laughs> from your experiences?
Martinez:
Yeah. . Yeah. There's, I wouldn't even know where to begin .
Willis:
I know it's kind of a loaded question.
Martinez:
Yeah. Yeah. Oh gosh. But if I had to Like if I had to choose, you know, one or
two of the most common stereotypes or misconceptions, gosh, I would, I-- Hmm, Hmm.
00:23:00
Well, I'll address one thing only because it's fresh in my mind. And I was posed this question recently was I often get asked, "Oh, how much Hawaiian are you? And it's interesting when folks ask this question because it's almost like they're putting a measure to it. Yeah? And I think what folks don't understand is that as a Hawaiian people, we identify our Hawaiian-ness is by our lineage and our ancestors. Right? It's not about a blood quantum. And I, I think I'll just leave it at that .
00:24:00
Willis:
That's perfect. I appreciate that. Didn't mean to put you on the spot.
Martinez:
No, no, it's a great question. It was just hard to decide what it would be the,
what is most often misunderstood. Because there's plenty. There's plenty.
00:25:00
Willis:
Yeah. Understood.
Martinez: Mm-hmm.
Willis:
So this next question's gonna kind of lead into your organization that I want to
talk to you about-
Martinez:
Mm-hmm.
Willis:
But around when and how did you begin your journey in assisting with spreading and preserving traditions of Hawaii?
Martinez:
I'm sorry, can you ask--?
Willis:
Yeah, of course. So I was just wondering around when was it, when you were maybe a teenager, young adult, when you decided, okay, I'm gonna really start to assist with spreading and preserving the traditions of Hawaiian culture?
Martinez:
Hmm. Oh gosh. I think I can't recall when I know I was younger, but I can't
recall the exact time. But as an adult, I always knew. Like as a young adult, I
00:26:00knew that that would be my mission, for a couple reasons. One, it was the
accessibility of, learning Hawaiian culture being a Hawaiian who lives in
diaspora, right? Who doesn't, who isn't living in their ancestral land. So,
just, you know, personally from my own personal experience not having that
access and really having to actively search for it, I knew that I wanted to be
able to provide that for other native Hawaiians that are not, no longer residing
in Hawaii. Another reason is that just like anything else, any sort of
00:27:00extracurricular activity, sometimes classes are not affordable to, Native
Hawaiian population. Right? They can be, that can be a barrier, a financial
barrier. And that's always kind of been, to me an interesting, dilemma as a kumu hula, and as someone who has a hālau, I always wanna make sure our classes are accessible to everyone who wants to learn. However, at the end of the day, I still have a lease to pay. Right? An electric bill. And, and so how can I do that in such a way that it can benefit students. How can I teach, culture in a way that can benefit students, that can still benefit financially for my family, right? Because I dedicate a lot of my time to this. And then the third component is, how can it benefit the community as a whole? And I think that's where UMEKE, our organization comes in, right? Establishing that nonprofit organization where we can be able to provide access to culture for everyone. Because I believe anyone and everyone who would like to learn Native Hawaiian or not, should be able to. Should be able to do that and do it in a, an a appropriate and an authentic way you know, because we don't live-- Because of our locale, there are often folks who may be teaching a version of hula or, but perhaps they don't have the education to be teaching Hawaiian culture in, you know in an authentic way. And that's not to say that it's, you know I'm sure the intention, the intentions are good and, and whatnot, but they're-- In San Diego in particular, the native Hawaiian community is very passionate about being, taking on that kuleana or that responsibility of educating about Hawaiian culture in a way that it's, that it's coming from the native Hawaiian community. Yeah. I know that, personally, and this is just me personally, is that because Hawaiian culture has been commercialized for so long, I actively work towards deconstructing those, those, those stereotypes that surround Hawaiian culture that mostly came about once Hawaii became a, a very popular travel destination. Right? Um, so--
00:30:0000:29:0000:28:00
Willis:
Gotcha. So speaking a little bit more on, UMEKE when did you first, establish
your organization?
Martinez:
We filed in 2021, October of 2021. And we were stagnant for a little bit as we
were kind of building our capacity, and I've just recently become more active
and had some really great opportunities to be able to--
00:31:00
Willis:
And you are the founder, you are the president. It's really, you know, your
idea. Right? You were the one that was like, let's do this, let's push forward.
Martinez:
Yeah. Mm-hmm.
