --> 00:40:41.048 Well, the retirees will certainly be a transition. Because that's part of the family. 00:40:41.048 --> 00:40:54.164 Yeah, absolutely. That'll definitely help. So I'm looking forward to that. And, I do see some things they do, and they do look like they're a lot of fun. And to touch base with previous employ--employees who have been here will be a lot of fun. 00:40:54.164 --> 00:40:55.394 And swap those stories. 00:40:55.394 --> 00:41:05.155 Exactly. Exactly. So, that'll--I'm looking forward to that. So, we'll just transition in gently and see how it goes. 00:41:05.155 --> 00:41:08.724 Well, since your wife is already retired, it sounds like she'll be able to help you transition as well. 00:41:08.724 --> 00:41:12.085 Absolutely. I'm sure she'll have a "honey-do" list for me. 00:41:12.085 --> 00:41:52.585 Yeah. What free time? Yeah, I think the same way. I just --I think that all sounds so wonderful, and this is--you have reminded me of some things--and I forgot about Central Stores. I mean, I forgot that that's how we used to order things. And then the whole decentralization where, you know,--because it used to be, back in the old days at Jerome's where you needed something done, you just grabbed whoever was available and they came over and did it. Now it's fill out forms, get permission. Plot everything. Track everything. And so it has been a big change, but we--it's a sign of our maturity. It's not a negative, it's just a sign of our maturity. 00:41:52.585 --> 00:42:02.195 It absolutely is. So, yes, there's always challenges going forward, but, so far we're doing very well. And I look forward to the University continuing that path. 00:42:02.195 --> 00:42:08.224 Yeah. And so how much do you have to do with the (inaudible) building to refer to it by its old name? 00:42:08.224 --> 00:42:10.284 Oh, the one that's being built now? 00:42:10.284 --> 00:42:11.485 No, with the, existing-- 00:42:11.485 --> 00:42:12.445 Oh, the old Foundation (CSUSM Foundation)-- 00:42:12.445 --> 00:42:14.445 You know, where we had the Library collection stored for a while. 00:42:14.445 --> 00:42:20.644 Yes. In fact, I had some pictures of that. I might still have, of the collection that was over there because 00:42:20.644 --> 00:42:22.074 Oh, that'd be fun. 00:42:22.074 --> 00:43:50.545 I'll send them over to you if I can--if I can find them. I hopefully, well, I hope I haven't deleted 'em. But anyway, that was an interesting building because, as the University has grown, of course, in the early days it was--it seemed like we were almost required or mandated that we had to buy Prison Industries furniture. So every year we would expect, okay, we're gonna have another 20 faculty, so we'll need to order 20 more Prison Industries desks, and 20 more--or for each faculty three more bookcases. And a couple of file cabinets. And a chair. And a lot of this was, from Prison Industries. Everything was standalone. And as the University has matured and aged, all that thought process has gone away, and now we've just entered Cubicle World. So it is been very change--much of a change. So as each new building's come online and people have moved as desks and those old pieces of furniture have gone away, we needed a place to put them. And that's what we always used, was that old Foundation building. And it became a challenge to dispose of all that kind of equipment. So we finally were able to find charities that would take those, whether it be Goodwill or we found a very excellent, charity from Mexico that supplies schools and classrooms and libraries down in, the Tijuana area with some of our old furniture that's still usable. We can't use it. Sometimes it's very hard to donate or sell furniture. 00:43:50.545 --> 00:43:52.324 We have regulations within the state system that really restrict what you can do. 00:43:52.324 --> 00:43:59.217 Right. You wanna account for, again, your disposition. So, that's why we were able to find charities to take these and made the process a lot easier. 00:43:59.217 --> 00:44:01.371 That's wonderful. 00:44:01.371 --> 00:44:50.394 So, that building now, after these many, many, many years, looks like it's going to be--we're gonna give up the lease on that. So the admin offices upstairs will come over to campus or into the new Extended Learning building, depending on how all that pans out. And, as far as the warehouse space, that's something University's gonna have to kinda figure out to see how we're gonna work on, you know, moving out, pieces of furniture as they become access. So again, that's part of something we're working on with our Sustainability group, with the Recycling group. And, it's gonna be a little bit of a challenge. So, space is something the University has always struggled with. So, this will be another a little example of how we can adjust to that challenge. 00:44:50.394 --> 00:45:08.695 Yeah. Well, I have to say, the last time I was over at the Foundation slash (inaudible) building, it seemed like there was a lot less down in the Land of Misfit Furniture as I called it. So it shows that you've been very effective in weeding things out and getting them moved through. But yeah, there will always be a need for some sort of holding space. 00:45:08.695 --> 00:45:55.744 Space holding space, right. Staging area. Yeah. And in fact, kudos to, Planning, Design and Construction (PDC) who have really sort of stepped up and taken the lead in finding ways to reuse a lot of that surplus furniture on campus because now we're getting more and more of the cubicle surplus. So as departments sometimes can expand or need extra space, they can refurbish and reuse some of the cubicle furniture that's there. That Prison Industries furniture is kind of finally--there's not much of it left out there. So really PDC has stepped up and has really done very well in reusing a lot of that. They're kind of continuing that. So I've sort of stepped away from that part of it as they've stepped in. 00:45:55.744 --> 00:46:04.664 And the Prison Industry furniture was never ergonomically appropriate, which is something that campus has really been placing a focus on very wisely. 00:46:04.664 --> 00:46:08.545 Wisely. Very important. And it was also very heavy. 00:46:08.545 --> 00:46:29.264 Oh, I remember one time my--the desk, because I still have a Prison Industries desk in my office. And I cannot remember his name, but he was a very-- he was a shorter, very stocky built man. And he was underneath the desk and he just kind of got on all fours and then arched his back to push the desk up. And I was just like, oh. 00:46:29.264 --> 00:46:30.704 Oh, that might've been Eli. 00:46:30.704 --> 00:46:35.525 No, it wasn't Eli. I know Eli hurt his back and ended up going over to Parking Services. 00:46:35.525 --> 00:46:36.125 Went over to Parking. 00:46:36.125 --> 00:46:51.114 But, no, this-- Bobby, maybe his name was? I really don't remember. It's been a lot of years. I mean, I've been in the same office since we moved into the library. And that's--it's kinda like, gee, when I--when do I get a wall painted in my office or something? 00:46:51.114 --> 00:47:27.284 Yeah. Well that you've been in your space for that long is something unusual on this campus. Because so many people have moved so many times, I think there have been people that have moved 20 times just because of--a building comes online and so people move around and you have the whole domino effect. So you move from one place to another, to another, to another over the course of your history. And I may have actually set the record for actually been in the same office for the longest amount of time, in the building that I am. Although once I actually did move from downstairs to upstairs where I am now. But, I think I was 19 years in the exact same location. 00:47:27.284 --> 00:47:29.195 Oh my gosh. Yeah. Yeah. I don't quite make that. 00:47:29.195 --> 00:47:30.445 Yeah. I think-- 00:47:30.445 --> 00:48:14.505 I think all of my colleagues up on the third floor, with maybe the exception of one person have moved because there's an office down at the end that's not very desirable. It's kind of dark, odd shape. And so every time somebody shifts position, it's kind of this, okay, everybody's playing musical offices again and--My office is--it's fine. It serves my needs. So, really haven't gotten--I've moved the furniture around it a couple times. But not moved out of that office. But there are very few of us that are probably in the same location simply because of the, the numbers of buildings. All of a sudden you school or your unit, whatever you're in, has the whole thing's been moved over to another building, which you know, is great because you've expanded. You need that room. But yeah so-- 00:48:14.505 --> 00:48:17.763 But then you have to move all your stuff. 00:48:17.763 --> 00:48:18.000 A lot of people don't move outta choice. 00:48:18.000 --> 00:49:29.125 Yep. Exactly. Exactly. So that was kind of neat to stay in one place. Another thing I was thinking, one day, it's like, well, what is my legacy? And it's like, well, I certainly have a lot of history here, but it's like, I was thinking, it's like, well, in the business that I am, I'm very fortunate that I often get to go over to campus and meet people one-on-one because I'm either doing deliveries or maybe I'm doing inventory or tracking a piece of equipment. So you're out on campus and you're going from building to building. And it was the same thing I was doing at San Diego State. I spent many years doing central stores deliveries down there, shipping and receiving deliveries. So I'd be out on campus quite a bit, and I was thinking, it's like, wow, I might be the only person in CSU history that may have used almost every bathroom on two different campuses. It's like, ah, okay. There's a little bit of trivial information. So it's like, of course then San Diego State has changed immensely since I left. But, at the time, you know, I could say it's like, no, that's an interesting little fact. You know, when you're out and about, you know-- 00:49:29.125 --> 00:49:30.764 That's a wonderful trivia question. 00:49:30.764 --> 00:49:39.204 It's like, yes, it might be--my best legacy right there. 00:49:39.204 --> 00:49:48.875 No you've certainly made an impact on the campus and certainly facilitated a lot of the growth and a lot of the changes we've been through. And like I say, always done it with a smile, but.-- 00:49:48.875 --> 00:49:51.724 Well thank you. I appreciate that. 00:49:51.724 --> 00:49:54.074 Having been in nearly every bathroom-- 00:49:54.074 --> 00:51:03.000 Some of 'em are very nice. Yeah. You know, I don't think I use the president's bathroom at San Diego State, but I did see ours here. That was a little trivia. And, you know, people talk about, serving the campus community and you know, they usually talk about the amount of time that they spent, someone was here for 25 years. I had 24 and a half, 37 in this system. But you never really think about how many miles did you spend working for the CSU driving to work? Okay. How much money over your long tenure, if you are blessed enough to have a long tenure, did you spend on gasoline going to work? And most people don't think about that. Well, when you're in the fixed asset business, you deal a lot with numbers. You have, barcode numbers that you place on equipment. That piece of equipment has a serial number, it has a model number, it has a dollar value, it has a building number location, it has a room number location. There's a lot of numbers. There's-- 00:51:03.000 --> 00:51:05.000 And you just have quantities. 00:51:05.000 --> 00:52:17.000 Correct. So I got to thinking, it's like, well, okay, my brain thinks in numbers a lot. It's like, you know, I'm gonna really do quickly, I'm just gonna do the math. Because having lived in San Diego and working at San Diego State, well that was a short commute. But when I had to start traveling to San Marcos, all of a sudden I became a commuter and I was putting on a lot of miles. So I thought, well, how many miles did I put on driving like five different cars that I had in the course of my time here, 24 and a half years, how many miles did I drive? And I thought, well, okay, this is gonna be a little bit of fun math because you have to figure out a lot of different factors involved, right? So I figured, okay, 365 days in a year, but working days are only about 260 because you have your weekends, right? Well then you'd subtract from the 260 working days, the holidays, well, there's about 15 that come off. And then you figure out, okay, over time you accrued more vacation as you worked, you started with two weeks, you ended up with about five weeks. so I kind of rounded it off. Did some calculations and figured on average we work around 200 days a year. 00:52:17.000 --> 00:52:19.000 Right. I think it's between 200 - 220, depending-- 00:52:19.000 --> 00:53:29.525 Something. Sort of again, depending on vacation and, and how much sick leave you use. I looked at kind of my sick leave, 'cause I used to track it and I--most of my time off was like appointments. So you'd go to work, but you'd leave to go to your appointment and actual days I was actually sick, luckily, knock on wood, I was very healthy and didn't take too many days. So I subtracted that too. And again, it came out to around 200. So, for like the first, 16 years or something like that, I--my round trip to work was about 60 miles and then I moved once and it became maybe 55 'cause I didn't move too far. So I put that all in. And to make a long story short, I calculated that I drove to San Marcos about 286,000 miles. Back and forth over the course of my 24 and a half years. And figuring the price of gas somewhere, maybe averaging around $2 a gallon, I think it ended up like $23,000 worth of gas just driving to work. And it's amazing, you think about that, how far, I mean, people probably come from Temecula and may have put on even more miles. And they had the commute to San Diego State that might been another 30,000 miles. And another $3,000 worth of gas or something like that. 00:53:29.525 --> 00:53:30.364 Yeah. You are a numbers man. 00:53:30.364 --> 00:53:38.724 So it's definitely numbers, but it's just fascinating to think how many miles you put on. It's like 286, somewhere around there, thousand miles. Close to 300,000. 00:53:38.724 --> 00:53:40.795 Wow. No wonder you went through so many cars. 00:53:40.795 --> 00:53:44.324 Exactly. 00:53:44.324 --> 00:53:58.474 Yeah. But that also says something about our, our commuting system here. In San Diego still is not adequate to serve the needs of people. It's gotten better over the years. I mean, we've gotten the sprinter, we've gotten the coaster, things like that-- 00:53:58.474 --> 00:54:21.844 It's great for the students to be able to do that. The ones that either live here or can commute by using the Sprinter. And, I know our, our Parking Services tries to get the commuter information out to everybody. To have them take advantage of that whenever they can. But, yeah, we don't realize how much time we spend behind the wheel when we come to our jobs. So, it's fascinating to kinda look at that. 00:54:21.844 --> 00:54:24.565 Oh my gosh. 00:54:24.565 --> 00:54:25.514 A little trivia. 00:54:25.514 --> 00:54:26.844 Yeah. 00:54:26.844 --> 00:54:27.235 Absolutely. 00:54:27.235 --> 00:54:35.206 Well, at that point I will bring this interview to a close. I wanna thank you, Jim. That's been absolutely phenomenal. Just so much fun. 00:54:35.206 --> 00:54:36.706 Thank you, Judith. 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The researcher agrees not to record, reproduce, or disclose any Social Security number or other information of a highly personal nature that may be found. 0 https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=CarrJim_DownieJudith_2017-09-26.xml CarrJim_DownieJudith_2017-09-26.xml https://archivesearch.csusm.edu/repositories/3/resources/19 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Carr, Jim. Interview, September 26, 2017 Description An account of the resource Jim Carr spent 23 years at California State University San Marcos working for the Distribution Services team and was instrumental in implementing the first barcoded inventory tracking system for the University. Jim discusses his time working for CSUSM as part of Distribution Services and how his education and background led to him this job. Identifier An unambiguous reference to the resource within a given context SC027-091 Date A point or period of time associated with an event in the lifecycle of the resource 2017-09-16 Format The file format, physical medium, or dimensions of the resource audio Subject The topic of the resource Barcoding Distribution Services California State University San Marcos Fixed asset tracking San Diego State University Sustainability Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant San Diego (Calif.) San Marcos (Calif.) Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en" target="_blank" rel="noopener">In copyright</a> Rights Holder A person or organization owning or managing rights over the resource. Jim Carr License A legal document giving official permission to do something with the resource. <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc/4.0/</a> Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Oral Histories Description An account of the resource Video and audio oral histories can be viewed here. Histories are listed alphabetically by last name. Individual histories are indexed and transcribed and can be searched. Publisher An entity responsible for making the resource available California State University San Marcos University Library Rights Information about rights held in and over the resource <p>Rights to oral histories vary depending on the history. The library owns the copyright to some histories, and has license to reproduce for nonprofit purposes for others. Please contact CSUSM University Library Special Collections at <a href="mailto:%20archives@csusm.edu">archives@csusm.edu</a> with any questions about use.</p> Oral History A resource containing historical information obtained in interviews with persons having firsthand knowledge. Interviewer The person(s) performing the interview Sean Visintainer Interviewee The person(s) being interviewed Glen Brodowsky OHMS Object This field contains the OHMS Hyperlink (link to the XML file within the OHMS Viewer) https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=BrodowskyGlen_VisintainerSean_2024-06-14.xml OHMS Object Text This field contains the OHMS Index and / or Transcript and is what makes the contents of the OHMS object searchable in Omeka 6.0 Brodowsky, Glen. Interview June 14th, 2024. SC027-090 00:00:00 SC027 California State University San Marcos University Library oral history collection CSUSM csusm CSUSM ; marketing department ; intercultural marketing ; Alexander Gonzalez, Karen Haynes, Ellen Neufeldt ; Craven Hall/Administrative Building ; Jewish Faculty and Staff Association ; cross-cultural marketing ; Faculty Senate Glen Brodowsky Sean Visintainer Sound BrodowskyGlen_VisintainerSean_2024-06-14.m4a 0 https://archivesoralhistories.csusm.edu/files/original/2a4f9d867903cbe2aba28d8139361fc2.m4a Other audio English 0 Intorduction Oral history interview of Dr. Glen Brodowsky, June 14th, 2024, by Sean Visintainer, Head of Special Collections, University Library, California State University San Marcos. 0 33 Background and Education Dr. Brodowsky discusses how his educational background including his fluency in Mandarin and how he found himself working in higher education. Chinese studies ; Higher education ; Marketing ; CSUSM ; University of Buffalo 0 203 First Impressions of Cal State San Marcos Brodowsky talks about his first impressions of CSUSM during his interview process. The campus was built on an old poultry farm and Hollandia dairy was nearby so the campus felt very rural. Prohoroff Poultry farm ; CSUSM ; Campus architecture 0 637 Designing Cal State San Marcos' Expansion Brodowsky discusses his work on the design committee for expanding CSUSM. CSUSM ; Markstein Hall ; Construction ; design ; architecture 0 1269 How CSUSM Differed from other Colleges Brodowsky talks about how Cal State San Marcos' culture and attitude towards faculty participation differed from some other, older and well established colleges. Faculty participation ; Committees ; education ; Marketing 0 1769 Changing Policies at CSUSM Brodowsky discusses his efforts at changing policies at Cal State San Marcos and the effects that those changes had on the school. Policy ; education ; CSUSM ; standards 0 2110 Living on Campus Brodowsky talks about his time living in the dorms at CSUSM while he was a full professor. Dorm life ; education ; student life ; CSUSM 0 2328 Jewish Associations on Campus Brodowsky talks about his involvement with the Jewish Faculty and Staff Association as well as other Jewish association on campus. Chabad ; Hillel ; Jewish Faculty Association ; Religion ; Outreach 0 2679 Navigating New University Administrations Brodowsky explains his thoughts on working with different University Presidents over the course of his career at CSUSM and how he navigated professional relationships with administrations, faculty, and staff. University Presidents ; Alex Gonzalex ; Karen Haynes ; Ellen Neufeldt 0 3424 Teaching Internationally Brodowsky discusses his time teaching internationally in Copenhagen, Ecuador, Shanghai, and Taiwan. Fulbright ; international teaching ; Ecuador ; Copenhagen ; Shanghai ; Taiwan 0 3919 Cross-cultural Marketing and Research Interests Brodowsky talks about his research interests in international marketing as well as his thought on how to make products successful in different cultures. Taiwan ; China ; United States ; Marketing ; Internationality 0 4912 Teaching is Performing Brodowsky discusses his career as a teacher and how he felt that teaching was his chance to express himself as a performer to get students interested in Marketing. education ; Marketing ; acting 0 Oral history Interview discusses Brodowsky’s career at CSUSM, starting with his journey into academia and his experience during the early years of the university, the campus, his work in development of policy and initiatives, as well as marketing, including the campus logo. Interview also discusses Brodowsky’s work in service at the university, his relationship with past university presidents, intercultural and cross-cultural marketing, his approach to teaching both at CSUSM and abroad at Brodowsky’s visiting professorships, the Jewish Faculty and Staff Association and the campus Jewish community, and his past year as Faculty Senate Chair. NOTE TRANSCRIPTION BEGIN 00:00:04.794 --> 00:00:17.635 This is Sean Visintainer with California State University San Marcos. Today is June 14th, 2024, and I'm interviewing Dr. Glen Brodowsky, professor of Marketing. Dr. Brodowsky, thank you for joining us today. 00:00:17.635 --> 00:00:19.394 It's a pleasure to be here. 00:00:19.394 --> 00:00:33.914 Well, thank you. And, I wanted to start off just talking about the university, kind of the early days when you came to the university and so I wanted to ask you about your journey into higher education, and just how you decided to become a professor. 00:00:33.914 --> 00:02:45.235 Well, I, my original plan was to--I was a,-- majored in Chinese studies and I spoke Mandarin early into my twenties, and I thought I'd have a phenomenal career in international business and then retire into higher education. Well, it didn't work out quite that way. It came out to be the reverse where I had--couldn't find a, a business career. I stayed on and did my PhD at University of Buffalo, and it was a bad market year, and there were no jobs. I didn't get a job. And then I got this phone call in the spring, well, after the market was over from then, the dean of a place called Cal State San Marcos. And I said, are you still on the record? Well, maybe, yeah, maybe. would you be able to come out for an interview next week? Let me check my calendar. Yeah, I think I could come. So I came out here on April 15th, tax day of 1996, desperate for a job but didn't wanna let on. And by the end of the day, I had the job. And so here I was coming and they were apologizing, saying, the salary is not very high. And, I said, listen, you'll pay me to come here and teach, where do I sign? and I was very, very grateful to have that opportunity, 'cause it wasn't guaranteed at that time. And, things happened during my first year. The death of my partner happened the first year. Lots of crazy stuff. Moving across country, finishing a PhD program, defending, taking care of a cancer patient, burying him all within one year. That was my first year here, but the people who were around me, in the college of business, were very, very supportive and were with me throughout that whole process. And you don't forget things like that. I mean, I don't know if I would've been treated that well anywhere else in the world. So, I was very grateful to be here, have been grateful to be here for many years, and I'm grateful that I've had 28 wonderful years here at the Cal State San Marcos. 00:02:45.235 --> 00:02:50.104 Yeah. So, you said that you were kind of headhunted, they found you and contacted you. 00:02:50.104 --> 00:03:20.794 Well, they found me, I guess my advisor sent out a bunch of letters and, and they called me and said, oh, sure. I saying, where's that? I've never heard of it. I mean, it was, who knew? But then I said, near San Diego. And I thought, well, that doesn't sound half bad, you know? 'cause 'cause I was in Buffalo at the time, and it was winter. So, it sounded very attractive. And then, so that was it. And that, the rest is, -- 28 years later here I sit on a very, very different campus than I started out on. 00:03:20.794 --> 00:03:27.715 Yeah. And I wanted to ask you about the campus, but I guess I wanted to ask you first, like, what were your first impressions when you visited for that interview? 00:03:27.715 --> 00:04:20.995 Well, they brought me in the back way of what was then Craven Hall, and now the Administrator Building. They brought me through this blue hallway, through this labyrinth. I didn't know where they were taking me into the bowels of this building. I thought, there were lots of staircases, very few buildings, or three buildings, like 10 staircases. And I thought, what is, this does not look like a college campus. What am I, what am I getting myself into? didn't seem like much, but they had this diorama and say, in 2025, this is what we're gonna look like. And we don't look quite exactly like that. But we've grown certainly to that level. So, but it seemed kind of a bit of a pipe dream at the time because it was so new and lots of dirt and lots of staircases and, and on a windy day, you can tell that we were built on a chicken ranch. 00:04:20.995 --> 00:04:23.274 Yeah. Yeah. How could you tell? 00:04:23.274 --> 00:04:26.444 Well, the wind would, carry a certain . 00:04:26.444 --> 00:04:28.285 So, so the ranch was still in existence? 00:04:28.285 --> 00:04:48.634 Very fresh, very fresh in our minds. Yeah. There was a Hollandia dairy, which was across the freeway. So, this was the country. There was nothing here. There's very, very-- that whole shopping center was--none of the apartments were there, nothing. It was just really very open. 00:04:48.634 --> 00:04:52.605 Yeah. Was how, how big was San Marcos at the time? 00:04:52.605 --> 00:05:19.105 I think it was about 40,000 people at the time. It was very small. I chose to live in San Marcos for the first, I think, until 2003. So seven years. I lived on San Marcos Boulevard. I had an apartment at the Benchmark Apartments, and then I bought my first condor across the street, which is, the ones right next to the Home Depot, which didn't exist when I got here. So, the Home Depot, that is. 00:05:19.105 --> 00:05:21.435 And I'm sure traffic wasn't as bad on San Marcos (inaudible). 00:05:21.435 --> 00:05:41.504 Well, San Marcos was, the only thing that was bad was that, that bridge getting onto the campus was only two lanes. and so it could take a good 20 minutes to get onto and off campus, even though we were small. And then it took several years to build that bridge. So it was always tricky getting onto and off of our campus. 00:05:41.504 --> 00:05:45.365 And where did you start teaching? Like what, what building were you in? 00:05:45.365 --> 00:06:02.845 Well, my office was on the second floor of what was then Craven Hall for 10 years in a windowless office across from the men's room and my first class was in, what is, I guess it's ACD on the second floor. 