Willis:
Was there anyone else that hopped on board with you that kind of helped you get it going? Or was it pretty much your project and your project only?
Martinez:
Oh my gosh. I had a huge support system, even from people that don't even
realize they were part of it. They were part of it. And again, it goes
back to, my, the elders within the Hawaiian community, specifically in San
Diego. Those aunties, you know, I have some really amazing female role models in the Native Hawaiian community, in the kūpuna. And when I see the work that they have done and dedicated their lives to, I realize that this next generation, that I now have that responsibility to keep on that pathway that they've, that they've blazed already. Right? Mm-hmm.
00:32:00
Willis:
Right. So obviously it's still a relatively new organization, but what are you
most proud of, so far, and what are you kind of hoping to accomplish moving forward?
Martinez:
Oh, gosh. I'm at this moment most proud of a grant we were recently working on within collaboration with a local school district to be able to bring hula to --
and ukulele -- to an elementary school that has a significant Native Hawaiian
Pacific Islander [NHPI] population. And providing that accessibility component, where, you know students might not otherwise be able to afford it financially or may not just even have the transportation for that, right? Because it happens during school. It, the accessibility just makes, made it so easy. So I would say that because I reflect on what I would've really loved at that age and been exposed to, and being able to take ownership of that [NHPI] identity in a place other than my home, among my friends, I think that would've been really impactful for me as a young person. And so--
00:33:00
Willis:
Definitely. Yeah. And kids remember assemblies like that as well.
Martinez:
Mm-hmm.
Willis: I can still tell you some of the ones that I attended in elementary
school and like the impact they had on me so that's a really cool thing. And
then, as far as like, looking forward to future, do you have any goals in mind
or is it really just continue to do what you're doing and hope more people hop on?
00:34:00
Martinez:
Yeah, I mean, as far as goals it's so interesting because when this
group of us set out to start UMEKE, there were really folks that just
wholeheartedly believed in me and my vision. And when we set out to do this, I think just like anything when you start something you're like, "Ohh!," you know. We weren't sure how successful we would be, but it's so interesting because opportunities have really been presenting themselves without us seeking them out, which to me, speaks to the mission of UMEKE that it was something that was really needed in our community because projects are really kind of floating our way, and it aligns with what we would love to do. So although we didn't know exactly maybe specifically what a project was going to look like, folks are coming to us with their projects. And so it's, that's really exciting because it's like, oh, there was a need! We, okay, great. You know-
00:35:00
Willis:
It's all for a reason.
Martinez:
It, yes. Yeah.
Willis:
That's really cool. Shifting gears a little bit, I understand you are a Cal
State San Marco alum?
Martinez:
I am.
Willis:
So you earned your bachelor's degree in Indigenous Anthropology, is that correct?
Martinez:
Mm-hmm.
Willis:
In 2019?
Martinez:
Mm-hmm.
Willis:
So what was that, what made you decide to ultimately go for a bachelor's degree? What kind of pushed you in that direction?
Martinez:
That's a funny story. So I have four children, and my eldest was in high school at the time and, you know neither of my parents went to college. And between my siblings and I, we didn't have a four-year degree. Right. So I was very, very, very , persistent that my children go to a four-year college, and I realized that I couldn't preach higher education to them. Unless I went ahead and did it myself and so I did . Yeah.
00:36:00
Willis:
That's very admirable. It's, it's not easy, especially when you're a parent. I
can attest to that. It is not easy to continue on with school. I mean, you just
00:37:00have so many other things going on. Just to be able to put aside some time for that is a challenge within itself. Was it a difficult decision? I mean, I guess
that's the obvious to, to go back to school or, but once you got in, was it, was
it easy for you? Did it come naturally, or what was that kind of whole process
like when you first started attending classes?
Martinez:
It was interesting going back as an, as a non-traditional student and, you know, at my age with children, I knew I was going to go into it slow and steady. I wasn't in a rush. And so I had just started with maybe two classes per semester. And, and I actually thought of it as a blessing because I got to study exactly what I wanted to. I knew that cultural anthropology was going to be something that would maintain my interest and my goals. And so, when I had learned that Cal State [San Marcos] specifically had an indigenous anthropology degree, it, it, it just all made sense. So it wasn't, it was challenging maybe logistically, having, juggling, family, but learning and the like-minded folks that I got to meet, especially this younger generation! They're amazing, you know, and getting invigorated by this young energy. For me it was a, it was a great experience, and you know, when you tell somebody that you're going to school for indigenous anthropology, you always get that question, what are you gonna do with that? Well, guess what? I use it every single day! ,
00:39:0000:38:00
Willis:
Right. Not everybody can say that, so that's impressive. Yeah. Uh, so did you
come away with a new perspective after graduating?