00:06:02.845 --> 00:06:08.884 Was the, was the College of Business, was it all located? 00:06:08.884 --> 00:06:13.475 We were all located on the second floor of Craven Hall. 00:06:13.475 --> 00:06:19.754 Okay. Interesting. Interesting. So how have you seen the campus change over the years? 00:06:19.754 --> 00:07:28.875 Well, I mean, the first thing that came up was University Hall. Which we apparently had the option on, and we passed on. And, so that came up. And then I remember saying to President Gonzalez, to whom I was a consultant on a few projects, when we built the track and field of the Mangrum track--Mrs. Mangrum, her family did that for us-- He said, we have a track. We look like a real campus now. And I said to him, Alex, build me a library, and then we can talk. Because at that time, the library was also located in Craven Hall. And that was on the third and fourth floors. And it was this black area. It was--this walls were black and there were pipes, and it was weird. We were all in that same building. It's kind of where the Cougar Central used to be the library. And then, I ran into Alex Gonzalez a number of years later at what was the new Ralph's across the way. And we were looking out across the campus, and here was Kellogg Library. And I said, Alex, you made good on the promise. you've done good. You built me a library. Now we're a real campus. 00:07:28.875 --> 00:07:29.274 Yeah. 00:07:29.274 --> 00:07:31.644 I didn't, oh, I'm sorry. Go ahead. 00:07:31.644 --> 00:08:25.035 And, and really, the whole campus, really center of the campus moved here upon the opening this plaza out here, because we used to be centered at the dome. The dome was the major gathering place in the early years. This was all just, nothing. It was an empty lot. So, you saw this huge migration of the campus towards this, what is now the center of the campus, which is kind of this Kellogg terrace. And, and then later on came, the Student Union and the, the new building for SBSB and the new Science (Hall) too. that all came much later on, but the ca--and now with the housing going down the hill, it's like what used to be the center of campus is like this little outpost up there, which is the dome. Which is where the Bookstore is. But no, you don't see much going on there. 00:08:25.035 --> 00:08:29.584 Yeah. So what was, you said it was kind of the center of campus and activity. What was happening there? 00:08:29.584 --> 00:08:49.553 Well we would have lunch there. We had, we had meetings there, we had events there. the (Academic) Senate used to meet in that building. So that was kind of the building that was, the facility, and now it's kind of, it's just kind of, kind of an appendage. It, it really has lost its centrality to the campus. 00:08:49.553 --> 00:08:57.085 Yeah. Yeah. You also mentioned the University Hall. You mentioned it was passed on, and I was just curious what you meant by that. 00:08:57.085 --> 00:09:20.544 The dean at the time, who was my very, very good friend, who was a mentor of mine, who lives in Chicago as well, she's 85, and she's amazing, was the dean at the time. And she didn't really like what she saw in the plans for the building, how it was set up. So she decided that we would wait for something to come, the next building phase. So we stayed in Craven Hall until 2006. 00:09:20.544 --> 00:09:21.040 Wow. 00:09:21.040 --> 00:10:37.764 So, and we're very pleased with Markstein Hall. I think it's a great facility and, world class in terms of classrooms. I was on the, on the committee that designed the building. So I remember taking the architects around to U Hall (University Hall) and other places saying, see, this classroom, don't do this. don't set it up like this. This does not work. This is too wide and too shallow, or, and then I remember, we had all these vendors sending us chairs, and I was having a butt, testing, lab in the buildings, because I short people and tall people and fat people and thin people trying out all these different chairs to go into the different rooms in Markstein. So, there's things that I could look at that are designed into that building and--said, that was my idea to that. And it was nice. Like, we have these benches that are throughout the second and third floors, along the hallways where the students could actually sit outside the classroom while they're waiting, because when we were in the Administrative Building, there's no place for students to sit. So they'd sit on the floor, it's like, we could put a bench there. It would be kind of a nice thing. Welcoming. 00:10:37.764 --> 00:10:41.595 Yeah. How, how long was that process of, uh. 00:10:41.595 --> 00:10:42.315 The planning. 00:10:42.315 --> 00:10:46.174 The planning, and especially like the involvement of the committee with the architecture? 00:10:46.174 --> 00:11:51.205 I think we started planning probably around 2002, 2003. It was a multi-year plan, and then we planned, the office space and how we'd maximize the number of windows. And if you go into that building, you'll notice that, on--it's actually two buildings. It's a class from one, which is three stories and the office one, which is four. And the hallways are quite wide on one side, but on the office area, it's like you feel like you're inside of a train, there's narrow, narrow passageways. And that was done so that we could maximize square footage for offices and classrooms. The state allocates a certain number of square feet, no matter what you--how you use them. And so, people will sit at the halls, feel very narrow and closed in. And warren like, but that's because we've maximized the number of window offices. So, we just had to create it because you, there, there are mandates on how much space a faculty office can have and how much, classroom space has to be available relative to office space. 00:11:51.205 --> 00:12:03.065 Okay. That's really interesting. And I think it probably explains why a lot of academic buildings look the way that they do. Huh. Very interesting. Thank you. Who was involved on that, committee. 00:12:03.065 --> 00:12:50.965 At the time? This man named Russ Decker and Diane Malone. They were from, Building Planning and Design, BPD, and then the Dean, and Regina Eisenbach was on the committee, and Ben Cherry was on the committee, and a couple of other people. But that's off the top of my head--it was a real fun committee to be on. And one of the arguments is that I really want to-- I, I'm looking at these windows in your door. And I really wanted that in the building because I thought it would be nice for you to look out. And I see that most people cover those, and they don't like them. They feel it's a violation of privacy. But I just thought--I liked that idea. That was one I was shot down on. I'm still, annoyed about that because I really wanted one of those. 00:12:50.965 --> 00:13:00.924 Well, so you ran into, you ran into headwinds there. What were--you mentioned that the seat testing was one of the things that you were involved in. What were some of the other things that you had an impact on the design? 00:13:00.924 --> 00:14:41.485 You know, one of the things I hate in academic buildings, or if you go to other campuses, is students stick things on walls and it ruins the paint, and it just, it looks tacky. So, there, if you go through, Craven Hall you'll see on the doors and along the walls, there are these metal strips that you could stick some-- they just-- and, that's, that was one of those things I requested, so that you could always put signs up and take them down without any tape. And, and you can remove things easily. And also you could--so that they're all tension bars. And that's one of the things that I have, that I requested because I just don't like scotch tape on paint. It's just hard to maintain. One of the things about this campus, and I've been on many campuses in my life, it's remarkably well maintained. It doesn't look tacky. It's not, it, it's aging quite well. it's immaculate. when I bring--I oftentimes walk around--I used to always work on Saturdays and Sundays until about eight, nine years ago. I said, I've been here long enough, I could take off the weekend. But I oftentimes find myself walking around campus on Saturday or Sunday. And I'd see people around my age with a teenager and, oh, these must be parents. And I give 'em a little tour, and they always remark how clean things are and how neat things, very, very tidy place. and it, it feels very safe, and, not, not--It doesn't feel like it's been overrun by lots of students. And the parents like that. I don't know if the students like that, but I just thought as an older person's, like, you have to have respect for the property. Keep it nice. 00:14:41.485 --> 00:14:48.125 Yeah. What, so what do you think has been the reasons why it's been maintained so well, or aged well? 00:14:48.125 --> 00:15:43.754 I think maintenance is great on the campus. I think the staff keep beautifully. The gardening is incredible. The bougainvillea are there because of a man named Bernie Hinton, who is a founding faculty. And, I didn't always agree with him on things, but, when you drive up campus drive, you see those beautiful bougainvillea, it's makes a real, I mean--the buildings are large, beige, institutional buildings. There's not much you could do with them. They're not--it's just not, Louis Sullivan type of you, or, an Ivy League school campus. But the grounds are very well maintained. And, it just--it doesn't look--it looks new. It still looks new, and some would say a little bit sterile, but I like that. That's fine. It's always, in good shape. 00:15:43.754 --> 00:15:46.254 And the grounds do a lot, I think, to soften the buildings. 00:15:46.254 --> 00:16:16.000 I mean, the setting is gorgeous. I mean, you can't--it's just kind of nestled into this hill. The logo is reflective of that. I actually introduced the logo. I helped design the logo. You know, of course we've cut down some of the hills behind the campus with our mining and quarry operation. But it's just really set nicely into the hillside. And then you look at it, this magnificent vista and, the library, this eleven sided building has great views. 00:16:16.000 --> 00:16:17.000 Yes. 00:16:17.000 --> 00:16:18.884 Just really lovely. 00:16:18.884 --> 00:16:23.325 Yeah. could we talk about the process of designing the logo? 00:16:23.325 --> 00:18:05.000 Yeah. We had the original logo, which is kind of the keystone that you'll see right across on Science Hall One that was the original logo with a globe in it. Because that's where the-- the founder circle is there. And it's really nice. But it's kind of, it'd be great--better in Pennsylvania with a keystone type of thing. And so we wanted something a little bit softer, a little bit more evocative of the landscape. And so I was on a committee with a men named Rick Moore, who was the Director of Marketing back then. We came up with a style manual and we came up with this, logo, which looks like, the two hills, with the, with the campus nestled on it. And then people--a lot of people didn't like it 'cause if you turned it on its side, it resembled Demi Moore on the cover of Vanity Fair, when she was pregnant, and they noticed that. But I remember, I was given the honor of unveiling this to the entire campus, and I said, and here it is. And I went like this (gestures). And, then I said--and I showed you on the--on the front of my personal action file. I said, you could use it on your own file for personal promotion. And you could use it like this and that. And it was--people still remember that day when I was--I introduced the logo. And, if you still listen to the answering--then you get the, recording--"The first of a new generation of California State Universities,"--that was me as well. 00:18:05.000 --> 00:18:06.000 Nice. 00:18:06.000 --> 00:18:15.000 So I was on this marketing committee--little things like that,--I mean, I--I'll remember, doing that. And it's like, yeah, I did that. 00:18:15.000 --> 00:18:16.000 Yeah. 00:18:16.000 --> 00:18:30.265 But it--and so that logo has lasted. I mean, I think it's, we probably unveiled it around 1998. Maybe it's in need of an update, but that's the one that we have. 00:18:30.265 --> 00:18:44.194 Okay. So, I'm--I wanna circle back a little bit to you saying like that there's kind of this intersection with like the University Marketing and marketing, and then you as a Marketing professor. So were you tapped oftentimes to. 00:18:44.194 --> 00:19:06.674 Oftentimes, yes. Often there were other Marketing professors, but I was high profile and willing to do it. So I always came in--I always had something, to offer that way. And I came in for the local design. I came in for, the, I think the 10th year reunion branding that, a lot of the branding that we did on the campus I was involved in. 00:19:06.674 --> 00:19:18.894 Okay. And does that come back to--does that come back to kind of the campus being small? I hear from a lot of people. Oh, I wore many hats, so, I had to-- 00:19:18.894 --> 00:20:36.625 We did. and the thing is, I got--I talked to Alex Gonzalez once, this is how I became a consultant. I said, in this system, they're always hiring these special consultants with hundreds of thousands of dollars to do--I said, you got go down the elevator two floors. You got 10 people with PhDs in marketing. Why don't you ask us? You give me five grand, I'll do the whole thing for you. You know what I mean? And I mean, I thought, why do you have all this, all these PhDs sitting around and you're hiring these external people? This is a great way to get people to feel more ownership of the campus, because we're actually involved in building it. Well, in the early days on this campus, we had no choice. We had very few resources and, we all knew each other. We were all pretty much based in, if not Craven Hall, we had offices across the hall in, Science One. That was where the library, which was in Craven Hall. So, you couldn't help but bump into all of your colleagues. Now, there are people, I find out they've been here for, you've been here for years, I've never met you. That wouldn't have happened back then. I I saw in the archives, the original, campus directory and had like 15 phone numbers on it. 00:20:36.625 --> 00:20:37.954 Yeah. 00:20:37.954 --> 00:20:46.585 That's how small it was. I mean, that was when we were over at Cal State Jeromes (nickname for Cal State San Marcos' initial location). I didn't come then, I came in (19)96. So we already had Craven Hall. 00:20:46.585 --> 00:21:08.545 Yeah. Okay. This kind of dovetails to a line of questioning I wanted to get into. And--I--so I read a--oh, I'm sorry. I don't have any water in there for you--but, yeah. so I read a University of Buffalo Alumni profile, 00:21:08.545 --> 00:21:09.000 About where? 