Martinez:
Um, hmm. I think the perspective that I got was, probably one of the most
important perspectives is that outside perspective, right? Because we're
sometimes always just living in our bubble and really only see what's happening in our immediate surroundings. And so, I would say it changed my perspective in that, in the sense that, one, learning about other cultures, and when we learn about other cultures, it really helps us to understand more of our own, and being with such a diverse, because Cal State [San Marcos] does have a really diverse student body, right? So different ages and ethnicities. And so I think that, those, all of those things combined are, are what changed my perspective, not the actual piece of paper .
00:40:00
Willis:
Yeah, no. I totally understand. Um, as far as the other cultures that you
learned about, was there one in particular other than Hawaiian that really
caught your attention?
Martinez:
Oh my goodness. I wouldn't say specifically one. I think that just studying
other indigenous cultures, particularly, you know, the ones within our area,
like the Kumeyaay and the Luiseño, I just loved learning about how more similar Hawaiian culture is, with the [San Diego-are] native communities than not, and so I would say it that was just, and, and that was with everything. That's with belief systems, that's with, our, our medical systems, how we view health.
00:41:00
Willis:
Mm-hmm.
Martinez:
How we view, our, structures of our families, our structure of our communities.
So, now I'm not sure that I answered your question.
Willis:
Yeah, that's perfect. Um, so I did want to touch base on an event that, um, you obviously had a huge hand in, earlier this year in February, you were able to establish the first ever southern California, Asian, and Pacific Islander Festival.
00:42:00
Martinez:
Mm-hmm.
Willis:
Which, um, took place actually here in Oceanside. Uh, first off, what was kind
of the vision of this, event and how long did it take for this idea to become a reality?
Martinez:
Um, I can say I can't take credit for coming up with the idea. As, but as now,
like currently being a co-creator of, of the event for me personally, I come
from a multiculturally- multicultural background, so, um, as a lot of us are
00:43:00right? So yes, I'm Native Hawaiian. Um, in addition to that, I'm also Japanese
and Chinese and Mexican. And, coming from such a, a multi-ethnic background growing up in North [San Diego] County, I think that, my drive behind this event is one, bringing that diversity to North County that it hasn't seen a lot of in the past that, and maybe on this, on this level, right?
Willis:
Mm-hmm.
Martinez: The API [Asian & Pacific Islander] community being highlighted to this extent in this area, we're quite underrepresented. And I knew that going into this festival that our number one focus was always going to be on the
00:44:00educational aspect of it, and getting, you know, circling back to that, like
when we understand other cultures, that we really begin to understand ourselves more, and we wanted to focus on this educational part because sometimes festivals can get quite, um, what's the word? Insular. Yeah. And we want to make it, we want folks to know that this festival's for everyone. You know, no matter what the background, no matter what the age, no matter what the locale that is for everybody to be able to come together and learn about API culture.
00:45:00
Willis:
Right. Gotcha.
Martinez:
So--
Willis:
Uh, so can you share your experience of how the event actually unfolded? Was it what you were hoping for? Was it a nice turnout?
Martinez:
Well, it's actually in three weeks.
Willis:
Oh, my mistake.
Martinez:
. So we're in the thick of it.
Willis:
Gotcha. Okay. I must have, misread that. My apologies. My understanding is that it already happened earlier this year.
Martinez:
No worries.
Willis:
Okay. So it's happening in three weeks from now!
Martinez:
Mm-hmm.
Willis: Okay. That's awesome. So I guess, um, what are you expecting? Are you expecting it to be a pretty big turnout?
Martinez:
Well, that's what we're hoping for!
Willis:
Of course.
Martinez:
Um, but as far as how it's unfolded, you know, it did just like anything, it's
evolved. The, the, the vision has evolved a little bit. In, in, the, the, yeah,
the vision and the mission have all evolved quite a bit, but as far as like what
00:46:00people can expect, because we wanted it to be, you know, educational, there you will find the typical things that you would find in a festival, yeah, is
performances and vendors and food and things like that. But I think probably my most favorite part that has sort of evolved since the initial planning is this
contemporary aspect of what API culture looks like. So, I mean, you can use
K-Pop [Korean pop music] as a great example, right?