00:21:09.000 --> 00:21:20.005 About you. And you mentioned, that you found a much different academic experience here at CSUSM than you did at University of Buffalo or the University of Chicago. And I was just wondering if you could expand upon what the difference is were there. 00:21:20.005 --> 00:22:50.733 When we become a faculty member, as a new assistant professor, anywhere. At a campus that's been around for a hundred, two hundred years--and it's pretty well all baked in. Most of the leadership on campus, most of the committee work, most of the--most of the decision making is done by crusty old faculty who've been there for a hundred years. And you're told, go into your office, publish six articles, get tenure, and keep your mouth shut, and teach your classes. And that's it. That was not viable at a place like this. I mean, there's all hands on deck. I mean, there was two marketing professors. So we had to develop all the curriculum. So it was all--I was on a committee with, David Borsky and Jackie Fishman and Michael McDuffie. We were doing all the academic policies on the campus and approving all the curriculum. I was the assistant professors. They were also, in the first couple of years we were all, young people. That kind of work is not done by junior people on campuses. This is done by the senior people. Finally, after like, I don't know, about 15 years, this Provost said, ah, now that we've got this critical mass, we don't have to count on all the assistant professors anymore. We can have all the associates and fulls (full professors) do this. Thank you very much. Now that I still get to do it because I have to protect these other people from doing it. 00:22:50.733 --> 00:22:52.255 Yes. 00:22:52.255 --> 00:23:19.634 And it's like, I was always, pressed into service on things. And that was great for--as you could probably tell, I'm not a shy person. And I'm very--I jump in with both feet. I don't know if I would've been tolerated at other campuses with, ideas and wanting to be part of things. I think I would've been the wrong match. Because I can't keep my mouth shut. 00:23:19.634 --> 00:23:22.174 So it's a good, so it was a good environment in those days-- 00:23:22.174 --> 00:25:43.805 It was a great environment for me and when I hire people, it's like, it's still not that solidified. That there's still room to grow. And, if you think you're gonna come here and hide out for six years before we call on you to do things, you've got another thing coming. So I'm telling people in the second and third year, now it's time to step up to do this, and mentor them through the process. I'm a bad example 'cause I did too much early on. But I still think that that spirit of faculty leadership is still much a part of our DNA on this campus. Although, again, as we've gotten bigger over the years--the other thing is, there were people in those days who were the senior people when I came in, who were the-- had the Union and the this, and the faculty who were, they came here mid career, and they were probably at the time in their late thirties, early forties. And so they were the big movers and the shakers. And I thought, someday I'll be one of-- now I'm one of the old people on campus, one of the old timers. You know, how the hell did that happen? But it--and those people who I thought, how--what would the place be like when they're not here anymore? They've gone on, they've retired, they're fine, we're still fine. And it was a great lesson to me. I had given up my office to some-- a new faculty member. I went into the department chair's office and she found a personalized pen with somebody's name on it of a very dear friend of mine who had retired. She said, I don't know who this is. How do you not know who that is? She built this damn place. And I realized that someday that somebody's gonna find my name on something and they'll say, who was he? Even though it seems, I'm pretty high profile around here, but there will be people--there are people on this campus, most of the people on this campus who have never known the campus without Glen Brodowsky's name associated with it. But starting next fall, there'll be people in a post Glen Brodowsky era who won't know. And you know what? It's okay. It's okay. the campus is bigger than all of us. 00:25:43.805 --> 00:25:52.525 Yeah. Yeah. That's a really interesting sentiment. And so you feel okay about moving on, then? 00:25:52.525 --> 00:26:18.815 You have to be able to let go. One of the things I think I've been very successful in doing is hiring the next generation of faculty. I was hired by faculty who were here 30 years ago, 35 years ago. I've hired faculty that will be here 30 years from now. So I'm connected to the campus for 60 years. That's a pretty amazing thing. 00:26:18.815 --> 00:26:31.105 That is. What do you look for when you're thinking about, I don't wanna say succession planning, but when you're looking towards, bringing people in that will continue to build upon what you built? 00:26:31.105 --> 00:28:29.664 Well, first of all, I'm in the process of-- I haven't even started working at Roosevelt (University) yet, but I'm already in a hiring process for new faculty members. Because they need them. Hiring faculty is the most important thing that you can do as a faculty member. It's the most important thing. Because, it's an awful lot of work. Takes an awful lot of time. And I'm not hiring somebody who I want here for two years. I want somebody for the next 20 years . So it's, will they be happy here? Will they find that this is the right speed for them? People who are looking for a tier one, I just wanna do my research, keep my head down and do my thing and be an independent contractor. They're not gonna be happy here. People who really wanna do a lot of development into programs and initiatives and be involved, they're gonna love it. There're faculty members, they got great records, but I didn't wanna hire them 'cause I knew they'd be miserable here. And who wants to, who wants a miserable colleague? So also, it's like adopting a pet, it's a lifetime commitment. How's I see it. It's not like, oh, I'm tired of it, I'm gonna just give 'em away. No, it's a lifetime commitment and faculty are like that. And so, I've seen people who have been not happy here and they've moved on, and I thought that was the right move for them. And other people who have left and come back. And so there's a kind of a type of person I look for who's just really kind of outgoing and roll up their sleeves. And I want to develop this program and that program and have ideas. Not like, okay, which textbook am I gonna use? And to give my marching orders, and I'll just do my thing. That's not the kind of person that I think of as Cal State San Marcos type. 00:28:29.664 --> 00:28:37.835 Yeah. That makes sense to me. Knowing the faculty that I've interacted with here, it's--I think it fits it pretty well. 00:28:37.835 --> 00:28:57.815 There's someone who I'll point to who are young faculty (unintelligible). She's perfect for this place and this place is perfect for her, and she's going just be great. Because she's gonna be happy here after 20 years, you know? And, life is very short, so if you've gotta do a job, you might as well have one that you like. 00:28:57.815 --> 00:29:21.775 Yeah. Yeah. Absolutely. You mentioned that, you've kind of talked a lot about kind of this need almost to have folks that are, able to really dive into things. And, I'm putting words in your mouth a little bit, but be a little self-directed in the way that. 00:29:21.775 --> 00:29:22.634 Yes. Yes. Yes 00:29:22.634 --> 00:29:44.924 Yeah. And so you've talked as well about--and kind of circling back to some things that I found about you, and doing research for this interview about--you've mentioned that when you came here, everything was a new initiative, and that you were involved in policy making. and so I was curious as to what some of these changes that you helped implement and what some of the policy making that you were involved with was? 00:29:44.924 --> 00:31:37.234 My first one was a famous one. We had this system called Banner, which runs all the enrollment stuff. We had these courses and we had prerequisites. And there was no way every enforcing prerequisites. And so everything was an exception. And, I didn't take the prerequisite, I want to take the advanced course. And finally I said, can we find a way to code this in so that, they're prevented from enrolling if they don't have the prerequisite? And we found a way to do it. But I remember putting up a sign saying, as of next fall, all prerequisites will be enforced for all College of Business courses, there will be no exceptions made. Not even for you. And I got emails! I was Department Chair of the program for te-- you were preventing me from getting my education, and you're standing in my way and, you're disadvantaging me. And this is so unfair. And the bitching the and the moaning that went on for about a semester or two until the next crop of students came in. And of course you enforce prerequisite. That's how it's done here. And it became part of the culture. this is how it's done. And it was to the good-- to the--because it increases the likelihood that you'll actually pass the course if you've got the background. Yeah. So, it was, there's a lot of pushback. But then once things become normalized, then I, I learned that things will take a, a couple of cycles to kind of get the kinks out. But once it did, now we enforce prerequisites, period. I haven't had anyone in years ask me if they can come in without the prerequisites. 'cause it's just not, not even thinkable anymore. 00:31:37.234 --> 00:31:46.505 Yeah. So, the students obviously that had to adjust and some of them weren't happy about it. Did you run into any pushback from faculty or from advisors? 00:31:46.505 --> 00:33:13.000 No, they were happy with that. I mean, this is a good thing. Just every policy that we put into place over the years and hundreds of them I've seen, on the statewide level too. One of the things that faculty do is before we pass anything, we try to say, well, what about this contingency? What about that contingency? And we try to bake it all in at once. And I finally said, you know what, it's not gonna be right the first time. We're gonna come up with a what if set. We're gonna get an exception in two years, and we're gonna have to revisit the policy. Because something's gonna come up that we didn't anticipate. And it always has happened. So one of the things that I've tried to implement over the years is whenever we have a policy, we put in a clause that says, and this policy will be reviewed in three years and updated. So we'll go back and say, is there anything that we missed? Because, who could have anticipated, the internet, who could have anticipated ChatGPT. What happens to things like who owns, intellectual property in the age of Chegg and Coursera. I mean, how do we, we, the law has not caught up to the technology. So you can't make, ironclad policies. They're going to change. And so why not just build that into the system to say it's time to look at the promotion and tenure policy. 00:33:13.000 --> 00:33:14.000 Yeah. 00:33:14.000 --> 00:34:33.735 It's time to look into the--into this. And we just had a big discussion about the promotion and tenure policy this year, about people coming in with service credit and can you go out for early tenure, and how does that work? Well, we had to really think about it. And then we said, okay, we're gonna have to, we're gonna have to grandfather some people in and then move forward, because, if you're coming under one set of rules. Like, with the prerequisites, you think, well, I'm entitled to that. Well, yeah, but that's gonna, that's gonna end and we're gonna have to have some transition. You don't see that when you first start out, but you see that after 5, 10, 15, 20 years of, oh yeah, we're back to this conversation. We had this conversation 15 years ago and yeah, we knew this would come back to bite us in the ass. And sure enough, here it is, and so-- but faculty have this, well, what about this? Because faculty like to just talk about things. It's like, okay, it's not gonna be perfect. Let's send it up the food chain and see what we get and then we'll come back around the next time. Kinda like sending a paper up for review and said, when I first tried to get something published, I had no idea and I wanted it to be perfect. I said, no, you leave a little something for the reviewer to pick on this, then they'll have something to say. You know? 00:34:33.735 --> 00:34:48.094 Yeah. That's wise. And, I think it's smart, to revisit policy as well. I think that's a really good point. Just to circle back and give things in an occasional refresher and to build that process into the actual design of things. 00:34:48.094 --> 00:35:10.855 That's normal. It's normal. And it takes some of the do or die attitude away if you don't get this right. You know? We'll, it's like raising kids. It's like, assume that you need a fund for the, education, the fund for the therapy. Because you could just screw it up. So be prepared. 00:35:10.855 --> 00:35:24.614 Yep. Well, thank you. I wanted to ask you as well, kind of, kind of along those early days, in 2005, you were involved in CSUSM's. Faculty and residence program. 00:35:24.614 --> 00:35:25.139 Yeah. 00:35:25.139 --> 00:35:30.284 And so this is pretty wild. I had not encountered something exactly like this. 00:35:30.284 --> 00:35:30.295 I lived on campus. 00:35:30.295 --> 00:35:37.385 Yes. That's what I wanted to ask you about. So could you talk about the program as a whole and then why faculty members lived on campus? 00:35:37.385 --> 00:36:20.364 Yeah, they would have one university faculty living in the University Village apartments. There's an apartment there. And I had, at that time, I had an apartment, I had my condo here. And I also had met my partner. So we were down in San Diego. Then we had this apartment. I was here four or five nights a week living on campus with the students. My goal was to, have some programming for them, get to know them, maybe. I took a couple students to the symphony and to the theater. Just to kind of bring the quad down there and them up there. And then the second year, there was a wonderful woman who founded our nursing school, Judy Papenhausen. 00:36:20.364 --> 00:36:20.485 Okay 00:36:20.485 --> 00:36:21.000 She-- have you ever heard of her? 00:36:21.000 --> 00:36:22.414 I haven't. 00:36:22.414 --> 00:38:04.344 She retired from Cal State LA and in her seventies came down to Cal State San Marco to build the fa--the nursing school that she always dreamt of. And she was a kind of a tough ole gal, you know? Been around a long time. And she'd been living in a--she had like this camper that she was living in. I said, well, Judy, I said, there's a two bedroom from apartment over there. Why don't you come and shack up with me? So she moved in and we had this two bedroom apartment. And Karen Haynes was like, oh God, Glenn, and Judy are shacking up on campus. Out of wedlock and the whole thing. She's a lesbian, I'm a gay man. It was a big joke. But, and--it was an--it was a nice-- I lived on campus, you know . And, I don't think I did as much with the, as I thought I could have. I don't know. It just, I know one night that there was--they woke me up, but I came out to the hallway and my door closed behind me, and I--they put peanut butter all over the handle. I couldn't open the door. I came into the executive committee meetings. I said to Karen, I said, I don't know what's--they're putting peanut butter on my door and locking me out in the middle of the night. I said, when I went to school, we just did drugs and had sex. What's wrong with these kids? And she's like, oh God, I think people know we made a bad choice here. But it was, it was a fun thing to do and I was the second person to do it, and Scott Greenwood did it first, and I think he was probably more successful. 00:38:04.344 --> 00:38:09.387 Okay. So what was the, like, what was the goal of having the--what was the University's goal in having a professor live in the dorms? 00:38:09.387 --> 00:38:17.764 I think just to kind of join the academic and the student affairs element of it and have, have an adult presence there. 00:38:17.764 --> 00:38:22.204 And do you think it was--so you said maybe, Scott was a little more successful than you were. 00:38:22.204 --> 00:38:44.355 I think he was more involved in it. I think he was--had his wife there, and so they were like dorm parents and things like that. And, I did work a lot with the RAs now that was kind of nice. So I enjoyed it. I did it for about a year and a half, and I said, it's time for somebody else. And I think that--I don't know if anybody else did it after I did it, it was a short-lived program. 00:38:44.355 --> 00:38:47.000 Okay. Yeah. That's what I was gonna ask you was if it, if it continued on or not. 00:38:47.000 --> 00:38:48.000 Yeah, no it didn't 00:38:48.000 --> 00:38:53.525 Okay. I wanted to ask you as well about the Jewish Faculty and Staff Association. 00:38:53.525 --> 00:41:02.945 I got involved in that a couple years ago. And, the first thing I tried to do is I said, let's have, a dinner at my house. Our Friday night, which is Shabbat, I said, and I'll have a, a nice spread. Everybody will come and we'll have a social event. Well, it's too Jewish. What about people who aren't,-- it's the Jewish-- I said, it's Friday night at my house. We'll have candles and wine. That's it. People may be offended. I said, why? I mean this--the Jewish faculty here are split this. Some people are just very, very, culturally--or just they identify as Jewish, but want no part of the religion. And they're very progressive. And then there are people like me who are a little bit more conservative and are more religiously oriented. So we had our first--we raised a little bit of money over the years. We had to spend it. And I decided that I was gonna have an interfaith Passover Seder. And we did it last year. And all the faculty, they wanted this, they wanted that, anything but Jewish things, they just wanted all this political stuff. And I said, we're gonna do this. Had the meal, had the whole thing, and none of the faculty and staff showed up. This one was too busy. This one had foot surgery that--So they all want to have their input on it, but nobody wanted to do any of the work. So here I am schlepping food and cooking food and doing all this stuff. And I said, there doesn't really seem to be very much will for this to happen. but I stuck with it for two or three years and, it was the only event that we ever had was that Seder. And, the Provost was there and the Vice Presidents for all the other-- couple of faculty, a couple deans. I had seating for 50 people, 10 people showed up. We had a little circle. We had a very nice Seder. And then I was taking all this food to this homeless shelters around trying to get rid of this food, you know? At night, because, everybody was--everybody wanted to say what they wanted, but nobody was willing to do anything. 00:41:02.945 --> 00:41:06.965 Is there--so you-- there's about 50 Jewish faculty and staff on campus? 00:41:06.965 --> 00:41:11.474 I don't even think there's that much. I think there's maybe 15. It's a very small number. 00:41:11.474 --> 00:41:17.364 Yeah. Yeah. So is there, is there, other than the Jewish Faculty and Staff Association are there like--. 00:41:17.364 --> 00:42:06.675 Hillel is active now. And Chabad is active. Chabad is right here in San Marcos. And, Chabad are very, very conservative religious organization. But they are serving a purpose. The students are going there, they outreach, the students, students go there. And then they (say) we don't want Chabad here. They're too religious, but they're the ones who are serving the students. And I think they're doing a great job. And now Hillel has become much more active on campus, especially with the recent, protests. My husband as of today, is on the board of Hillel. So he's involved with that. It's a good organization. So there are not that many Jews on this campus. Maybe there's a hundred. 00:42:06.675 --> 00:42:10.144 What is the, what is the mission of Hillel? I'm not, familiar. 00:42:10.144 --> 00:42:13.224 Hillel is a Jewish student organization. 00:42:13.224 --> 00:42:15.045 Oh, okay. It's a student organization. Okay very cool. 00:42:15.045 --> 00:42:54.614 Student organization. It's, international. It's--most campuses have it. There's usually Hillel House on campus, and they have social, and they have--and also like at UCSD, they have a big facility. UCSD is a pretty rough place right now with the,with protests. And Jewish students don't feel very safe on campus. They're being harassed and so they hang out at the Hillel Center and we try to provide a safe space for them just to feel, that it's--that they're not, on display so much and they can just kind of breathe. 00:42:54.614 --> 00:42:59.735 Yeah. Those, I mean, student identity and inclusion spaces are really important for people to 00:42:59.735 --> 00:42:59.744 They're important! 00:42:59.744 --> 00:43:00.764 Get a break from the larger-- 00:43:00.764 --> 00:43:34.925 Yes. Yes. I am-- I was never into having, these--we have separate graduations for different--I am--I'm much more integrated into everything. I'm much more like one graduation. We all wear the same stupid robe in the same hat. We're all the same. So I'm not really a big proponent of these, designated spaces, but I understand their importance. And Hillel's an international organization, and they have programming and, support services for Jewish students. 00:43:34.925 --> 00:43:40.385 Has there been any talk on campus here of having like a Jewish student center or anything like that? 00:43:40.385 --> 00:43:59.775 No. It's too small. And the Hillel--Chabad house is right down the street and they open their home on Friday nights for everybody. And I think it's wonderful. They're the ones with the black hats and the wigs and the (unintelligible). You know, I went to my period of working with Chabad, I don't know if you were here-- Yes. With the shooting at Chabad. 00:43:59.775 --> 00:44:01.585 Yeah. Yeah. 00:44:01.585 --> 00:44:03.565 I was on my way there that day. 00:44:03.565 --> 00:44:03.985 Oh my gosh! 00:44:03.985 --> 00:44:39.695 When it happened. Because I was doing some work with them. So I know that rabbi quite well. Yeah. He turned out to be a convicted felon. He went to jail. And so, I went from, thinking, oh, my whole life that I was--and I was born in Crown Heights, which is where the headquarters is in Brooklyn with all the black hats. And I'm not one of those people. I always felt like, oh, I'll never be good enough to be one of those very pious Jews. And then I found out that, after that I said, well, maybe not quite up to stuff for me. Yeah. So, it was interesting. 00:44:39.695 --> 00:44:47.764 Thank you. I wanted to ask you a little bit more about the consultant to the President that you did as well. 00:44:47.764 --> 00:45:33.465 At that time, I was consulting on the logo and also the budget. There was a budget discussion and the President wanted to get the faculties feeling on budget issues. And so I did a number of focus groups with faculty about the process. This is with President Gonzalez. And basically what I found,--I said--was, that they wanted the Presidents to take a more active role. They were not trying to say don't do it. They said, we wanna see some leadership. So I sat in the President's office, says Alex they're were looking to you for leadership and direction. Don't fuck it up. 00:45:33.465 --> 00:45:43.724 So what was--so, Gonzalez was the second President after Stacey, then Karen Haynes comes in. What do you--were you here when Stacey was here? 00:45:43.724 --> 00:45:47.304 Oh yes. I remember. I remember Dr. Stacy. He just passed away. 00:45:47.304 --> 00:45:54.625 Yes. Yeah. So what do you think like the differences between them were. 00:45:54.625 --> 00:47:20.914 You know, very few people liked Alex. He was not light. And he was considered, the Chancellor's guy. He was, I remember, one of the things, he was, the interim President after Stacy, and then, Charlie Reed, who nobody liked except I liked him. Appointed him the President, and they were having the installation of the appointed no search President, which I dubbed the Coronation . So we were all going to the coronation. And that was the term that we used. That was my word 'cause I remembered that from Mr. Rogers, with the king and the queen. They had the world coronation. and I, and Alex was never quite comfortable in his own skin. He was, quite--lemme tell you a story about Alex. So, I saw him at a dinner at the Chancellor's office once. And, I said, Alex, thank you for everything he did on our campus. He left it in great shape. And Karen has taken it in a new direction. He said, yeah, but those two buildings that she opened up, I got the funding for. It's like-- I told Karen that. She said, yeah, that sounds like Alex. It's like he was not able to be gracious in terms of just, he was trying too hard. 00:47:20.914 --> 00:51:32.474 And I looked-- worked very well with him, and I liked him, and I could sit in (unintelligible). They're looking for leadership. Don't fuck it up, Alex. I said that to him. Karen was--Karen was a force of nature. She was, a huge personality. Everything with Karen was somewhat formal. Even though she was very folksy. Everything was very scripted. Everything was very planned to the letter. And then I came along and, I remember, she always had these outfits that she like, remember those? Monochromatic, one color, the earrings the dress the purse. She used to change her purse every night to match her--And she had these sea foam green shoes on and this matching two piece outfit in the same color. And she was at McMahan house. I said, Karen, I said, I have the same pair of shoes that I've been looking for, the perfect outfit, and only you could find it. And she--she had a huge personality. She was very good with the donors. Some of them. She built a lot. She was the right woman at the right time. She was very senior. She was respected at the Chancellor's office. She had a lot of gravitas. And so I think for that huge growth spurt, she was the ideal person. And I liked working with her. I remember she had this thing over at the reading room here about health--health--allied health careers, and all these people from around the county talking about Allied Health at PalomarCollege. And, not medical school, not nursing, but other things. So she asked me to give a little talk. And I said, I think that you have to start really young with students. I thought first time I played a doctor was in elementary school, So she used to use me as kind of a, an MC type of, she would never appoint me to a real position. I was--but I was like, this spice that she had it sometimes if you use it the right way and sparingly, it was the right accent piece. And we--I understood my place. She surrounded herself with, a lot of good looking young gay men. She liked that. I wasn't good looking enough that that coterie of boys that she had around her. But she liked me and she was--I liked her. I think she was a great President for the time. And Ellen Neufeldt, Boy, talk about a baptism of fire. She comes here and then we had a crisis. We had a scandal, and then boom into pandemic mode. And yet she's really come through all that. She's a very strong President. Very different style than Ellen--than Karen. Much more folksy, much more down to earth in ways. And I've worked really well with her as well. Probably worked more closely with Ellen than I did with any of them 'cause I was chair of the Senate . And I always felt, to be very accessible and very open to ideas. And so, I know if other people have other things to say, but I have--I never felt like