Willis:
Mm-hmm.
Martinez:
Like, and the phenomenon around K-pop and, where that came from. So initially we were focusing mostly on traditional practices and performances, but then we realized how many amazing API artists are out there and are deserving of recognition, but may not necessarily be practicing what would be considered a traditional art. So that's, I think I'm really excited to see what some of these performers are bringing, these API artists and performers are bringing to the festival. I think that's gonna be a really fun aspect of it. That was, for me, it was, it was an unexpected but pleasant surprise addition to the festival.
00:47:00
Willis:
Right. Absolutely. Uh, do you know about how many different ethnicities,
cultures are gonna be represented at this event?
Martinez:
We have about, um, over 20.
00:48:00
Willis:
Wow.
Martinez:
Yeah. We have about over 20.
Willis:
That's impressive. And a lot of them have just, have they been coming to you about it, or do you reach out to them? How does that usually work?
Martinez:
You know I, I'm really fortunate to have been embedded in the Pacific Islander community in San Diego since I, you know, the dance community is very close-knit. So I'm really fortunate to be able to reach out to other directors of performance groups that I am, I have relationships with. And they were the first ones to jump on and say, yes, we would love to support you. Um, so that was really how the momentum, started. Right? Because, you know, you start with one performance group and then another performance group. Oh! And then so-and-so's performing, and then another one. And so I wasn't as, connected within, the AA [African American] community though, and that has been an amazing experience is meeting other directors in their respective arts, like, and, Lion Dance, and, because it's just, we are all, we're all the same at the end of the day. And um, so I, this initial year we did a huge, we did a lot of outreach. We have a great leadership team, and so between us and our outreach and our circles, we, we got a lot of support from folks. And it didn't take much of an ask. Folks really wanted to be a part of this. They really wanted this.
00:50:0000:49:00
Willis:
I can imagine. That's fascinating.
Martinez:
Mm-hmm.
Willis:
So is there anything else that you uh, or how else do you continue to help, I
guess Native Hawaiian culture and how can, for example, someone like myself get involved if they wanted to, kind of help and promote in that area?
Martinez:
Oh gosh. Um, oh, I'm sorry. Can you repeat that again?
Willis:
So I guess what I'm really getting at, like how can someone else, if they really
want to, you know, help and be a part of the cause, how would they go about
doing that? Would they just reach out to you?
Martinez:
Oh, yeah. I mean the, I mean, what, that's the irony in it, right? Is the majority of, of my supporters and our team are not Native Hawaiian. And, but it's that allyship and because they you know, believe in, in, in the mission they're absolutely willing to just jump in and do whatever needs to be done. Um, so yeah, I mean anybody who ever want, who wants to be an ally, we
00:51:00are, we are here and happy and--
Willis:
Come on down!
Martinez:
Yes. Ready to, to you know, just grow our community.
Willis:
Right. That's so cool. So you kind of may have already answered this earlier but overall, as you reflect on everything you have done and accomplished to this point in your life, what are you most proud of and what has brought you the most joy? Has it been, maybe the hula aspect, um, teaching elders, children, or is there something else?
Martinez:
Uh I think, it's my own children, right? That will always be my most
00:52:00proud accomplishment. Them as individuals, but also taking that
perspective again of what I really could have needed or wanted in my upbringing, I feel like I provided that for my children and have instilled that into my children. And, knowing that I know that they're gonna move forward and pass that on to their children, that's, that will always be my proudest accomplishment, knowing that the generations far after I'm gone, will still be carrying on those, on those traditions.
Willis:
Yeah. That's fantastic. And then, before we close our interview, is there
anything else you would like to mention? Maybe something I didn't ask you about that you really were hoping I would or?
Martinez:
Oh gosh. Um, not that I can think of. Um, yeah, no nothing
00:53:00
Willis:
Okay. Yeah, no that's perfect. I think we definitely covered a lot of great
stuff in this interview. So, really appreciate your time, Ilima. This was very
informative. I think a lot of people can get a lot out of this whole interview
and, really appreciate everything that you do for not only Hawaiian culture, but just the community in general. So thank you so much for your time.
Martinez:
Yeah, thank you.
Willis:
Alright. Now I'm gonna go ahead and stop the recording.