I--like I worked for the administration. There was a time when I didn't get the Brakebill Award (Distinguished Professor Award at CSUSM) once, and my colleague got it. And Rather than be bitter, I threw a party at my house for 60 people. And I called and baked, and I invited the President and the Provost at the time. 00:51:32.474 --> 00:53:49.355 And they both came to my house. It was Karen Haynes and Emily Cutrer. And they said, this is the first time we've been invited to a faculty's home. I said, wow. That's telling. I have all these people here. I'm giving them a tour of my house, which is very dicey, you know. And, I was up in my bedroom. I said, I just wanna tell you, I don't work for you. You're not my boss. I work for the state of California and I serve the students and the taxpayers. You have a different job on that campus in that we serve different functions, but we all have the same boss. I don't work for you. And they said, we wish more faculty thought of it that way. So I never looked at them as like, that's my boss, you know? They're partners and they have a different role. They have a different perspective and a different viewpoint. Vantage point. And so I've worked with every President. I've no problem walking into the President's office or the dean's office, or the provost office is saying, we need to get this done, or this is pure bullshit, we need to fix this. And I was never afraid. And I don't know, people say, I'm privileged. I'm a white male. I could get away with that I could never do when I was a black woman. I don't, I don't know if that's a joke. I--it's just that's my style and it served me well here. And it--well, I got in trouble a couple times, but we won't talk about those But, I, think if you comment things from a--always assumed that everybody has good intentions, that even though I think what the President or the provost is doing is completely boneheaded that I--or the board of trustees god help us. They do crazy things. I think their intentions are good. Now. How we get it done may be impossible. But if you start with, I don't think that they're out to make it worse. And we all cop to that. We're all trying to make it better. We have different ideas about how to get there, but if we can always assume that we're all coming at it with positive intentions, I think that, that solves a lot of problems. 00:53:49.355 --> 00:53:53.204 Yeah. And it sounds like you've had good relationships with all of the Presidents that you worked with. 00:53:53.204 --> 00:54:09.514 All of them, I've worked with I dunno, ten deans? I could rank order them if you want, but I won't. But there've been, good ones there have been bad ones, but there's been none that I couldn't work with them. I'm gonna be myself. 00:54:09.514 --> 00:54:12.965 Yeah. 00:54:12.965 --> 00:54:13.594 I am. 00:54:13.594 --> 00:54:15.304 Yeah. Yeah. 00:54:15.304 --> 00:54:45.795 So it's been--what a ride. I mean, who gets to build a place? Who gets to sit here and look at this? Oh, yeah. Well, we did that. I remember when that wasn't there. Or, the day we opened the library, my god, Karen Hayes was standing outside the library and Alex built the library. He got credit for that, and I said to Karen, I said, you know what? This is my baby. This is my life's work right here. Take care of it. 00:54:45.795 --> 00:55:01.605 Yeah. I don't know where to, where to go with that, but it's a wonderful-- 00:55:01.605 --> 00:55:16.155 That's how I feel. I mean, I'm leaving with--I couldn't have had a better career. Could not have had a better--couldn't have planned it better. 00:55:16.155 --> 00:55:31.000 So, a lot of this that you've talked about, a lot of this, kind of need to take initiative and need to, wear many hats, really has given you a skillset now where you can go, back to Chicago and, and be a dean there. 00:55:31.000 --> 00:55:32.000 Yeah. 00:55:32.000 --> 00:55:34.894 And so in that way, it's been, it's been a really good environment for you to-- 00:55:34.894 --> 00:55:40.835 The President said that you built the campus, you know how to do that. 00:55:40.835 --> 00:57:04.000 Yeah. I've had a nice research career. I've done my research, done a lot of research. I've taught a lot I've taught all over the world, you know? One of the things I say to new faculty is, you can do great research. You can do great teaching, you can do great service. You have to do all three. You don't have to do all three every day. Every week or even every semester. There are times when you should be really focusing on your research. You got a great project, you gotta get tenure, you gotta get this done. But then, once that's done, maybe you should be developing some new curriculum or being on a committee, or, chairing a--I was in--I was president of a professional organization for a couple of years. I mean, so you do different things, at different times. And so there's always something new about the career. You know, I spent 17 years traveling around the world teaching. 14 years on statewide academic center. I published 30 articles, and then I just published two books, but I didn't do everything at the same time. You know. 00:57:04.000 --> 00:57:11.315 Let's, talk about your guest teaching. So you've taught in Taiwan multiple times. You've taught in-- 00:57:11.315 --> 00:57:13.534 I'm supposed to be there now. I had to give it up. 00:57:13.534 --> 00:57:14.454 Oh, I'm sorry. 00:57:14.454 --> 00:57:19.255 That's, that's my-- Taiwan, Copenhagen-- 00:57:19.255 --> 00:57:19.264 Ecuador. 00:57:19.264 --> 00:57:39.014 Ecuador to Shanghai. Taiwan started as a Fulbright. I looked at the Fulbright. I said, that one has my name on it. 'cause I had lived in Taiwan. I got it and I spent five months there, and I reconnected with some old friends of mine who I knew in the eighties (1980s). 00:57:39.014 --> 00:57:39.718 Nice. 00:57:39.718 --> 00:58:21.000 Who now is like, this woman is like my sister. I've known her literally for 40 years. And we've never--we don't speak any English. It's all Chinese. And they liked me, and they started inviting me back every year. So I got invited back every year through this year. I was supposed to be there now teaching, but I said, I've gotta start a dean's position. I've gotta move. I've gotta finish-- I just couldn't do. And it, 17, 18 times doing the same thing. It's--I think at a certain point it's time to say it's been terrific, but they'll move on. 00:58:21.000 --> 00:58:23.000 Yeah. 00:58:23.000 --> 00:59:36.855 But that was great. That was just like--kept up my Mandarin and I kept up my friendships and I loved Taiwan. I'm like a local there. And then somebody suggested I try Copenhagen Business School. So I applied. Got it. And there was like this group of us that would come in every summer for 10 years. We'd all fly in from all over the world. We'd hang out, rent apartments together, have parties go out to dinner. It was like summer camp. And, so I'd have everybody over and I'd cook and I'd bake and we'd travel on the weekends. It was great. And then right before COVID, I was getting a little bit tired of it. And then the guy who I used to call my summer husband, because we had--we shared an apartment. They didn't invite him back. At the last minute. They invited everybody else, and they didn't even send them a no thank you. They just didn't. And I thought that was kind of rotten. And I thought, God, if that happens to me, and it could, because I'd seen them do it. That would really ruin it for me. I would--I'd feel really awful if like, we were not invited back. 00:59:36.855 --> 00:59:36.864 Yeah. 00:59:36.864 --> 01:00:35.255 And I was only going back for the 11th year because we had the apartment. And when he got canned, a lovely man, he's at University of Oregon, one of the campuses up near Redford. Southern Oregon. I said, I don't need the apartment. I don't need to go back. I've done it 10 times. There's nothing new here. I had a new book coming out. My parents were getting older, so I said, I'm not gonna go back. And they said, oh my God, how are we gonna replace you? We-- you were a brilliant teacher, and we would love to have, but we understand that you have older parents. So I got outta that one, and COVID happened, and the whole program went online, and it's never been the same since. And the esprit de corp, is not there. Everybody's kind of on their own way. I got out at the right time. 01:00:35.255 --> 01:00:35.264 Yeah. 01:00:35.264 --> 01:00:50.073 Ecuador came to me, out of the blue. Would you like to teach a course in Ecuador in international marketing research? Sure. What the hell? I get an invitation like that. Why not? 01:00:50.073 --> 01:00:51.914 Yeah. 01:00:51.914 --> 01:01:48.335 So I went and I drove this poor woman crazy. She ran the place and she told her I was crazy until I got there. And I had a very successful course. And I got invited back four more times over the years. But the first--you never know if you're gonna get invited back. So I flew my partner down. We went to the Galápagos, whatever money I made down there, it went--yeah. I'm in South America, Ecuador, I may never be here again. Let's blow the money on the Galápagos. Fabulous. Next year. I went to the jungle. I went to the Amazon, I went to Machu Picchu, loved it. I got another sabbatical, and I applied to be at the China European International Business School, CEIBS. Shanghai, four weeks, 25 grand. The most prestigious that I could get. I hated it. They hated me. The most lucrative one didn't last. 01:01:48.335 --> 01:01:48.344 So-- 01:01:48.344 --> 01:01:50.000 So you win some, you lose some-- 01:01:50.000 --> 01:01:51.000 Yeah. 01:01:51.000 --> 01:03:31.724 But, you know, three out of four, where I was invited back multiple years and never was not invited back. I mean, it's--I was--and so that was about almost 20 years of my life where I was doing international work. Which is what I wanted to do. I had a beachhead in Asia. I had one in South America. I had one in Europe. Plus I was gonna Mexico. I was going to Germany, all that. But I mean, I was really an international lecturer all on my own. and it was great for about 17 years. And then COVID happened. I thought, I don't have to fly internationally. I did. It was great. And I made the most of it. And that was a big chapter of my life that's --it's kind of behind me. But boy, it was great. And sure. How could, how could you be somebody who teaches international marketing, cross-cultural marketing, doing it, sitting in California. So I, I did it. And I was able to do it and get away in the middle of the semester and schedule things and go away for four or five weeks at a time. They never missed me. I was, the department chair, was running meetings on Zoom at three o'clock in the morning, whatever I was doing, they let me get away with this. I can't believe it and yet, I never didn't do my job. I never--I was a reliable vote on everything and whatever. So, boy was I lucky. 01:03:31.724 --> 01:03:44.045 So what was the biggest--what was the biggest adjustment in teaching when you teach overseas as opposed to here. 01:03:44.045 --> 01:03:46.228 I do it exactly the same way. 01:03:46.228 --> 01:03:46.720 Yeah. 01:03:46.720 --> 01:04:36.625 I mean, even when I did it in Ecuador, I had a simultaneous translator who turned out to be a good buddy of mine. We've been friends for years now. we've worked on some projects together. So that was a little bit--learning to pace myself so that he was simultaneously translating. That was not that bad. I just never adjusted to the program. And in Shanghai, it just . They evaluated me after the third day, and it was not good. And it was too heterogeneous a course, class. It's just--at the time-- it just didn't work. I'm sorry, it didn't, but Taiwan was easy. Taiwan was, now during COVID, I taught in Taiwan, I had eight hour classes. 01:04:36.625 --> 01:04:37.505 Wow. 01:04:37.505 --> 01:05:19.204 00 PM in front of my computer till two, three o'clock in the morning, drinking coffee here in California. But I--I've been teaching international students since I was in college. I tell the same jokes. I'm used to a non-English speaking audience. I'm used to talking to people in a way that they can understand. I speak slowly. I give lots of examples. I've had the same response from students wherever I've gone. 01:05:19.204 --> 01:05:24.764 Could you talk about cross-cultural marketing and what--for a layman like myself, what is-- 01:05:24.764 --> 01:09:11.000 Interestingly enough, the first book I did was about cross-cultural international marketing, comparing Germany and France and France and China and all these kind of--how is marketing different? How do people consume products differently? How do they use products differently? A lot of my marketing was about time, how do people conceive of time differently in different places? And it is very different. And it feels different whether, in certain places things are very linear. You do A and then B and C and D and other places, everything's going on all at once. It doesn't make any sense. It could be very disconcerting. And so a lot of the earlier work was about comparing things on the national level . And then what I realized is that culture--countries are not cultures. Countries are multidimensional. So the second book was more about intercultural marketing, let's say taking Southern California and looking at dividing that up between the Latino culture. that if you're looking at the Asian culture in San Diego, it really is not Chinese. It's Vietnamese and Filipino. Okay. If you go to LA and San Francisco there is a Japanese culture there, you've got hip hop culture, you've got--Latino culture is not a monolith theater. You've got here. It's all Mexicans. In New York, it's Puerto Ricans and Ecuadorians and in Florida it's Cubans. They all speak Spanish, but music's different. The food's different. Some of the things are similar. I mean, it tends to be Catholic and family oriented and male dominated. There's certain kind of Latin things. But then even within that, you've got first generation Latinos who just came here, and their parents are different. They consume differently. They speak differently. They see the world differently. So the cross-cultural marketing, some of it I think of doing, in terms of, you could look at things in terms of cross-cultural differences, which are interesting, where you need to change the product or the price, or the color or whatever it is. And other things, you don't have to change everything. There's certain things that will go cross cultures. And so if you can find similarities, well, we could have one product for two groups of people. That saves us a lot of money. That's a lot more profitable. So I'm as interested in looking at cross national differences as I am looking at international differences. And even if you look at things like-- then you have segments that are--you find all over the world. So diaspora marketing. So you find Indian populations all over the world. You find, Hasidic Jews all over the world. They have more in common with one another than anyone who lives within this 400 mile radius of where they live. But that--there's similarities there. So how do we serve those communities that you--or you look at the, businessmen okay. Who are traveling through international airports. They're shopping in Sky Mall. They're buying stuff. They're buying Fendi and Courvoisier at the duty free. They're buying gifts for their wives when they're coming home. They're buying gifts for their mistresses when they're going. So there's a lot going on. And they all carry the same kind of briefcases and wear the same kind of shoes. And yet they may come from 10 different countries. And then the ultra wealthy. I mean, some of the wealthiest people in the world live in the poorest countries. They own them. 01:09:11.000 --> 01:09:13.000 Yeah. 01:09:13.000 --> 01:09:45.844 Okay. So how--so that's another segment. So you can set with market based upon wealth, and that's--that goes across countries. And then there are also things that are very national. There are things that are very American that are very different in things that are very Canadian. Believe it or not, there are differences there. Don't ever tell 'em-- a Canadian, that they're just like Americans. We're just like--Americans are just like us. We're just nicer. You know, you have to look at it from their perspective. It is a different culture. 01:09:45.844 --> 01:09:45.854 Yeah. 01:09:45.854 --> 01:11:00.375 It may be subtle. So, in my book, first book, I had a lot of the more classic, scholars from going back for the past 70 years, who've done work on international marketing, international negotiations. All these different models that we've used to try to understand these differences, none of are terribly perfect. None of 'em are perfect at all. And then the second one is says, what about the African American market? What about hiphop? Hiphop is now a multinational--it's not just an American thing, and it's not just a Black thing. It's kind of the music of the oppressed and the under classes. But then American Blacks' think it's a Black thing, but then you go around the coun--, the world. And it's like, no, there are people--there are more non-Black people who are fans of hip hop than there are Black people. But is it still a Black--isn't it our thing? When the music of the counterculture becomes the mainstream does it lose its authenticity? These are interesting questions. And that's some of the work that I do. 01:11:00.375 --> 01:11:42.324 Okay. That is really interesting. And you talked a lot about intercultural--I'm trying to wrap my head around it as I just got like a very beginner seminar in it. so you talk a lot about the kind of the intercultural, connections that you can make across cultures. I'm interested to know, I guess, how marketing--how you can look at marketing, and implement marketing across cultures when there are structures in place that maybe function very differently. Like we look at marketing, I assume, I'm making an assumption here. We look at marketing very differently than maybe somebody in, China does. 01:11:42.324 --> 01:12:07.104 Absolutely. Well, they're not--Here's one of the things that's very interesting. I'll use Taiwan as an example. Taiwan makes great products. Fabulous products. Their phones are the best phones in the world. And yet they're the shittiest marketers on Earth. They don't know how to market because they view marketing and the Chinese, to an extent do as well, as expense. 01:12:07.104 --> 01:12:07.824 Okay. 01:12:07.824 --> 01:12:16.104 Okay? Branding is not important. Branding is--it's--they--they're much more engineering driven. Okay. 01:12:16.104 --> 01:13:59.364 Whereas a company like Apple or Samsung, they make their products sexy. The HTC phone is, every bit as good, if not superior to the Samsung. But HTC is not a sexy brand. Samsung invested billions of dollars in marketing and in brand building. In making it something where I want a Samsung. The Chinese to their-- the Chinese and the Taiwanese, their mindset is a little different. It's like, we just wanna make it cheap and efficient. We wanna make our profit on having good quality and selling a lot. So they don't really have exclusive brands. Now, Huawei is doing something a little bit different. Huawei is, now you'll go around the world and you'll see Huawei in airports, and they're spending billions of dollars on marketing, and they're gonna become the next Samsung. But certainly the Japanese and the--and the Koreans are very similar 'cause they were much more export oriented. They really kind of understood that we have a small market at home and we have to make our products desirable in the West. China, not so much. They've got 1.3 billion people there. So just in terms of what they've-- Taiwanese just do not invest in marketing. They do not invest in branding. They don't care. They invest in technology. They are the world's best OEM. They will make the best components. You can't build a bicycle or a saxophone or a computer without a Taiwanese component. 01:13:59.364 --> 01:14:01.625 I'm sorry, what's an OEM? Just to clarify. 01:14:01.625 --> 01:14:04.454 Original equipment manager. So they make the components. 01:14:04.454 --> 01:14:05.574 Okay. 01:14:05.574 --> 01:14:32.494 They said, we wanna become an OBM, original brand manufacturer. Well fine invest in branding. Spend this much money on your branding as you're doing your R&D. Oh, we couldn't do that. We just want people to write--It's like. So there--and look, you need somebody who makes good components. So let's brand Taiwan as like Taiwan inside, like Intel inside. 01:14:32.494 --> 01:14:35.104 Yeah. 01:14:35.104 --> 01:14:37.164 They're not willing to spend the money. 01:14:37.164 --> 01:14:38.539 So how, as-- I mean as a marketer- 01:14:38.539 --> 01:14:39.000 Frustrating 01:14:39.000 --> 01:14:45.000 how do you market the importance of marketing to people that don't-- 01:14:45.000 --> 01:14:46.000 Very slowly. 01:14:46.000 --> 01:14:49.000 Yeah. 01:14:49.000 --> 01:15:01.989 But yeah. And look, Levi's. McDonald's. Coca-Cola. IBM, it's all branding. The products are not--I mean, nobody thinks that McDonald's is good. 01:15:01.989 --> 01:15:08.594 Yep. It's not a good product. Marlboro, if you, if you use it correctly, you will die. 01:15:08.594 --> 01:15:08.604 Yeah. 01:15:08.604 --> 01:15:16.385 But my God, the Marlboro man, everyone wants to be that rugged individual. 01:15:16.385 --> 01:15:17.284 Yeah. 01:15:17.284 --> 01:15:21.784 That's what they want to be. 01:15:21.784 --> 01:15:30.414 Yep. That's very-- that's very interesting. So, and I do wanna be mindful of your time. How are you on time? 01:15:30.414 --> 01:15:37.864 Fine. I'm just--I'm realizing that hopefully I didn't leave my wallet where I think it's. 01:15:37.864 --> 01:15:58.824 Okay. let me ask you a little bit about marketing. About-- I'm gonna ask you to forecast a little bit. Obviously we're seeing huge technological changes and we really have been since the advent of the internet. But--so I guess my first question is, how has marketing changed since, the advent of the Internet? 01:15:58.824 --> 01:18:34.000 It's completely data driven. Completely. There (is) more data than ever there's no shortage of data. We need people who could interpret data and extract information. What does it mean? What does it tell us? So there'll be jobs and data analysis. Students don't have a good grasp on that. Those who can take information and say, well, what this means is this. Not, here's this number. 30% do this, 20% do-- That's nice. But what could we say with that? What can we conclude. Those skills are, are lacking. I think, also the old kind of-- the company tells you what it wants to tell you about its products is gone. It--it's all C to C it's all consumer to consumer. It's all word of mouth. I mean, they always said word of mouth is the strongest marketing before the internet. Now it's like on steroids, because, you're gonna go to Yelp, you're gonna go to TripAdvisor. You wanna see what other travelers say, okay. You know, the commercial doesn't tell you. It's the reviews that tell you that's the first thing that you go to. So, there was a wonderful thing I heard from a person from Marriott who was sitting with me through a number of musicals. You're no longer a brand manager. You're a brand steward. You were--and you have to work with consumers. And you have to understand your customers so that they become your ambassadors. You have to create, evangelists for your brand. Who will tell their friends and rave about it. 'cause they'll also complain about it a lot more. So--and they'll destroy you. So, it's not just how do we craft a message? How do we convince people something that's-- it's not that. It's how do we get people excited about what we're doing so that they'll tell everybody else? So I think the two biggest trends are data. Data, and data and so you got Teradata down, (and) down the road, so-- and what Teradata does is it takes all these data from what you've done. So, you know how, you look at the upgrade list when you're trying to get onto the flight? It's like--and there's like--so like six seats in first class. And I'm always the seventh person so I never get the seat. Sometimes I do, but how do they figure out who gets the seat? 01:18:34.000 --> 01:18:36.000 Yeah. Yeah. 01:18:36.000 --> 01:19:12.614 You know, but there's a lot of information. How many miles do you have? How often do you fly? How many upgrades? There's a whole thing of algorithms that, that they take these enormous amounts of data that we hit--that we have about every customer. And then how do we look at it so that we could make decisions to say, well, it's not rewarding you as a customer, but rewarding the right customer. 'cause that's the customer that's going to become the sustainable customer. You know, customers are an investment. 01:19:12.614 --> 01:19:12.625 Interesting. 01:19:12.625 --> 01:20:01.000 You wanna reward those that are gonna--everybody likes to get something for free, but which one gets it for free? What benefits the company the most? Also, and that could also be where's the goodwill? I mean, how do we, how are we good corporate citizens? You can't get away with the things you've got whether 50 years ago 'cause everybody's gonna read about you. So, do we sponsor,--if we're gonna support Donald Trump, what's that gonna cost us in terms of some of our customers? So we--if we do support Donald Trump with our marketing, is it gonna get us more customers? I talk about this a lot in classes talking about politics. Please it's the biggest marketing campaign every four years as a Presidential election. Why do you vote for this guy? 01:20:01.000 --> 01:20:02.000 Yeah. 01:20:02.000 --> 01:20:18.515 And frankly, very few people are indifferent to Donald Trump. They either absolutely love him and think he's the second coming, or they think he's the devil incarnate. There's not anybody that goes, well, if we get him, it doesn't matter. 01:20:18.515 --> 01:20:19.465 Yeah. 01:20:19.465 --> 01:20:29.095 Nobody feels that strongly about Biden. I don't get the, we gotta get this guy. He's so great. 01:20:29.095 --> 01:20:32.435 So from a marketing perspective, how do you, how do you market him.? 01:20:32.435 --> 01:21:02.734 Donald Trump is a brilliant marketer. He's a brilliant marketer. He knows how to resonate with his audience to say, you have this problem. I'm gonna come in and I'm gonna fix it. I'm going to kick ass and take names. Well, some people will just say, yes, you're right. You shall lead us. And other people are shivering in their boots. But nobody's indifferent. 01:21:02.734 --> 01:21:09.314 Yeah. And then you have somebody, a candidate like Biden. How does--how do you market Biden? 01:21:09.314 --> 01:21:24.795 Well, I mean, he was marketed as kind of the anti-Trump, you know? He was calmer. He was supposed to just keep things even keeled. If it's too chaotic, here's an alternative. I'll just keep (inaudible). 01:21:24.795 --> 01:21:28.324 Yeah. So it kind of, it kind of comes back to Trump. 01:21:28.324 --> 01:21:49.114 Yeah. Exactly. But it-- you can't not talk about. I always turn on CNN, which is an anti-Trump, station, and I always count how many seconds go by before I heard the name Trump. And it's usually about six. 24 hours a day. You can't buy coverage like that. 01:21:49.114 --> 01:21:51.444 Yeah. Yeah. 01:21:51.444 --> 01:21:52.564 Yeah. 01:21:52.564 --> 01:22:02.225 Yep. I wanted to ask you a little bit about teaching and, just kind of the--kind of wrapping up-- 01:22:02.225 --> 01:22:58.505 I'm a frustrated actor, I was not good enough to be a--I love to perform. I like to be in front of a group. I like to be the center of attention. I feel like Phil Donahue or (inaudible) running around a room and getting everybody excited and talking and participating. It's the most fun I can have with all my clothes on. on the worst days of my life in my career, and those are the best teaching days. 'cause when something's really bothering me and I'm all pent up and I can walk into a room and become this other character. And everything outside melts away. And Dr. B is this much nicer version of me. Based upon my life. Not really, but, an exaggerated version of me. 01:22:58.505 --> 01:23:02.005 How is it an exaggerated version or a nicer version of you? 01:23:02.005 --> 01:24:14.604 Well, I can't say the F word as much. I don't know. It's just, I'm having fun. I'm not stuck in my own, what's-- my best days are--I've had a bad customer experience. Another comment--I would tell you everything went wrong in the store. And related to you--in real life. I just--I remember once, this is after my partner died, the first year I was teaching at UC Riverside, I taught there for a couple years as an adjunct. And I walked down into this auditorium and I'm walking down and my face is long and the weight of the world on my shoulder. I was widowed. And I turned around to the classroom and it was different. It all went away. And I was fully present in this moment. Talking about interesting stuff. 01:24:14.604 --> 01:24:15.795 Yeah. 01:24:15.795 --> 01:25:07.000 Asking them interesting questions, getting them to talk, getting them to think. Yeah. Why did they package it that way? Why did they price it that way? Why do they have that in the commercial? What are they trying to say? What's going on? What's the message? One thing, the fun thing about teaching marketing is, not everyone's gonna be an accountant. Not everybody's well you know-- not every-you can take an English class, you might not be an ex(pert), you are always gonna be a customer. You're always gonna be involved in marketing transactions. So even if you never become a marketer, okay, you are being marketed to 24 hours a day. Wouldn't you like to be a more active participant in that? Wouldn't you like to know what's going on? 01:25:07.000 --> 01:25:08.000 Yeah. 01:25:08.000 --> 01:25:11.064 I would. 01:25:11.064 --> 01:25:15.145 So you have a built-in, level of engagement then? 01:25:15.145 --> 01:26:17.664 Yes. Yes. I mean, I talk about this, I talk about toilet paper, I talk about tampons, I talk about, I talk about cars. I talk about, gas mileage and going to Costco. I had a group of students--I got to teach this group of Italian students this past semester and they'd never been to a Costco. And it was a three hour class. And I showed a video about distribution, and we talked about pizza. I said, well, it's 6:30. I got an idea. Let's take a field trip. And we all went to Costco. It's like 10 students, five Americans, five Italians. And we went around Costco and we looked at everything and I said, let's try the pizza. 'cause they're all Italians. And we got the pizza. We got them to rate pizza. But it's like, this is how--this is where people shop in America. They shop in one of 3, 4 places. They either go to Target, Walmart, Costco, or Amazon. I'd say that covers about 80% of where people shop. 01:26:17.664 --> 01:26:20.104 Yeah. 01:26:20.104 --> 01:26:32.265 And they go, this is different. The places the size of an air airport hangar, you don't have that in Italy. 01:26:32.265 --> 01:26:38.005 How has your-- has your teaching evolved over time? Have you changed your approaches or--? 01:26:38.005 --> 01:27:27.284 I use a lot more simulations. A lot more technology. I'm more comfortable letting them work in groups, especially with the long classes in Taiwan, it's eight hours. So I'll give a two hour lecture in the morning, and we'll take a break, and then maybe we will break up and do a case study. And I'll walk around to different groups, and then we'll go to lunch and they'll come back and they'll work on the simulation. So it doesn't all have to be about me. I used to think I was-- I had to be on, if it was the 90 minute class, I had to be actively engaged at teaching. And, I think I've gotten more comfortable with letting them learn. You know. 01:27:27.284 --> 01:27:38.354 Yeah. Kind of talking about students and letting them learn. Have you seen our student body evolve over time? 01:27:38.354 --> 01:28:09.175 I think post COVID, there's been some--there's been some real loss of social skills, real loss of engagement. I see that also among the faculty, people not knowing how to behave. People don't know how to engage with people anymore. I mean, I think COVID was a real eyeopener about how fragile our systems, our social systems or our educational systems, our financial systems, our logistics systems, everything broke down. 01:28:09.175 --> 01:28:11.154 Things are still breaking down. 01:28:11.154 --> 01:28:29.994 They are still not back where they were. No, they're not. When you turn off a faucet and it doesn't just come back on when you open the spigot. So, yeah. There's a lack of engagement. 01:28:29.994 --> 01:28:41.354 Yep. I just wanted to ask you about your--just to wrap up, I wanted to ask you about faculty Senate, and--so you're chair. 01:28:41.354 --> 01:30:01.015 Yes, I loved it. I was afraid. I thought, I've been asked to do it many times throughout my career, and I said, no 'cause I prefer to be on the committee, not in charge of the committee. Because he could be speak more freely, but--and I wasn't planning to do it. And I ran a couple years ago and I lost. I said, well, the hell with it. And then I was asked to do it, and I said, okay, I'll give it a shot. I promised the provost that if I got through an entire year of running the Senate with no drama in meetings, no fighting, no screaming, no-- that I got a steak dinner. And it was pretty rough year. Lots of stuff going on with GE and things like that. And we got through it and it worked. So I'm hoping I'll get a steak before I leave. I loved it. I really loved it. I also realized that, I had a really good team in place who were like, the detail people. I'm not the detail person, so I was like, I don't have to read everything. They're gonna read it and I'll find the mistakes. And I just--my job was just to--it's just to be the master of ceremonies and keep things moving. I loved it. I thought it was the easiest year of my career. 01:30:01.015 --> 01:30:01.024 Nice. 01:30:01.024 --> 01:30:16.675 And people told me, oh, it's awful. It's miserable. And why would you do this to yourself and they, you know, they said why would you do this to, it's a miserable, thankless position. And I loved it. And the people who I thought would be difficult, I found a way to work with them. 01:30:16.675 --> 01:30:21.327 Yeah. That's good. What was the maybe the biggest accomplishment of Faculty Senate this year? 01:30:21.327 --> 01:30:31.795 Getting us organized to deal with the changes to, GE. 01:30:31.795 --> 01:30:32.835 They're gonna be big. 01:30:32.835 --> 01:31:44.375 Like, and I've been (inaudible) saying this for two years and kicked and screamed--it's going to happen. It's going to happen. I know how things are. And then, no, we could push back and I say, if we had taken the time, instead of pushing back and getting organized, things would be a lot easier. But at least I got everybody's seizures on this committee for the summer. They're meeting, I was able to hand it off, to be able to leave. I mean, and I let the provost knowing and the President('s) office knew before the announcement, at least a month before. And I was determined to not leave anything half done. So getting things sewn up or ready to be passed on, I think goes back to, I could leave the College of Business 'cause I could point to a dozen faculty members that I hired that're gonna be much better at doing it than I am now, or have been. That I didn't leave a mess for anybody. I left it how I found it, but better. 01:31:44.375 --> 01:31:45.414 That's good. 01:31:45.414 --> 01:31:56.000 And that's--people are not gonna open drawers and say, oh, he left this mess. Oh my God, what I do, he's gone. You have to plan the succession. 01:31:56.000 --> 01:31:57.000 Yeah. 01:31:57.000 --> 01:31:58.795 And so there's a lot of talent around here. 01:31:58.795 --> 01:32:05.604 And you leave next week? 01:32:05.604 --> 01:32:05.614 Mm-hmm. 01:32:05.614 --> 01:32:06.283 Well, Congratulations on your new position. 01:32:06.283 --> 01:32:10.965 And may God have mercy on my soul. 01:32:10.965 --> 01:32:14.038 What are you looking forward to about it? 01:32:14.038 --> 01:32:15.131 Being in Chicago. 01:32:15.131 --> 01:32:17.036 Yeah. 01:32:17.036 --> 01:32:20.845 And walking to work. 01:32:20.845 --> 01:32:23.784 Well all right. Is there anything else that I should have asked you that I didn't? 01:32:23.784 --> 01:32:24.423 No. 01:32:24.423 --> 01:32:27.370 Alright. Well thank you Dr. Brodowsky. I appreciate it. 01:32:27.370 --> 01:32:28.255 My name is Glen. 01:32:28.255 --> 01:32:33.755 Thank you Glen. I appreciate you spending time with us today. 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The researcher agrees not to record, reproduce, or disclose any Social Security number or other information of a highly personal nature that may be found. 0 https://archivesoralhistories.csusm.edu/ohms-viewer/render.php?cachefile=BrodowskyGlen_VisintainerSean_2024-06-14.xml BrodowskyGlen_VisintainerSean_2024-06-14.xml https://archivessearch.csusm.edu/repositories/3/resources/19 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Brodowsky, Glen. Interview June 14th, 2024. Description An account of the resource Interview discusses Brodowsky’s career at CSUSM, starting with his journey into academia and his experience during the early years of the university, the campus, his work in development of policy and initiatives, as well as marketing, including the campus logo. Interview also discusses Brodowsky’s work in service at the university, his relationship with past university presidents, intercultural and cross-cultural marketing, his approach to teaching both at CSUSM and abroad at Brodowsky’s visiting professorships, the Jewish Faculty and Staff Association and the campus Jewish community, and his past year as Faculty Senate Chair. Identifier An unambiguous reference to the resource within a given context SC027-090 Subject The topic of the resource California State University San Marcos California State University San Marcos. Administrative Building California State University San Marcos. Faculty Senate California State University San Marcos. Jewish Faculty and Staff Association California State University San Marcos. Marketing Department Cross-cultural marketing Gonzalez, Alexander Haynes, Karen S. Intercultural marketing Neufeldt, Ellen California State University San Marcos--Faculty Date A point or period of time associated with an event in the lifecycle of the resource 2024-06-14 Format The file format, physical medium, or dimensions of the resource audio Rights Holder A person or organization owning or managing rights over the resource. Glen Brodowsky Creator An entity primarily responsible for making the resource Brodowsky, Glen Contributor An entity responsible for making contributions to the resource Visintainer, Sean Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant San Marcos (Calif.) Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English License A legal document giving official permission to do something with the resource. <a href="https://creativecommons.org/licenses/by-nc/4.0/" target="_blank" rel="noopener">https://creativecommons.org/licenses/by-nc/4.0/</a> Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en" target="_blank" rel="noopener">In copyright</a> CSUSM history Jewish experience https://archivesoralhistories.csusm.edu/files/original/a6843277848736469c82be27a54962ad.pdf caee1d3a111589aaef8eb8b480547558 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Transcripts Description An account of the resource Written oral histories and transcripts are available for researchers that prefer the written word, or to see the whole interview in a document. Transcripts of <a href="https://archivesoralhistories.csusm.edu/collections/show/5">audio and video files</a> are also available as part of those video files. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Aguilar, John. Interview transcript, May 21, 2013 Description An account of the resource John Aguilar, Jr. is a Marine Corps veteran who served from 2001-2005. In his interview, Aguilar recounts his motivations for enlisting with the Marine Corps and his experiences at Marine Corps Air Ground Combat Center, 29 Palms, California. Aguilar also offers his thoughts and experiences regarding the trauma and changes wrought by combat deployments on veterans and their families, his work in information technology in the Marine Corps, and his perspective on the Iraq and Afghan wars, media manipulation, anti-Arab racism and societal glorification of and prejudice towards veterans. This interview was conducted as part of the CSUSM Veterans Voices project, a collaboration of the California State University San Marcos History Department and CSUSM Student Veterans Center (now the Epstein Family Veterans Center), from 2012-2013. Veterans Voices (originally called War at Home and Abroad) documents, preserves, and makes accessible the experiences of CSUSM's student veterans. This interview was conducted with a "self-interviewing" protocol, a process drawn from a technique known as Digital Storytelling, which invites the narrator to self-author the interview, telling their story from their perspective, in their own words, and in their own manner. Narrators were provided a list of topics and interview guidelines emphasizing that they could use all, some, or none of the topics as they fashioned their stories about military service and related experiences, thus allowing each narrator to decide what they deemed to be historically important. Creator An entity primarily responsible for making the resource John Aguilar, Jr. Date A point or period of time associated with an event in the lifecycle of the resource 2013-05-21 Subject The topic of the resource Afghan War, 2001-2021 Iraq War, 2003-2011 Marine Corps Air Ground Combat Center (U.S.) United States. Marine Corps United States. Marine Corps -- Recruiting and enlistment Veterans -- Health aspects -- United States Veterans -- United States Veterans' spouses Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Twentynine Palms (Calif.) Publisher An entity responsible for making the resource available California State University San Marcos University Library Language A language of the resource English Rights Information about rights held in and over the resource <a href="https://rightsstatements.org/page/InC/1.0/?language=en">In copyright</a> Format The file format, physical medium, or dimensions of the resource text Identifier An unambiguous reference to the resource within a given context WAHA-02 CSUSM Veterans Voices Latine experience Veteran experience